Embedded Wireless Charger Market

Has the reign of wireless charging begun in smartphone industry?

Embedded wireless chargers have revolutionized the electronics industry and have brought a solution to messy wires.

  • The global wireless charger market reported an annual growth of approximately 40% in 2016.

Wireless charging is being adopted by most smart device companies. This technology eliminates the use of physical connectors and cables, thereby increasing efficiency and safety over traditional charging cables. Thus, the rising popularity of portable chargers and the growing demand for convenience have increased the usage of wireless chargers.Sensing new opportunities in the wireless charging market, manufacturers are moving a level up and have designed embedded wireless chargers.

The rapid adoption of smartphone across the globe is a major reason for the growing popularity of embedded wireless chargers. The smartphone penetration is growing annually due to rising disposable income, growing number or working-class population, and declining prices of smartphones is fueling the growth of the market.

Smart wearables are also coming with wireless charging features.  Currently, people prefer using products and technology that are convenient and easy to use, thus wireless charging is attracting consumers.Another, major factor contributing to the growth of such wireless charging is that it minimizes heating of devices and effectively charges the phone. People can easily leave their phone, laptop, smart watch, smart wearables, camera, and hearing aids over the desk, and they will get charged automatically. This ease and convenience is driving the demand for wireless chargers, which in turn, are driving the embedded wireless charger market.

Read: Embedded Wireless Charger Market - Global Outlook and Forecast 2018-2023

Increasing popularity of Qi-based charging

Wireless charging has changed the power industry completely. Manufacturers are trying to introduce common platform-based chargers that can support all devices. Qi is a wireless standard interface. It facilitates wireless charging at any place, creates an open eco-system, which is highly efficient and safe to use. For instance, Powermat, a leading embedded wireless chargerprovider, installed wireless chargers in Starbucks Coffee Shops, after Apple’s announcement to make its iPhone 8 and future phone series Qi wireless charging compatible. Similarly, McDonalds, one of the largest QSR chains, installed the Qi compatible facility in their outlets. Transports hubs such as the Eurostar and the JFK and LAX airports have also installed Qi-compatible chargers.

Increasing popularity of Qi-based charging

Wireless charging has changed the power industry completely. Manufacturers are trying to introduce common platform-based chargers that can support all devices. Qi is a wireless standard interface. It facilitates wireless charging at any place, creates an open eco-system, which is highly efficient and safe to use. For instance, Powermat, a leading embedded wireless chargerprovider, installed wireless chargers in Starbucks Coffee Shops, after Apple’s announcement to make its iPhone 8 and future phone series Qi wireless charging compatible. Similarly, McDonalds, one of the largest QSR chains, installed the Qi compatible facility in their outlets. Transports hubs such as the Eurostar and the JFK and LAX airports have also installed Qi-compatible chargers.

Growing number of smartphones and other connected devices

  • 21% of the world’s population is estimated to use smartphones by 2020

Over a third of the world’s population owned smartphones in 2017. Western Europe is likely to become the largest regional market as over 70% of its total population is expected to own a smartphone by 2020. In North America, around 70% of the population is expected to own a smartphone by 2020.The global wireless charger market reported an annual growth of approximately 40% in 2016.  The availability of wireless charging phones from Samsung and Apple has flooded the market with wireless chargers. Further, the introduction of wireless charging enabled laptops from Witricity and Dell is expected to boost the demand for wireless chargers.  In the US, approximately 30% of consumers have used wireless charging and is likely to use again.

Further, the number of smartphone users is predicted to grow more than 3 billion in 2020, with smartphone penetration rates increasing. About 39.21% of the world’s population is estimated to use smartphones by 2020, which is an increase from 26.14% in 2015.

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Aortic Stent Grafting Image 2024

Increasing Screening Programs Driving Aortic Stent Graft Market

Aortic Stent grafts have emerged as the most viable option for treating aortic and thoracic aneurysms in elective and emergent situations. Aortic aneurysms can be treated either through open or EVAR surgical techniques. An aging population, increased screening programs, and the shift from open repair surgerytechnique to EVARtechniqueare some of the prominent factors contributing to the increasing growth of aortic stent grafting market. The growing preference for MI procedures such as EVAR and TEVAR among both patients and surgeons is hugely benefitting the market. Further, the increasing frequency of screening programs to make people aware of aortic stent grafts and the launch of new products are going to significantly drive the aortic stent grafting market.

  • EVAR procedures account for around 75% of all repair procedures due to lower mortality rate, fewer complications, and short recovery time.

Increasing Screening Programs for the Detection of Aortic Aneurysm

  • Only 10% of all abdominal aortic aneurysm (AAAs) are being diagnosed.
  •  The Denmark clinical study confirmed a 67% reduction in AAA-specific mortality and an estimated cost per prevented death from aortic aneurysm of around $18,000.
  • In Sweden, the general AAA screening program for people 65 years and above age was introduced in 2006 and reached nationwide coverage in 2015.

The early detection of aortic aneurysm is an effective way to reduce high mortality. The availability of screening programs has gained significance both for the general public and physicians to treat aortic aneurysms with stent grafts. In addition, the introduction of screening programs for aortic aneurysm detection among women is also gaining prominence as the prevalence/incidence of the disease is also increasing in them. For instance, comprehensive modeling has shown that offering screening programs for aortic aneurysm among women, using similar screening protocol like men in the UK, would reduce deaths from AAA in women aged between 65 and 75 years by 7% and 3% in women aged between 65 and 95 years. Thus, the increasing number of government screening programs for elderly people has provided huge growth opportunities for manufacturers in the aortic stent grafting market as these programs directly increasethe target pool of patients requiring repair procedures and aortic stent grafts.

New Product Approvals/Launches

  • In 2019, W.L. Gore & Associates introduced GORE TAG, a conformable thoracic stent graft with active control.
  • Cordis (Cardinal Health) introduced the INCRAFT AAA Stent Graft System in the US.

New product approvals and launches of aortic stent grafts with improved designs are expected to provide enormous growth opportunities to the aortic stent grafting market. The clinical utilization of aortic stent grafts to treat aortic aneurysms has increased significantly over the past few years due to the introduction of innovative devices with the significantoutcome of MI aneurysm repair procedures. Further, vendors are strategically focusing on the development and commercial launch of aortic stent grafts for treating abdominal as well as thoracic aortic aneurysms. They are also actively involved in launching innovative devices to penetrate and tap huge growth opportunities in the aortic stent graftingmarket. Further, new product approvals/launches, coupled with increased R&D activities, are expected to help vendors to expand geographical presence, enhance market growth, and sustain position in the global aortic stent grafting market.

Vendors are also planning to introduce innovative products in the coming years. For instance,Medtronic and W. L. Gore & Associates have increased their market share due to continuous involvement in product innovations and launches. Other key players such as Terumo, MicroPort Scientific, Cardinal Health, and CryoLifehave also received regulatory approvals for their aortic stent grafts. Hence, the effect of new product approvals and launches that took place between late 2015 and 2019 is positively affecting the aortic stent grafting market,thereby contributing the market growth worldwide.

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Capture and Production Equipment Market 2024

Are capture and production equipment making the world a safer place?

Capture and production equipment constitute the backbone of city surveillance, video production, and broadcasting. The emergence of new technologies, rapid developments in the emerging market, the adoption of sustainable policies, and changing consumer preferences are expected to exponentially increase the usage of capture and production equipment in different sectors such as corporates, government and military, and hospitality. Further, disruptive technologies such as machine learning, artificial intelligence, face recognition, and rapidly evolving connectivity services are contributing to the increased growth of the global capture and production equipment market.

As terrorism is emerging a major global challenge, countries are upgrading their security protocols that include installation of smart surveillance cameras that use a combination of machine learning and face recognition to detect people in realtime. Law and enforcement agencies use surveillance cameras to prevent, detect, and resolve cases. These cameras have widened the effectiveness of security personnel, thereby providing a safe and secure environment.

APAC is emerging as the largest market for capture and production equipment due to the presence of established original equipment manufacturers (OEM)such as Panasonic, Sony, Samsung, LG Electronics, and Zicomin the APAC region is driving the growth of these equipment globally.

Video Analytics to Propel Adoption of Advanced Cameras

 

Video analytics is an application of the Internet of Things(IoT),and it applies machine learning algorithms to the video feed,thereby enabling the automatic identification of people, objects, and situation. Video analytics technology can provide real-time data processing, improved accuracy, increased processing power, and actionable insights. These features have increased the adoption of video analytics in sectors,including city planning and healthcare. Further, IoT-based video analytics are used in the retail sector to understand age range, demographic profile, and customer behavior. Hence, the optimization of operations, enhancement of public safety, increase in employee productivity, and improvement in maintenance is expected to drive the adoption of video analytics in cities, retail outlets, vehicles, and work sites.

Increasing Adoption in Educational Institutions
Educational institutes are emerging as one of the key end-users of capture and production equipment worldwide. Nowadays, technological advancements are driving university campuses. Smart campuses are using wireless technology and IoT to promote interconnectedness in university campuses. Globally, there is a push toward smart campuses and the consequent need for more engaging, immersive, and interactive learning worldwide. Several capture and production equipment such as documentation and professional cameras are becoming an integral part of university campuses. The adoption of capture and production equipment is also helping universities to manage the shortage of teachers. E-learning technology has created a buzz in the education industry. Infusing modern-day technologies in classroom learning further adds to the stimulus and enhanced interaction between learners and educators within the classroom.

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Global digital printing packaging market 2024

Digital printing, the Next Big Thing in the Packaging Industry

Digital printing packaging technology refers to the transferring of the digital art file onto the packaging substrate directly.This technology does not require a fixed image plate or any engraved plate cylinder. It can be used across a wide range of packaging substrates such as corrugated packaging, folding cartons, flexible packaging, and labels.Digital print is becoming an obvious choice for packaging products with short-runs. With the high adoption of digital printing, the technology is set to be implemented across several industries for packaging. Further, the emergence of new technology  – inkjet and electrophotography – is helping to improvise digital printing solutions for packaging purposes.

Technological Advancements in Digital Printing for Packaging

The digital printing industry is the next big thing in the packaging industry. Brand owners are considering digital printing as an efficient technique of communication. They are actively looking for vendors to come up with products that can manage supply chain economics with reduced turn around time and short-run printing and help to create multiple images as per packaging needs. Further, direct-to-shape printing and multi-channel to work with are going to drive the digital printing packaging market globally. Another key technological advancement in the label packaging segment is the shift toward automation. Print Service Providers (PSP) are working toward high-tech MIS (Management Information Systems) with integrated color performance software, specialized inspection, finishing line set-up systems and fully automated press in place. Another crucial factor is the growth of inkjet against electrophotography. Hence, packaging will act as an essential marketing tool for brands, and digital packaging and technological enhancements will pave the way to attract more customers than any other form.

Innovations in Service Offerings

Innovation remains to be key in driving the digital printing packaging market globally. Service providers are consistently innovating service offerings via digital print solutions. Further, brands are pushing vendors to focus on delivering customized, affordable, and quick printing solutions. Vibrancy, affordability, and flexibility are some of the prominent factors driving digital printing packaging. Digital printing helps to minimize the waste due to non-requirement of printing several feet of non-usable material.

Further, the launch of Color Digital Label and Packaging (CDLP) presses is one of the key innovations in the digital printing packaging market. Also, hybrid press solutions, which are developed via various printers, are helping printers to shift toward digital printing. InteliCoat, DuPont, Agfa, and Proofing Technologies are the leading companies that are persistently delivering a new range of flexible media along with improved and integrated printing systems.

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Automated Guided Vehicles Market - AGV Market 2023

Automated Guided Vehicles-Industrial automation,a fusion of virtual and real world

Currently, the industrial sector is going through another industrial revolution, where mechanical work is being replaced by automated guided vehicles (AGV) and industrial robots. In the manufacturing sector, automated guided vehicles help in line-feeding by carrying heavy body parts along the assembly line. Automated guided vehicles assist in boosting intralogistics within fulfillment or distribution centers. Automotive, retail, food and beverages, healthcare, and aerospace end-usershave adopted automated guided vehicles to cope with the rapidly changing industrial environment.

Europe and North America are the largest markets for automated guided vehicles. With the increasing concentration of manufacturers and high adoption of industrial robots, the automated guided vehicle market in APAC is expected to overtake the North American market. Further, automated guided vehicles have come a long way and have evolved into compact and complex material handling transport vehicles operating in varied industrial conditions. The increasing demand for AGVs with laser navigation is likely to drive the global automated guided vehicle market.

Increasing demand for artificial intelligence from manufacturing sector

  • AI helps to reduce the conversion cost by up to 20%.

Artificial intelligence (AI) has started to become a part of everyday life from smartphones to automotive. Industries have also started to harness its power to enhance the productivity of their operations since AI helps to reduce conversion costs by up to 20%. It has started gaining prominence in the manufacturing industry as well as it can take decisions without human intervention. Further, advancements in natural language processing are expected to make communication between robots and humans accurate in the future. AI also has a huge impact on the performance of the supply chain. For instance, AI can detect patterns for product demand across time, geographic markets, and socioeconomic segments while considering macroeconomic cycles, political developments, and weather patterns. This projection will help in driving decisions regarding inventory, maintenance of equipment, raw material sourcing, finance, staffing, and energy consumption. Thus, AI helps to reduce machine downtime and improves overall productivity.

Industry 4.0 Promoting Industrial Automation

Industry 4.0 promotes a combination of digital and physical systems. It has transformed product design, planning, supply chain, and production by introducing the concept of connected systems. It enables real-time networking of industrial processes, which make the production process cheaper and efficient. Further, it enables the use of the latest technology such as automated guided vehicles such as AI, RFID, and IoT. Thus, the use of connected technologies in distribution centers with automated guided vehicles has propelled productivity to the next level. Therefore, the fusion between the virtual and real world, production and services, and software and hardware isexpected to transform the industrial sector. Industry 4.0 is expected to enhance productivity and flexibility while increasing resource efficiency and improving productivity.

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Global Fantasy Sports Market 2024

The Rise of Social Media in Fantasy Sports Market

Backed by technological enhancements, the concept of fantasy sports has emerged as a significant catalyst for transforming casual sport watchers into active sport players. Fantasy sports have,so far,risen the best fan engagement technique developed. Currently, the fantasy sports market caters sports categories,including football, baseball, basketball, hockey, golf, cricket, soccer, and nascar.

While the fantasy sports business has undergone significant transformation, additional feature inclusions enable users to play the game, utilize their skillsets, and earn money in the process, thereby further pushing the growth of this business.

A key growth opportunity for vendors in the fantasy sports market is leveraging social media and other similar platforms. One of the key drivers behind the growth of the overall fantasy sports business is the rise in the number of sporting events itself. The urge to remain active participants in key matches has raised the market significantly. Currently, fans around the world have access to digital channels and platforms to accessa wide range of sports contests.

Over the years, the fantasy sports market has witnessed a significant growth in the number of participants. This is primarily attributed to factors such as increasing affinity toward sports and the transformation of passive viewers to active users in the competition.

Leveraging social media platforms

  • A key strategy to keep fans engaged in the game is posting fan poll questions and finding how many active members are participating.

With the increase in the internet penetration among millennials, social media platforms have emerged of great importance for vendors to focus on. Social media has given rise to a globally connected community, thereby making fantasy sports a pool of socially connected fans.

Some of the strategies adopted by key vendors for utilizing social media include:

  • Holding contests and utilizing sponsors – Working with news affiliates such as DK live for expanding user outreach
  • Proposing valuable advice for followers – vendors often share real-time updates about match timings, player profiles, and other related details among others
  • Organizing fantasy polls and questions – another strategy to keep fans engaged involves posting fan poll questions and finding out how many active participants are indulged in the game
  • Adding nostalgic quotient – posting pictures and videos of epic past performances and sharing memories of relatable sporting events with fans remains another key method to grow with the shared support
  • Embracing other suitable trends on the platform – one can stay abreast with the frequent changes and transformation of trends within social sites and check whether they can relate with the most recent demands of their audiences.

Thus, vendors are looking forward to targeting social media platforms and promoting sports services to the fullest.

Partnering with diverse stakeholders

With the rise in the popularity in fantasy sports worldwide, the number of viewers watching the sports on diverse platforms has risen. Further, the scope of viewing fantasy sports across diverse platforms has driven vendors to adopt out-of-box marketing strategies, including strategic partnerships. These strategies can help to gather sponsors and partner with some of the best available sources to reach out to the feasible customer prospects.

Some of the key partnerships are:

  • Dream11 partnering with ICC for cricket world cup 2019
  • FanDuel partnering with NFL teams
  • DraftKings partnering with NFL teams
  • FantasySpin and STATS partner for bringing player projections to fantasy sports platform – STATS
  • Blue449 partners with DraftKings for bringing the Dunkin Brands challenge for the PGA tournament
  • IGAMINGEXPRESSEN partners with SCOUT GAMING DEAL for providing DFS in Sweden
  • PlayOn and NBA partner for engaging fans with DFS

With the constant rise in sporting events, strategic partnerships are expected to increase,thereby proving mutually beneficial for both parties. Further, vendors in the fantasy sports market can capitalize on strategic partnerships to gain the hold over the existing sporting tournamentsand increase their reachability.

Read: Fantasy Sports Market - Global Outlook and Forecast 2019-2024

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Online lottery industry analysis and report

Jackpot! Is Blockchain Technology making the Online Lottery Industry Secure and Foolproof?

  • The China Sports Lottery, state-run lottery services, witnessed sales worth $30.65 billion in 2017.

An online lottery is a form of gambling, which picks up a winner among the participants through draws. Unlike the conventional offline lottery, online lottery allows the customer to extend its outreach and participate in the draws globally. Online gambling is highly popular in developed economies such as the US, the UK, and other Western European countries. Several countries are considering legalizing gambling given its high contribution toward economy and taxes.

While the online lottery industry has evolved over the period, it is an integral part of the overall lottery business. The rise of digital and online gambling is witnessing a huge adoption due to the significant interest of the millennial population in digital gambling worldwide.

Further, the APAC region is witnessing the increased awareness about online lottery games due to the increased penetration of smartphones.The inclination toward gambling, the growing number of millennials and tech-savvy population, and the rise in per capita incomes are boosting the online lottery industry in the region.

Growing number of blockchain-based platforms

  • With the increasing internet and smartphone penetration, the total sale of lotteries from the mobile-based apps reached over $45 billion in 2017.
  • Kibo Lotto becomes the world’s first smart contact-based gaming Ethereum platform and combines over 6,000 independent lotto offices worldwide.

Blockchain is emerging as a game-changing technology for several businesses and sectors. The emergence of blockchain in the lottery industry has offered promising solutions to resolve challenges such as security and transparency. Blockchain technology offers a reliable and secure method for vendors to verify users on the online platform.Also, a blockchain-powered online lottery platform could give players more control over their information and allow its access the approved parties only.For instance, FireLotto’s online blockchain-based lottery platform is built on Ethereum smart contracts for collecting and distributing funds. The winning number will be chosen by random number generator (RNG) based on the blockchain technology of Bitcoin.

Increasing gamification

  • Vendors use gamification as a tool to understand human psychology

Gamification has helped online gaming vendors to overcome the customer retention challenge. It helps to increase the player’s interaction and improved sign-up rates. Currently, many online gambling companies have started to use game-like elements such as avatars, narratives, story-telling, power-ups, leaderboards, unlockable contents, and tournaments. Gamification also imparts competitive instincts such as earning special ranks on loyalty reward tier, increasing social connections and receiving exclusive bonuses. Further, several online gaming websites are offering loyalty points as reward programs as part of their gamification process, which takes the customer’s experience to a new level. Vendors are also using gamification as a tool to understand human psychology.

Read: Online Lottery Market - Global Outlook and Forecast 2018-2023

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Luxury packaging industry analysis - market research report 2024

Luxury Packaging Industry - Sustainable packaging, a step to save the environment

Packaging plays an important role in creating a brand impression on the buyer’s mind. The packaging design of luxury brands should convey a sense of quality. Good packaging design often plays a vital role in exhibiting a luxury brand’s positioning and value. It promotes a sense of quality, elegance, and sophistication for their products.

A luxury brand can strengthen its relationship with consumers by enhancing its green credentials and making a commitment to local sourcing. Also, security is essential for luxury brands as counterfeiting and supply chain security lapses are major challenges that result in potential financial losses.

The luxury packaging industry is increasingly adopting technological innovations, and it often engages the world’s best manufacturers and designers. Further,brand owners are focusing on improving the characteristics of their existing packaging to gain competitive advantages. There is an increasing belief in the potential for packaging to build brand recognition and memorability and appeal to senses – touch, taste, sound, smell, and sight

E-commerce to Revolutionize Packaging Design, Formats and Templates

  • The online sale of luxury goods, estimated at $2 billion in 2005, grew to $18 billion by 2015, registering spectacular growth, which has uplifted the luxury packaging industry as well.

The rise of e-commerce has led to a revolutionary shift in the packaging design and transportation of goods. With the requirement for goods to be transported over longer distances on account of e-commerce, luxury goods manufacturers are increasingly adopting multiple packaging formats to suit their sale channels. The impressive growth of e-commerce has also brought several interesting changes in packaging templates. For instance, rectangular and octagonal tins are a preferred format for packaging boutique chocolate and cookies. They ensure that the goods do not tamper during the transit. Further, good luxury vendors such as fashion accessories, cosmetics, jewelry, and watches are increasingly re-designing packaging templates to suit the omnichannel business model.

Increasing Demand for Technology-blended Luxury Packaging

The introduction of new technologies is expected to increase the growth of the luxury packaging industry. Codes and applications, 3D printing, digital printing, and anti-counterfeiting technologies are the most prominent technologies of the luxury packaging industry. In addition,augmented reality (AR) and ID and QR codes are increasingly being used in combination with luxury packaging design. Further, technologies such as tamper-proof Seelcap, or the Holosleeve, are being used to guarantee the authenticity of a product along with the brand’s integrity. Brands such as Hennessy cognacs and Rémy Martin use the Holosleeve on their product packaging.

Growing Sustainability in Luxury Packaging Industry

Customers are gradually becoming environmentally conscious and are seeking sustainable lifestyle choices. There is also growing pressure on luxury brand owners to decrease the environmental impact of packaging while maintaining the luxury quotient. This has prompted many luxury packaging companies to obtain the sustainable packaging coalition status and use an eco-friendly material such as paperboard. Therefore, packaging manufacturers are opting for eco-friendly materials to reduce environmental impact.

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US corporate wellness market research report - Corprate wellness programs

Growing Reigns of Artificial Intelligence & Big Data in Corporate Wellness Programs

Building an environment that motivates employees at work and evaluates their socio-psychological aspect is a key aim of corporate wellness programs. Hence, corporate wellness programs offer a plethora of activities and services, which help to develop a holistic wellbeing of employees. The use of technology such as artificial intelligence and data integration has further revolutionized corporate wellness programs.

Occupation-based health and safety workplace programs and EAPs have followed industrialization, which started in the US and the UK, are now spilling over other industrialized countries such as Japan.

Data Analytics Increasingly Powering Wellness

  • About 55.8% of corporate wellness programs are claimed to be “metrics-driven”
  • Around 8.1% corporates are looking to invest in health analytics software in 2018
  • About 17% of corporate wellness programs enable the acquisition of real-time analytics data by the top management

As the corporate wellness industry has evolved beyond measuring healthcare costs to become more deep-seated in the work culture, data analytics and technology are playing a major role in the growth. Several organizations are investing in technology and expanding their current HR capabilities to measure their initiatives through big data technology. The vendors in corporate wellness market are constantly reviewing productivity data and employee health information such as findings from online HRAs, face-to-face health risk assessments, EAPs, and insurance claims. Wearables, onsite program delivery, software platforms, employee feedback, online screening and surveys, and other data sources are used to garner insights into corporate wellness programs and help employees to understand where they stand in terms of wellness and make better decisions about their health.

Further, several companies such as Georgia Pacific, Autodesk, and NetApp are making use of mobile applications, wearable devices, and employee-submitted data to follow the health of their employees. Some companies are also monitoring functions such as body temperature, heart rate, eating habits, sleep patterns, and overall movement in real-time and putting them together in monthly reports that employees can be accessed and provided with relevant and specific medical information through internal portals. Thus, data analytics helps to streamline corporate wellness programs that result into effective data along with an understanding of the benefits that employees are most drawn to and increase their reliability.

Growing Reign of Artificial Intelligence

  • Virgin Australia partnered with IBM to build integrations for Alexa, Amazon’s AI personal assistant, to help employees keep a check on their health.

Artificial intelligence is helping employers to increase engagement between human touchpoints and build a deeper profile about employees in real-time. It also helps to circumvent several health hurdles by triggering behavior change after analyzing personality traits and habits. The technology is showing promising results as it decreases dropout rates.

Along with health vitals, AI also provide insight into work patterns, and stress levels change of employees, which employers can then use to make improvement at the workspace. It can provide rapid responses and hyper-personalizing wellbeing of employees by capturing data via e-forms and using analytics to explore the employee’s personal well-being goals. Further, several HR tech vendors have introduced applications and features that make use of AI and machine learning to automate activities such as collaborations between teams and provision of management feedback geared at improving the wellbeing of employees. Thus, AI is helping employees on a more personal level and providing customized design programs without any extra resource.

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Hand Sanitizer Market 2024

Are Social Campaigns and Digital Consumerism affecting Hand Sanitization Demand?

  • The 2016 “Clean Hands Count Campaign” conducted by the US-based Centers for Disease Control and Prevention (CDC) aims at improving healthcare services providers’ adherence to CDC hand hygiene recommendations and focuses on addressing the myths and misperceptions related to hand hygiene.

 

  • The World Health Organization (WHO) has also been an active supporter of events such as the World Hand Hygiene Day (May 5).

The growing hand hygiene awareness and the rising per capita income in developed and developing countries are expected to increase the demand for hand sanitizers. The usage of hand sanitizers has been varied in several sectors, especially healthcare. Several governments and NGO initiatives are spreading awareness about hand hygiene. Further, the global handwashing partnership is an important step to promote hand washing and hand hygiene practices for public health. The partnership involves several sectors such as academics, private, and scientific communities.

The market is witnessing an increase in the influence of digital consumerism on the sale of hand sanitizers. There is a wide scope for vendors to increase their profitability by adopting e-commerce as a business platform. Vendors use digital and social media to enhance the customer experience. Smart wearable technologies have empowered end-users to gain information about products and services on-the-go and enhance their purchasing decision.

Growing Focus of Vendors on Promotional Activities

Vendors are focusing on effective advertising strategies to market hand sanitizers among end-users. The increased internet penetration has motivated vendors to use online platforms to promote their products. Although hand sanitizers are majorly being sold through retail chains worldwide, a significant portion of the market revenue comes from online sales.

Online e-commerce portals such as Amazon, Argos, Best Buy, and eBay are playing a significant role in theoverall growth of the global hand sanitizer market. Manufacturers are adopting effective advertising and promotional methods that help to create awareness and brand recognition.

  • Godrej Consumer Products initiatedthe “Freedom to Touch” campaign in India to promote the brand,Protekt.
  • Organizations, government agencies, NGO, and community workers are constantly organizing periodic seminars and roadshows to increase awareness of hand hygiene among end-users.

 

Increasing Demand for Flavoured and Organic Hand Sanitizers

The addition of fragrances to hand sanitizerformulations has offered positive results and boosted the market growth. Vendors are using fragrances ingredients certified by the International Fragrance Association (IFRA) in sanitizers. IFRA-certified fragrances assure safety from harmful chemicals.

The global market for hand sanitizers is also witnessing the influx of bio or organic ingredients in hand sanitizers in many countries. Some studies reveal that natural or organic hand sanitizers are more effective than their traditional counterparts in killing germs or bacteria and do not have any anti-antibiotic effects.EO Hand Sanitizer, Dr. Bronner’s Lavender Organic Hand Sanitizer, Babyganics, Art Naturals’ Hand Sanitizer, CleanWell, All Terrain Natural Hand Sanz with Aloe & Vitamin E, SafeHands, PURELL Advanced Hand Sanitizer, and Handzies are known brands of natural hand sanitizers.

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