Baby care products are driven by the need to exchange data and information between parents and hi-tech gadgets. These gadgets are meant to inform parents about their baby’s activities.  According to a report, Interactive Baby Monitors Market – Global Outlook and Forecast 2017 – 2022, published by Arizton Advisory & Intelligence, the interactive baby monitors market is also getting influenced by the ongoing trends of digital consumerism, which is reshaping the need and requirement for smart parenting. Increased influx of technology on baby care products along with the increase in the dual-income households has created a need for devices that help parents to keep an eye on their babies 24×7.

The global interactive baby monitors market is witnessing a rapid development not only in baby monitoring technology but also for smart devices to keep a check on the baby’s vitals. Vendors have identified end-users’ concerns and are introducing smart connected devices for the same. Further, many vendors have introduced smart baby monitors in the market to cater to the need of modern day parents.

Smart wearable technologies have been penetrating the traditional monitor market since the last three years. These products are meant to address the product commoditization of the traditional baby monitors market. A motion-detection or movement monitor is relatively a niche product category, and recently, many vendors have come up with their offerings in this domain. Rapid innovation and funding of new start-ups in the movement monitor market have facilitated the introduction of new products in the interactive baby monitors market. These new products are having additional functionalities such as ECG, oxygen level, and temperature monitoring with traditional movement sensing function. Such product differentiation offers additional value to consumers that are tech-savvy and eager to obtain information about their babies.

Product Description
Babble Band
(Summer Infant)
The first ever wearable audio monitor
Baby Gigl Smart baby bottle holder; tracks feeding stats
Baby Monitor Light
(Blue Brain Waves)
Monitors breathing
Mimo Monitors sleeping temperature, movement, body position, and activity level; smart onesie
MonBaby Monitors sleeping position, orientation, movement, and activity levels
Owlet Monitors movement and oxygen levels
Pacif-I (Blue Maestro) A smart pacifier monitors temperature and medication effects
Pixie Scientific Smart diapers
Safetosleep Monitors sleeping and breathing patterns
Snuza HeroMD Monitors breathing
Starling by VersaMe Tracks the number of words that the baby speaks and hears throughout a day
Sproutling Monitors ECG, and detects movement; also detects emotions
TempTraq (Blue Spark Technologies) Monitors temperature
Tommee Tippee Monitors sound, movement, and temperature
Unisar BébéSounds BR143 Fever Monitor Monitors body temperature

Further, smart parenting bands such as Parent + Baby SmartBand by Project Nursery have also been making a market presence. Project Nursery, in October 2016, introduced a smart band Parent + Baby SmartBand, specifically designed for parents. This smart band does tracking functions such as logging important events (for example, breastfeeding and bottle feeding, prenatal vitamins and post-natal vitamins, child weight and naps diaper changes, medications, pumping, and fetal movements) and acts as a tracker for parents’ weight, hydration, exercise, sleep, and diet. This device is available at a retail price tag of $150 at stores such as Buy Buy Baby, Giggle, Babies “R” Us, and Brixy, and online stores such as Amazon and Project Nursery Shop.

The technological landscape for interactive baby monitors has advanced rapidly, and this has resulted in the development of advanced and highly sophisticated baby monitors. For instance, there are baby sound monitors available in analog and digital models with clear sound and high-resolution image quality, infrared night vision, tilt, zoom, a high sensitivity microphone, and pre-recorded lullabies. Also, certain interactive baby monitors for motion detection have sensors that are fitted under the mattress of a crib to detect the movement of the baby. The alarm is set off if the baby does not move for more than 20 seconds. Some vendors have designed motion monitors that can transmit sound to enable parents to listen to breathing and crying of their babies from another location. These types of monitors are increasingly being used for premature babies or babies that are born with health issues. The adoption of interactive baby monitors equipped with advanced technologies is expected to pave the way for market growth in the future.

The interactive baby monitors market is likely to get influenced by upcoming technologies. Further, a rapid advancement in technological space will push vendors to launch innovative products in the market, thereby reducing commoditization and promoting innovation in the market during the forecast period.

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