In 2015, Bragi launched smart wireless headphones that led to the introduction of earbuds globally. Apple launched AirPods in December in 2016 and it became the largest selling product in the US and Canada market.  The launch of smart headphones with sensors, chargeable carry case, capable of controlling playback, and activating voice assistants like Siri, Google Now, Cortana, and Alexa will propel the growth of the earbuds market size by 2023. The leading vendors are offering additional features such as enhanced music and listening experience, control over external sounds, and real-time language translation to gain larger market size and attract new consumers in the global market. The wireless earbuds are designed to perform functions of smart wireless headphones, hearing aids, fitness tracker wearables, and speech modulation devices. These advanced functionalities become the number one selling factor of these products in the global market. The top companies are offering solutions such as sound transparency, ambient noise control, speech elevation, and augmented hearing functionality to sustain the competition in the market.

The global earbuds market size is expected to reach values of around $10 billion by 2023, growing at a CAGR of around 30% during 2018-2023.

The top vendors attributing to the growth of the global earbuds market size are listed below:

Apple

Apple entered the global market in 2016 with the launch of its AirPods. AirPods are wireless earbuds, and they come with a charging case and has lightening charge port and a wireless charging functionality. The AirPods that come with iPhone 8 and X and have wireless charging capabilities as those phones and have motion and optical sensors to detect when they are in the ears. These products are designed to automatically connect to Apple products and non-Apple devices via Bluetooth. AirPods have an in-house W1 chip that optimizes battery life and gives a listening time of five hours.

Key Strategies: Apple is leading the earbuds market size and has earned the position of being an innovator in the design and manufacturing of beautiful and ergonomic products in the global market.

Alphabet

Google operates as Alphabet’s largest subsidiary and is an umbrella entity for all Google platforms and services. The company entered the global market with the launch of Pixel Buds, which are smart wireless earbuds by Google in 2017. Although the left and right earpieces are tethered, the cord does not house any control buttons. The introduction of Google’s product will augment the growth of the global earbuds market size.

Key Strategies: Alphabet is actively engaged in strategic mergers and acquisitions and in 2017 alone the company completed 15 M&As in the global market.

Bragi

Bragi is the pioneer and was one of the first companies to launch smart headphones in the global market. The company has two models of earbuds and offers custom earbuds designed to fit in the customer’s ears. The earbuds have 27 sensors, and they come with their own operating system and mobile phone app to connect the earbuds to track the including heartbeat, step count, distance, cadence, speed, lengths, and breaths. Such advanced features will help Bragi gain a larger global earbuds market size.

Key Strategies: Bragi partnered with Irson, a Rusian distributing company, to make The Dash Pro and The Headphone available for purchase in Russia through its stores in 88 selected retail and online stores.

Samsung

Samsung joined the global earbuds market in 2016 with its Gear IconX earbuds. The earbuds have a touch-sensitive interface and buttons for calls and music and can be paired with Android phones and iPhones and features connectivity to OK Google and Siri. The newer models have a battery life of up to five hours and can store up to 1,000 songs on a memory chip of 3.5 gigabytes and come in a rechargeable case that can charge the earbuds up to two times.

Key Strategies: Samsung’s subsidiary Harman launched earbuds under its JBL brand. The JBL earbuds are IPX5 certified and hold a charge for four hours of call and music.

Nuheara

Nuheara launched its earbuds under the name of IQbuds in the global market. The IQbuds are completely wireless earbuds with Bluetooth connectivity, hands-free calling, music streaming, assisted listening, noise canceling, and sound control. The model IQbud Boost comes with proprietary EarID that can auto-calibrate the earbuds to fit the users hearing level and preferences, thereby, helping the company gain a larger earbuds market size.

Key Strategies: Nuheara has strategically launched products with market leading technology, combining the usage of wireless headphones and hearing aid devices in the global market.

Sony

Sony entered the global market with the launch of its WF-1000X and WF-SP700N models. These models are equipped with the company’s sense engine that allows the user to switch on and off the music with a single touch. These earbuds are also capable of connecting through the Sony headphones connect app, which allows the user to manipulate sound levels and equalizer settings. Sony earbuds are powered by a three-hour playtime and nine hours of battery life in the case propelling the growth of the global earbuds market size.

Key Strategies: Sony is focusing on product differentiation to revitalize its consumer electronics business and thus achieve improved results.

Jabra

Jabra ventured into the global market with the launch of Jabra Elite Sport in October 2016. The Jabra Elite Sport earbuds are sweat-proof and water-proof and have three-hour playback time from the onboard battery. The carry case contains a six-hour charge and can be used to charge the earbuds on the go. The earbuds are equipped with two integrated mics in each piece helping the vendor gain a larger earbuds market size.

Key Strategies: Jabra has strategically introduced truly wireless earbuds to offer products to other corporate customers in the global market.

Bose

Bose entered the global market with the launch of its SoundSport Free wireless headphones. The earbuds come with five hours of talking and playback time and the carry case can charge the earbuds two times. The company’s products are IPX4 certified and are sweat and water resistant and contain a multifunctional button to answer calls and play music.

Key Strategies: Bose invests its profits back into the corporation for growth and R&D to maintain its earbuds market size.

The other prominent players aiming to gain earbud market size are Jaybird, Alpha Audiotronics, Rowkin, Huawei, Avanca, Bang & Olufson, Crazybaby, Earin, Meizu, Motorola, Waverly Labs, and Mymanu.

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