Building an environment that motivates employees at work and evaluates their socio-psychological aspect is a key aim of corporate wellness programs. Hence, corporate wellness programs offer a plethora of activities and services, which help to develop a holistic wellbeing of employees. The use of technology such as artificial intelligence and data integration has further revolutionized corporate wellness programs.

Occupation-based health and safety workplace programs and EAPs have followed industrialization, which started in the US and the UK, are now spilling over other industrialized countries such as Japan.

Data Analytics Increasingly Powering Wellness

  • About 55.8% of corporate wellness programs are claimed to be “metrics-driven”
  • Around 8.1% corporates are looking to invest in health analytics software in 2018
  • About 17% of corporate wellness programs enable the acquisition of real-time analytics data by the top management

As the corporate wellness industry has evolved beyond measuring healthcare costs to become more deep-seated in the work culture, data analytics and technology are playing a major role in the growth. Several organizations are investing in technology and expanding their current HR capabilities to measure their initiatives through big data technology. The vendors in corporate wellness market are constantly reviewing productivity data and employee health information such as findings from online HRAs, face-to-face health risk assessments, EAPs, and insurance claims. Wearables, onsite program delivery, software platforms, employee feedback, online screening and surveys, and other data sources are used to garner insights into corporate wellness programs and help employees to understand where they stand in terms of wellness and make better decisions about their health.

Further, several companies such as Georgia Pacific, Autodesk, and NetApp are making use of mobile applications, wearable devices, and employee-submitted data to follow the health of their employees. Some companies are also monitoring functions such as body temperature, heart rate, eating habits, sleep patterns, and overall movement in real-time and putting them together in monthly reports that employees can be accessed and provided with relevant and specific medical information through internal portals. Thus, data analytics helps to streamline corporate wellness programs that result into effective data along with an understanding of the benefits that employees are most drawn to and increase their reliability.

Growing Reign of Artificial Intelligence

  • Virgin Australia partnered with IBM to build integrations for Alexa, Amazon’s AI personal assistant, to help employees keep a check on their health.

Artificial intelligence is helping employers to increase engagement between human touchpoints and build a deeper profile about employees in real-time. It also helps to circumvent several health hurdles by triggering behavior change after analyzing personality traits and habits. The technology is showing promising results as it decreases dropout rates.

Along with health vitals, AI also provide insight into work patterns, and stress levels change of employees, which employers can then use to make improvement at the workspace. It can provide rapid responses and hyper-personalizing wellbeing of employees by capturing data via e-forms and using analytics to explore the employee’s personal well-being goals. Further, several HR tech vendors have introduced applications and features that make use of AI and machine learning to automate activities such as collaborations between teams and provision of management feedback geared at improving the wellbeing of employees. Thus, AI is helping employees on a more personal level and providing customized design programs without any extra resource.

Read: Corporate Wellness Market in US - Industry Outlook and Forecast 2019-2024Read: Corporate Wellness Market - Global Outlook and Forecast 2018-2023

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