Around 89% of the global households own either one kind of pet. Cats and dogs are the most common pets found in any household across the globe and especially in the US. Dogs are the most preferred pets with more than 60% of the households have dogs as pets followed by cats, fish, rabbits, and others.  The increasing number of pet ownership internationally is one of the major factors boosting the demand for pet food. The growing awareness about harmful preservatives and other additives is creating a market for premier, natural, and organic pet food in the US region. The pet owners are demanding healthy organic food for their pets and avoiding buying food containing preservatives or any unknown ingredients in the products. Growing number of concerns about allergies or food intolerances of pets is encouraging owners to purchase organic and natural food products in the US market.

The pet food market in US is estimated to generate revenues of more than $34% by 2022, growing at a CAGR of around 4% during by 2022.

Freeze-dried Raw Pet Food is the Next Big Thing!

The demand for freeze-dried raw food is driven by the demand for natural and preservative-free food in the US market. Freeze-dried raw food offers essential nutrients and does not contain any types of preservatives or other ingredients. There is no water in this product thereby, eliminating the growth of micro-organisms. The growing popularity of freeze-dried food is leading the manufacturers to offer these products through retail stores and sale was valued at $96 million in 2016. In 2015, more than 70% of the retailers were selling freeze-dried pet food items. Thus, the demand for freeze-dried food products is expected to increase exponentially during the forecast period.

Premium Pet Snacks Gains Traction in the US Market

The market for premium and super-premium foods is slowly gaining popularity in the US region. Nearly 14% of the new pet food product launches between September 2015 and September 2016 were positioned as premium or indulgent. Such demand for these products is encouraging manufacturers to launch these super-premium food products in the US market. Prominent players such as Nestlé’s Purina Fancy Feast Broths, Mars’s Sheba Perfect Portions Pate, and Merrick’s Purrfect Bistro Gourmet Shreds offer gourmet-style recipes such as braised beef, oven roasted chicken, and ocean whitefish & tuna in this segment in the US market. Some of the variety of pet snacks and pet treats available in the market are roast beef & blueberry crunchy bites, roast duck & kale crunchy bites, and pumpkin & grilled lamb crunchy bites.

Pet Food Ranges Available in Superfood Formulas

The trend of consuming superfood is stirring curiosity in the pet food segment in the US market. Pet superfood variety available in the US market is a wide range of vegetables, fruits, aquatic ingredients and other ingredients and with various health benefits. The USDA has considered pulses as one of the leading 20 antioxidants food since they contain vitamins, protein, fiber, and minerals, and have a significantly low glycemic index compared to other seeds and grains. Such dietary schedules help with the weight management of the pets and ensure ample nutrition is supplied to their bodies for healthy development. Superfoods come in different flavors, including blueberry, apple, cranberry, tart cherry, and with other aquatic ingredients are highly in demand. Mussel powder, which contains high-protein palatant with anti-inflammatory properties, and is good for bone and joint issues in pets.

Leading vendors operating the pet food market in US are Mars Inc., Nestlé, The J.M. Smucker Company, and Colgate-Palmolive.

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