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THE GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET SIZE IS EXPECTED TO REACH USD 1.57 BILLION BY 2029 FROM USD 590 MILLION IN 2023, GROWING AT A CAGR OF 17.75% DURING THE FORECAST PERIOD.
The Digital Personalized Nutrition Market Size, Share, & Trends Analysis Report By
- Purchase Model: Subscription and One Time Purchase
- End-Users: Direct Consumers, Wellness & Fitness Centers, Hospitals & Clinics, and Institutions
- Application: Generic Health & Fitness, Disease Based, and Sports Nutrition
- Geography:North America, Europe, APAC, Latin America, and Middle East & Africa
Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2024–2029.
This report includes market data points, ranging from trend
analyses to market estimates & forecasts that you can customize
DIGITAL PERSONALIZED NUTRITION MARKET REPORT SCOPE
| REPORT ATTRIBUTE | DETAILS |
|---|---|
| MARKET SIZE (2029) | USD 1.57 Billion |
| MARKET SIZE (2023) | USD 590 Million |
| CAGR (2023-2029) | 17.75% |
| HISTORIC YEAR | 2020-2022 |
| BASE YEAR | 2023 |
| FORECAST YEAR | 2024-2029 |
| SEGMENTS BY | Purchase Model, End-Users, Application, and Geography |
| GEOGRAPHIC ANALYSIS | North America, Europe, APAC, Latin America, and Middle East & Africa |
| KEY PLAYERS | Nutrigenomix, 23andMe, Viome, Noom, and Atlas Biomed |
MARKET INSIGHTS
The global digital personalized nutrition market was valued at USD 590 million in 2023 and is expected to reach USD 1.57 billion by 2029, growing at a CAGR of 17.75%. The market is going to witness significant growth during the forecast period, led by advancements in technology. These technological developments comprise diagnostic tools, including biomarker analysis, microbiome analysis, and DNA sequencing in bodily fluids like saliva, blood, and urine. Furthermore, the growth of tracking and habit-forming devices such as watches, wearable patches, and smart bracelets further led to the growth of the digital personalized nutrition market. Additionally, innovation in new digital technologies has made it easier for users to access nutrition-related information, mainly concerning intolerances, allergies, and metabolic diseases. This increased awareness among consumers has created a demand for digital personalized nutrition.
Recent Developments in the Global Digital Personalized Nutrition Market
- Noom has introduced a new "family plan" option, which enables multiple family members to share personalized coaching and recommendations, promoting healthy habits and community within the household.
- Noom launched a program particularly personalized for managing pre-diabetes and preventing type 2 diabetes, leveraging data analysis to foresee and prevent blood sugar spikes.
- Viome acquired Naring Health, a digital health and wellness company, in 2023 to expand its offering for continuous early disease detection, health monitoring, and personalized care into its services.
- Viome introduced Gut Intelligence Plus, a new program combining their core Gut Intelligence test with ongoing monitoring of blood sugar, sleep patterns, and inflammatory markers. This provides a real-time picture of a person’s responses to diet and lifestyle changes, allowing for continuous modifications to personalized recommendations.
- InsideTracker (Segterra) partnership with Garmin, this collaboration integrated InsideTracker's insights with Garmin's wearables and fitness trackers. Consumers can connect their Garmin devices to InsideTracker, which enables seamless data transfer and a more inclusive view of their health and performance.
MARKET TRENDS & DRIVERS
Increasing Smartphone Penetration and MHealth Application
Factors such as the increased adoption of smartphones and tablets in developing countries have led to the increasing engagement of the population in digital health programs. Moreover, the rising disposable income is enabling the population to purchase smartphones over traditional mobile devices, which is leading to an increasing number of digital personalized nutrition operators, thereby driving the market. As mobile phone usage is pervasive, and mobile apps directed at personalized nutrition are flooding the app market, mobile health (mHealth) interventions, which use technologies and mobile devices for personalized nutrition, are gaining popularity. The rise in the number of smartphones sold and increased familiarity are the primary drivers for the rise in the operators of digital personalized nutrition programs. The increasing penetration of smartphones enables a larger number of consumers to access digital personalized nutrition services easily, thus driving the digital personalized nutrition market.
Rising Integration with Wearables and Apps
Wearables track several health metrics, including sleep patterns, activity levels, blood oxygen levels, heart rate, and even glucose levels, in real-time. This data offers valuable insights into a person's physiological responses to different exercise, foods, and lifestyle choices. Apps seamlessly integrate with wearables to obtain and analyze this data, creating personalized reports and actionable recommendations. Further, there has been a considerable increase in the popularity of smart gadgets and the number of nutritional applications and customized dietary programs. Wearable and mobile sensor technologies are valuable tools in personalized nutrition as they are used to obtain accurate and precise measurements of diet and nutrient intake. Increasing technological advances and an enhanced understanding of the system are helping to pursue personalized interventions for disease prevention and treatment. The smart patch is a significant evolution in wearable health monitoring technology. It combines a sensing platform and stretchable electronics for improving conformity to the skin. This health technology offers personalization as well as power.
INDUSTRY RESTRAINTS
Data Privacy and Security Concerns
Security and privacy risks are significant challenges for the digital personalized nutrition market because the nature of data and the way providers are using it are vulnerable to cybersecurity attacks and data theft. Platforms, including wearable and connected medical devices, smartphones, tablets, and remote monitoring systems, are exposed to potential hacks and security breaches, which can adversely impact the safety and effectiveness of the overall outcome of services. The increased connectivity of wearable medical devices through the internet increases the risk of confidential health data being hacked and used for illegal purposes.
SEGMENTATION INSIGHTS
INSIGHTS BY PURCHASE MODEL
The global digital personalized nutrition market by purchase model is segmented into subscription and one-time purchases. The subscription-based segment is expected to be the largest revenue segment of the market. The digital personalized nutrition market is growing significantly, with the booming recurring subscription segment. This model provides users ongoing access to personalized meal plans, recipe updates, coaching, and others in exchange for a regular fee. The subscription landscape is continuously growing, with new players emerging to serve niches. These include apps focusing on health conditions such as diabetes or gut health, cultural or religious dietary restrictions like vegan, food allergies and intolerances like gluten-free and dairy-free, and athletic performance and training tailored nutrition plans for athletes. In the digital personalized nutrition market, the recurring subscription segment holds huge potential for continued growth. By understanding user requirements, providing distinctive value propositions, and adapting to growing trends, players in this sector can flourish and contribute to a healthier future.
INSIGHTS BY END-USERS
The direct consumer end-user segment is expected to be the largest revenue segment of the global digital personalized nutrition market. The digital personalized nutrition market for direct consumers has witnessed considerable growth in recent years, led by advancements in technology and increasing awareness of the significance of personalized health and wellness. This market leverages digital platforms to provide personalized nutrition plans and recommendations based on a person’s requirements, preferences, and health goals. Using data analytics, algorithms, and sometimes even genetic information, users can access personalized data that direct them in making well-versed dietary choices. This approach enhances user engagement by providing a more interactive and responsive experience. The ease of digitally accessing these services has further propelled the market's expansion, enabling users to take control of their health through a tech-driven and customized approach to nutrition.
INSIGHTS BY APPLICATION
The global digital personalized nutrition market by application is segmented into generic health & fitness, disease-based, and sports nutrition. The generic health & fitness segment is expected to be the largest revenue segment of the global market in 2023. The digital personalized nutrition market for generic health and fitness includes weight management, addressing food allergies, optimizing gut health, and improving overall well-being; these platforms provide personalized solutions that allow individuals to make personalized and informed choices for their health. Weight management is a critical component of personalized nutrition, and digital tools surpass in offering precise recommendations. Further, addressing food allergies is another major aspect of digital personalized nutrition. By analyzing genetic data and considering known allergies, these platforms can advise alternative food options that align with a person's nutritional requirements. Gut health and microbiome optimization are increasingly gaining recognition as vital elements of overall well-being. Due to the continuous technological advancements, the potential for even more sophisticated and comprehensive approaches to personalized nutrition has a promising future where individuals can attain and maintain optimal health through highly customized strategies.
GEOGRAPHICAL ANALYSIS
North America held the largest share of the global digital personalized nutrition market, accounting for over 42% in 2023. The increasing awareness of health and wellness, as well as the spread of highly nutritious products and services, is driving the demand for digital personalized nutrition in North America, as eating habits are one of the major causes of lifestyle diseases. People are facing lifestyle disorders due to changes in lifestyle and irregularities in nutrition consumption, thereby driving the demand for digital personalized nutrition in the region.
The increasing trend of personalizing food to obtain a better diet and awareness of healthy foods are the factors driving the growth of the digital personalized nutrition market in Europe. Furthermore, Germany is the largest market for digital health & wellness in the European region. The digital personalized nutrition market vendors in the country are consistently striving to attract a significant number of customers. In addition, there is an increased focus on quality, and vendors are beginning to shift their emphasis from mass-market products and services to custom designs and requirements.
APAC is one of the fastest-growing regions in the global digital personalized nutrition market during the forecast period. Increasing consumer awareness of health, a better understanding of adequate health and fitness, and rising adoption of digital healthcare. In addition, due to the rising acceptance of digital personalized nutrition solutions, the regional market is expected to register the fastest growth. The digital personalized nutrition market in Latin America is witnessing growth due to the growing prevalence of health disorders, which has increased the adoption of a healthier lifestyle to improve overall health.
COMPETITIVE LANDSCAPE
The digital personalized nutrition market is highly competitive due to the presence of numerous players. The rapid technological improvements are adversely impacting market vendors as consumers are expecting continuous innovations and upgrades in products. Most major vendors are adopting innovative technologies to retain their industry position.
The key players in the global digital personalized nutrition market include Nutrigenomix, 23andMe, Viome, Noom, and Atlas Biomed. Furthermore, the market is characterized by the presence of diversified global and regional players. As international players increase their footprint in the market, regional vendors are likely to find it increasingly difficult to compete with global players. The competition will be based solely in terms of features such as quality, quantity, technology, services, and price. The industry competition is expected to intensify further with an increase in product/service extensions, growth in technological innovations, and an increase in mergers and acquisitions.
Further, companies with better technical and financial resources can develop innovative products that could pose a threat to competitor products, making them non-competitive and even obsolete before they can recover R&D and commercialization costs. Therefore, vendors have to develop new technologies and need to remain up-to-date with upcoming innovations to have a competitive advantage over other vendors. Players are offering digital personalized nutrition with innovative product specifications.
ABOUT THE REPORT
The global digital personalized nutrition market is provided for the forecast years 2024 to 2029 and the base year of 2023. Purchase model, end-users, application, and geography segment the market. The report provides a holistic approach to the global digital personalized nutrition market to enable customers to analyze the industry thoroughly.
Frequently Asked Questions
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The global digital personalized nutrition market size is expected to grow at a CAGR of approximately 17.75% from 2023 to 2029.
The following factors are likely to contribute to the growth of the global digital personalized nutrition market during the forecast period:
- Growing Digital Healthcare
- Increasing Smartphone Penetration and MHealth Application
- Growing Health Awareness Among Consumers
Base Year: 2023
Forecast Year: 2024-2029
The report considers the present scenario of the global digital personalized nutrition market and its market dynamics for 2024−2029. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the industry. It also profiles and analyzes leading companies and several other prominent companies operating in the industry.
Key Company Profiles
- Nutrigenomix
- Business Overview
- Product/Service Offerings
- Key Strategies
- Key Strengths
- Key Opportunities
- 23andMe
- Viome
- Noom
- Atlas Biomed
Other Prominent Vendors
- DayTwo
- Business Overview
- Product/Service Offerings
- CircleDNA
- Ancestry
- Second Nature
- Care/of
- Segterra
- Persona
- BiogeniQ
- Baze
- Nutrisense
- Rootine
- HealthifyMe
- Caligenix
- GenoPalate
- Habit Food, Personalized
- Levels
- Culina Health
- Sirka
- Lifesum
- Foodvisor
- Nutrium
Segmentation by Purchase Model
- Subscription
- One Time Purchase
Segmentation by End-Users
- Direct Consumers
- Wellness & Fitness Centers
- Hospitals & Clinics
- Institutions
Segmentation by Application
- Generic Health & Fitness
- Disease Based
- Sports Nutrition
Segmentation by Geography
- North AmericaThe U.S.
- Canada
- EuropeGermany
- The U.K.
- France
- Italy
- Spain
- Netherlands
- Sweden
- APACChina
- Japan
- South Korea
- India
- Australia
- Singapore
- Indonesia
- Latin AmericaBrazil
- Mexico
- Colombia
- Middle East & AfricaSouth Africa
- UAE
- Saudi Arabia
- Turkey
EXHIBIT 1 MARKET SIZE CALCULATION APPROACH 2023
EXHIBIT 2 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET 2024 & 2029 (REVENUE) ($ MILLION)
EXHIBIT 3 CAGR COMPARISON OF GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY
EXHIBIT 4 KEY PLAYERS IN GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET
EXHIBIT 5 OVERVIEW OF GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET
EXHIBIT 6 DEVELOPMENT OF PERSONALIZED SOLUTIONS BY INTEGRATING DIGITAL AND ANALOG REALMS
EXHIBIT 7 SOME KEY MEASURING TOOLS PROVIDERS IN DIGITAL PERSONALIZED NUTRITION
EXHIBIT 8 WEARABLES AND THEIR IMPORTANCE FOR PERSONALIZED NUTRITION
EXHIBIT 9 EXAMPLES OF WEARABLES OFFERING PERSONALIZED NUTRITION
EXHIBIT 10 VALUE CHAIN ANALYSIS OF PERSONALIZED NUTRITION MARKET
EXHIBIT 11 DIGITAL HEALTH SUPPORTS PERSONALIZATION
EXHIBIT 12 DIGITAL TWINS IN PERSONALIZED NUTRITION
EXHIBIT 13 IMPACT OF RISE IN INTEGRATION WITH WEARABLES AND APPS
EXHIBIT 14 CLASSIFICATION OF WEARABLE TECHNOLOGY
EXHIBIT 15 IMPACT OF GROWTH IN REIGN OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
EXHIBIT 16 ADVANTAGES OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN DIGITAL PERSONALIZED NUTRITION
EXHIBIT 17 IMPACT OF GROWTH IN SUBSCRIPTION-BASED MODELS
EXHIBIT 18 ADVANTAGES OF SUBSCRIPTION-BASED MODELS IN DIGITAL PERSONALIZED NUTRITION
EXHIBIT 19 IMPACT OF GROWTH IN DIGITAL HEALTHCARE
EXHIBIT 20 IMPACT OF INCREASE IN SMARTPHONE PENETRATION AND MHEALTH APPLICATION
EXHIBIT 21 IMPACT OF GROWTH IN HEALTH AWARENESS AMONG CONSUMERS
EXHIBIT 22 IMPACT OF DATA PRIVACY AND SECURITY CONCERNS
EXHIBIT 23 IMPACT OF LACK OF CONSUMER ADOPTION IN DEVELOPING REGIONS
EXHIBIT 24 FACTORS LEADING TO LACK OF AWARENESS AND ADOPTION IN DEVELOPING REGIONS
EXHIBIT 25 IMPACT OF STRINGENT REGULATORY LANDSCAPE
EXHIBIT 26 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET: INCREMENTAL GROWTH ANALYSIS BY REGION
EXHIBIT 27 DEMOGRAPHIC AND SOCIO-ECONOMIC TRENDS DIRECTING THE HEALTH INDUSTRY INTO PREVENTION & WELLNESS
EXHIBIT 28 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET 2020–2029 ($ MILLION)
EXHIBIT 29 FIVE FORCES ANALYSIS 2023
EXHIBIT 30 INCREMENTAL GROWTH BY PURCHASE MODEL 2023 & 2029
EXHIBIT 31 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL (REVENUE SHARE %)
EXHIBIT 32 GLOBAL SUBSCRIPTION DIGITAL PERSONALIZED NUTRITION MARKET 2020–2029 ($ MILLION)
EXHIBIT 33 GLOBAL ONE TIME PURCHASE DIGITAL PERSONALIZED NUTRITION MARKET 2020–2029 ($ MILLION)
EXHIBIT 34 INCREMENTAL GROWTH BY END-USERS 2023 & 2029
EXHIBIT 35 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS (REVENUE SHARE %)
EXHIBIT 36 GLOBAL DIRECT CONSUMERS DIGITAL PERSONALIZED NUTRITION MARKET 2020–2029 ($ MILLION)
EXHIBIT 37 GLOBAL WELLNESS & FITNESS CENTERS DIGITAL PERSONALIZED NUTRITION MARKET 2020–2029 ($ MILLION)
EXHIBIT 38 GLOBAL HOSPITALS & CLINICS DIGITAL PERSONALIZED NUTRITION MARKET 2020–2029 ($ MILLION)
EXHIBIT 39 GLOBAL INSTITUTIONS DIGITAL PERSONALIZED NUTRITION MARKET 2020–2029 ($ MILLION)
EXHIBIT 40 INCREMENTAL GROWTH BY APPLICATION 2023 & 2029
EXHIBIT 41 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION (REVENUE SHARE %)
EXHIBIT 42 GLOBAL GENERIC HEALTH & FITNESS DIGITAL PERSONALIZED NUTRITION MARKET 2020–2029 ($ MILLION)
EXHIBIT 43 GLOBAL DISEASE BASED DIGITAL PERSONALIZED NUTRITION MARKET 2020–2029 ($ MILLION)
EXHIBIT 44 GLOBAL DIGITAL PERSONALIZED SPORTS NUTRITION MARKET 2020–2029 ($ MILLION)
EXHIBIT 45 INCREMENTAL GROWTH BY GEOGRAPHY 2023 & 2029
EXHIBIT 46 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY REGION
EXHIBIT 47 DIGITAL PERSONALIZED NUTRITION MARKET IN NORTH AMERICA 2020–2029 ($ MILLION)
EXHIBIT 48 INCREMENTAL GROWTH IN NORTH AMERICA 2023 & 2029
EXHIBIT 49 DIGITAL PERSONALIZED NUTRITION MARKET IN US 2020–2029 ($ MILLION)
EXHIBIT 50 DIGITAL PERSONALIZED NUTRITION MARKET IN CANADA 2020–2029 ($ MILLION)
EXHIBIT 51 DIGITAL PERSONALIZED NUTRITION MARKET IN EUROPE 2020–2029 ($ MILLION)
EXHIBIT 52 INCREMENTAL GROWTH IN EUROPE 2023 & 2029
EXHIBIT 53 DIGITAL PERSONALIZED NUTRITION MARKET IN GERMANY 2020–2029 ($ MILLION)
EXHIBIT 54 DIGITAL PERSONALIZED NUTRITION MARKET IN UK 2020–2029 ($ MILLION)
EXHIBIT 55 DIGITAL PERSONALIZED NUTRITION MARKET IN FRANCE 2020–2029 ($ MILLION)
EXHIBIT 56 DIGITAL PERSONALIZED NUTRITION MARKET IN ITALY 2020–2029 ($ MILLION)
EXHIBIT 57 DIGITAL PERSONALIZED NUTRITION MARKET IN SPAIN 2020–2029 ($ MILLION)
EXHIBIT 58 DIGITAL PERSONALIZED NUTRITION MARKET IN NETHERLANDS 2020–2029 ($ MILLION)
EXHIBIT 59 DIGITAL PERSONALIZED NUTRITION MARKET IN SWEDEN 2020–2029 ($ MILLION)
EXHIBIT 60 DIGITAL PERSONALIZED NUTRITION MARKET IN APAC 2020–2029 ($ MILLION)
EXHIBIT 61 INCREMENTAL GROWTH IN APAC 2023 & 2029
EXHIBIT 62 DIGITAL PERSONALIZED NUTRITION MARKET IN CHINA 2020–2029 ($ MILLION)
EXHIBIT 63 DIGITAL PERSONALIZED NUTRITION MARKET IN JAPAN 2020–2029 ($ MILLION)
EXHIBIT 64 DIGITAL PERSONALIZED NUTRITION MARKET IN SOUTH KOREA 2020–2029 ($ MILLION)
EXHIBIT 65 DIGITAL PERSONALIZED NUTRITION MARKET IN INDIA 2020–2029 ($ MILLION)
EXHIBIT 66 DIGITAL PERSONALIZED NUTRITION MARKET IN AUSTRALIA 2020–2029 ($ MILLION)
EXHIBIT 67 DIGITAL PERSONALIZED NUTRITION MARKET IN SINGAPORE 2020–2029 ($ MILLION)
EXHIBIT 68 DIGITAL PERSONALIZED NUTRITION MARKET IN INDONESIA 2020–2029 ($ MILLION)
EXHIBIT 69 DIGITAL PERSONALIZED NUTRITION MARKET IN LATIN AMERICA 2020–2029 ($ MILLION)
EXHIBIT 70 INCREMENTAL GROWTH IN LATIN AMERICA 2023 & 2029
EXHIBIT 71 DIGITAL PERSONALIZED NUTRITION MARKET IN BRAZIL 2020–2029 ($ MILLION)
EXHIBIT 72 DIGITAL PERSONALIZED NUTRITION MARKET IN MEXICO 2020–2029 ($ MILLION)
EXHIBIT 73 DIGITAL PERSONALIZED NUTRITION MARKET IN COLOMBIA 2020–2029 ($ MILLION)
EXHIBIT 74 DIGITAL PERSONALIZED NUTRITION MARKET IN MIDDLE EAST & AFRICA 2020–2029 ($ MILLION)
EXHIBIT 75 INCREMENTAL GROWTH IN MIDDLE EAST & AFRICA 2023 & 2029
EXHIBIT 76 DIGITAL PERSONALIZED NUTRITION MARKET IN SOUTH AFRICA 2020–2029 ($ MILLION)
EXHIBIT 77 DIGITAL PERSONALIZED NUTRITION MARKET IN UAE 2020–2029 ($ MILLION)
EXHIBIT 78 DIGITAL PERSONALIZED NUTRITION MARKET IN SAUDI ARABIA 2020–2029 ($ MILLION)
EXHIBIT 79 DIGITAL PERSONALIZED NUTRITION MARKET IN TURKEY 2020–2029 ($ MILLION)
EXHIBIT 80 RECENT DEVELOPMENTS IN DIGITAL PERSONALIZED NUTRITION MARKET
EXHIBIT 81 KEY CAVEATS
LIST OF TABLES
TABLE 1 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 2 GLOBAL SUBSCRIPTION DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 3 GLOBAL ONE TIME PURCHASE DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 4 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 5 GLOBAL DIRECT CONSUMERS DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 6 GLOBAL WELLNESS & FITNESS CENTERS DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 7 GLOBAL HOSPITALS & CLINICS DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 8 GLOBAL INSTITUTIONS DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 9 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 10 GLOBAL GENERIC HEALTH & FITNESS DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 11 GLOBAL DISEASE BASED DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 12 GLOBAL DIGITAL PERSONALIZED SPORTS NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 13 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 14 NORTH AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 15 NORTH AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 16 NORTH AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 17 EUROPE DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 18 EUROPE DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 19 EUROPE DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 20 APAC DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 21 APAC DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 22 APAC DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 23 LATIN AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 24 LATIN AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 25 LATIN AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 26 MIDDLE EAST & AFRICA DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 27 MIDDLE EAST & AFRICA DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 28 MIDDLE EAST & AFRICA DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 29 NUTRIGENOMIX: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 30 23ANDME: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 31 VIOME: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 32 NOOM: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 33 ATLAS BIOMED: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 34 DAYTWO: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 35 CIRCLEDNA: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 36 ANCESTRY: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 37 SECOND NATURE: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 38 CARE/OF: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 39 SEGTERRA: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 40 PERSONA: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 41 BIOGENIQ: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 42 BAZE: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 43 NUTRISENSE: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 44 ROOTINE: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 45 HEALTHIFYME: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 46 CALIGENIX: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 47 GENOPALATE: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 48 HABIT FOOD, PERSONALIZED: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 49 LEVELS: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 50 CULINA HEALTH: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 51 SIRKA: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 52 LIFESUM: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 53 FOODVISOR: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 54 NUTRIUM: MAJOR PRODUCT/SERVICE OFFERINGS
TABLE 55 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 56 NORTH AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 57 NORTH AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 58 NORTH AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 59 EUROPE DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 60 EUROPE DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 61 EUROPE DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 62 APAC DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 63 APAC DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 64 APAC DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 65 LATIN AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 66 LATIN AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 67 LATIN AMERICA DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 68 MIDDLE EAST & AFRICA DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 69 MIDDLE EAST & AFRICA DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 70 MIDDLE EAST & AFRICA DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 71 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY PURCHASE MODEL 2020–2029 ($ MILLION)
TABLE 72 GLOBAL SUBSCRIPTION DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 73 GLOBAL ONE TIME PURCHASE DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 74 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY END-USERS 2020–2029 ($ MILLION)
TABLE 75 GLOBAL DIRECT CONSUMERS DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 76 GLOBAL WELLNESS & FITNESS CENTERS DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 77 GLOBAL HOSPITALS & CLINICS DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 78 GLOBAL INSTITUTIONS DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 79 GLOBAL DIGITAL PERSONALIZED NUTRITION MARKET BY APPLICATION 2020–2029 ($ MILLION)
TABLE 80 GLOBAL GENERIC HEALTH & FITNESS DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 81 GLOBAL DISEASE BASED DIGITAL PERSONALIZED NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 82 GLOBAL DIGITAL PERSONALIZED SPORTS NUTRITION MARKET BY GEOGRAPHY 2020–2029 ($ MILLION)
TABLE 83 CURRENCY CONVERSION 2016−2023
1. SCOPE & COVERAGE
1.1. MARKET DEFINITION
1.1.1. INCLUSIONS
1.1.2. EXCLUSIONS
1.1.3. MARKET ESTIMATION CAVEATS
1.2. SEGMENTS COVERED & DEFINITIONS
1.2.1. MARKET SEGMENTATION BY PURCHASE MODEL
1.2.2. MARKET SEGMENTATION BY END-USERS
1.2.3. MARKET SEGMENTATION BY APPLICATION
1.3. REGIONS & COUNTRIES COVERED
1.4. MARKET DERIVATION
1.4.1. BASE YEAR
2. PREMIUM INSIGHTS
2.1. OPPORTUNITY POCKETS
2.2. MARKET OVERVIEW
2.3. RECENT DEVELOPMENTS
2.4. MARKET DYNAMICS
2.4.1. MARKET TRENDS
2.4.2. MARKET DRIVERS
2.4.3. MARKET RESTRAINTS
2.4.4. SEGMENT ANALYSIS
2.4.5. INSIGHTS BY PURCHASE MODEL
2.4.6. INSIGHTS BY END-USERS
2.4.7. INSIGHTS BY APPLICATION
2.5. GEOGRAPHICAL ANALYSIS
2.6. COMPETITIVE LANDSCAPE
3. MARKET AT A GLANCE
4. INTRODUCTION
4.1. OVERVIEW
4.2. MEASURING TOOLS
4.3. VALUE CHAIN ANALYSIS
4.4. CONSUMER BEHAVIOUR
4.5. DIGITAL TWINS REVOLUTIONIZING PERSONALIZED NUTRITION
4.6. EVOLUTION OF DIGITAL PERSONALIZED NUTRITION
5. MARKET OPPORTUNITIES & TRENDS
5.1. RISE IN INTEGRATION WITH WEARABLES AND APPS
5.2. GROWTH IN REIGN OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
5.3. GROWTH IN SUBSCRIPTION-BASED MODELS
6. MARKET GROWTH ENABLERS
6.1. GROWTH IN DIGITAL HEALTHCARE
6.2. INCREASE IN SMARTPHONE PENETRATION AND MHEALTH APPLICATION
6.3. GROWTH IN HEALTH AWARENESS AMONG CONSUMERS
7. MARKET RESTRAINTS
7.1. DATA PRIVACY AND SECURITY CONCERNS
7.2. LACK OF CONSUMER ADOPTION IN DEVELOPING REGIONS
7.3. STRINGENT REGULATORY LANDSCAPE
8. MARKET LANDSCAPE
8.1. MARKET OVERVIEW
8.2. MARKET SIZE & FORECAST
8.3. FIVE FORCES ANALYSIS
8.3.1. THREAT OF NEW ENTRANTS
8.3.2. BARGAINING POWER OF SUPPLIERS
8.3.3. BARGAINING POWER OF BUYERS
8.3.4. THREAT OF SUBSTITUTES
8.3.5. COMPETITIVE RIVALRY
9. PURCHASE MODEL
9.1. MARKET SNAPSHOT & GROWTH ENGINE
9.2. MARKET OVERVIEW
9.3. SUBSCRIPTION
9.3.1. MARKET SIZE & FORECAST
9.3.2. MARKET BY GEOGRAPHY
9.4. ONE TIME PURCHASE
9.4.1. MARKET SIZE & FORECAST
9.4.2. MARKET BY GEOGRAPHY
10. END-USERS
10.1. MARKET SNAPSHOT & GROWTH ENGINE
10.2. MARKET OVERVIEW
10.3. DIRECT CONSUMERS
10.3.1. MARKET SIZE & FORECAST
10.3.2. MARKET BY GEOGRAPHY
10.4. WELLNESS & FITNESS CENTERS
10.4.1. MARKET SIZE & FORECAST
10.4.2. MARKET BY GEOGRAPHY
10.5. HOSPITALS & CLINICS
10.5.1. MARKET SIZE & FORECAST
10.5.2. MARKET BY GEOGRAPHY
10.6. INSTITUTIONS
10.6.1. MARKET SIZE & FORECAST
10.6.2. MARKET BY GEOGRAPHY
11. APPLICATION
11.1. MARKET SNAPSHOT & GROWTH ENGINE
11.2. MARKET OVERVIEW
11.3. GENERIC HEALTH & FITNESS
11.3.1. MARKET SIZE & FORECAST
11.3.2. MARKET BY GEOGRAPHY
11.4. DISEASE BASED
11.4.1. MARKET SIZE & FORECAST
11.4.2. MARKET BY GEOGRAPHY
11.5. SPORTS NUTRITION
11.5.1. MARKET SIZE & FORECAST
11.5.2. MARKET BY GEOGRAPHY
12. GEOGRAPHY
12.1. MARKET SNAPSHOT & GROWTH ENGINE
12.2. GEOGRAPHIC OVERVIEW
13. NORTH AMERICA
13.1. MARKET OVERVIEW
13.2. MARKET SIZE & FORECAST
13.3. PURCHASE MODEL
13.3.1. MARKET SIZE & FORECAST
13.4. END-USERS
13.4.1. MARKET SIZE & FORECAST
13.5. APPLICATION
13.5.1. MARKET SIZE & FORECAST
13.6. KEY COUNTRIES
13.6.1. US: MARKET SIZE & FORECAST
13.6.2. CANADA: MARKET SIZE & FORECAST
14. EUROPE
14.1. MARKET OVERVIEW
14.2. MARKET SIZE & FORECAST
14.3. PURCHASE MODEL
14.3.1. MARKET SIZE & FORECAST
14.4. END-USERS
14.4.1. MARKET SIZE & FORECAST
14.5. APPLICATION
14.5.1. MARKET SIZE & FORECAST
14.6. KEY COUNTRIES
14.6.1. GERMANY: MARKET SIZE & FORECAST
14.6.2. UK: MARKET SIZE & FORECAST
14.6.3. FRANCE: MARKET SIZE & FORECAST
14.6.4. ITALY: MARKET SIZE & FORECAST
14.6.5. SPAIN: MARKET SIZE & FORECAST
14.6.6. NETHERLANDS: MARKET SIZE & FORECAST
14.6.7. SWEDEN: MARKET SIZE & FORECAST
15. APAC
15.1. MARKET OVERVIEW
15.2. MARKET SIZE & FORECAST
15.3. PURCHASE MODEL
15.3.1. MARKET SIZE & FORECAST
15.4. END-USERS
15.4.1. MARKET SIZE & FORECAST
15.5. APPLICATION
15.5.1. MARKET SIZE & FORECAST
15.6. KEY COUNTRIES
15.6.1. CHINA: MARKET SIZE & FORECAST
15.6.2. JAPAN: MARKET SIZE & FORECAST
15.6.3. SOUTH KOREA: MARKET SIZE & FORECAST
15.6.4. INDIA: MARKET SIZE & FORECAST
15.6.5. AUSTRALIA: MARKET SIZE & FORECAST
15.6.6. SINGAPORE: MARKET SIZE & FORECAST
15.6.7. INDONESIA: MARKET SIZE & FORECAST
16. LATIN AMERICA
16.1. MARKET OVERVIEW
16.2. MARKET SIZE & FORECAST
16.3. PURCHASE MODEL
16.3.1. MARKET SIZE & FORECAST
16.4. END-USERS
16.4.1. MARKET SIZE & FORECAST
16.5. APPLICATION
16.5.1. MARKET SIZE & FORECAST
16.6. KEY COUNTRIES
16.6.1. BRAZIL: MARKET SIZE & FORECAST
16.6.2. MEXICO: MARKET SIZE & FORECAST
16.6.3. COLOMBIA: MARKET SIZE & FORECAST
17. MIDDLE EAST & AFRICA
17.1. MARKET OVERVIEW
17.2. MARKET SIZE & FORECAST
17.3. PURCHASE MODEL
17.3.1. MARKET SIZE & FORECAST
17.4. END-USERS
17.4.1. MARKET SIZE & FORECAST
17.5. APPLICATION
17.5.1. MARKET SIZE & FORECAST
17.6. KEY COUNTRIES
17.6.1. SOUTH AFRICA: MARKET SIZE & FORECAST
17.6.2. UAE: MARKET SIZE & FORECAST
17.6.3. SAUDI ARABIA: MARKET SIZE & FORECAST
17.6.4. TURKEY: MARKET SIZE & FORECAST
18. COMPETITIVE LANDSCAPE
18.1. COMPETITION OVERVIEW
19. KEY COMPANY PROFILES
19.1. NUTRIGENOMIX
19.1.1. BUSINESS OVERVIEW
19.1.2. PRODUCT/SERVICE OFFERINGS
19.1.3. KEY STRATEGIES
19.1.4. KEY STRENGTHS
19.1.5. KEY OPPORTUNITIES
19.2. 23ANDME
19.2.1. BUSINESS OVERVIEW
19.2.2. PRODUCT/SERVICE OFFERINGS
19.2.3. KEY STRATEGIES
19.2.4. KEY STRENGTHS
19.2.5. KEY OPPORTUNITIES
19.3. VIOME
19.3.1. BUSINESS OVERVIEW
19.3.2. PRODUCT/SERVICE OFFERINGS
19.3.3. KEY STRATEGIES
19.3.4. KEY STRENGTHS
19.3.5. KEY OPPORTUNITIES
19.4. NOOM
19.4.1. BUSINESS OVERVIEW
19.4.2. PRODUCT/SERVICE OFFERINGS
19.4.3. KEY STRATEGIES
19.4.4. KEY STRENGTHS
19.4.5. KEY OPPORTUNITIES
19.5. ATLAS BIOMED
19.5.1. BUSINESS OVERVIEW
19.5.2. PRODUCT/SERVICE OFFERINGS
19.5.3. KEY STRATEGIES
19.5.4. KEY STRENGTHS
19.5.5. KEY OPPORTUNITIES
20. OTHER PROMINENT VENDORS
20.1. DAYTWO
20.1.1. BUSINESS OVERVIEW
20.1.2. PRODUCT/SERVICE OFFERINGS
20.2. CIRCLEDNA
20.2.1. BUSINESS OVERVIEW
20.2.2. PRODUCT/SERVICE OFFERINGS
20.3. ANCESTRY
20.3.1. BUSINESS OVERVIEW
20.3.2. PRODUCT/SERVICE OFFERINGS
20.4. SECOND NATURE
20.4.1. BUSINESS OVERVIEW
20.4.2. PRODUCT/SERVICE OFFERINGS
20.5. CARE/OF
20.5.1. BUSINESS OVERVIEW
20.5.2. PRODUCT/SERVICE OFFERINGS
20.6. SEGTERRA
20.6.1. BUSINESS OVERVIEW
20.6.2. PRODUCT/SERVICE OFFERINGS
20.7. PERSONA
20.7.1. BUSINESS OVERVIEW
20.7.2. PRODUCT/SERVICE OFFERINGS
20.8. BIOGENIQ
20.8.1. BUSINESS OVERVIEW
20.8.2. PRODUCT/SERVICE OFFERINGS
20.9. BAZE
20.9.1. BUSINESS OVERVIEW
20.9.2. PRODUCT/SERVICE OFFERINGS
20.10. NUTRISENSE
20.10.1. BUSINESS OVERVIEW
20.10.2. PRODUCT/SERVICE OFFERINGS
20.11. ROOTINE
20.11.1. BUSINESS OVERVIEW
20.11.2. PRODUCT/SERVICE OFFERINGS
20.12. HEALTHIFYME
20.12.1. BUSINESS OVERVIEW
20.12.2. PRODUCT/SERVICE OFFERINGS
20.13. CALIGENIX
20.13.1. BUSINESS OVERVIEW
20.13.2. PRODUCT/SERVICE OFFERINGS
20.14. GENOPALATE
20.14.1. BUSINESS OVERVIEW
20.14.2. PRODUCT/SERVICE OFFERINGS
20.15. HABIT FOOD, PERSONALIZED
20.15.1. BUSINESS OVERVIEW
20.15.2. PRODUCT/SERVICE OFFERINGS
20.16. LEVELS
20.16.1. BUSINESS OVERVIEW
20.16.2. PRODUCT/SERVICE OFFERINGS
20.17. CULINA HEALTH
20.17.1. BUSINESS OVERVIEW
20.17.2. PRODUCT/SERVICE OFFERINGS
20.18. SIRKA
20.18.1. BUSINESS OVERVIEW
20.18.2. PRODUCT/SERVICE OFFERINGS
20.19. LIFESUM
20.19.1. BUSINESS OVERVIEW
20.19.2. PRODUCT/SERVICE OFFERINGS
20.20. FOODVISOR
20.20.1. BUSINESS OVERVIEW
20.20.2. PRODUCT/SERVICE OFFERINGS
20.21. NUTRIUM
20.21.1. BUSINESS OVERVIEW
20.21.2. PRODUCT/SERVICE OFFERINGS
21. REPORT SUMMARY
21.1. KEY TAKEAWAYS
21.2. STRATEGIC RECOMMENDATIONS
22. QUANTITATIVE SUMMARY
22.1. MARKET BY GEOGRAPHY
22.2. NORTH AMERICA
22.2.1. PURCHASE MODEL
22.2.2. END-USERS
22.2.3. APPLICATION
22.3. EUROPE
22.3.1. PURCHASE MODEL
22.3.2. END-USERS
22.3.3. APPLICATION
22.4. APAC
22.4.1. PURCHASE MODEL
22.4.2. END-USERS
22.4.3. APPLICATION
22.5. LATIN AMERICA
22.5.1. PURCHASE MODEL
22.5.2. END-USERS
22.5.3. APPLICATION
22.6. MIDDLE EAST & AFRICA
22.6.1. PURCHASE MODEL
22.6.2. END-USERS
22.6.3. APPLICATION
22.7. MARKET BY PURCHASE MODEL
22.7.1. SUBSCRIPTION
22.7.2. ONE TIME PURCHASE
22.8. MARKET BY END-USERS
22.8.1. DIRECT CONSUMERS
22.8.2. WELLNESS & FITNESS CENTERS
22.8.3. HOSPITALS & CLINICS
22.8.4. INSTITUTIONS
22.9. MARKET BY APPLICATION
22.9.1. GENERIC HEALTH & FITNESS
22.9.2. DISEASE BASED
22.9.3. SPORTS NUTRITION
23. APPENDIX
23.1. RESEARCH METHODOLOGY
23.2. RESEARCH PROCESS
23.3. REPORT ASSUMPTIONS & CAVEATS
23.3.1. KEY CAVEATS
23.3.2. CURRENCY CONVERSION
23.4. ABBREVIATIONS
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