Lifestyle of celebrities across the world influences people in terms of appearances and looks. There is an increasing trend among celebrities to wear hair wigs. Hair wigs and extensions help people to go from bob cut to mermaid-length styling overnight. Hair experimentation has never been easy thing to opt for as wigs offer a wide range of varieties and application. There is an increasing demand for multi-colored and themed wigs due to popular events such as Halloween and cosplays. These wigs and extensions also help conceal thinning, pattern baldness, bald spots, and hair loss.

Wigs and Extensions and Entertainment & Fashion Industry

The application of wigs and extensions is significantly high in entertainment and fashion industry. The wigs and extensions protect real hair from wear and tear and help actors to embrace their characters without inhibitions. The entertainment and fashion industry is expected to become a crucial driver for the wigs and extensions market as the industry drives the highest revenue as well as likely to propel sales among individual consumers by influencing them. This industry contributes over 50% of revenue to the market and accounted for over $3.5 billion in 2018. The production and fashion houses also stock several wigs for actors and models as they often need them for different characters, and runways. The recent trend of celebrities, models, and social media influencers admitting the usage of wigs and extensions is expected to cause ripple effect in the industry and individual consumers.

North America is the largest contributor to the wigs segment with revenue generation of over $1.5 billion in 2018. The segment is likely to grow due to the presence of institutes such as the School of Arts in North Carolina, which offers makeup and wig training courses to students and professionals.

Wigs and Extensions and Individual Consumers

The individual consumers segment includes users that buy wigs and extensions from retailers or salons. Hair wigs dominate in regions such as Africa and Latin America. However, extensions account for a large market share in countries such as the US, the UK, France, and Italy. Consumers with several types of alopecia or hair loss envisage hair wigs and extensions as the products that help them to avoid long and tedious hair treatments. Native Africans and consumers of African descent are recurring buyers of wigs and extensions. Male consumers in Japan are also gravitating toward high-quality wigs, preferably made of human hair, to cover patchy baldness. The individual consumers segment contributed over $2.65 billion in 2018. The increase in the number of people with thinning and bald patches is finding wigs as a cost-effective option, thereby expecting to boost the wigs and extensions market during forecast period.

Nigeria is likely to witness double-digit growth in the wigs and extensions market during the forecast period as grooming has become essential among women as nearly one out of three African women worldwide faces the hair loss challenge.

French women seek “Rapunzel-esque” hair locks. Hence, they resort to extensions made from natural hair. The country is expected to experience a sudden surge in the demand for extensions on account of the shift from only wigs to extensions.

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