Top 12 Vendors Operating in the Global Garden Equipment Market

07 January 2021

The demand for garden equipment is fueled by factors such as an increase in income levels, consumer awareness, aging population, and increase in zeal for backyard beautification. The home applications of power garden equipment are expected to increase with growing awareness and high disposable incomes in developed regions due to economic recovery. The sales of garden equipment are sensitive to fluctuations in personal consumption expenditures, income levels, and housing completions. With a companion app for iOS and Android, people can monitor the state of their lawn mowers and their inner workings – providing advice as to when to mow their lawn and let them know the right time to remove the blade. Bosch Power Tools leverages IoT data from its wired lawn mowers and uses artificial intelligence (AI). Along with machine learning, Bosch improves obstacle detection on the lawn with a robotic lawn mower.

The global lawn mower market size to be valued at USD 38 billion by 2025, growing at a CAGR of 4.50% during 2020-2025

Read: Global Lawn Mower Market Comprehensive Study and Strategic Analysis 2020−2025

Top 12 vendors functioning in the lawn mower market are discussed below:

  1. Ariens Company

Ariens Company’s product portfolio includes zero-turn mowers, garden tractors, power brush, walk-behind mowers, and finishing tools. Ariens has built its presence in the lawn and garden equipment market via a series of acquisitions. The company focuses on expanding through different hubs for research & development as well as product testing and validation for outdoor power equipment. The company has nearly 80 years of manufacturing experience in zero-turn lawn mowers.

Key Strategy: The company’s partnership with the STEM program is expected to create an incubator for different players, thereby turning the company into a manufacturing powerhouse.

  1. Briggs & Stratton

The Briggs & Stratton company is engaged in designing, manufacturing, as well as marketing various lawn and garden equipment, pressure washers, as well as the turf care products. In 2014, the company acquired Allmand, a leading designer and manufacturer of high-quality towable light towers, industrial heaters, and solar LED arrow boards.

Key Strategy: The company website asks its visitors to sign up for newsletters so that it can send them marketing materials at regular intervals.

  1. Deere & Company

The robust product portfolio of the company includes applications in several industries, including agriculture, construction, landscaping, sports turfs, residential, drivetrains, and forestry. Deere & Company focuses on addressing rising and urbanized population needs. The organization is looking to achieve high total returns being an integrated enterprise. It also insists on stepping up its distinctive product consistency and creativity.

Key Strategy: The company aims to gain product and analytics leadership status to deliver best-in-class optimized solutions through a mix of specialized equipment and responsive distributor services.

Read: Ride-on Mower Market Global Outlook and Forecast 2020-2025

  1. Honda Motor Company

Honda Motor company is focused on developing eco-friendly, safe mowers for the commercial segment. The motorcycle segment manufactures motorcycles in trial and moto-cross racing, all-terrain, business and commuter, and side-by-side categories. Lawn mowers by Honda Power Equipment are expected to meet CARB standards, which ensures regulatory compliance and availability in nearly 50 states.

Key Strategy: Open innovation with third parties through partnerships can help in improving the efficiency of lawn mowers.

  1. Husqvarna Group

The lawn care segment offers products such as lawn mowers, zero-turn mowers, and riding mowers. The zero-turn mowers offered by the company are designed for 360 degree turning. Jonsered is a Swedish brand and a subsidiary unit of Husqvarna Group, which offers products such as blowers, garden tractors, lawn mowers, hedge trimmers, snow blowers, cultivators, trimmers, and brush cutters.

Key Strategy: Husqvarna Group continued R&D efforts could lead to improved product production and draw a larger client base.

  1. Kubota

The main products of the Kubota Group include farm and industrial machinery and water and environment machinery. Some products offered in the agriculture segment are tractors, combine harvesters, rice transplanters, implements, riding mowers, and mini power tillers. Kubota is a leading player in the agriculture tractor market in Japan and one of the leading players in the low-end hp tractors segment in Europe.

Key Strategy: Strong network building in APAC countries such as Japan and constant efforts in expanding local production of lawn equipment in the US has enabled a strong geographical presence for Kubota.

Read: Global Electric Lawn Mower Market Comprehensive Study and Strategic Analysis 2020−2025

  1. MTD Products

MTD products is a major designer, manufacturer, and marketer of outdoor power products, consumer goods for residential and commercial applications, and off-highway transmissions. One of the key initiatives implemented by the company includes the development of solutions in line with the environmental footprint, thereby catering to various sustainability issues.

Key Strategy: The company has a wide variety of internationally distributed brands. Its subsidiaries are well known for their cutting-edge products.

  1. Robert Bosch

Robert Bosch spends around 10% of its overall revenue on R&D activities every year. It has over 440 subsidiaries in over 60 countries worldwide, reporting revenues worth USD 90.65 billion in FY2017. In 2016, Bosch extended the functions of its smart gardening application and added features such as predictive mowing and weather forecast.

Key Strategy: Strong R&D division could help design and launch better products in the future.

  1. STIGA Group

The products offered by STIGA are aligned with traditions and the demanding climatic conditions of the Nordic region and offer superior quality and performance. The mowers offered by the company include zero-turn mowers, tractors, robotic mowers, front mowers, and lawn mowers.

Key Strategy: STIGA goods are designed for ease of use, considering the convenience and health of the user, and thereby proving to be completely consumer centric.

Read: Zero-turn Lawn Mower Market Global Outlook and Forecast 2020-2025

  1. Techtronic Industries

Techtronic Industries is well recognized for its cordless technology and sells its products under brands such as Milwaukee, RYOBI, Vax, and Hoover. The company’s power tools are in regular and widespread use throughout the world, from housing construction to hobby use, by both professional users and amateurs.

Key Strategy: Growing adaptability is driving the electric lawn mower market, which has created an opportunity for the company to market its cordless garden equipment.

  1. Textron

Textron operates in various markets, including aviation, finance, helicopters, and unmanned systems, among others. It offers its product under five leading business segments: Textron Aviation, Bell, Textron Systems, Industrial, and Finance.

Key Strategies: The company takes up numerous green initiatives, thereby catering to the environment and expanding its customer base across different regions.

  1. The Toro Company

The Toro Company is listed on the New York Stock Exchange. The company emphasizes solutions to improve productivity and increase energy efficiency. The company has a customer base for software such as golf. It helps to enhance the value proposition by delivering a more dynamic product portfolio across the full continuum from large, medium-sized, and small-scale companies to property owners.

Key Strategies: Toro is expected to benefit from the growth of the commercial real estate market when several businesses plow their repair equipment.

Read: Robotic Lawn Mowers Market Global Outlook and Forecast 2020-2025

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