Italy Tractor Market - Industry Analysis & Forecast 2022-2028

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THE ITALY TRACTOR MARKET SIZE IS EXPECTED TO GROW AT A CAGR OF 3.74% DURING 2022-2028, REGISTERING SALES OF 31,531 UNITS IN 2027 FROM 24,385 UNITS IN 2021.

Italian Tractor Market Research Report Includes  Market Size, Share, Trends, and Growth drivers by following Segments:

  • Horsepower: Less than 50 HP, 50–100 HP, 101–150 HP, 151-200 HP, 201-300 HP, 301-400 HP, and above 400 HP
  • Drive Type: 2-Wheel Drive and 4-Wheel Drive
  • Region: Italy (North-West, North-East, Centre, South, and Islands)

Industry Analysis Report, Regional Outlook, Growth Trends, Competitive Landscape, Share & Forecast, 2022-2027

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ITALY TRACTOR MARKET REPORT SCOPE

REPORT ATTRIBUTEDETAILS
Market Size (2028)31,531 Units
Market Size (2021)24,385 Units
CAGR (2022-2028)3.74%
Base Year2021
Historic Year2019-2020
Forecast Year2022-2028
Market SegmentsHorsepower, Drive Type, and Region
Geographic Analysis
Countries CoveredItaly (North-West, North-East, Centre, South, and Islands)
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MARKET INSIGHTS

The Italy tractor market was valued at 24,385 units in 2021 and is expected to reach 31,531 units by 2027, growing at a CAGR of 3.74% from 2022 to 2028. Italy is Europe’s third-largest tractor market. The Italy agricultural tractor market grew by 35.9% in 2021 compared to 2020. In 2021, the gross value added of agriculture, forestry, and fishery recorded a 3.9% growth at current prices but a sharp decline of -4.4% in terms of volume, due to the collapse of wine production (-14%) and fruit (-6.1%), in the context of a significant increase in sales price. In 2021, the 50-100HP segment accounted for the largest share due to its compact size and flexible operational capabilities. The top three biggest agricultural tractor markets in Europe – Germany, France, and Italy, account for almost four agricultural tractors out of 10 registered in Europe. The Italian economy achieved excellent growth in 2021. The growth rate is expected to sustain in 2023, supported by the rising employment rate and a monetary policy stance that will continue to support domestic demand. Consequently, 2022 is expected to witness a healthy increment of 4.5% in real GDP growth. The Government of Italy’s schemes and initiatives to facilitate credit and improve agriculture-related operations are the major drivers contributing to the growth of the overall value chain in the Italy agricultural sector. The Italian agricultural sector has historically been crucial in developing the economy; the industry plays a vital role in increasing the country's income by adding value to the following:

  • Supplementing industries and agri-businesses
  • Increasing income of the workforce engaged both directly and indirectly in the agriculture sector.
  • Improving the foreign exchange trade balance as agriculture products are essential exports

The following factors are likely to contribute to the Italy tractor market growth-

  • Growing Farm Mechanization to Reduce Workforce
  • Usage of Energy Efficient Tractors with Better Technology & Positive Agricultural Practices
  • Increasing Use of Non-Conventional Fuel in Tractors

The 50-100 HP segment has generated the highest sales.  

  • The increased use of tractors in the power range of 50-100 HP is due to their ability to effectively carry out all tasks in the field, including soil preparation, irrigation, weeding, harvesting, and haulage. These farm tractors have the power to perform the required farming tasks and are also used in several other ways, such as operating generators for irrigation and running both companies and domestically made harvesters and threshers. The labor shortage and reducing agriculture production costs have triggered the demand for this segment in the Italian market.

50-100 HP tractors accounted for the largest share of the Italy Tractor Market. 

  • In terms of regions, North-East and North-West reportedly showed a higher share of agriculture tractors in 2021 than the country's other regions due to a higher level of mechanization.
  • The region’s principal crops are wheat and rice, and these crops constitute 40% and 28%, respectively, of the total crop production. The Northeast region is one of the leading regions with high compact and medium HP tractors penetration.
  • During the forecast period, the South region is expected to witness substantial growth in the agriculture tractors market at a CAGR of 5.03%, driven by the increasing number of landholdings caused due to land fragmentation.
  • 50-100 HP tractors accounted for the largest share in the North-east region in 2021 due to their compact size and flexible operational capabilities. The demand for 50-100 HP is expected to grow significantly during the forecast period.

Italy tractor market is led by 2WD tractors.

  • Ease of driving and maneuverability during light loads and plain fields are significant factors boosting the demand for two-wheel-drive tractors. Older farmers majorly use 2WD tractors as they are skeptical about using new machines and are more comfortable with traditional 2WD tractors than 4WD tractors. Popular brands including CNH, John Deere, New Holland, and AGCO are the preferred choices among farmers in the 2WD segment in Italy. Italy has many medium-scale farmers, with a 7.9 ha/farm average farm size. For this reason, farmers prefer to own a medium HP range and cost-efficient tractors, which positively impacts the 2WD segment.  

The Italian tractor market is the new frontier of growth & innovation.

  • Italy, a new frontier of innovation is emerging as agriculture meets digital technologies, opening various paths to an intelligent agricultural future. Smart agriculture will happen with the help of multiple technologies such as self-driving or autonomous tractors and GPS technology, among others. Self-driving or autonomous tractors can help farmers reduce working hours. However, there is a vast potential for data monitoring.

Export-centric approach apart from domestic sales.

The export of tractors manufactured in Italy will witness growth as the prominent vendors adopt an export-centric approach to increase their net revenues. John Deere acquired the company “Beer Flag Robotics” in the year 2021 for $250 million to gain access to the advanced (autonomous driving technology) equipment market and expand to other countries by enhancing sales in Italy.

Scarcity of Labor in the Agriculture Sector

  • The percentage of the population engaged as a workforce in the agriculture sector reduced from over 67% in 1991 to 43% in 2020. The percentage of the total working population actively engaged in agriculture is expected to decrease to 40% by 2023 and a further decline to less than 30% by 2030.
  • The factors leading to reducing the percentage of the total workforce engaged in agriculture are income and growth opportunities in the non-agricultural sectors, lower wages, and extreme work conditions in fields. As the percentage of working people is declining, it can lead to a drastic level of a labor shortage in farms in the coming years, thereby much-increased demand for farm mechanization as well as focusing on autonomous tractors.

Competitive Landscape

  • The agriculture tractor market in Italy has the presence of established players in various segments, including open fields and vineyards. The threat to the existing vendors in the country from new vendors is relatively low due to the long replacement cycle of tractors and increasing demand for used and certified tractors.
  • Vendors are improving their aftersales services, making customers loyal to the existing brands.
  • Vendors have started to sell certified pre-owned tractors under their brand name; prices for such tractors are nearly half the price of a new tractor.
  • The Italy tractor market is dominated by companies with a comprehensive portfolio of offerings for any usage.
  • The key players in the Italy agriculture tractor market are CNH Industrial and SDF Group.
  • In terms of units sold, CNH and SDF Group are the market leaders, accounting for more than 40% of the overall Italy agriculture tractors market in 2021.
  • The report covers company ranking across product offerings by HP ranges

WHY SHOULD YOU BUY THIS REPORT?

This report is among the few in the market that offers an outlook and opportunity analysis forecast in terms of:

  • Market Size & Forecast Volume (Units) 2019-2028
    • Segmentation by Horsepower
    • Segmentation by Wheel-Drive
    • Segmentation by Regions (Federal States)
  • Production and trade values
  • Major current & upcoming projects & investments
  • Gain competitive intelligence about the economic scenario, advantages in Italy, market dynamics, and market share
  • Latest & innovative technologies
  • Import & Export analysis
  • COVID-19 impact analysis of the market
  • Company Profile of primary and other prominent vendors
  • Market share of major vendors

Frequently Asked Questions

WHAT IS THE GROWTH RATE OF THE ITALY TRACTOR MARKET?

Italy’s tractor market was estimated to register 24,385 units in 2021, which is expected to reach 31,531 units by 2028 growing at a CAGR of 3.74% during 2021-2028.

WHO ARE THE KEY PLAYERS IN ITALY TRACTOR MARKET?

Key players include CNH Industrial, AGCO, John Deere, and Kubota.

WHAT ARE THE FACTORS DRIVING THE GROWTH OF THE TRACTOR INDUSTRY IN ITALY?

Growing farm mechanization to reduce the workforce and usage of energy-efficient tractors with better technology & positive agricultural practices are driving the market.

WHICH HORSEPOWER-TYPE TRACTORS WILL HAVE THE LARGEST SHARE BY 2028 IN ITALY?

Less than 50 HP tractors will hold the largest share by 2028 in Italy.

Italy tractor market is expected to reach 31,531 units by 2028 growing at a CAGR of 3.74% during 2021-2028.

 Base Year: 2021 

Forecast Year: 2022-2028 

The study considers a detailed scenario of the present Italy tractor market and its market dynamics for 2022−2028. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market. 

Key Vendors

  • CNH Industrial
    • Business Overview
    • Product Offerings
    • Key Strategies
    • Key Strengths
    • Key Opportunities
  • AGCO
  • John Deere
  • Kubota

 Other Prominent Vendors

  • SDF
    • Business Overview
    • Product Offerings
  • Antonio Carraro
  • ACE
  • TAFE
  • Iseki
  • Deutz-Fahr
  • Mahindra & Mahindra
  • Yanmar
  • Escorts

Segmentation by Horsepower

  • Less than 50 HP
  • 50–100 HP
  • 101–150 HP
  • 151-200 HP
  • 201-300 HP
  • 301-400 HP
  • above 400 HP

Segmentation by Drive Type

  • 2-Wheel Drive
  • 4-Wheel Drive

Segmentation by Region

  • Italy
    • North-West
    • North-East
    • Centre
    • South
    • Islands

LIST OF EXHIBITS

EXHIBIT 1 SEGMENTATION OF ITALY AGRICULTURE TRACTOR MARKET

EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2021

EXHIBIT 3 ITALIAN ECONOMY OVERVIEW

EXHIBIT 4 ITALY: % CHANGE IN GDP & AGRICULTURAL OUTPUT 2010–2020

EXHIBIT 5 LAND USE IN ITALY 2020

EXHIBIT 6 OBJECTIVES OF ITALY’S INTERNATIONAL STRATEGY FOR FOOD SECURITY, NUTRITION, AND SUSTAINABLE AGRICULTURE

EXHIBIT 7 ITALIAN IMPORT & EXPORT OF TRACTORS 2020

EXHIBIT 8 ITALY AGRICULTURE TRACTOR MAJOR EXPORT DESTINATIONS 2020 (% SHARE)

EXHIBIT 9 ITALY: FOREIGN AGRI-FOOD BUSINESS POLICY

EXHIBIT 10 TECHNOLOGICAL DEVELOPMENTS IN TRACTORS

EXHIBIT 11 EUROPE: AGRICULTURAL TRACTOR REGISTRATION 2021

EXHIBIT 12 SALES OF AGRICULTURE TRACTORS BY HORSEPOWER 2021

EXHIBIT 13 EUROPE: TOTAL WORKFORCE & PERCENTAGE OF TOTAL WORKFORCE ENGAGED IN AGRICULTURE 1995–2030 ($ MILLION)

EXHIBIT 14 ITALY AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 15 INCREMENTAL GROWTH BY HORSEPOWER 2021 & 2028

EXHIBIT 16 ITALY AGRICULTURE TRACTOR MARKET SEGMENTATION BY HP 2019–2028 (UNITS)

EXHIBIT 17 ITALY AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021 & 2028 (% SHARE)

EXHIBIT 18 ITALY LESS THAN 50 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 19 LESS THAN 50 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (% SHARE)

EXHIBIT 20 ITALY 50–100 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 21 50–100 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (% SHARE)

EXHIBIT 22 ITALY 101–150 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 23 101–150 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (% SHARE)

EXHIBIT 24 ITALY 151–200 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 25 151–200 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (% SHARE)

EXHIBIT 26 ITALY 201–300 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 27 201–300 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (% SHARE)

EXHIBIT 28 ITALY 301–400 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 29 301–400 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (% SHARE)

EXHIBIT 30 ITALY ABOVE 400 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 31 ABOVE 400 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (% SHARE)

EXHIBIT 32 INCREMENTAL GROWTH BY DRIVE TYPE 2021 & 2028

EXHIBIT 33 ITALY AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2021 (% SHARE)

EXHIBIT 34 ITALY AGRICULTURE TRACTOR MARKET BY DRIVE TYPE BASED ON VOLUME 2019–2028 (% SHARE)

EXHIBIT 35 ITALY 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 36 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (% SHARE)

EXHIBIT 37 ITALY 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 38 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (% SHARE)

EXHIBIT 39 INCREMENTAL GROWTH BY REGION 2021 & 2028

EXHIBIT 40 ITALIAN AGRICULTURE TRACTOR MARKET SEGMENTATION BY REGION 2019–2028 (% SHARE)

EXHIBIT 41 ITALY NORTHWEST REGION AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 42 ITALY NORTHEAST REGION AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 43 ITALY CENTER REGION AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 44 ITALY SOUTH REGION AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 45 ITALY ISLANDS REGION AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 46 IMPACT OF TECHNOLOGICAL ADVANCES IN TRACTOR TECHNOLOGY

EXHIBIT 47 IMPACT OF INCREASED FARM MECHANIZATION

EXHIBIT 48 IMPACT OF USE OF ENERGY-EFFICIENT TRACTORS

EXHIBIT 49 IMPACT OF USE OF NON-CONVENTIONAL FUELS IN TRACTORS

EXHIBIT 50 AVERAGE PRICE OF DIESEL IN ITALY 2000–2021 (IN EUROS PER LITER)

EXHIBIT 51 IMPACT OF ASSISTANCE TO FARMERS THROUGH LOANS & SUBSIDIES

EXHIBIT 52 IMPACT OF INCREASED AGRICULTURAL PRODUCTIVITY & EXPORTS

EXHIBIT 53 ITALY: AGRICULTURAL EXPORTS 2020

EXHIBIT 54 IMPACT OF SOCIO-DEMOGRAPHIC CHANGES IN ITALY

EXHIBIT 55 ITALIAN FARMER & AGRICULTURE WORKFORCE AGE DISTRIBUTION 2020

EXHIBIT 56 IMPACT OF LACK OF AWARENESS OF LATEST INNOVATIONS IN AGRICULTURAL EQUIPMENT

EXHIBIT 57 IMPACT OF HIGH DEMAND FOR USED & RENTAL TRACTORS

EXHIBIT 58 IMPACT OF FLUCTUATIONS IN COMMODITY PRICES

EXHIBIT 59 FIVE FORCES ANALYSIS 2021

EXHIBIT 60 ITALY AGRICULTURE TRACTOR MARKET BY TOP MANUFACTURERS (% SHARE) 2020

EXHIBIT 61 ITALY AGRICULTURE TRACTOR MARKET BY TOP MANUFACTURERS (UNITS REGISTERED) 2020

EXHIBIT 62 ITALY: LEADING BRANDS IN TERMS OF LOYALTY & RECOMMENDATION 2020

EXHIBIT 63 JOHN DEERE TOTAL SHARE BY SEGMENTS 2020 (%)

LIST OF TABLES

TABLE 1 KEY CAVEATS

TABLE 2 CURRENCY CONVERSION 2015–2021

TABLE 3 AGRICULTURAL HOLDINGS BY USED AGRICULTURAL AREA, BY ECONOMIC SIZE, AND BY AGE OF HOLDER (2010−2018)

TABLE 4 ITALY AGRICULTURE TRACTOR MARKET EXPORTS IN PERCENTAGE 2013−2019

TABLE 5 PRODUCTION & TRADE IN AGRICULTURAL MACHINERY BY TOP FIVE EUROPEAN COUNTRIES ($ MILLION)

TABLE 6 ITALY RICE AREA (HA)

TABLE 7 LESS THAN 50 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (UNITS)

TABLE 8 50–100 HP TRACTOR MARKET IN ITALY BY REGION 2019–2028 (UNITS)

TABLE 9 101–150 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (UNITS)

TABLE 10 151–200 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (UNITS)

TABLE 11 201–300 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (UNITS)

TABLE 12 301–400 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (UNITS)

TABLE 13 ABOVE 400 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (UNITS)

TABLE 14 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (UNITS)

TABLE 15 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET IN ITALY BY REGION 2019–2028 (UNITS)

TABLE 16 ITALY NORTHWEST REGION AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 17 ITALY NORTHWEST REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2019–2028 (UNITS)

TABLE 18 ITALY NORTHEAST REGION AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 19 ITALY NORTHEAST REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2019–2028 (UNITS)

TABLE 20 ITALY CENTER REGION AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 21 ITALY CENTER REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2019–2028 (UNITS)

TABLE 22 ITALY SOUTH REGION AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 23 ITALY SOUTH REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2019–2028 (UNITS)

TABLE 24 ITALY ISLANDS REGION AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 25 ITALY ISLANDS REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2019–2028 (UNITS)

TABLE 26 BEST-SELLING TRACTOR MODELS IN ITALY, 2020

TABLE 27 CNH: MAJOR PRODUCT OFFERINGS

TABLE 28 AGCO: MAJOR PRODUCT OFFERINGS

TABLE 29 JOHN DEERE: MAJOR PRODUCT OFFERINGS

TABLE 30 KUBOTA: MAJOR PRODUCT OFFERINGS

TABLE 31 SDF: MAJOR PRODUCT OFFERINGS

TABLE 32 ANTONIO CARRARO: MAJOR PRODUCT OFFERINGS

TABLE 33 ACE: MAJOR PRODUCT OFFERINGS

TABLE 34 TAFE: MAJOR PRODUCT OFFERINGS

TABLE 35 ISEKI: MAJOR PRODUCT OFFERINGS

TABLE 36 MAJOR PRODUCT OFFERINGS

TABLE 37 MAHINDRA & MAHINDRA: MAJOR PRODUCT OFFERINGS

TABLE 38 YANMAR: MAJOR PRODUCT OFFERINGS

TABLE 39 ESCORTS: MAJOR PRODUCT OFFERINGS

TABLE 40 ITALY AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021–2028 (UNITS)

TABLE 41 ITALY LESS THAN 50 HP AGRICULTURE TRACTOR MARKET BY REGION 2021–2028 (UNITS)

TABLE 42 ITALY 50–100 HP AGRICULTURE TRACTOR MARKET BY REGION 2021–2028 (UNITS)

TABLE 43 ITALY 101–150 HP AGRICULTURE TRACTOR MARKET BY REGION 2021–2028 (UNITS)

TABLE 44 ITALY 151–200 HP AGRICULTURE TRACTOR MARKET BY REGION 2021–2028 (UNITS)

TABLE 45 ITALY 201–300 HP AGRICULTURE TRACTOR MARKET BY REGION 2021–2028 (UNITS)

TABLE 46 ITALY 301–400 HP AGRICULTURE TRACTOR MARKET BY REGION 2021–2028 (UNITS)

TABLE 47 ITALY ABOVE 400 HP AGRICULTURE TRACTOR MARKET BY REGION 2021–2028 (UNITS)

TABLE 48 ITALY AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2021–2028 (UNITS)

TABLE 49 ITALY 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION 2021–2028 (UNITS)

TABLE 50 ITALY 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION 2021–2028 (UNITS)

TABLE 51 ITALY AGRICULTURE TRACTOR MARKET BY REGION 2021–2028 (UNITS)

TABLE 52 ITALY NORTHWEST REGION AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021–2028 (UNITS)

TABLE 53 ITALY NORTHWEST REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2021–2028 (UNITS)

TABLE 54 ITALY NORTHEAST REGION AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021–2028 (UNITS)

TABLE 55 ITALY NORTHEAST REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2021–2028 (UNITS)

TABLE 56 ITALY CENTER REGION AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021–2028 (UNITS)

TABLE 57 ITALY CENTER REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2021–2028 (UNITS)

TABLE 58 ITALY SOUTH REGION AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021–2028 (UNITS)

TABLE 59 ITALY SOUTH REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2021–2028 (UNITS)

TABLE 60 ITALY ISLANDS REGION AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021–2028 (UNITS)

TABLE 61 ITALY ISLANDS REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2021–2028 (UNITS)

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION

4.1.1 INCLUSIONS

4.1.2 EXCLUSIONS

4.1.3 MARKET ESTIMATION CAVEATS

4.2 BASE YEAR

4.3 SCOPE OF THE STUDY

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS

5.2 CURRENCY CONVERSION

5.3 MARKET DERIVATION

6 MARKET AT A GLANCE

7 INTRODUCTION

7.1 OVERVIEW

7.2 COMMON AGRICULTURAL POLICY & THE EUROPEAN UNION AGRICULTURAL EXPENDITURE

7.3 ITALY’S STRATEGY FOR FOOD SECURITY, NUTRITION & SUSTAINABLE AGRICULTURE

7.4 CROPPING INTENSITY & LAND HOLDING STRUCTURES

7.5 FOREIGN DIRECT INVESTMENT

7.6 IMPORT & EXPORT ANALYSIS

7.7 TECHNOLOGICAL ADVANCES

8 MARKET LANDSCAPE

8.1 MARKET OVERVIEW

8.1.1 LABOR SHORTAGES IN THE AGRICULTURE SECTOR

8.2 MARKET SIZE & FORECAST

9 HORSEPOWER

9.1 MARKET SNAPSHOT & GROWTH ENGINE

9.2 MARKET OVERVIEW

9.3 LESS THAN 50 HP

9.3.1 MARKET OVERVIEW

9.3.2 MARKET SIZE & FORECAST

9.3.3 LESS THAN 50 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION

9.4 50–100 HP

9.4.1 MARKET OVERVIEW

9.4.2 MARKET SIZE & FORECAST

9.4.3 50–100 HP TRACTOR MARKET IN ITALY BY REGION

9.5 101–150 HP

9.5.1 MARKET OVERVIEW

9.5.2 MARKET SIZE & FORECAST

9.5.3 101–150 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION

9.6 151–200 HP

9.6.1 MARKET OVERVIEW

9.6.2 MARKET SIZE & FORECAST

9.6.3 151–200 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION

9.7 201–300 HP

9.7.1 MARKET OVERVIEW

9.7.2 MARKET SIZE & FORECAST

9.7.3 201–300 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION

9.8 301-400 HP

9.8.1 MARKET OVERVIEW

9.8.2 MARKET SIZE & FORECAST

9.8.3 301–400 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION

9.9 ABOVE 400 HP

9.9.1 MARKET OVERVIEW

9.9.2 MARKET SIZE & FORECAST

9.9.3 ABOVE 400 HP AGRICULTURE TRACTOR MARKET IN ITALY BY REGION

10 DRIVE TYPE

10.1 MARKET SNAPSHOT & GROWTH ENGINE

10.2 MARKET OVERVIEW

10.2.1 MARKET SIZE & FORECAST

10.3 2-WHEEL DRIVE

10.3.1 MARKET OVERVIEW

10.3.2 MARKET SIZE & FORECAST

10.3.3 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET IN ITALY BY REGION

10.4 4-WHEEL DRIVE

10.4.1 MARKET OVERVIEW

10.4.2 MARKET SIZE & FORECAST

10.4.3 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET IN ITALY BY REGION

11 REGION

11.1 MARKET SNAPSHOT & GROWTH ENGINE

11.2 MARKET OVERVIEW

11.3 NORTHWEST

11.3.1 MARKET OVERVIEW

11.3.2 MARKET SIZE & FORECAST

11.3.3 ITALY NORTHWEST REGION AGRICULTURE TRACTOR MARKET BY HP

11.3.4 ITALY NORTHWEST REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE

11.4 NORTHEAST

11.4.1 MARKET OVERVIEW

11.4.2 MARKET SIZE & FORECAST

11.4.3 ITALY NORTHEAST REGION AGRICULTURE TRACTOR MARKET BY HP

11.4.4 ITALY NORTHEAST REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE

11.5 CENTER

11.5.1 MARKET OVERVIEW

11.5.2 MARKET SIZE & FORECAST

11.5.3 ITALY CENTER REGION AGRICULTURE TRACTOR MARKET BY HP

11.5.4 ITALY CENTER REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE

11.6 SOUTH

11.6.1 MARKET OVERVIEW

11.6.2 MARKET SIZE & FORECAST

11.6.3 ITALY SOUTH REGION AGRICULTURE TRACTOR MARKET BY HP

11.6.4 ITALY SOUTH REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE

11.7 ISLANDS

11.7.1 MARKET OVERVIEW

11.7.2 MARKET SIZE & FORECAST

11.7.3 ITALY ISLANDS REGION AGRICULTURE TRACTOR MARKET BY HP

11.7.4 ITALY ISLANDS REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE

12 MARKET OPPORTUNITIES & TRENDS

12.1 TECHNOLOGICAL ADVANCES IN TRACTOR TECHNOLOGY

12.1.1 SELF-DRIVING TRACTORS

12.1.2 GPS TECHNOLOGY

12.1.3 HIGH DEMAND FOR AUTONOMOUS TRACTORS

12.2 INCREASED FARM MECHANIZATION

12.3 USE OF ENERGY-EFFICIENT TRACTORS

12.4 USE OF NON-CONVENTIONAL FUELS IN TRACTORS

13 MARKET GROWTH ENABLERS

13.1 ASSISTANCE TO FARMERS THROUGH LOANS & SUBSIDIES

13.2 INCREASED AGRICULTURAL PRODUCTIVITY & EXPORTS

13.2.1 AGRICULTURAL EXPORTS

13.3 SOCIO-DEMOGRAPHIC CHANGES IN ITALY

14 MARKET RESTRAINTS

14.1 LACK OF AWARENESS OF LATEST INNOVATIONS IN AGRICULTURAL EQUIPMENT

14.1.1 LACK OF EDUCATION IN FARMERS IN EMERGING COUNTRIES

14.2 HIGH DEMAND FOR USED & RENTAL TRACTORS

14.3 FLUCTUATIONS IN COMMODITY PRICES

15 FIVE FORCES ANALYSIS

15.1.1 THREAT OF NEW ENTRANTS

15.1.2 BARGAINING POWER OF SUPPLIERS

15.1.3 BARGAINING POWER OF BUYERS

15.1.4 THREAT OF SUBSTITUTES

15.1.5 COMPETITIVE RIVALRY

16 COMPETITIVE LANDSCAPE

16.1 COMPETITION OVERVIEW

16.1.1 BRAND LOYALTY

16.1.2 SALES & EXPORTS

17 KEY COMPANY PROFILES

17.1 CNH INDUSTRIAL

17.1.1 BUSINESS OVERVIEW

17.1.2 CNH IN THE AGRICULTURE TRACTOR MARKET

17.1.3 PRODUCT OFFERINGS

17.1.4 KEY STRATEGIES

17.1.5 KEY STRENGTHS

17.1.6 KEY OPPORTUNITIES

17.2 AGCO

17.2.1 BUSINESS OVERVIEW

17.2.2 AGCO IN THE AGRICULTURE TRACTOR MARKET

17.2.3 PRODUCT OFFERINGS

17.2.4 KEY STRATEGIES

17.2.5 KEY STRENGTHS

17.2.6 KEY OPPORTUNITIES

17.3 JOHN DEERE

17.3.1 BUSINESS OVERVIEW

17.3.2 JOHN DEERE IN THE AGRICULTURE TRACTOR MARKET

17.3.3 PRODUCT OFFERINGS

17.3.4 KEY STRATEGIES

17.3.5 KEY STRENGTHS

17.3.6 KEY OPPORTUNITIES

17.4 KUBOTA

17.4.1 BUSINESS OVERVIEW

17.4.2 KUBOTA IN THE AGRICULTURE TRACTOR MARKET

17.4.1 PRODUCT OFFERINGS

17.4.2 KEY STRATEGIES

17.4.3 KEY STRENGTHS

17.4.4 KEY OPPORTUNITIES

18 OTHER PROMINENT VENDORS

18.1 SDF

18.1.1 BUSINESS OVERVIEW

18.1.2 PRODUCT OFFERINGS

18.2 ANTONIO CARRARO

18.2.1 BUSINESS OVERVIEW

18.2.2 PRODUCT OFFERINGS

18.3 ACE

18.3.1 BUSINESS OVERVIEW

18.3.2 PRODUCT OFFERINGS

18.4 TAFE

18.4.1 BUSINESS OVERVIEW

18.4.2 PRODUCT OFFERINGS

18.5 ISEKI

18.5.1 BUSINESS OVERVIEW

18.5.2 PRODUCT OFFERINGS

18.6 DEUTZ-FAHR

18.6.1 BUSINESS OVERVIEW

18.6.2 PRODUCT OFFERINGS

18.7 MAHINDRA & MAHINDRA

18.7.1 BUSINESS OVERVIEW

18.7.2 PRODUCT OFFERINGS

18.8 YANMAR

18.8.1 BUSINESS OVERVIEW

18.8.2 PRODUCT OFFERINGS

18.9 ESCORTS

18.9.1 BUSINESS OVERVIEW

18.9.2 PRODUCT OFFERINGS

19 REPORT SUMMARY

19.1 IMPACT OF COVID-19 ON THE ITALIAN AGRICULTURE SECTOR

19.2 KEY TAKEAWAYS

19.3 STRATEGIC RECOMMENDATIONS

20 QUANTITATIVE SUMMARY

20.1 HORSEPOWER

20.2 DRIVE TYPE

20.3 REGION

21 APPENDIX

21.1 ABBREVIATIONS

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Frequently Asked Questions

WHAT IS THE GROWTH RATE OF THE ITALY TRACTOR MARKET?

Italy’s tractor market was estimated to register 24,385 units in 2021, which is expected to reach 31,531 units by 2028 growing at a CAGR of 3.74% during 2021-2028.

WHO ARE THE KEY PLAYERS IN ITALY TRACTOR MARKET?

Key players include CNH Industrial, AGCO, John Deere, and Kubota.

WHAT ARE THE FACTORS DRIVING THE GROWTH OF THE TRACTOR INDUSTRY IN ITALY?

Growing farm mechanization to reduce the workforce and usage of energy-efficient tractors with better technology & positive agricultural practices are driving the market.

WHICH HORSEPOWER-TYPE TRACTORS WILL HAVE THE LARGEST SHARE BY 2028 IN ITALY?

Less than 50 HP tractors will hold the largest share by 2028 in Italy.