The transformation with multi-functional characteristics of exhibitions and the diversification of sectors in which events are being conducted, providing businesses a strong rationale and new opportunities to exhibit in the European market. Innovations in the automotive industry are propelling the growth of the European exhibitions market. The implementation of a new European commissioned-funded initiative called on European SMEs for a one-to-one with international trading partners at several trade fairs will transform the market. The exponential expansion in tourism, agriculture, and renewable energy sources industries will create new opportunities for leading vendors in the market.

The European exhibitions market is estimated to reach revenues of around $20 billion by 2023, growing at a CAGR of over 5% during 2018-2023

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The key companies in the European exhibitions market are:

1.    GL Events

GL Events is an integrated group that organizes events, manages event venues and services, and arranges congresses. The company organizes conferences, congresses, conventions, and political and sports events. GL Events operates in the following three segments that consist of GL Events Live, GL Events Exhibitions, and GL Events Venues. GL Events is showcasing training and innovation to enhance European exhibitions market appeal, organizing special trails through exhibitions, which offer attendees an opportunity to learn about innovations via demos of machines and events.

Key News: GL Events offering new events management and exhibition services via partnerships in countries such as Russia can offer the company access to better growth and development in the European exhibitions market.

2.    Koelnmesse

Koelnmesse organizes global trade fairs, conferences, and events. The company offers services such as logistics, stand construction, stand technology, stand equipment, stand services, catering and events, and marketing and press services in the European exhibitions market. The company is witnessing strong sales surpassing projections in the past four years. Koelnmesse areas of expertise include food and food technology, furniture, interiors, and design, and digital media, entertainment, and mobility.

Key News: Koelnmesse is investing in the digitization of halls and services, trade fair venues and infrastructure, and internationalization of its portfolio with a focus on South America and Asia.

3.    MCH Group

MCH Group functions as a live marketing business offering a network of services in the events and exhibition market globally. The company organizes congresses, exhibitions, and several public and corporate events such as concerts and it also owns an online platform, Curiator, to promote art in the European exhibitions market. The company offers state-of-the-art infrastructure for a wide range of events and exhibitions in the cities of Basel, Lausanne, and Zurich in Switzerland.

Key News: MCH Group is focused on the strengthening of its position in the European exhibitions market and global art market via initiatives such as “Art Basel Cities,” wherein the company launches new art events in partnership in select cities.

4.    Messe Düsseldorf

Messe Düsseldorf organizes international trade fairs and exhibitions. The company provides sites and halls, guest shows, and stand construction. The company organizes trade fairs and exhibitions for retail and trade, and skilled trades and services, machinery, plant, and equipment, medicine and health, leisure, and fashion and lifestyle industries. Messe Düsseldorf is exploring the growing markets in Eastern and Central Europe to increase its market share. The company can make use of digital technologies to support marketing products and services in the European exhibitions market.

Key News: Messe Düsseldorf established a new division called Digital Strategy and Communication to develop digital strategic initiatives and digital-driven business models in the European exhibitions market.

5.    Messe Frankfurt

Messe Frankfurt is a congress, trade fair, and event organizer that has its exhibition grounds. It organizes events in the space of textiles and textile technologies, consumer goods, technology and production, mobility and infrastructure sectors, and for media, entertainment, and creative sectors. It also offers services such as marketing, publications, logistics service and traffic management, technical guidelines, stands construction and furniture rental, and catering in the European exhibitions market.

Key News: Messe Frankfurt aims to provide hands-on support to its customers by providing individual solutions that are tangible or digital, utilizing it as a strong sales tool in the European exhibitions market.

6.    Messe Munchen

Messe Munchen offers exhibitor services in the areas of technical installation, catering, stand planning and construction, stand service, stand equipment, logistics, and arrival and accommodation aspects, on-site services, and media sales. The company also provides professional events, conferences, congresses, and incentives, and innovation management services in the European exhibitions market.

Key News: Messe Munchen is focusing on strengthening its digital expertise, and it has implemented the Digital Business Unit in a bid to develop digital products and services as and new business models in early 2017 in the European exhibitions market.

7.    RELX Group

RELX Group provides information software, professional, consumer, business and scientific information. The company exhibitions segment is responsible for organizing trade and consumer exhibitions, conferences, and meetings in the European exhibitions market. The company aims to provide high customer value by using big data, building technology platforms, and developing new events. RELX Group is also making small investments and acquisitions such as Franchise Seoul in Korea and REX in Russia to expand its base.

Key News: RELX Group aims to provide high customer value by using big data, building technology platforms, and developing new events in the European exhibitions market. The company is working on adding digital and multichannel services such as active matchmaking in its product offerings.

The prominent players in the European exhibitions market are Comexposium, Deutsche Messe, Emerald Expositions, Fiera Milano, HKTDC, Informa Exhibitions, ITE Group, Messe Berlin Group, NürnbergMesse, PennWell Corporation, Tarsus Group, UBM, and Viparis.