E-Paper Display Market Grew 3 Times in the Last 5 Years

15 January 2021

The e-paper display market has grown 3x over the past five years, which validates the opportunity for expansion in the coming years. With the rising pressure on the retail experience, store owners are focusing on maximizing the merchandizing effectiveness of the existing store space with solutions like e-paper display. Real-time promotions and inventory management are some of the major factor driving the adoption of e-paper display market in underpenetrated markets. In the UK, it was estimated that more than 45% of the consumers visited stores to collect their online orders in 2019. This poses an opportunity for new and replacement demand for e-paper displays in the future.

The rising proliferation of IoT alongside the growing preference for digitalization is expected to boost the market. The onset of COVID-19 in 2020 has stressed on the importance and significance of automation and real-time solutions in areas where human efforts can be reduced. The digital and tech-savvy consumers have changed the face of retail where they prompt retailers to adapt as per the current market trends. Supermarkets and hypermarkets are expected to be the significant end-users and are expected to accommodate more than 359 million units of e-paper display market by 2025. With more than 78% of the global retailers preferring to adopt dynamic pricing strategies for better profitability, growth remains more certain among the various end-user categories. The fully graphic e-paper segment of the global e-paper display market is witnessing rapid advancements and slowly replacing the traditional LED displays.

Read: Electronic Shelf Label Market (ESL Market) Global Outlook and Forecast 2020-2025

Growth in NFC Technology

It is estimated that more than 80 million users will make use of the NFC-enabled payment options by the end of 2023, thereby promoting automation in retail and commercial spaces. NFC in e-paper display market is gaining momentum, which is expected to completely dominate the BLE platform that is more conventional in its approach. The retail companies are also making use of the NFC platform to connect consumers to their blockchain. The platform can elevate the understanding level of products through their smartphones alongside the feature to track the origin of the product from scratch. Even market leaders such as SES-imagotag and Displaydata are making use of the NFC connectivity in their e-paper display platforms. Payment platforms like GPay and Apple Pay are also utilizing the NFC platform, which helps in promoting awareness about the technology among consumers. The technology is even embedded in some consumer products. For instance, Henkel, a German consumer products company, added NFC to styling products. This equated to 1,00,000 NFC-enabled products over 35 countries, which allowed professionals to gather access regarding the product information and instructional videos.

Impact Of COVID-19

The impact of the COVID-19 pandemic enhanced the scope and opportunity for automated solutions in the retail environment more than ever before. The extensive utilization of e-paper display and software during the pandemic would be greatly affected during the forecast period because of COVID-19. The e-paper displaying market was more crucial in times of market fluctuations and pandemics. It was also considered as an ideal solution for pursuing social distancing, which was the reason for the closure and lockdowns. Even major players such as Pricer suffered in terms of manufacturing and distribution despite its global footprint in major markets such as North America and APAC. E-paper display market is expected to revive in the latter half of 2020 where the boom in adoption is more evident post-2020 owing to the impact and significance imposed by the pandemic and the necessity to scale up to automation and real-time solutions that can prevent human intervention to a greater extent.

Read: Smart LED Indoor Signage Market Global Outlook and Forecast 2018-2023

 FAQs about the E-paper Display Market:

Q. What is the market size of the e-paper display?

A. The global e-paper display market is projected to reach revenues of over USD 2.6 billion by 2025.

Q. What is the market growth of e-paper display?

A. The global e-paper display market is projected to grow at a CAGR of over 26% during the forecasted period.

Q. What is the global market segmentation of the e-paper display?

A. The global e-paper display market is segmented by display, technology, end-users, and geography.

Q. What is the market insight of the e-paper display?                                                                                

A. “There is real momentum behind ESLs today. We have designed our ESL solution to meet the needs of modern retail enterprises and we are excited to continuously develop our solution in partnership with our tier-one customers” – Andrew Dark (CEO of Displaydata)

Q. What are the major regions in the global e-paper display?

A. The leading regions in global e-paper display market includes APAC, Europe, Latin America, North America, Middle East, and Africa

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