Are Social Campaigns and Digital Consumerism affecting Hand Sanitization Demand?

10 July 2019

  • The 2016 “Clean Hands Count Campaign” conducted by the US-based Centers for Disease Control and Prevention (CDC) aims at improving healthcare services providers’ adherence to CDC hand hygiene recommendations and focuses on addressing the myths and misperceptions related to hand hygiene.


  • The World Health Organization (WHO) has also been an active supporter of events such as the World Hand Hygiene Day (May 5).

The growing hand hygiene awareness and the rising per capita income in developed and developing countries are expected to increase the demand for hand sanitizers. The usage of hand sanitizers has been varied in several sectors, especially healthcare. Several governments and NGO initiatives are spreading awareness about hand hygiene. Further, the global handwashing partnership is an important step to promote hand washing and hand hygiene practices for public health. The partnership involves several sectors such as academics, private, and scientific communities.

The market is witnessing an increase in the influence of digital consumerism on the sale of hand sanitizers. There is a wide scope for vendors to increase their profitability by adopting e-commerce as a business platform. Vendors use digital and social media to enhance the customer experience. Smart wearable technologies have empowered end-users to gain information about products and services on-the-go and enhance their purchasing decision.

Read: Hand Sanitizer Market-Global Outlook and Forecast 2019-2024

Growing Focus of Vendors on Promotional Activities

Vendors are focusing on effective advertising strategies to market hand sanitizers among end-users. The increased internet penetration has motivated vendors to use online platforms to promote their products. Although hand sanitizers are majorly being sold through retail chains worldwide, a significant portion of the market revenue comes from online sales.

Online e-commerce portals such as Amazon, Argos, Best Buy, and eBay are playing a significant role in theoverall growth of the global hand sanitizer market. Manufacturers are adopting effective advertising and promotional methods that help to create awareness and brand recognition.

  • Godrej Consumer Products initiatedthe “Freedom to Touch” campaign in India to promote the brand,Protekt.
  • Organizations, government agencies, NGO, and community workers are constantly organizing periodic seminars and roadshows to increase awareness of hand hygiene among end-users.


Increasing Demand for Flavoured and Organic Hand Sanitizers

The addition of fragrances to hand sanitizerformulations has offered positive results and boosted the market growth. Vendors are using fragrances ingredients certified by the International Fragrance Association (IFRA) in sanitizers. IFRA-certified fragrances assure safety from harmful chemicals.

The global market for hand sanitizers is also witnessing the influx of bio or organic ingredients in hand sanitizers in many countries. Some studies reveal that natural or organic hand sanitizers are more effective than their traditional counterparts in killing germs or bacteria and do not have any anti-antibiotic effects.EO Hand Sanitizer, Dr. Bronners Lavender Organic Hand Sanitizer, Babyganics, Art Naturals’ Hand Sanitizer, CleanWell, All Terrain Natural Hand Sanz with Aloe & Vitamin E, SafeHands, PURELL Advanced Hand Sanitizer, and Handzies are known brands of natural hand sanitizers.Read: Hand Sanitizer Market Global Outlook and Forecast 2019-2024You may reach us at

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