Packaging determines how consumers access and consume goods and services!

The consumer retail sector, like personal care, food products, oral care, and domestic care, is relatively insulated from economic fluctuations. Packaging constitutes an estimated 8–15% of the costs of these retailed goods. Traditionally, plastic has been the preferred packaging material on account of easy availability of resins, better performance to cost ratio, and product innovations that enable plastic to be used in wide end-user segments.

However, there is another type of packaging format that has evolved over the years to become indispensable in certain retail segments such as oral care, hair and skin care. Low cost, anti-counterfeiting, better performance, and evolving consumer habits have made tube packaging the preferred choice of most manufacturers today.

Flexible tube packaging fares better over traditional rigid packaging due to better customization, low cost, and distribution convenience. It enables manufacturers to rely more on packaging and labelling as means to protect and promote their products and ensures adherence to requisite compliances. It also helps manufacturers ensure better barrier properties, low water absorption, and better strength to the weight ratio.

Tube Packaging Market: Insight

According to a market research report, Tube Packaging Market – Global Outlook and Forecast 2017 – 2022 by Arizton, are the major drivers for the increasing demand are on-the-go food consumption that warrants a wide variety of small portion sizes, an expanded basket of personal care products ranging from skin care to hair and oral care that are bought in smaller portions frequently, and pharmaceutical applications that are often consumed in limited portions. The report also indicates that in spite of disposability concerns, restraining regulations and compliance barriers, high bargaining power of FMCG players, constraining profit margins of manufacturers, and rapidly evolving expectations of OEMs in the personal care and oral care markets, the tube packaging market is set to go only northwards, as it is driven by a general shift from rigid packaging to flexible packaging formats, innovations in reinvigorating laminates market, and high demand for plastic materials with better barrier properties and anti-counterfeiting features.

The tube packaging market is expected to cross the $11 billion mark by 2022.

The growth in the tube packaging market would also be augmented by increased demands from emerging economies such as India, China, and Southeast Asia and from the increase in product innovations in the developed economies of Europe and North America.

Tube Packaging Market: Manufacturer Dynamics

Major global tube packaging  companies like Essel Propack, Amcor, Sonoco, Huhtamaki, and Constantia Flexibles are focusing on innovations to capitalize on the growing flexible (tube) packaging market. The research and development by the packaging solutions companies are focused primarily on compactness, design, and ensuring better barrier properties and anti-counterfeiting features.

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