Agriculture Tractors Market in Latin America Main Image

Top 4 Vendors Operating in the Tractors Market in Europe

The growing demand for agricultural products such as grains, vegetables, fruits, and pastures, animal husbandry, is creating a global need for innovative agriculture equipment in the market. The presence of such vast area of arable and crop land is expected to drive the European market of tractors along with other agriculture equipment and products. The vendors, capitalizing on the finance schemes and offers, pushed tractor sales to clear their inventories in the European market. Countries such as France, Italy, Spain, and Germany are the largest producers thereby, driving the demand for tractors in the European market. Factors such as increasing total factor productivity in farming, reduction in post-harvest loss, value addition to the agricultural raw materials, and better quality of agricultural products are driving the market in this region.

The tractors market in Europe is projected to produce volumes of around 350 thousand units by 2023, growing at a CAGR of more than 5% during 2018-2023.

The key four players operating in the tractors market in Europe are discussed in detail below:

1.    Deere & Company

John Deere is one of the bestselling tractors in Europe. The company offers small, medium, and large tractors which are differentiated on the basis of power across Europe. The company also offers agriculture management solutions, balers, combines, front loaders and other equipment which are operated using tractors to increase the productivity of the farms. The company also offers training before seasons to efficiently operate these machines as well as back up products in case of machinery failure during the season.

Key Strategy: John Deere is trying to achieve global pre-eminence in agricultural equipment and a global presence in agricultural equipment to eventually grow into a fully-integrated enterprise.

2.    CNH Industrial

CNH offers tractors under three brands in the European market which includes New Holland, Case IH, and Steyr. Case IH Optum 300 and Steyr 4145 machines were the winners for tractors of the year award in 2017. Europe headquarters of New Holland is located in Turin, Italy. Italy also has production facilities for low horsepower tractors and specialty products. The production center for medium and high power New Holland machines is located in Basildon, UK.

Key Strategy: CNH is focusing on increasing trend of precision farming, and the technology is made available through its two agriculture brands, New Holland and Case IH.

3.    AGCO

In Europe, AGCO tractors are primarily sold under the brand names Massey Ferguson, Fendt, and Valtra. The Massey Ferguson products are sold in various horsepowers, from 38 HP to 400HP. Fendt is one of the leading vendors of sales in Germany and sold an estimated of 5,774 units in the German market. The sales of its Challenger brand tractors in Europe were mainly in the UK with 43 units.

Key Strategy: AGCO is expanding their presence into new geographies such as Africa, China, and Brazil that naturally are ideal growth markets going forward their demographics and accompanying food demand.

4.   Kubota

Kubota is one of the leading vendors in the low and medium horse power segment in Europe. In Europe, Kubota offers tractors in the power range of 60 to 170 hp. The M7001 series is available in three variants of 130, 150, and 170 hp and they also have the power boost of 20, 20, and 5 hp, respectively. The company has a network of 650 distributors across Europe, and the major Kubota markets are France, Spain, Netherlands, Italy, and the UK. The company has set up an innovative production facility in Europe and had a production capability of 1,500 tractors per annum.

Key Strategy: Kubota is accelerating the development of the agriculture machinery market in countries such as India and China.

The other prominent player in the market is SDF, Class, Argo Tractors, Lovol Arbos Group, Carraro, and Tumosan.

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maternity personal care products

Organic Maternity Personal Care Products Gain Traction in the North American Market

The growing availability of improved and high-quality maternity personal care products across North America is driving the growth of the market in this region. The increasing awareness about various maternity care products that offer ease-of-use and convenience that is applicable in the fast-paced lifestyle will boost the demand for maternity personal care products in the North American market. The demand for stylish, fitting yet comfortable maternity apparels is one of the top trends in the North American market. The manufacturers are introducing many over-the-counter maternity vitamins medicines such as prenatal vitamins and postnatal vitamins to attract new consumers in the North American market. Maternity personal care products are designed to reduce physical changes such as stretch marks, loose skin, and other skin irritations.

The North America maternity care market is expected to generate revenues around $3 billion by 2023, growing at a CAGR of more than 2% during 2018-2023.

The different types of maternity personal care products available in the North American market are stretch mark minimizers, body restructuring gel, toning/firming lotion, nipple & breast cream, itch prevention cream, and others.

Maternity Personal Care Products – Market Overview

The increasing availability of various kinds of creams and increasing awareness of these products is propelling the growth of the maternity personal care products market. The stretch mark minimizers cream segment dominates the more than half of the market share in 2017. The top manufacturers are introducing various kinds products for all types of physical problems such as increased weight, itching, and sore breasts and nipples to gain a large market share. The growing demand for organic or natural maternity care products due to increased awareness about the harmful effects caused by chemicals used in several creams is propelling the growth of the maternity personal care products in the market in North America during the forecast period. Leading players such as Honest, Earth Mama, and Motherlove are introducing organic maternity personal care products in North American maternity care market. The maternity personal care products market in North America is projected to grow at a CAGR of more than 2% during the forecast period.

Maternity Personal Care Products – Market Dynamics

The growing awareness about skin care products is propelling the growth of the maternity personal care products market in North America. The drastic physical change in the woman’s body during pregnancy is leading to the introduction of lotions, oils, gels, and creams for stretch marks in North America. The vendors are introducing legs gel to relax, soothe, and calm the muscles of legs to attract new consumers in the global market. The increasing demand for premium quality skin care products is encouraging manufacturers to launch products that offer skin care with better formulations in North America. Companies such as The Honest Company, Lansinoh, and others are introducing organic maternity care products to boost their revenues in North America.

Maternity Personal Care Products – Market Trends

The retailers and manufacturers are offering subscription and bundling services to attract consumers in the maternity personal care products market in North America. The launch of several subscription offers under which companies provide maternity kits, containing all types of products, including stretch mark creams, tummy buttercreams, cleansers, and vitamins, and dietary supplements are supplied to customers will boost demand in the maternity personal care products market in North America. For instance, Bump Boxes, an online retailer selling maternity products, has subscription plans for all stages of pregnancy. The maternity kit has 4–8 products required at every stage of pregnancy and are delivered to the user at desired dates. These products include stretch mark minimizer creams, breast creams, belly oils, leg and foot cooling creams, among others. Similarly, another online site, ecocentricmom.com offers subscription options apart from selling individual organic mom and baby related products.

The leading vendors in the maternity personal care products market in North America are ASOS, Seraphine, Cake Maternity, Destination Maternity, The Hut Group, E.T. Browne Drug, The Honest Company, Merz Pharma, New Chapter, Garden of Life, and Nature’s Way.

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Data Center Solutions

Innovative IT Infrastructure to Boost Demand for Data Center Solutions by 2023

The billion-dollar investments in construction of colocation, hyperscale, and modular facilities have left operators searching for efficient and innovative data center solutions in the global market. The increasing use of services such as cloud, big data, IoT and artificial intelligence is one of the primary factors driving the need for advanced IT infrastructure in the market. The government initiatives to digitalize economy by allocating higher budgets for IT spending will augment the development of the global data center market during the forecast period. The companies operating in the market are primarily focusing on procuring infrastructure that is best suited to their business computing requirements. Such requirements will attribute to the demand for advanced data center solutions in the market. The migration from traditional HDD systems to all-flash and hybrid storage infrastructure will create lucrative opportunities for infrastructure vendors in the global market.

The different types of IT infrastructure offered by vendors as data center solutions in the global market are:

·         Server Infrastructure

The selection of server infrastructure depends on various factors such as form factors, energy consumption, and virtualization technologies. These systems are available in a variety of types and configurations depending on the requirement of the businesses operating in the market. The form factor servers available in the global market are rack server, blade servers, and tower servers. The leading vendors are offering server data center solutions in terms of density optimization, mission-critical, IoT, and cloud servers to attract maximum consumers in the global market. The growing popularity of converged and hyper-converged server infrastructure will help boost revenues in the global market. Various server systems available in the market are equipped with a processor of various architectures namely, x86, reduced instruction set computer (RISC), complex instruction set computing (CISC), and explicitly parallel instruction computing (EPIC). The demand for servers operational in the cloud environment with multicore processors and memory for virtual machines is expected to grow in the global market during the forecast period.

Data center solutions by server infrastructure are expected to grow at a CAGR of approximately 2% by 2023.

·         Storage Infrastructure

Storage infrastructure enables the business to store and process application data across facilities, and the three main categories of storage systems available in the global market include storage area networking (SAN), network attached storage (NAS), direct attached storage (DAS). The increasing adoption of all-flash storage arrays and hybrid storage arrays is one of the primary factors attributing to the growth of the storage infrastructure in the global market. The increasing adoption of high-performance HDDs of 10,000 and 15,000 RPM across facilities will boost sales and revenues for vendors offering data center solutions in the global market. The rising deployment of workloads related to big data and AI are well supported by flash-enabled storage systems is expected to revolutionize the global market during the forecast period.

Data center solutions by storage infrastructure are expected to grow at a CAGR of around 4% during the forecast period.

Storage Area Network (SAN): SAN enables block-level access to data, and it is defined based on interconnection scheme namely, FC SAN and iSCSI SAN.

Network Attached Storage (NAS): NAS enables file-level access to data, and it uses the existing IP network to transfer data.

Direct Attached Storage (DAS): DAS is a traditional topology, where storage devices are attached to the servers through a direct communication path.

·         Network Infrastructure

Network infrastructure is primarily based on the fabric architecture, and it uses Ethernet switches at three major locations inside the facility namely, top of the rack, aggregation, and core in the facilities. The other additional systems used across facilities in the global market include ethernet routers, application delivery controllers (ADC), and WAN optimization applications. The emergence of 25 GbE and 50 GbE switches is transforming the networking deployments across facilities in the global market. The increasing adoption of 40GbE ports will boost the demand for data center solutions in the global market. The increasing deployment of cloud data centers and colocation facilities will augment the adoption of switches with ports varying from 25GbE to 100 GbE across multiple layers of facilities architecture in the global market. Data center solutions by network infrastructure are expected to grow at a CAGR of approximately 4% during the forecast period.

Leading operators offering various data center solutions in the global market include:

By IT Infrastructure Providers

  • HPE
  • Cisco
  • Dell Technologies
  • IBM
  • Huawei

By Support Infrastructure Providers

  • ABB
  • Eaton
  • Rittal
  • Schneider Electric
  • STULZ
  • Vertiv
  • Caterpillar
  • Cummins

By Facilities Operators

  • AECOM
  • DPR Construction
  • HDR Architecture
  • Holder Construction
  • Jacobs Engineering Group
  • Mercury Engineering
  • M+W Group

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Precision Agriculture Technology Market 2023

North America Dominates 50% of the Precision Agriculture Market

The drastic climatic shifts and rising food demand is creating a requirement for smart tech solutions to revolutionize the agriculture industry. The use of smart solutions helps enable better decision making and optimized use of resources on farms to achieve higher yields and effectively meet the demand in the global market. The introduction of precision agriculture in the early 20th century lead to the use of sensors, drones, and software to gather, process, and analyze data to derive actionable insights for on-farm decisions. The implementation of GIS and GNSS ecosystem and adoption of navigation systems will help farmers with remote crop monitoring activities that improve the overall production capabilities in the global market. The use of these techniques will promote sustainable farming practices to ensure better food security and safety in the global market.

The global precision agriculture market is expected to reach revenues of over $9 billion by 2023, growing at a CAGR of approximately 16% during 2018-2023.

North America: Precision Agriculture Market

The increasing availability of advanced data infrastructure and a high degree of technological awareness among the farming community is one of the primary factors attributing to the growth of the North American precision agriculture market. The increasing number of government initiatives to promote sustainable farm practices and technology integrated agricultural models will boost the adoption of the innovative agriculture equipment in the North America market. The launch of various new software and regular upgrading of the older versions is driving the demand and sale of software components in North America. The guidance and monitoring systems are the largest used application in the North American market. The key emerging trends in the US that focus on sustainability, security, and farm is boosting the growth of this region in the market. Canada is among the five largest exporters of agriculture and agri-food products in the world. Also, increasing focus on shifting towards specialized farms is driving the demand for this technique in Canada.

The precision agriculture market in North America expected to grow at a CAGR of more than 14% during the forecast period.

Precision Agriculture Market Overview

Precision Agriculture Market - Overview & Forecast 2023

APAC: Precision Agriculture Market

The evolution in production technology, economical production, and progressive government policies is resulting in the development of emerging countries in the APAC market. APAC is one of the largest consumer and export hub for various industrial, agricultural and consumer goods in the world economy. The change in consumption pattern and rise in disposable income will boost the adoption of precision agriculture in the APAC market. The increasing focus on improved farm practices that can serve the dual purposes of meeting the rising food demand without any ecological compromise will promote the use of innovative technology in the APAC market. The prominence of agriculture in countries such as India, China, Japan, Indonesia, and Bangladesh and the need to increase yield will encourage farmers to leverage smart technology in the APAC market. The growing prominences of telematics and variable technology will help with the growth of the market in the region during the forecast period. The hardware segment dominates the market share; however, the increasing usage and penetration of products will boost the demand for innovative software in the market.

The precision agriculture market in APAC estimated to grow at a CAGR of around 20% during 2018-2023.

Europe: Precision Agriculture Market

Europe is creating lucrative opportunities for precision agriculture vendors due to its vast expanses of land, technologically forward-looking farming community, and well established digital infrastructure. The implementation of EU Common Agricultural Policy help promote modernization in the European market. The evolution of farming that encourages sustainable practices that are technology-driven and scientific with minimal ecological impact will contribute to the growing the demand in the European market. Telematics is the fastest growing application segment in Europe. The upgrades of software versions coupled with innovative software programs will transform the EU market. Farm mechanization in France will boost the demand for innovation in the European agriculture industry. Germany’s industrial productivity over the past four decades driven by the technological renaissance will attribute to the development of the market. The integration of robots, data-driven sowing and seeding, and sensors will transform the farming equipment market in Spain. The precision agriculture market in Europe projected to grow at a CAGR of over 13% during the forecast period.

The leading vendors operating in the global precision agriculture market are AgJunction, Trimble Navigation, AGCO Corp, Deere & Company, and Topcon Corp.

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Camping tent Market research report and forecast 2023

Camping Tents Market Witnesses an Increase in Sale of 2-Person Tents

Camping has evolved tremendously over the past decade and is gaining immense popularity in the European market. The upcoming trend of social living experience that allows reconnecting with the great outdoors will boost the demand for camping tents in the European market. The growing popularity of life-affirming activities that includes wellness services and adventure activities is driving the market for all-inclusive campsites in the market. The leading vendors are offering enhanced functionality to offer better resistance, easier set-ups, and product development to attract new end-users and gain a larger market share. Campsites in Europe are providing additional range of activities such as sailing, windsurfing, bars, on-site BBQs, pools, hiking, beaches, and cycling to boost their revenues and offer integrated experiences to their consumers.

The camping tents market in Europe is projected to reach values of around $1 billion by 2023, growing at a CAGR of approximately 6% during 2018-2023.

The different type of accommodation available in the camping tents market in Europe are discussed below:

·         Family Tent

The evolution of tent designs and technologies in terms of roominess, shape, aesthetics, appeal, set-up, and privacy will create lucrative opportunity for leading vendors in the European market. The introduction of value-added facilities such as children’s play areas, spas, golf courses, and various other modern-day activities is one of primary factors augmenting the demand for family tents in the European market. The increasing demand for innovations in terms of tent extras such as attachments, interior carpets, and storage extension is encouraging manufacturers to launch new products in the European camping tents market. The use of aluminum, fiberglass, carbon fiber, and steel for tent poles to increase the sturdiness will help vendors boost their profitability. The family tents are available in various designs such as tunnel, dome, and A-frame.

·         3-4-Person Tents

The increasing number of camping in groups, either corporate or a nuclear family is driving the demand for 3-4 person tents in the European market. The campsites across the region are providing tennis courts, boules and outdoor chess, children’s play areas along with accommodation options such as tents to attract consumers and boost their revenues. Also, growth in nuclear families in Europe is driving the demand for 3-4-person tents in the camping tents market. For instance, Tregarton Park, located in south-west England, offers accommodation options such as tents, caravans, and motorhomes along with restaurants and grocery shops and no clubhouse to maintain peace.

·         2-Person Tents

The increasing awareness about benefits of physical exercises and growing number of health-conscious consumers among baby boomers and millennials are driving the demand for 2-person tents in the camping tents market. The growing popularity of outdoor and adventure sports such as camping, rock climbing, rafting, trekking, bird watching, leaf peeping, scuba diving, and hiking will drive the demand for these products across Europe. The increasing number of adventure travelers will boost the requirement for camping activities among couples and the family of two to three people across the European market. The 2-person tents in the camping tents market are projected to grow at a CAGR of over 6% during the forecast period.

·         1-Person Tents

The rising demand for ultra-lightweight tents and instant tents is driving the growth of the 1-tent persons in the European market. The vendors are introducing instant tents that are easier to pitch to prevent end-users from facing the complexity in setting up a tent and gain a larger camping tents market share. The ease of carrying camping equipment is one of the primary factors driving the popularity of lightweight tents in the European market. Nordisk’s Telemark 1 tent, a 1-Person tent weighs only 1.69 lbs. and is one of the most lightweight tents available in the market. This tent uses a nylon ripstop flysheet fabric along with other components that make it lightweight.

The leading vendors operating in the European camping tents market are Oase Outdoors, Coleman Company, Johnson Outdoors, and AMG Group.

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Robot Lawn Mower Market Report 2023

Commercial Landscaping Services to Propel Demand for Robot Lawn Mowers in the Market

Robot lawn mowers are service robots, which are intelligent machines and perform a variety of complex and simple tasks that are time-consuming or repetitive in nature. These automatic lawn mowers are designed to use intelligent sensory feedback control programmed to mow lawn surfaces automatically is contributing to the growth of the global robotic lawn mower market. These advanced devices are integrated with smart navigation, laser vision, lawn memory, mapping, and self-emptying function that help to enable the efficiency and performance of these devices in the global market. The growing popularity of robot lawn mowers in countries such as Germany, France, and Sweden will propel the demand in the global market. The launch of new product models will boost lawn mower sale and create new opportunities for leading vendors in the global market. The increasing popularity of ground maintenance services and landscaping services will propel the demand for robot lawn mowers in the global market.

The global robotic lawn mower market size is expected to reach values of around $3 billion, growing at a CAGR of over 15% during 2018-2023.

The three major end-users in that global market that use robot lawn mowers are discussed below:

·         Residential End-Users

The increasing focus on lawn maintenance in emerging regions such as APAC, Latin America, and MEA is one of the primary drivers of the increasing adoption of robot lawn mowers in the market. The rise in urbanization and growing need for space efficiency is driving the demand for robot lawn mowers in the global market. The residential end-user category of lawn mowers is majorly used by individual owners. These robot lawn mowers are designed to cater to end-users who purchase these devices for mowing their residential lawns, gardens, and yards. These mowers are used to mow small lawns. The increasing number of populations shifting to urban cities will drive the growth of this segment in the global market. The residential end-users segment is expected to grow at a CAGR of around 15% during the forecast period.

·         Professional Landscaping Services

The creation of entirely new cities in regions such as the Masdar City in Abu Dhabi and Sejong City in South Korea is supporting migrations and leading to innovations in terms of integrating greenery. These initiatives are propelling the growth of the robot lawn mowers in the commercial market segment. The growing popularity of commercial properties adopting the “green premium” trend is driving the growth of commercial robot lawn mowers in the global market. These are landscaping service providers who buy robot lawn mowers with mowing capability ranging from small to large areas. The service providers are focusing renting or leasing this equipment to gain new consumers in the global market. The revenue generated for renting and leasing services by these end-users are not considered in the report. The professional landscaping services segment is projected to grow at a CAGR of approximately 16% during 2017-2023.

·         Sports Fields, Golf Courses, and Others

The growing shift toward reducing cooling costs, combating heat island effect, and reducing heat loss by replacing paved areas with grass, planting trees to provide shade, and using shrubbery to create windbreaks will augment the growth of this market segment. The increasing demand for robot lawn mowers is driven by the professional landscaping service providers and sports fields and golf courses across the European region. The increasing focus on the degree of mechanization and rising need for gardening and lawn maintenance will attribute to the demand for robot lawn mowers in the global market. The sports field, golf courses, and others segment are anticipated to grow at a CAGR of more than 16% during the forecast period.

The leading vendors offering robot lawn mowers in the global market are Husqvarna, MTD Products, Robert Bosch, STIGA (Global Garden Products), and Zucchetti Centro Sistemi (ZCS).

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Earbuds Market Size

8 Leading Vendors Operating in the Earbuds Market by 2023

In 2015, Bragi launched smart wireless headphones that led to the introduction of earbuds globally. Apple launched AirPods in December in 2016 and it became the largest selling product in the US and Canada market.  The launch of smart headphones with sensors, chargeable carry case, capable of controlling playback, and activating voice assistants like Siri, Google Now, Cortana, and Alexa will propel the growth of the earbuds market size by 2023. The leading vendors are offering additional features such as enhanced music and listening experience, control over external sounds, and real-time language translation to gain larger market size and attract new consumers in the global market. The wireless earbuds are designed to perform functions of smart wireless headphones, hearing aids, fitness tracker wearables, and speech modulation devices. These advanced functionalities become the number one selling factor of these products in the global market. The top companies are offering solutions such as sound transparency, ambient noise control, speech elevation, and augmented hearing functionality to sustain the competition in the market.

The global earbuds market size is expected to reach values of around $10 billion by 2023, growing at a CAGR of around 30% during 2018-2023.

The top vendors attributing to the growth of the global earbuds market size are listed below:

Apple

Apple entered the global market in 2016 with the launch of its AirPods. AirPods are wireless earbuds, and they come with a charging case and has lightening charge port and a wireless charging functionality. The AirPods that come with iPhone 8 and X and have wireless charging capabilities as those phones and have motion and optical sensors to detect when they are in the ears. These products are designed to automatically connect to Apple products and non-Apple devices via Bluetooth. AirPods have an in-house W1 chip that optimizes battery life and gives a listening time of five hours.

Key Strategies: Apple is leading the earbuds market size and has earned the position of being an innovator in the design and manufacturing of beautiful and ergonomic products in the global market.

Alphabet

Google operates as Alphabet’s largest subsidiary and is an umbrella entity for all Google platforms and services. The company entered the global market with the launch of Pixel Buds, which are smart wireless earbuds by Google in 2017. Although the left and right earpieces are tethered, the cord does not house any control buttons. The introduction of Google’s product will augment the growth of the global earbuds market size.

Key Strategies: Alphabet is actively engaged in strategic mergers and acquisitions and in 2017 alone the company completed 15 M&As in the global market.

Bragi

Bragi is the pioneer and was one of the first companies to launch smart headphones in the global market. The company has two models of earbuds and offers custom earbuds designed to fit in the customer’s ears. The earbuds have 27 sensors, and they come with their own operating system and mobile phone app to connect the earbuds to track the including heartbeat, step count, distance, cadence, speed, lengths, and breaths. Such advanced features will help Bragi gain a larger global earbuds market size.

Key Strategies: Bragi partnered with Irson, a Rusian distributing company, to make The Dash Pro and The Headphone available for purchase in Russia through its stores in 88 selected retail and online stores.

Samsung

Samsung joined the global earbuds market in 2016 with its Gear IconX earbuds. The earbuds have a touch-sensitive interface and buttons for calls and music and can be paired with Android phones and iPhones and features connectivity to OK Google and Siri. The newer models have a battery life of up to five hours and can store up to 1,000 songs on a memory chip of 3.5 gigabytes and come in a rechargeable case that can charge the earbuds up to two times.

Key Strategies: Samsung’s subsidiary Harman launched earbuds under its JBL brand. The JBL earbuds are IPX5 certified and hold a charge for four hours of call and music.

Nuheara

Nuheara launched its earbuds under the name of IQbuds in the global market. The IQbuds are completely wireless earbuds with Bluetooth connectivity, hands-free calling, music streaming, assisted listening, noise canceling, and sound control. The model IQbud Boost comes with proprietary EarID that can auto-calibrate the earbuds to fit the users hearing level and preferences, thereby, helping the company gain a larger earbuds market size.

Key Strategies: Nuheara has strategically launched products with market leading technology, combining the usage of wireless headphones and hearing aid devices in the global market.

Sony

Sony entered the global market with the launch of its WF-1000X and WF-SP700N models. These models are equipped with the company’s sense engine that allows the user to switch on and off the music with a single touch. These earbuds are also capable of connecting through the Sony headphones connect app, which allows the user to manipulate sound levels and equalizer settings. Sony earbuds are powered by a three-hour playtime and nine hours of battery life in the case propelling the growth of the global earbuds market size.

Key Strategies: Sony is focusing on product differentiation to revitalize its consumer electronics business and thus achieve improved results.

Jabra

Jabra ventured into the global market with the launch of Jabra Elite Sport in October 2016. The Jabra Elite Sport earbuds are sweat-proof and water-proof and have three-hour playback time from the onboard battery. The carry case contains a six-hour charge and can be used to charge the earbuds on the go. The earbuds are equipped with two integrated mics in each piece helping the vendor gain a larger earbuds market size.

Key Strategies: Jabra has strategically introduced truly wireless earbuds to offer products to other corporate customers in the global market.

Bose

Bose entered the global market with the launch of its SoundSport Free wireless headphones. The earbuds come with five hours of talking and playback time and the carry case can charge the earbuds two times. The company’s products are IPX4 certified and are sweat and water resistant and contain a multifunctional button to answer calls and play music.

Key Strategies: Bose invests its profits back into the corporation for growth and R&D to maintain its earbuds market size.

The other prominent players aiming to gain earbud market size are Jaybird, Alpha Audiotronics, Rowkin, Huawei, Avanca, Bang & Olufson, Crazybaby, Earin, Meizu, Motorola, Waverly Labs, and Mymanu.

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Precision Agriculture Technology Market 2023

Telematics to Transform the Precision Agriculture Technology by 2023

The agricultural ecosystem is the primary source of all food and food-related industries in the global market. This ecosystem is evolving to accommodate the shift in dietary patterns of the world population thereby, resulting in changes in the agricultural yields year after year. The introduction of innovative precision agriculture technology will effectively help to mitigate the negative effects of over-population and meet the growing demands in the global market. Precision agriculture technology involves the deployment of a web of sensors, drones, and software to process, gather, and analyze data to derive actionable insights for on-farm decisions. These solutions are designed to help farmers to use the right amount of fertilizers, pesticides, and insecticides. The technologies are designed to prevent the deterioration of soil quality and offer significant cost savings and additional features. The various government agencies are offering subsidies and incentives for the establishment of digital infrastructure and procurement of smart infrastructure resulting in the increasing demand for precision agriculture technology in the global market.

The precision agriculture technology market is estimated to reach values of more than $9 billion by 2023, growing at a CAGR of approximately 16% during 2018-2023.

The three major applications that impact the growth and development of precision agriculture technology  are discussed below:

1.    Guidance and Monitoring Systems

Guidance and monitoring systems play an important part in everyday functions across agriculture industries. Precision agriculture technology uses GPS integrated with GIS and remote sensing devices. These solutions are used by federal agencies and research projects for large-scale analysis in agriculture and are designed to offer comprehensive solutions to farming communities. The guidance and monitoring systems segment uses GNSS and GIS systems extensively by farming communities for the data that is easily available, extractable, and moldable to produce meaningful insights helping generate better yields in the global precision agriculture technology market.

The guidance and monitoring system market is projected to grow at a CAGR of around 16% during 2017-2023.

The guidance monitoring systems categorize the segment into the following solutions:

·         GNSS

GNSS are navigation systems that employ satellites to determine autonomous geo-spatial positioning. The GNSS systems in the precision agriculture technology market are used for farm planning, soil sampling, swath and tractor guidance, crop scouting, field mapping, and yield monitoring applications. These systems are designed to enable farmers to work and continue their farming operations even during low visibility field conditions such as darkness, rain, dust, and fog.

GNSS systems are estimated to grow at a CAGR of approximately 14% during the forecast period.

·         GIS

Geographical information systems (GIS) is a computer-driven system that is used for capturing, storing, checking, and displaying data related to positions on the earth’s surface. GIS in precision agriculture technology market is gaining traction and is used for yield monitoring, elevation mapping, drought scanning, resource estimation, and distribution. The adoption of these systems will help corporates leverage GIS to implement target marketing and better product portfolio distribution to derive better returns on pesticide, fertilizer, and farm equipment sales.

·         Remote Sensing

Remote sensing uses satellite-or aircraft-based sensor technologies to classify and distinguish objects and terrain on earth. Remote sensing in precision farming will help end-users deploy or gather data from terrains from otherwise termed to be inaccessible or difficult to map through regular systems. Remote sensing uses active and passive sensors to determine soil moisture. Additionally, these solutions are used for the detection work to ascertain fraudulent crop insurance claims and for the settlements during destructive emergencies such as floods and droughts.

The remote sensing systems are expected to grow at a CAGR of over 14% during 2018.

2.    Telematics

In the precision agriculture technology telematics is considered as the “latest trend” in the global market. Telematics captures real-time data from farm equipment operating in a field and transfers the same to the internet or the cloud. The farming community leverages telematics to gather information about farm site and get real-time information about climate. Telematics ensures remote management of agricultural machinery fleet, remote diagnostics, and direct technical assistance from manufacturers’ technical personnel in the global market. The leading companies operating in the global precision agriculture market are integrating the telematic data with back office inputs to generate insights about farm expenditure and operational profitability on a real-time basis.

Telematic systems are anticipated to grow at a CAGR of around 17% during the forecast period.

3.    Variable Rate Technology

Variable rate technology (VRT) is a technology that enables the farmer to control or vary the rate of crop inputs. VRT module and equipment are used to apply inputs using precise location coordinates and time to achieve site-specific application rates. DGPS receiver, VR software, and controllers are some of the important components of the VRT system. Variation in input application can yield not only higher cost savings but also minimize the excessive spent of labor in areas otherwise not warranted. The three major applications of VRT systems in the precision agriculture technology include variable rate fertilizer, variable rate pesticides, and variable rate seeding.

The VRT systems are likely to grow at a CAGR of more than 14% over the next few years.

The leading vendors operating in the precision agriculture technology market are AgJunction, Trimble Navigation, AGCO Corp, Deere & Company, and Topcon Corp.

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HMI Market - Human Machine Interface Market

HMI Market to Drive Demand for Automated Gesture Recognition Systems

HMI plays a vital role in offering information to a worker or the user about the state of a process, and in accepting and executing the operator’s control instructions. Human-machine interface or HMI is the key constituent for the sweeping trend of industrial revolution and automation in the global market. The changing landscape and industrial automation in sectors such as mining, defense, energy, healthcare, and manufacturing across emerging nations of India, Indonesia, Brazil, and Mexico are propelling the growth of the HMI market. The growing focus on safety, energy, efficiency, better productivity, and sustainability across industries is augmenting the development of the global market. Additionally, these systems facilitate a high degree of customization and have increasing applications in equipment which is characterized by ruggedness and reliability in the global market.

HMI market is estimated to reach revenues of more than $7 billion by 2023, growing at a CAGR of over 9% during 2018-2023.

The following trends and drivers are impacting the growth of the global HMI market:

Growing Popularity of Augmented Reality (AR) and Immersive Experiences

Technology innovations are propelling the popularity and development of augmented reality (AR) solutions across mobile computing platforms in the global market. AR helps merge the real world with the virtual one to support intelligent seamlessly for realistic and personalized experiences. The use of blended information with the help of AR offering real-world context and possibilities through communications, entertainment, and education in the global HMI market. The leading companies are leveraging AR technologies for mobile solutions for technological advancements in cognitive and multimedia technologies, connectivity and sensor technologies. The innovation, rapid design cycles, and mass adoption in mobile technologies are driving the adoption of AR among masses in the HMI market. Immersive experiences stimulate senses in users, and immersion enhances the user experiences in a more realistic, engaging and satisfying manner on all devices. The main qualities of immersive experiences include visual quality, sound quality, intuitive interactions, and complete immersion experience can be achieved by simultaneously focusing on the broader qualities of these qualities. The introduction of such innovative technologies will propel the growth of the global HMI market.

Automated Gesture Recognition Systems Garners Traction in Market

Gesture recognition is transforming the interaction among machines and humans in the global market. The increasing implementation of gesture recognition systems could render traditional input devices such as touch screens, keyboard, and mouse redundant in the market during the forecast period. Gesture control offers real-time interactions and is being implemented in an array of applications across several industries. The development of automated gesture recognition in industries will revolutionize the global HMI market. The integration of gesture recognition with automated systems will increase the usability and reduce the resources required for primary and secondary input systems such as remote controls and entertainment systems with buttons or similar in homes, offices, and transport vehicles in the global market. The ability to specify objects, operations and other additional parameters with a single gesture make gesture-based systems more appealing across various industries.

Virtualization and Automation to Majorly Impact HMI Development

Virtualization technology is a part of IT industry and is gaining popularity in process automation in the global market. Virtualization has an immense impact towards the development of the global HMI market mainly due to its benefit of offering easy software management at reducing costs. Virtualization in combination with thin client technology provides an easy and cost-effective way to control process automation systems even in harsh industrial conditions. The process mainly affects the process engineering departments, which manages the process application software in the process automation. The primary function of the revolutionizing systems is to break the strong coupling between operating systems and application software and hardware augment the development of the global market. Virtualization provides the benefit of running multiple operating systems and applications, however, segregated from one another on single host hardware.

The leading vendors in the HMI market are Schneider Electric, Rockwell Automation, Siemens, Mitsubishi Electric, and Omron.

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Smart Home Hub Market Research Report

Need for Digitized Economies to Propel Growth in Smart Home Hub Market

Technological innovations that has transformed the customer’s experience and human interaction is resulting in the evolution of the world. The development of voice-assistance technology is promoting the adoption of smart applications in the global smart home hub market. The launch of new product model which offer ease-of-use technology that promote innovation will propel the growth of the global market. The increase in per capita income and the rising number of dual-income households will augment the development and growth of the smart home hub market. The exponential growth of online retail channel in developed and developing nations will boost the adoption of smart devices in the global market. These channels of distribution are gaining immense popularity in the global market due to its easy accessibility and convenience of shopping. Retail giants such as Amazon, JD.com, and eBay are offering a varied portfolio of products to attract a large group of consumers and gain a large global market share.

The global smart home hub market is estimated to reach revenues around $327 million by 2023, growing at CAGR of more than 4% during 2018-2023.

Smart Homes – The New Reality!

The increasing adoption of smart home technologies is augmenting the growth of the global smart home hub market. Smart homes are innovative systems that are designed to offer an integrated, centralized control of individual systems such as small appliances, consumer electronics, environmental control systems, and building components.  The increasing penetration of smartphones and implementation of wireless modes of communication is creating the environment for end-users to control and remotely monitor their homes through these connected devices. The efforts towards promoting digitalization of economies across emerging nations will fuel the growth of the smart home hub market. The development of smart homes has made it possible to program a complete and autonomous home hub in the global market. The benefit of enhanced connectedness and the ability to converge voice-assistance technology with smart homes is fueling the popularity of these systems in the global market. The leading vendors are launching and developing innovative solutions designed specifically to meet various consumer demands in the global market. Vendors such as SmartThings and Wink Labs realized the opportunities and came up with reliable solutions such as smart hubs.

Popularity of Voice-First Technology

The development and launch of technology-driven products and services that help consumers reduce the burden of daily chores are driving the demand in the global smart home hub market. The recent trend of adopting robotic technology products such as robotic lawn mowers, robotic vacuum cleaners, robotic pool cleaners, and personalized robotic assistants is expected to revolutionize the global market. The growing popularity of voice-first technology is primarily driven by the exponential proliferation of wearable devices and smartphones in the global market. The introduction of Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, and Google’s Assistant is transforming the communication between end-users and connected devices in the global market. The prominent players are designing voice-first interfaces specifically compatible for users in smart homes across the global market. Voice-first technology is making a significant impact in the consumers’ daily life and various applications in their lifestyles and is gaining traction as a mainstream technology in the global market. The use of this technology ensures full-home integration of home, infrastructure, and household appliances in the global smart home hub market.

The Push for Digital Economy for Emerging Nations

The recent massive shift toward digitization across various countries and emerging nations will contribute to the growth of the global smart home hub market. Digitalization will act as the first step towards the adoption of smart tech in these developing regions. Asia is becoming the center of digital innovation and registers as nearly half of the world’s internet using population. Asia is also the largest region in the global e-commerce market. The constant integration of technologies such as mobile internet and IoT will boost the revenues in the Asian countries during the forecast period. It is estimated that technologies in Asia are expected to contribute about 30% GDP growth in Southeast Asian countries over the next few years. The increasing penetration of connected devices and high-speed broadband connectivity will attribute to the growth of the digital economy in the APAC region. China, India, and Indonesia are often regarded as the digital powerhouses of APAC and will boost the demand in the smart home hub market in the region.

The top vendors operating in the smart home hub market are Flex (Wink Labs), LG Electronics, and Samsung.

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