Which Draw-Based Online Lottery is Attracting Consumers to the Global Market?

22 October 2018

The legalization of gambling activities worldwide is promoting the growth of the online lottery market. The increasing growth prospect of the entertainment & leisure industry will help create new investment opportunities in the global market. The launch of the new mobile applications that offer the ease and convenience of purchasing lotteries from anywhere will boost revenues. In several countries, state-run lotteries are the biggest contributor to GDP in the market. For instance, Chinese state-run the China Sports Lottery witnessed sales worth $30.65 billion in 2017. The liberalization of regulations across regions will boost the revenues in the gambling industry worldwide. The rising popularity of draw-based games and scratch-off instant games will create lucrative opportunities for leading vendors in the global online lottery market. Some of the state-run draws are investing in technology, improving digital sales, and tapping on the new customer groups to boost their ticket sales. The online lottery market is anticipated to generate revenues of more than $10 billion by 2023, growing at a CAGR of around 8% during 2018-2023.

Read: Is Gamification the Best Way to Gain Consumers in the Global Online Lottery Market?

The different types of online lottery available in the global market are discussed in detail below:

·         Online Draw-based Lottery Games

Draw-based games are typically sold and cashed via a computer network across retailer locations in the online lottery market.The results of the draw are regulated by a draw, and the choice made by the players are registered on the licensee’s central computer system. Draw-based games are the largest revenue generators in the market. Big brands such as Lotto, Euro Millions, Eurojackpot, Pick 3, Spiel, Draw, Class Lotteries, and Keno are dominating this market space. The introduction of interactive platforms will help vendors attract more consumers in the global market. Millennials are more inclined towards online draw-based games via digital channel modes. The ease of playing these games from anywhere and at any point of time provides luxury for such category of players in the market. France, Spain, the UK, and Portugal are the key countries which hold the maximum chunk of the share in the draw-based lottery games market. The draw-based segment in the online lottery market is expected to grow at a CAGR of more than 8% during the forecast period.

·         Online Sports Lotteries

Sports lotteries involve placing of bets on various real-time sports activities across certain geographies. Sports games usually come under an umbrella term known as sports betting. Various sporting activities such as football, basketball, baseball, hockey, soccer, boxing/MMA, Auto racing, and golf come under the purview of sports betting in the global market. Europe and China (Asia Pacific) are the largest revenue generators of this segment in the market. Delaware lottery games, Scientific Games and La MarocainedesJeux et des Sports are some of the renowned service providers in this segment catering to various parts of the world. The availability of advanced technology in such countries coupled with huge scope for customers to cash-in makes these countries favorable for these activities in the global market. China sports lottery, one of the few legal avenues for betting witnessed a climb in its sales reaching $16.5 billion in Q1 2018. Sports games market is projected to grow at a CAGR of around9% during 2017-2023.

·         Online Instant Lottery Games

Instant games have tickets with a covered prize structure and playing areas. The advantage of such games is that the player need not wait for the result, instead finds out the result immediately, thereby, attracting a lot of consumers in this segment in the online lottery market. Such games could be played at any point in time and do not require picking up any numbers or filling out any play slip.The participants in these instant games have a fair chance of winning smaller amounts ranging from $1 to $50. Some of the very popular scratch-off instant games available in the market include Lucky Lines game, Lucky Dice play style, Go To play style, Instant Keno multiplier, and Silver winnings. Many state lotteries keep a list of the prize amount of each game, the quantity of each along with the total number remaining. Some of the service providers also offer Quick Picks which are computer-generated random numbers and are a convenient option for those who do not want to fill out a play slip. The popularity of these games will drive revenues in the global online lottery market. Instant scratch-off games segment is estimated to grow at a CAGR of about 7% during the forecast period.

·         Others Online Lottery Market

The other games segment in the market includes online video lottery, online quiz-based lotteries, and lotteries on sports betting. The emergence of different vendors offering a wide range of products that attract a maximum number of consumers is driving the demand in this segment in the global market. The other games segment is anticipated to grow at a CAGR of approximately6% during 2017-2023.

The leading vendors in the online lottery market include:

  • Lotto Direct (theLotter.com)
  • LottoSend (LottoSend.com)
  • Play UK Internet (PlayHugeLottos.com)
  • Legacy Eight
  • Lotto Agent

Read: Top 3 Segments Revenue Generating Segments in the Online Lottery Market

Read: Online Lottery Market Global Outlook and Forecast 2018-2023You may reach us at


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