How Wearable Technology is Redefining Industry Horizon?

Wearables are device that can be worn on the body and help to gather data. These devices are no longer fashion statements or fitness tools that are worn by fitness freaks only. They help to increase efficiency and are becoming a source of productivity. Smart glasses, watches, wrist bands, and body worn cameras and smart clothing are seen as solutions for powerful applications at workplaces. The enterprise wearables marketis likely to lead the consumer market in the next five years owing to the increasing demand for hands-free and smart devices at workplaces.

Wearable Technology and IoT
Touted as a gamechanger in the world of technology, the Internet of Things (IoT) has emerged as a tool of success and improvement in a wide range of industries across the globe. It is also estimated the number of enterprise devices that are equipped with IoT will surge to 8.4 billion by 2020 from 3.2 billion in 2017. The rise in the number of devices connected with IoT has improved better decision making and enhanced operational performance across industries. It has also helped enterprises to improve the data transparency by effectively monitoring and analyzing of device performance. The technology associated with the IoT helps to retrieve real-time data and signals that empower front-line workers of an organization with correct information to optimize actions and outcomes. The significant YOY growth in IoT implementation and investment in the category can be reflected from the Zebra’s Intelligent Enterprise Index, where the number of companies termed under the intelligent enterprises passed double growth in 2019.
Wearable Technology and Corporate Wellness
Wearable technology has become an important aspect in the corporate wellness circle as they offer 24/7 accessibility, motivate and empower employees, automate and track health statistics, and improve the decision-making process. The use of wearable technology in wellness programs is increasing at a rate of 15% YOY with nearly 40% of employers adding wearable devices to their work initiatives. Companies such as Adobe, Barclays, and BP are providing Fitbit’s fitness trackers to create a healthier workspace. Typically, these devices help to monitor heart rate, measure distance of activity, count steps, and check sleep patterns. It is predicted that the number of wearable technologies within workplaces will be more than 70 million by 2020. The smart clothing with sensors is estimated to be one of the fastest growing segments with high potential applications in oil & gas, petroleum, and mining industries.
Wearable Technology and Healthcare

The healthcare segment is one of the major end-users of the enterprise wearables market due to the rise in the aging population across APAC. The rise in chronic diseases, including diabetes is enforcing the need for new digitalized treatment and diagnosis devices that drive the demand for medical wearables. In developed countries, there is a trend toward self-monitoring wherein stakeholders are working on developing platforms, where the consumer data, which is user-generated, can be integrated with healthcare systems. Modular systems, which integrate plug and play wearables that can track the consumer’s health and fitness related data are improving preventive care and wellness. This is substantially promoting the adoption of wearable technology among healthcare enterprises.
Along with the healthcare sector, insurance companies are getting benefits through trackers. For instance, UnitedHealth Group pays up to $1,500 per year for their plan members who reach specific wellness goals and also covers the cost of wearables, which eventually rise the demand, thereby contributing to the growth of healthcare wearable devices.

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Key Vendors 

  • Google
  • Samsung
  • Microsoft
  • Vuzix
  • Apple

Other Prominent Vendors – Xiaomi, Seiko Epson, Pico, RealWear, Recon, Optivent, Osterhout Design Group (ODG), North, Nymi, SmartCap, DAQRI, Dynabook Inc., Pro Glove, Motorola, Sony, Pivothead, Wisewear, Zebra Technologies, Withings, Ellice Healthy, and Fujitsu.


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Board Games Industry Trends 2024

Board Games - Are you Kidding me!

Board games are an excellent way of teaching communication skills and language arts to kids and adults. These games are designed to engender competitive recreational activities among kids as well as adults. Board games can be divided into several product types such as puzzles, tabletop board games, collectible card games, RPG board games, card and dice games, and miniature games. Based on themes, board games are categorized into educational games, strategy and war games, fantasy games, and sports games, among others.

Let’s shed some light on board games industry trends that will likely to help the market to expand.

Leverage Global Retail Trends: The retail industry is going through significant transformations, and vendors must take advantage of emerging board games industry trends. These transformations consist of several vendors organize themselves across brands and re-shape their future strategies to remain relevant to the market demands.

Brand loyalty is a significant aspect to be considered for retail providers. For instance, the retail industry accounts for more than 40% of the loyalty memberships in the US. It is also essential to find out who are loyal customers that are bound to come back for repeat purchases. It is also essential for vendors to partner up with key retailers such as Walmart and Target as a large number of consumers visit these stores. Such key factors are likely to drive the growth of the market in the retail segment.

Adoption of a Digital-first Approach: Modern-day customers are bound to be tech-savvy. The increasing number of smartphones and the growing internet penetration have witnessed the e-commerce industry booming, as vendors can maximize their offerings by building strategic partnerships with e-commerce platforms, which are likely to contribute to the expansion of the board games market.

Major countries such as India and China are also considered to be the key markets as the number of internet users in these respective countries is equivalent to Europe. These board games industry trends are expected to play a key role in stimulating the growth of the market.

Introduction of Strategic Products: Vendors are adopting games, which keep players actively engaged and interested. Similarly, studying board games industry trends and acquiring information about the needs and wants of consumers remains vital to design new games. Investing in attractive and innovative games is considered better than investing in launching products frequently without countering the user boredom issue. Hence, vendors are playing a role in shaping consumers’ purchasing behavior.

Capitalizing on Board Game Conventions: Several board game conventions and events take place across the globe annually. Vendors are invited to conventions to showcase their product offerings where thousands of potential customers turn up. For instance, Gen Con, a tabletop gaming convention, held in Indianapolis (2019) drew more than 70,000 attendees. This is a major opportunity for both large and small-sized vendors in the market, where they can highlight product offerings and solutions for customers. This is considered to offer major opportunities for large and small-sized vendors.

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Prominent Vendors

  • Asmodée Éditions (Group)
  • Hasbro
  • Mattel
  • Ravensburger

Other Prominent Vendors – Asmadi Games, Bezier Games, BoardGameDesign.com, Buffalo Games, Clementoni, CMON, Disney, Fremont Die Consumer Products, Funko, Games Workshop, Gibsons Games, Goliath, Grey Fox Games, IELLO, Indie Boards and Cards, INI, International Playthings, Kamings Trade, Learning Resources, Legendary Games, Loony Labs, Ludo Fact, Melissa & Doug, Mindware.com, North Star Games, Orchard Toys, Panda GM, Pegasus Spiele, Piatnik, RoosterFin, Reaper Miniatures, Rio Grande Games, Schmidt Spiele, Spin Master, Spontaneous Games, Surprised Stare Games, SunsOut, Talicor, The Regency Chess Company, TREND Enterprises, Ultra PRO International, University Games, USAopoly, Winning Moves Games, WizKids, and Zobmondo.


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Global Dairy Packaging Market - Aseptic Packaging Market Share

Aseptic Packaging - Increasing Shelf Lives of Dairy Products

The aseptic packaging has been adopted in high volume in dairy product packaging. Since aseptic packaging does not require any refrigeration or preservation, milk wastage has significantly reduced. Although carton is the major packaging product for aseptic packaging, rigid plastic and glass can also be used with certain modifications in the processing and FFS techniques. Tetra Pak dominated the aseptic packaging market. Evolving customers’ preferences and increased demand for dairy products differentiation are pushing the packaging industry to smart packaging. Advances in technology offered rigid, flexible, and liquid cartons as thy are major packaging materials that can be aseptically and non-aseptically packaged.

Flexible Plastic Packaging

Non-renewable resources are the major sources for the manufacturing of flexible plastic packaging. High-quality dairy products are predominantly packaged in flexible plastic pouches. These pouches offer extended shelf life to dairy products. The demand for plastic pouches is increasing as they are lightweight, offer efficient single-serve opportunities, and provide widespread marketing capabilities. The APAC flexible plastic market is witnessing an increase in the procurement of processing technology, which is likely to generate a high demand for flexible plastic packaging. In Europe, Germany, the UK, and France control over 60% of the milk production, and the region is a major hub for dairy processing.

Liquid Cartons

The application of liquid cartons is expected to grow rapidly as aseptic packaging is gaining prominence. Aseptically packaging extends the shelf life of dairy products from six months to one year without refrigeration or added preservatives. Multi-layer liquid cartons are made up of liquid packaging board (LPB), polyethylene, and aluminum foil. The separation of foil and PE during recycling is a complex process and is one of the major drawbacks of mass adoption in regions. The premiumization of dairy products has bolstered the sale of liquid cartons. APAC is expected to drive the demand for liquid cartons as premium dairy products is growing in the region due to the growth in the middle-class segment. The demand for milk packaging with such cartons is high in Europe and North America as the consumption of premium dairy products is high in the region.

Rigid Plastic Packaging

Rigid plastic holds on its original shape and does not change form with variations in temperatures. The demand for rigid plastic is increasing as it is lightweight, which reduces logistics costs. Moreover, the easy availability of raw materials required to manufacture such packaging products is further expected to increase the demand for rigid plastics. However, the increasing demand for environmental-friendly packaging is pushing rigid plastic manufacturers to introduce recyclable alternatives. The demand for such packaging material is likely to be driven from the APAC region as the production cost of rigid plastic such as PET and HDPE is low due to ease of availability of resins and polymer materials. In Europe, yogurt, desserts, and butter are the major products that predominantly use rigid plastic packaging.

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Transplant Diagnostics Market | Organ Transplantation Market

Transplant Diagnostics - Curing the incurable

Transplant diagnostics involves the assessment of aspects, such as compatibility testing, safety testing, diagnosing infections, organ rejection monitoring, and transplant feasibility testing associated with transplantation pre-, peri-, and post-transplantation. Ongoing technological advancements and innovations witnessing in the development of new genomic, transcriptomic, and proteomic biomarkers, especially in molecular diagnostics, can provide better personalized management for transplantation and can detect rejection episodes and infections early, thereby improving the patient outcomes and success rate. Over 70,000 stem cell transplants were performed in 2013 globally. In 2018, according to the Global Observatory on Donation and Transplantation (GODT) data, approximately 125,000 solid organ transplantations were performed globally. In the US, over 5.5 million people had heart failure in 2017 and the number is expected to rise to 8 million by 2030.

Solid Organ Transplantation vs Soft Tissue Transplantation

Solid organ transplantations comprise the kidney, liver, lung, pancreas, and heart transplantations. The increasing number of organ failures due to chronic diseases is expected to be the primary reason to bolster the growth of the solid organ transplantations segment globally. Currently, chronic diseases account for around 75% for physician visits and 80% of hospital admissions worldwide and these numbers are likely to increase in the coming times. Chronic conditions such as Chronic Obstructive Pulmonary Disease (COPD), heart diseases, and diabetes are likely to affect 165 million people in the US by 2025.

Similarly, chronic heart failure (CHF) affects 1−2% of the adult population per annum across the globe, while the prevalence for the same in the elderly population is more than 10%. In the US, over 8 million people are expected to be affected by CHF in 2030. In North America, the presence of a large pool of the patient population with chronic diseases and the high acceptance of advanced solid organ transplantations procedure is likely to support market growth. The APAC region has the largest population density with a high proportion of several chronic diseases. The region is expected to witness significant growth due to advancements in healthcare infrastructure, coupled with favorable public and private initiatives.

Soft tissue transplantations are also referred as bone marrow transplantation. The patient receives healthy stem cells to treat fatal diseases such as leukemia, multiple myeloma, lymphoma, and hematological malignancies. Donor screening plays an imperative role in these transplantations as the screening helps physicians to diagnose potential complications before and after transplantations. The growing need for several transplant diagnostic tests is contributing to the increased demand for a wide range of diagnostics and test kits, thereby boosting the segment.

Soft tissue transplantation is the fastest-growing segment and is expected to grow at a CAGR of over 7% during the forecast period. The demand for soft tissue transplantations in Middle Eastern countries is expected to increase as living-donor kidney transplantation is an established practice in the region. In Europe, the availability of highly sophisticated healthcare infrastructure and the high awareness of advanced transplant procedures are contributing to market growth during the forecast period. France, the UK, Spain, Germany, and Italy are likely to be major revenue contributors to the European market.

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 Prominent Vendors

  • Thermo Fisher Scientific
  • Hoffmann-La Roche
  • bioMérieux
  • Bio-Rad Laboratories
  • Immucor

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Plant-based Water- Maple Water Market

Maple Water Market – Healthy Drinks lead to healthy Lifestyle

Maple water, which is known as sap, is a clear liquid that flows for a short period during the spring season from maple trees. It is considered to be an alternative to sports drinks, which are rich in nutrients, electrolytes, and phytochemicals and 46 other bio compounds that help in hydration.

With the growing awareness of the risks associated with alcoholic and soda-based beverages, the focus has been shifted toward non-alcoholic and plant-based water among health-conscious consumers across the globe. Plant-based water is derived from plants without any additional preservatives or gluten.

A View of Maple Water

Maple water is widely consumed by the health-conscious population along with sports and fitness enthusiasts. It comes in two types – flavored and unflavored, though the latter generates major sale proportion, contributing more than 50% of the revenue share to the market. Owing to the growth of the health-conscious population, there is a growth in demand for alternative plant-based water such as maple water, which can be a substitute for coconut water. Vendors, who received a positive response from the unflavored segment, have now entered the flavored market in order to satisfy the dynamic taste preferences of different consumers. Vendors are innovating new product lines and introducing a variety of flavors so that consumers can reap the benefit of nutrition from such plant-based water.

Factors Expected to Drive the Market in Future

  • Maple water is rich in nutrients and vitamins. The natural electrolytes present in the drinks can be a vital hydrating and rejuvenating agent for the end users
  • Owing to the growth in the health-conscious population, the demand for maple water is increasing, thereby affecting market growth further.
  • The need for low-calorie and non-preservative drinks is likely to influence the market further
  • Millennials have a craze for flavored drinks, especially maple water as the drink comes in different flavors.
  • The increasing consciousness toward eco-friendly nature of the product is another factor contributing to market growth. Several key vendors offer drinks in paper boards, which are biodegradable in nature.

Geographical Representation

North America: This region is the largest maple water producer and accounts for more than 50% of the total production across the globe. The majority of people prefer to drink unflavored non-sparkling water in the region. An increase in the health-conscious population, the growing trend for alternative waters, the rise in fitness enthusiasts are the reasons for the high market size and consumption of maple water in the region.

Europe: This continent is the second-largest market for maple water. The European consumers are demanding low calorie and high functional waters. This made producers from North America to venture into the potential markets of Europe. More than 70% of European consumers are willing to buy healthier products that have reduced amounts of sugar, salt, and calorie content. With Germany leading in the consumption of organic foods, more than 40% of consumers are buying only vegetarian products.

APAC: China, Japan, South Korea, Australia, India, and Singapore are major markets in this region. A high inclination toward the consumption of organic and natural products and the presence of a large millennial population are contributing to the market growth. Moreover, the growth can be attributed to the growing middle-class economy, high disposable income, and high health consciousness among consumers.

Due to the rising obesity levels of APAC countries, especially China and India, consumers are opting for healthy beverages. More than 70% of the Chinese people are willing to spend money on healthier foods such as plant-based water, making it one of the most health-conscious countries in the world.

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Prominent Vendors

  • Oviva
  • Maple3
  • Happytree Maple Water
  • Drink Simple
  • Pure Maple Water
  • Wahta
  • Necta
  • Seva
  • Kiki
  • Sibberi
  • Tretap
  • Anti Plus
  • Sap Sucker
  • Sap on Tap
  • Arbeau
  • Maple Mama
  • Tapped Muskoka
  • My Maple Water
  • Asarasi

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In-store Retail Ready Packaging Market

In-store Retail Packaging – Increasing Brand Awareness & Simplifying Product Navigation

Retail ready packaging offers several advantages in terms of stock handling, labor costs, and product distinguishability. The products, which arrive at retail stores, are transferred directly to shelves, unlike in traditional retailing which requires each of the consumer goods to be sorted and then stacked on the shelves. The in-store retail packaging market is highly dependent on CPG manufacturers and retailers. The companies involved in in-store retail packing collaborate with retailers and CPG vendors to arrive at the right secondary packing.

Retail- ready Packaging

Retail-ready packaging has increased the shopping experience. Several brands are collaborating with retail stores to improve product positioning by using high-quality print and visually appealing packing, which helps in product promotion.

They offer several advantages, which include:

  • High brand awareness
  • Reduced supply chain costs
  • Product differentiation
  • Enhanced sales conversion
  • Easy product navigation

Growth Factors

  • Retail-ready packing is likely to witness rapid growth on account of growing hypermarkets, supermarkets, and convenience stores.
  • The increase in consumer purchasing power, which is expected to influence the market.
  • High retail investments in APAC and the increasing penetration of retail packing in North America are likely to aid the growth of the global in-store retail packaging market.

The US is expected to observe high adoption post 2020 due to the growth of club stores, mass retailers, and increased sales of food and beverages in non-traditional stores such as dollar stores and drug stores.

Display Packaging

Display packaging is largely driven by corrugated-based products as it is inexpensive and provides a better and larger printing surface than rigid plastic or metal-based display packaging. Display packaging products are in demand from supermarkets and hypermarkets, which are scaling up operations in different regions. The penetration of these products is limited to certain store formats. The major demand is expected to be from countertop display products as they do not occupy large space and are adopted by several retailers.

The application of floor and pallet displays is predominant in supermarkets and hypermarkets. The number of supermarkets and hypermarkets is less in developing countries. Hence, the adoption rate is low. The mature markets such as Japan, the US, Australia, and Western European countries are expected to generate a high demand for display packaging products. Floor displays and pallet displays are cost-effective. Hence, the usage of such displays is expected to increase further in supermarkets and hypermarkets. However, the lack of space in small retail stores is likely to inhibit the growth of the market.

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Casino Gaming Equipment Report 2025

The Rise of Casino Gaming Equipment Market

Owing to the mass participation of people in casino gaming and gambling, the global casino gaming equipment market is expected to over $4 billion by 2024. Increasing smartphone penetration is a major factor for market traction. In addition, Wi-Fi connectivity links the device to a specific application on smartphones or tablets. Companies are continuously focusing on exploring the potential consumer segment to drive revenues. The market is expected to witness rapid growth due to the increased awareness of connected devices among end-users.

Geographical Overview of Casino Gaming Equipment

North America: The region accounts for over 50% of the revenue market share. Gambling activities have been ever popular among Americans. The total spending in the US casino gambling was estimated to be approximately $42 billion in 2018 with Las Vegas, Nevada being one of the largest casino markets in the world. There is a high demand for slot machines, gaming tables, video lottery terminals (VLTs), which are expected to increase during the forecast period. In 2017, 44 states in the US allowed players to legally place bets online. Nevada, Pennsylvania, New Jersey, and Louisiana are some of the leading states that generate major revenue through gambling.

In Canada, Ontario accounted for the largest share of the gross gambling revenue in 2018 with approximately 43% of the gambling industry in Canada. The high revenue from Ontario can be attributed to the presence of the most populated one. The global casino gaming equipment market generated over $328 million in 2018, which is likely to increase due to the growing lottery market and the inclination toward legalizing sports betting.

APAC: The region is the largest gambling market in the world with Macau being the largest regional market for gambling. Countries such as China, Singapore, Japan, India, and Vietnam are expected to witness increased attraction toward gambling due to the increasing per capita disposable incomes during the forecast period. The market generated revenue of over $1.4 billion in 2018. The Australian population accounts for the highest gambling participation rate in the world. Rapid advances in technology observed expansion in Australian online casino sites and rise in popularity of virtual gambling as more punters turn to online, mobile, and tablet betting alternatives. In 2018, the casino gaming equipment market generated over $197 million in Australia. Australians tend to spend more on slot machines game than other gambling activities.

Europe: The region is a mature market for gambling activities owing to its legacy of casinos and gambling. The market in Europe is growing on account of technological advancements in the casino gaming industry. Europe is largely influenced by the popularity of online websites as well as mobile applications. Italy and the UK are countries with the highest market size for gambling. The casino gaming equipment market earned over $975 million in revenue in 2018. The European Union (EU) initiated the Horizon 2020 program, which is the largest R&D funding and innovation program. The Horizon 2020 program focus is likely to focus on developing industrial leadership by evolving current manufacturing operations, leveraging on advanced computing, sensor technology, and robotics, hence the introduction of such innovative programs is likely to bolster the global casino gaming equipment market during the forecast period.

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Prominent Vendors

  • Ainsworth
  • Aristocrat
  • Everi
  • IGT
  • Incredible Technologies
  • Konami Holdings
  • PlayAGS
  • Scientific Games

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Active And Intelligent Food Packaging Market 2024

Food Packaging - Let’s Switch to Active & Intelligent Packaging

Food packaging makes consumables safe. Conventionally, the sole aim of packaging was to protect products during transit. However, with advances in technology, which include the rise of active & intelligent packaging and smart packaging systems, it helps to increase product’s shelf life, promote brands, and confirm to regulatory norms. Active and intelligent packaging is in stark contrast with conventional model. Food is the major end-user of active packing system, while drinks and beverages are the major end-user of intelligent packing system.

The purpose of Active & Intelligent Packaging

Active packing involves the introduction of components, which absorb or release certain additives/substances from or into the packaged product to maintain the increase in the shelf life of the product. Intelligent packing monitors the condition of packaged foods through time-temperature indicators, gas detectors, and freshness.

Application across Multiple Industries

Food: The food industry requires a different set of solutions to keep food fresh for a long period. The application of active packing is extensive in the food packaging industry as it increases the shelf-life and is inexpensive. Meat, poultry, and seafood are the major food products that are highly susceptible to microbial attack and have a low shelf life. The usage of active ingredients in these food products helps to reduce spoilage, make product tender, and extend the shelf life by delaying microbial growth. The demand for meat, poultry, and sea food packaging is expected to increase significantly in Europe and North America as they have the highest per capita consumption of such foods. The growth of e-commerce in China and India is likely to boost the demand for active packing. In APAC, the adoption is low among domestic brand owners. However, the demand is stemming from global brands as they strategize to increase consumer engagement at retail stores.

Beverages: Intelligent packing is highly prevalent in the beverage industry to tackle beverage counterfeiting. Product counterfeiting is rampant in APAC and Africa, which are negatively impacting the profit margins of the beverages industry. The solutions such as QR codes, barcodes, and RFID are expected to offset the impact of counterfeit products to a large extent. The European and US-based exporters of beverages are likely to utilize intelligent packing systems to reduce losses. Italy is a major wine exporter in Europe, which is likely to generate demand for intelligent packing systems. In Latin America, the adoption of intelligent packaging is high in imported beverages, which are expected to push domestic brands to adopt such systems.

Healthcare: In the US, vendors need to comply with the Food and Drug Administration (FDA) rules with respect to packing materials. FDA regulations mandate the use of materials, which are made of high barrier power and resistance to chemical and heat, which is likely to drive the demand for active packing systems. Moreover, the industry is expected to drive the market for intelligent packing as there is an increasing demand for NFC, RFID authentications, and QR scanning to track retail and logistics aspects of pharmaceuticals. Countries such as Australia, Japan, China, Germany, France, the US, and Canada are expected to be major drivers for such systems as their spending on pharmaceuticals is relatively high.

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Global OPM market Analysis 2025

OPM- A New way of Learning

Students across the globe are leaning toward e-learning programs as traditional courses offered by universities are expensive. Online degree courses provide the feasibility to study from homes and add the advantage of personalized learning. The global online program management (OPM) has developed vast potential in recent times. The on-going learning demand from learners and practitioners powered by major developments through globalization, relocation of talent, and gradual changes in business knowledge and social skills care over the last two decades is boosting the global OPM market. Economic mobility in sectors such as hospitality, retail, media, international relations, science and technology, and human capital have increased the need for quick, cost effective learning of practical and technical skills over a short period of time. The progressive nature of work and consequent need for skill enhancement in workplaces has become an essential need to strive in the competitive world.

Geographical View of Global OPM Market

North America: The region is expected to hold over 76% of the revenue share during the forecast period on account of high-speed internet penetration and the increasing popularity of OPM. The US has the world’s renowned educational institutions, including MIT and Harvard, which are attracting aspiring learners from across the world. Reports suggest approximately 80% of US college students find digital learning techniques helpful to boost grades. The US and Canada have more than 90% internet penetration, which help vendors to spread product awareness. North American is observed to have strong competition due to the emergence of several new online course vendors. The intense competition is expected to offer high-quality services. Moreover, the increasing popularity of online education is expected to push institutions in the region to gain additional revenue.

Europe: The region has robust economic stability, and societies are aware of benefits of e-learning, which is likely to help vendors increase revenue prospects. Universities across the UK have started building strategic partnerships with OPM vendors. The University of Aston has broadened its online degree program and plans to expand in emerging countries such as Nigeria. These types of universities are attracting students’ interest in e-learning from Singapore, Hong Kong, Nigeria, and Malaysia. However, the European region consists of diversified languages and programs offered by vendors are primarily featured in English, which is expected to adversely impact the global OPM market.

APAC: The region holds a key area of interest for vendors as it is home to highly enthusiastic tech savvy people and millennials. Countries such as India and China established educational infrastructure along with robust technology support has the potential to become the largest OPM market. Japan and South Korea provide emphasis over quality education systems and alliance with domestic universities to offer e-learning programs which likely to propel market growth. The Chinese government has initiated the increase in investment to promote online education, which is expected to provide vast room for OPM vendors to grow their businesses.

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Human Papillomavirus Testing Market Trends 2025

Human Papillomavirus Testing - Detection leads to Cure

Detecting cancer has become increasingly imperative to it. Cervical cancer is the fourth most common type of cancer prevailing among women. Human papillomavirus test (HPV test) is performed to detect the presence of a virus that can cause cervical and HPV-related cancers. Globally, Human Papillomavirus testing is used as a screening test for cervical cancer, but the test detects only the presence of HPV. The Human Papillomavirus testing market is likely to grow mainly due to the rising prevalence of cervical cancer and HPV associated infections that lead to cancers, the growing demand for the nucleic acid test, and the rising awareness of HPV testing.

Prevalence of Cervical Cancers

In 2019, the cervical application segment accounted for over 87% share of the global HPV testing market. The market is expected to grow at a significant rate due to the rapid use of Human Papillomavirus tests with instruments, utilization of consumables for cervical screening and the growing incidence of cervical cancer cases. According to the WHO, approximately 570,000 cervical cancer cases were diagnosed in 2018 across the globe. The rates are high in developing countries, approximately 85% of cases and related deaths take place among women living in lower-middle-income countries (LMICs). Human Papillomavirus testing improves the specificity of screening programs, which helps to avoid overtreatment and promotes cost savings for confirmatory procedures. Key market players offer innovative HPV testing instruments and consumables for cervical screening, which help to identify the patients that might develop cervical cancer in the future.

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The Rise of Vaginal Cancer

In 2019, the vaginal application segment accounted for over 7% share of the global Human Papillomavirus testing market. The market is expected to grow primarily on account of the growing incidence of vaginal cancers and the increasing usage of HPV testing for vaginal screening. Human papillomavirus plays a major role in the pathogenesis of vaginal cancer and affects 90–100% of vaginal intraepithelial neoplasia (VaIN) and 60–70% of vaginal squamous cell carcinomas (SCC). The American Cancer Society stated that approximately 5,350 new cases of vaginal cancer were diagnosed in the US alone in 2019.

Human Papillomavirus testing for vaginal cancer offers a powerful negative predictive value. Therefore, the detection of high-risk HPV infection, which produces visible signs, is likely a powerful tool for vaginal screening. Market players are expected to offer innovative HPV testing devices owing to the benefits of Human Papillomavirus testing accompanied by the growing vaginal cancer burden.

Geographical Overview

North America accounted for over 56% share of the global HPV Testing market in 2019. The region is expected to generate high growth owing to increased awareness levels, increased healthcare expenditures, coupled with reimbursement coverage and high affordability. Further, the market is driven by advanced technology and a high adoption rate of these technologies. Europe accounted for over 23% of share in 2019. The UK, France, Germany, Italy, and Spain are likely to be major revenue generators in the region because of the growing awareness of HPV tests for cervical cancer screening along with improved healthcare infrastructure, favorable guidelines, and the availability of technologically advanced Human Papillomavirus testing instruments and test kits.

According to the IMF World Economic Outlook database projections, the GDP of Asia increased from 5.3% in 2016 to 5.4% in 2018. The Japanese government healthcare expenditure increased from 20.12% in 2013 to 20.28% in 2014, and government agencies in emerging economies of APAC have also increased their healthcare expenditures such factors are expected to propel the market in this region at a steady pace. However, the incidence of cervical cancer is rising in the region and the lack of infrastructure and awareness is expected to hinder the growth for HPV testing market.

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