In-store Retail Packaging – Increasing Brand Awareness & Simplifying Product Navigation

07 February 2020

Retail ready packaging offers several advantages in terms of stock handling, labor costs, and product distinguishability. The products, which arrive at retail stores, are transferred directly to shelves, unlike in traditional retailing which requires each of the consumer goods to be sorted and then stacked on the shelves. The in-store retail packaging market is highly dependent on CPG manufacturers and retailers. The companies involved in in-store retail packing collaborate with retailers and CPG vendors to arrive at the right secondary packing.

Read: In-Store Retail Packaging Market Global Outlook and Forecast 2019-2024

Retail- ready Packaging

Retail-ready packaging has increased the shopping experience. Several brands are collaborating with retail stores to improve product positioning by using high-quality print and visually appealing packing, which helps in product promotion.

They offer several advantages, which include:

  • High brand awareness
  • Reduced supply chain costs
  • Product differentiation
  • Enhanced sales conversion
  • Easy product navigation

Growth Factors

  • Retail-ready packing is likely to witness rapid growth on account of growing hypermarkets, supermarkets, and convenience stores.
  • The increase in consumer purchasing power, which is expected to influence the market.
  • High retail investments in APAC and the increasing penetration of retail packing in North America are likely to aid the growth of the global in-store retail packaging market.

The US is expected to observe high adoption post 2020 due to the growth of club stores, mass retailers, and increased sales of food and beverages in non-traditional stores such as dollar stores and drug stores.

Display Packaging

Display packaging is largely driven by corrugated-based products as it is inexpensive and provides a better and larger printing surface than rigid plastic or metal-based display packaging. Display packaging products are in demand from supermarkets and hypermarkets, which are scaling up operations in different regions. The penetration of these products is limited to certain store formats. The major demand is expected to be from countertop display products as they do not occupy large space and are adopted by several retailers.

The application of floor and pallet displays is predominant in supermarkets and hypermarkets. The number of supermarkets and hypermarkets is less in developing countries. Hence, the adoption rate is low. The mature markets such as Japan, the US, Australia, and Western European countries are expected to generate a high demand for display packaging products. Floor displays and pallet displays are cost-effective. Hence, the usage of such displays is expected to increase further in supermarkets and hypermarkets. However, the lack of space in small retail stores is likely to inhibit the growth of the market.Request for your free sample now! Prominent Vendors

  • DS Smith
  • Smurfit Kappa
  • Mondi
  • International Paper
  • Westrock

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