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U.S. B2B EXHIBITIONS MARKET SIZE TO REACH USD 14 BILLION BY 2023, GROWING AT A CAGR OF 4% DURING THE FORECAST PERIOD
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U.S. B2B Exhibitions Market report scope
| REPORT ATTRIBUTE | DETAILS |
|---|---|
| Market Size (revenue) | USD 14 Billion (2023) |
| Market Size (rented space) | 68 Million sq.ft (2023) |
| CAGR | 4% (2018-2023) |
| BASE YEAR | 2017 |
| Forecast Year | 2018-2023 |
| Market Segments | Industry Sector (Consumer Goods and Retail, AFF and Energy, Medical and Healthcare, Business Services, Machinery, IT, Electronics, and Telecommunications, and Others) |
| Geographic Analysis | North America |
| Countries Covered | United States |
INDUSTRY INSIGHTS
The US region is the largest market for trade shows in the global exhibitions market. The size of the US economy and the significant growth in the GDP YoY are contributing to the growth of the B2B exhibitions market in US. The improvements in the corporate profits and the increase in the number of domestic travels are boosting the demand for B2B exhibitions market in the US. Exhibitors are looking to increase their stall sizes, and vendors are increasing pricing of stalls and venue spaces to improve margins and recover from increasing labor costs. The development of the US economy and demand for upgrades and modifications are likely to drive the B2B exhibitions market in US during the forecast period. The increasing implementation of technologies on a substantial scale to keep the relevance of exhibitions is likely to help companies to market and sell their products and services to a wide customer base.
The adoption of technology will create new potentials for vendors in the B2B exhibitions market in US and create an environment conducive to business growth. Expedia's recently launched automated online booking engine for the MICE market resulted in simplifying the RFP process for small-to-medium-sized events.
Market Dynamics
The growing prominence of carbon-neutral trade shows is augmenting development in the B2B exhibitions market in US. By organizing carbon neutral trade shows, the exhibitions industry is aiming to do its best in battling climate change and reducing environmental pollution. Organizers and exhibitors in the exhibitions market in US are focusing on reducing the carbon footprint by improving their sustainable sourcing, reducing greenhouse gas emissions, and creating zero waste events. The incorporation of green practices by using recycling and using renewable energy sources will enable organizers to set new business practices in the B2B exhibitions market in US during the forecast period.
US B2B Exhibitions Market Segmentation
This market research report includes a detailed segmentation of the market by industry sectors.
Insights by Industry Sector
Consumer goods and retail industries will occupy the largest market share in the B2B exhibitions market in US during the forecast period
The B2B exhibitions market in US by industry sectors is divided into seven major categories: consumer goods and retail, AFF and energy, medical and healthcare, business services, machinery, IT, electronics, and telecommunications, and others.
The consumer goods and retail industry in the B2B exhibitions market accounted for close to 18% of the total market share in 2017. The consumer goods and retail industry sector rented around 10.32 million sq mtrs in 2017. Cities such as Chicago, New York, Philadelphia and the state of Utah and Las Vegas are most popular places that hold trade shows for consumer goods and the retail industry sector. The vendors in the B2B exhibitions market in the US are focusing on implementing digital technology and offer innovation for further development within the space of the exhibition. Such initiatives to attract new retailers will propel the growth of this market segment in the B2B exhibitions market in the US during the forecast period.
Top 10 destinations for exhibitions in North America 2017
The key cities mentioned in the report:
- New York, US
- Toronto, Canada
- Cupertino/San Jose, US
- Chicago, US
- Indianapolis, US
- San Francisco, US
- Austin, US
- Houston, US
- Orlando, US
- Las Vegas, US
Insights by Vendors
The B2B exhibitions market in US is highly fragmented with a maximum number of players that hold the major market share is based outside the US. The prominent players in the market are primarily focusing on improving their core competencies such as exhibition management, marketing, development of new exhibitions, venue management, and technical services to maintain their market share during the forecast period. Organizers are also incorporating technology and adapting with digitalization by identifying solutions that add value to their business and incorporating it in their way of working and offerings. Vendors are focusing on their digital transformation strategy to remain competitive in the B2B exhibition market in US during the forecast period.
The U.S. B2B exhibitions market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Market Segmentation by Industry Sector
- Consumer goods and retail
- AFF and energy
- Medical and healthcare
- Business services
- Machinery
- IT, electronic, and telecommunications
- Others
Frequently Asked Questions
What is the B2B exhibition market size in the US during the forecast period?
What are the factors boosting the demand for B2B exhibitions market in the US region?
What is a carbon-neutral trade show?
What are the market share of consumer goods and retail industry in the B2B exhibitions market?
Who are the major vendors in the U.S. B2B exhibitions market?
The B2B exhibitions market in US is expected to reach $14 billion by 2023, growing at a CAGR close to 4% during 2017–2023.
The market research report provides an in-depth analysis of the B2B exhibitions market in the US by industry sectors. The market in US is playing a pivotal role in creating opportunities where clients, companies, and potential partners demonstrating products, driving innovations, fine-tuning strategy, and gathering data. The growth of the GDP and increasing investments in businesses will drive the growth of the B2B exhibitions market in US during the forecast period.
Base Year: 2017
Forecast Year: 2018–2023
The study considers the present scenario of the B2B exhibitions market in US and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The report covers both the demand and supply sides of the market. It also profiles and analyzes the leading four exhibitions companies and nine other prominent companies operating in the market.
Major Vendors in the B2B Exhibitions Market in US
- RELX Group
- Business Overview
- Business Segments
- Product Offerings
- Key Strengths
- Key Strategies
- Key Opportunities
- UBM
- Informa Exhibitions
- Emerald Expositions
Prominent Players in the B2B Exhibitions Market in the US
- PennWell Corp.
- Business Overview
- Product Offerings
- Key Strengths
- Key Strategies
- Messe Frankfurt
- ITE Group
- MCH Group
- Koelnmesse
- Tarsus Group
- Deutsche Messe
Market Segmentation by Industry Sector
- Consumer goods and retail
- AFF and energy
- Medical and healthcare
- Business services
- Machinery
- IT, electronic, and telecommunications
- Others
List of Exhibits
Exhibit 1 Segmentation of US B2B Exhibition Market
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Market Size Calculation 2017
Exhibit 4 US Exhibitions Market Statistics 2017
Exhibit 5 Change in Real GDP in the US 2017-2023 (%)
Exhibit 6 States with the Largest Exhibition Space 2017 (million sqm)
Exhibit 7 US B2B Marketing Budget Allocations 2017
Exhibit 8 US Revenue of B2B Media Industry by Source 2012 – 2017
Exhibit 9 Trade Show Budget Spent on Various Categories
Exhibit 10 US Business Travel Statistics 2017
Exhibit 11 Media Consumption by Generation in the US (minutes)
Exhibit 12 Statistics on the Perception of Brand Experience amongst Marketers 2017
Exhibit 13 Comparison of Growth of North America Venue Space and Other Regions 2017
Exhibit 14 Degree of implementation of digital technologies 2017
Exhibit 15 Exhibitor Satisfaction in the US 2017
Exhibit 16 Net Protectionist Measures Implemented in the US Compared to Other Countries
Exhibit 17 Most Important Reasons to Use Virtual/Hybrid Event in the US 2017
Exhibit 18 Reasons Marketers Value Smaller Trade Shows 2017
Exhibit 19 Content Marketing Statistics 2017
Exhibit 20 Global Exhibitions Market by Revenue 2017–2023 ($ billion)
Exhibit 21 Exhibitions Market in North America 2017–2023 ($ billion)
Exhibit 22 Comparison of Exhibitions Market in the US with Global 2017–2023 ($ billion)
Exhibit 23 Exhibition Market Size 2017
Exhibit 24 Exhibitions Market in US 2017–2023 ($ billion)
Exhibit 25 B2B Exhibitions Market in US 2017–2023 ($ billion)
Exhibit 26 US B2B Exhibitions Market by Space Rented 2017–2023 (million sqm)
Exhibit 27 Change in Number of Exhibitors at Largest Trade Shows in the US 2012-1017
Exhibit 28 Top 15 Cities for Exhibitions in the US 2017
Exhibit 29 Five Forces Analysis 2017
Exhibit 30 US B2B Exhibitions Market by Industry Segmentation (million sqm)
Exhibit 31 US B2B Exhibitions Market by Industry Sector 2017
Exhibit 32 US B2B Exhibitions Market by Industry Sector 2023
Exhibit 33 Rented Space Growth Comparison by Industry Sector 2017–2023
Exhibit 34 Consumer Goods and Retail B2B Exhibitions Market 2017–2023 (million sqm)
Exhibit 35 AFF and Energy B2B Exhibitions Market 2017–2023 (million sqm)
Exhibit 36 Medical and Healthcare B2B Exhibitions Market 2017–2023 (million sqm)
Exhibit 37 Business Services B2B Exhibitions Market 2017–2023 (million sqm)
Exhibit 38 Machinery B2B Exhibitions Market 2017–2023 (million sqm)
Exhibit 39 IT, Electronics, and Telecommunications B2B Exhibitions Market 2017–2023 (million sqm)
Exhibit 40 Other B2B Exhibitions Market 2017–2023 (million sqm)
Exhibit 41 Strategic Initiatives of Vendors in the US Exhibitions Industry 2017
Exhibit 42 Challenges Facing Vendors in the Market 2017
Exhibit 43 Implementation of Digitization amongst Exhibition Companies 2017
Exhibit 44 Market Ranking Analysis 2017
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2017
Table 3 Top 10 Destinations for Meetings and Events in North America 2017
Table 4 Qualitative Summary of US B2B EXHIBITIONS Market
Table 5 Quantitative Summary of US B2B Exhibitions Market by Industry Sectors (million sqm)
Table 6 Quantitative Summary of US B2B Exhibitions Market by Industry Sectors (%)
1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Industry Sectors
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 The State of the Us Economy
7.2 US Exhibitions Space Outlook
7.3 US Marketing Budget Allocations
7.4 Business Travel in the US
7.5 General Profile of Attendees and Exhibitors
7.5.1 Exhibitors and Attendees Span Multiple Sectors
7.5.2 High Percentage of Decision Makers at Trade Shows
7.5.3 Employees from varied organizational sizes
7.5.4 Preferred activity
7.5.5 Attendance Statistics
7.5.6 Buying plans
7.5.7 Business opportunities
7.5.8 Value attached to exhibitions
7.5.9 Value of Education
7.6 The Impact of Demographics
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Increased Budget Allocations for Brand Experiences
8.1.2 Sustained Popularity in Elusive Industry Sectors
8.1.3 Increasing Number of Venues and Expanding Capacities
8.1.4 Integration of Trade Shows and Digital Technologies
8.1.5 Increased Deal Activity
8.2 Market Growth Restraints
8.2.1 Operational issues
8.2.2 Low Exhibitor Advocacy
8.2.3 Political Turbulences
8.2.4 Lack of Innovation and Diversity
8.2.5 Competition from Proprietary Events
8.2.6 Similar Timeframes of B2B Trade Shows
8.2.7 Rise of Virtual Events
8.3 Market Opportunities & Trends
8.3.1 Redesign of Exhibition Models
8.3.2 Growing Use of Big Data
8.3.3 Increased Focus on Security
8.3.4 Reign of Smaller Trade Shows
8.3.5 Increased Share of Pie for Content Marketing
8.3.6 Growing Prominence of Carbon Neutral Trade Shows
9 Global Exhibitions Market
9.1 Global Exhibitions Market By Revenue
9.1.1 Market Size and Forecast
10 NORTH AMERICA: Exhibitions Market
10.1 Market Size and Forecast
11 B2B Exhibitions Market in US
11.1 US B2b Exhibitions Market By Revenue
11.2 US B2B Exhibitions Market by Space Rented
11.2.1 Market Size and Forecast
11.3 Porter’s five force analysis
11.3.1 Threat of New Entrants
11.3.2 Bargaining Power of Suppliers
11.3.3 Bargaining Power of Buyers
11.3.4 Threat of Substitutes
11.3.5 Competitive Rivalry
12 Market By Industry Sectors
12.1 Market Overview
13 B2B Exhibitions Market: Consumer Goods and Retail
13.1 Market Size and Forecast
14 B2B Exhibitions Market: AFF and Energy
14.1 Market Size and Forecast
15 B2B Exhibitions Market: Medical and Healthcare
15.1 Market Size and Forecast
16 B2B Exhibitions Market: Business Services
16.1 Market Size and Forecast
17 B2B Exhibitions Market: Machinery
17.1 Market Size and Forecast
18 B2B Exhibitions Market IT, Electronics, and Telecommunications
18.1 Market Size and Forecast
19 B2B Exhibitions Market: Other
19.1 Market Size and Forecast
20 Competitive Landscape
20.1 market overview
20.1.1 The Effects of Digitization
20.2 Market Vendor Analysis
20.3 Market Ranking Analysis
21 Key Company Profiles
21.1 RELX Group
21.1.1 Business Overview
21.1.2 Business Segment
21.1.3 Product Offerings
21.1.4 Key Strengths
21.1.5 Key Strategies
21.1.6 Key Opportunities
21.2 UBM
21.2.1 Business Overview
21.2.2 Business Segment
21.2.3 Product Offerings
21.2.4 Key Strengths
21.2.5 Key Strategies
21.2.6 Key Opportunities
21.3 Informa
21.3.1 Business Overview
21.3.2 Business Segments
21.3.3 Product Offerings
21.3.4 Key Strengths
21.3.5 Key Strategies
21.3.6 Key Opportunities
21.4 Emerald Expositions
21.4.1 Business Overview
21.4.2 Business Segment
21.4.3 Product Offerings
21.4.4 Key Strengths
21.4.5 Key Strategies
21.4.6 Key Opportunities
22 Other Prominent Companies
22.1 Deutsche Messe
22.1.1 Business Overview
22.1.2 Product Offerings
22.1.3 Key Strengths
22.1.4 Key Strategies
22.2 Tarsus Group
22.2.1 Business Overview
22.2.2 Product Offerings
22.2.3 Key Strengths
22.2.4 Key Strategies
22.3 ITE Group
22.3.1 Business Overview
22.3.2 Product Offerings
22.3.3 Key Strengths
22.3.4 Key Strategies
22.4 KOELNMESSE
22.4.1 Product Offerings
22.4.2 Key Strengths
22.4.3 Key Strategies
22.5 MCH Group
22.5.1 Business Overview
22.5.2 Product Offerings
22.5.3 Key Strengths
22.5.4 Key Strategies
22.6 Messe Frankfurt
22.6.1 Business Overview
22.6.2 Product Offerings
22.6.3 Key Strengths
22.6.4 Key Strategies
22.7 Pennwell Corporation
22.7.1 Business Overview
22.7.2 Product Offerings
22.7.3 Key Strengths
22.7.4 Key Strategies
23 Report Summary
23.1 Key Takeaways
23.2 Qualitative Summary: US B2B Exhibitions Market
23.3 Quantitative Summary: US B2B Exhibitions Market
24 Appendix
24.1 Abbreviations
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Frequently Asked Questions
What is the B2B exhibition market size in the US during the forecast period?
What are the factors boosting the demand for B2B exhibitions market in the US region?
What is a carbon-neutral trade show?
What are the market share of consumer goods and retail industry in the B2B exhibitions market?
Who are the major vendors in the U.S. B2B exhibitions market?
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