Wigs are extensively used for covering bald patched over the head and are available in various lengths including small, medium, and long hair for both men and women. The products available in the hair wigs market are either made of human hair or synthetic hair. In terms of wear type products are categorized into a monofilament, lace front, and hair pieces. The wig caps provide a protective covering between the scalp or natural hair and the wig. The wig cap also helps to absorb the natural oils excreted from the scalp and protects the wig from such oils. The vendors are offering various kinds of items to gain a larger market share and attract new consumers.

The global hair wigs market is estimated to reach revenues of around $4 billion by 2023, growing at a CAGR more than 7% during 2017-2023.

The global hair wigs market by different products are discussed in detail below:

·         Wigs by End-Use

The increasing number of people suffering from traction alopecia, leading to hair loss through the hairline and center part of the head is one of the factors augmenting the growth of the global market. The hair wigs market was dominated by women up until 2015 and is witnessing the entry of males, mainly of European and African descent. The male populace across the world who have suffered from hair loss is starting to adopt wigs such as toupees and hair pieces to hide the bald spot.


The global hair wigs market by leisure products include multicolored and theme-based wigs for occasions like concerts, games, Halloween, and theme parties.


The global hair wigs market by beautification products include wigs of different hairstyle which are worn to change the appearance and hairstyle in the likes of small or long hair.


The global hair wigs market by functional products include the wigs that are used by men or women to cover hair problems like alopecia, thinning of hair, and grey hair.

·         Wigs by Cap Type


Lace wigs have a thin long lace at the front. The lace is positioned at the starting of wig’s hairline and contours around the front portion of wig cap and generally spans from ear to ear. The lace is used to keep the wig positioned securely over the user’s head with the help of double-sided adhesive tapes. The lace front wigs need some caring while wearing them as the lace, if not secure, can make the wig move from its position making the frontal and side hair of the user visible. As the lace is only at the frontal region, it is not possible to freely part the hair. The desired styles of these lace products in the global hair wigs market includes ponytails, braids, twists, and buns.


These wigs are made buying a sewing or tying hair sections hair to the upper portion of the cap which is a monofilament. The monofilament is a very sheer piece of mesh upon which the hair is sewn or tied. These wigs have an appearance of natural hair growing from the scalp. The monofilament wigs have more density than lace frontal or full lace wigs. These wigs are considered to most resemble the natural look of the hair, thereby boosting sales in the global hair wigs market. These wigs are more desirable for people who have suffered from a high degree of hair loss, which can be a result of treatments such as chemo or radiation therapy.

·         Wigs by Hair Type

Human-hair Wigs

The wigs made from human hair are designed and used to provide a more natural look for the user. They are also the most convenient way for quickly changing the look on one’s hairstyle and to cleverly hide hair loss or baldness. The entertainment industry is the second largest consumer of products made of human hair in the global hair wigs market. Various theaters have in-house hair and wig designers and have always had requirements of high-quality human hair wigs for the characters of the play. Also, a large number of celebrities are using wigs for photoshoots, music videos, and award functions. The increasing demand for their styles among the consumers and celebrity fans is propelling the growth in the global hair wigs market.

Synthetic-hair Wigs

The widespread use of synthetic wigs for models in fashion shows is propelling the growth of the global hair wigs market. The synthetic wigs were less expensive than wigs made of human hair and it was easy to design them in desired hairstyles. The rapid changes in fashion and a new rage in the adoption of clothes and accessories made of man-made fibers is resulting the boom in people choosing synthetic over natural in almost all range of consumer products in the market. The invention of washable, nylon and acrylic wigs in Hong Kong led to the influx of mass-produced economic wigs in the western market. Various companies are focusing on manufacturing wigs made of a heat-resistant polymer which allows them to be restyled as per consumer needs in the global hair wigs market.

The leading vendors in the global hair wigs market are:

  • Godrej
  • Great Lengths
  • Evergreen Products Group Limited
Read: Hair Wigs and Extension Market - Global Outlook and Forecast 2018-2023

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