The growing demand for advanced driver assistance systems (ADAS) and telematics is revolutionizing the automotive industry. The development of new advanced technologies such as computer-like architectural concept will propel the growth of the automotive infotainment systems market. The leading market players are focusing on offering digital design solutions and high-end systems to gain a larger market share in the global market. The growing demand for these advanced systems from the luxury car segment and self-driving cars will boost the revenues in the global market. The automotive infotainment systems market is likely to reach values of over $22 billion by 2023, growing at a CAGR of more than 5% during the forecast period.

The three main product type available in the infotainment systems market are:

Audio-only Infotainment Systems

Audio-only infotainment systems are still gaining market share in emerging economies where price-sensitive end-users are looking for options automotive cockpit electronics for low-cost passenger cars. These systems are available at a lower cost, and their demand remains high in emerging economies such as China, India, and countries in Central and Eastern Europe. A large portion of audio-only systems market revenue comes from the aftermarket in these countries. The audio-only systems market is anticipated to reach values of about $2.3 billion by 2023.

Display Audio Infotainment Systems

The growing demand for these display audio infotainment systems is experiencing a boost from the growing sales of mid-priced vehicles. The increasing sales of mid-priced cars in emerging nations are encouraging the leading vendors to offer high-end display audio systems to satisfy end-customers and gain larger market share. One of the major drivers of this transition is the increasing competition among automotive OEMs in the market which is attempting to lure burgeoning middle-class population who have become a chief buyer of the economy passenger cars in emerging markets. The incorporation of navigation, instrument clusters, and communication technologies in these systems will propel the adoption of these systems in the global market. The display audio infotainment systems are projected to reach values of around $5 billion by 2023, growing at a CAGR of approximately 18% during the forecast period.

Embedded Infotainment Systems

Embedded systems are among the fastest growing segment of the global automotive electronics market. Vendors are offering ready-to-use IP and customization solutions to end-users the ability to customize the information being displayed. Further, the market for these systems with superior graphics display is also gaining immense popularity in the global market. The growing demand for high-end systems for luxury car models in the European and North American market will transform the global market. Factors such as strengthening consumer spending sentiments, burgeoning middle-class population, increasing number of HNIs, and rising standard of living in APAC countries of India and China is augmenting the demand for embedded infotainment systems in the region. The leading OEMs are leveraging the demand for such systems as product differentiator to make their vehicles stand out from the crowd and increase their market share. The embedded infotainment systems market is expected to reach values around $15 billion by 2023, growing at a CAGR of approximately 8% during the forecast period.

The key vendors in the automotive infotainment systems market are Alps Electric, Clarion, Continental AG, Denso, HARMAN International (Samsung), Panasonic Corporation, and Pioneer.