Board games are an excellent way of teaching communication skills and language arts to kids and adults. These games are designed to engender competitive recreational activities among kids as well as adults. Board games can be divided into several product types such as puzzles, tabletop board games, collectible card games, RPG board games, card and dice games, and miniature games. Based on themes, board games are categorized into educational games, strategy and war games, fantasy games, and sports games, among others.

Let’s shed some light on board games industry trends that will likely to help the market to expand.

Leverage Global Retail Trends: The retail industry is going through significant transformations, and vendors must take advantage of emerging board games industry trends. These transformations consist of several vendors organize themselves across brands and re-shape their future strategies to remain relevant to the market demands.

Brand loyalty is a significant aspect to be considered for retail providers. For instance, the retail industry accounts for more than 40% of the loyalty memberships in the US. It is also essential to find out who are loyal customers that are bound to come back for repeat purchases. It is also essential for vendors to partner up with key retailers such as Walmart and Target as a large number of consumers visit these stores. Such key factors are likely to drive the growth of the market in the retail segment.

Adoption of a Digital-first Approach: Modern-day customers are bound to be tech-savvy. The increasing number of smartphones and the growing internet penetration have witnessed the e-commerce industry booming, as vendors can maximize their offerings by building strategic partnerships with e-commerce platforms, which are likely to contribute to the expansion of the board games market.

Major countries such as India and China are also considered to be the key markets as the number of internet users in these respective countries is equivalent to Europe. These board games industry trends are expected to play a key role in stimulating the growth of the market.

Introduction of Strategic Products: Vendors are adopting games, which keep players actively engaged and interested. Similarly, studying board games industry trends and acquiring information about the needs and wants of consumers remains vital to design new games. Investing in attractive and innovative games is considered better than investing in launching products frequently without countering the user boredom issue. Hence, vendors are playing a role in shaping consumers’ purchasing behavior.

Capitalizing on Board Game Conventions: Several board game conventions and events take place across the globe annually. Vendors are invited to conventions to showcase their product offerings where thousands of potential customers turn up. For instance, Gen Con, a tabletop gaming convention, held in Indianapolis (2019) drew more than 70,000 attendees. This is a major opportunity for both large and small-sized vendors in the market, where they can highlight product offerings and solutions for customers. This is considered to offer major opportunities for large and small-sized vendors.

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Prominent Vendors

  • Asmodée Éditions (Group)
  • Hasbro
  • Mattel
  • Ravensburger

Other Prominent Vendors – Asmadi Games, Bezier Games, BoardGameDesign.com, Buffalo Games, Clementoni, CMON, Disney, Fremont Die Consumer Products, Funko, Games Workshop, Gibsons Games, Goliath, Grey Fox Games, IELLO, Indie Boards and Cards, INI, International Playthings, Kamings Trade, Learning Resources, Legendary Games, Loony Labs, Ludo Fact, Melissa & Doug, Mindware.com, North Star Games, Orchard Toys, Panda GM, Pegasus Spiele, Piatnik, RoosterFin, Reaper Miniatures, Rio Grande Games, Schmidt Spiele, Spin Master, Spontaneous Games, Surprised Stare Games, SunsOut, Talicor, The Regency Chess Company, TREND Enterprises, Ultra PRO International, University Games, USAopoly, Winning Moves Games, WizKids, and Zobmondo.

 

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