Asia is emerging as the biggest market for premium vehicles and motorcycles in the market. India, China, and Japan are the fastest growing region attributing to the highest revenues in the global motorcycle infotainment system market. The rapid economic growth, availability of easy financing, and brand awareness is fueling the demand for premium motorcycles in the APAC region. The rising electrification and increasing use of electronics such as collision avoidance systems, infotainment, connected systems, and drive-by-wire technologies will create lucrative opportunities for top vendors in the global market. The OEMs are introducing engine control units (ECUs), electronic fuel injection system, anti-lock braking systems (ABS) and automated locking systems to fulfill the stringent safety and emission norms established in the global market. Furthermore, the launch of the premium electric scooter will encourage players to develop and introduce innovative systems in the global market.

The global motorcycle infotainment system market is projected to generate revenues of around $323 million by 2023, growing at a CAGR of approximately 14% during 2017-2023.

The top six vendors in the global motorcycle infotainment system market are discussed in detail below:

  • HARMAN International (Samsung)

HARMAN International offers leading and advanced infotainment solutions in the global motorcycle infotainment system market. The company has equipped bigger OEMs with its systems for audio, infotainment, navigation, and driver assistance. HARMAN serves major motorcycle OEMs brands including Honda, Yamaha, and Harley-Davidson.  The company offers integration services of complete multimedia entertainment, 3-D navigation, information and communication systems with premium audio, speech recognition, and telematics solutions in the global motorcycle infotainment system market.

Key Strategy: HARMAN is focusing on the development of partnerships with regional and independent distributors and retailers to expand its global market presence.

  • Garmin

Garmin is known for its knowledge in GPS technology developed for use in automotive, aviation, marine, outdoor, and sports activities and utilities. The company has been offering GPS devices for both two-wheelers, automotive, and personal fitness for over 25 years. Garmin serves major motorcycle OEMs brands including BMW, among others in the global motorcycle infotainment system market. The company is working towards reinforcing its system to respond swiftly towards any changes in Japan, North America, Europe, China, and Asia. Gamin is forming strategic acquisition of competitive companies to strengthen its portfolio and widening its global motorcycle infotainment system market penetration.

Key Strategy: Garmin is offering products by adhering to highest quality and safety standards, by keeping in mind the protection of the environment, thereby, driving demand in the global market.

  • TomTom International

TomTom International offers a wide range of offerings for automobiles including real-time maps, navigation systems, and connected services in the global motorcycle infotainment system market. The company is also actively developing technologies for advanced driving assist systems and autonomous driving. TomTom integrated navigation applications in its offerings and launched TomTom navigator in the year 2002. The various other solutions offered by the company include maps, traffic information, and navigation software, in-vehicle navigation, advanced driver assistance systems (ADAS), autonomous driving and location-based web applications, and intelligent mapmaking in the global motorcycle infotainment system market.

Key Strategy: TomTom aims to organically widen its portfolio using acquisitions and leverage on the capabilities to capture the opportunities of connected automobiles and boost revenues in the global motorcycle infotainment system market.

  • Robert Bosch

Bosch manages a software solutions unit which develops Internet of Things and enterprise software solutions with application in the field of transportation, construction, and energy. Bosch is one of the major players in the global motorcycle infotainment system market. The company manufactures and sells the motorcycle infotainment products through its Infotainment and instruments segment. In CES 2017, it was awarded for its rider information system, and connected safety solution for small motorcycles and scooters global motorcycle infotainment system market.

Key Strategy: Bosch is focused on becoming a digital and connected solutions provider in the global motorcycle infotainment system market. This aim is to be on the leading side of the market considering the inclination towards the rising demand for solutions and systems pertaining to IoT in automotive, industrial, and consumer markets.

  • Continental AG

Continental AG designs develop and manufacture products in the segments of automobile safety, connectivity, interiors, electrification, tires, and plastics. The company designs develop and manufacture products in the segments of automobile safety, connectivity, interiors, electrification, tires, and plastics, thereby gaining a significant global motorcycle infotainment system market share. Continental has made a strong position in the global two-wheeler market by widespread product offerings through its two-wheeler division. The intelligent mobility division designs and manufactures infotainment systems suited to consumer needs.

Key Strategy: Continental has been following a path for long-term growth in all its business units by investing in strategic acquisitions to strengthen its position in the global motorcycle infotainment system market.

  • Polaris Industries

Polaris Industries has made a strong position in the global two-wheeler market with widespread product offerings through its premium Indian Motorcycles brand. The places itself in a unique position by offering its famous ride command system in its Roadmaster and Chieftain models in the global motorcycle infotainment system market. Polaris Industries expansion in the APAC region is expected to draw in more revenue during the forecast period. The company manufactures and designs powersports vehicles such as off-road vehicles (ORV), including all-terrain vehicles (ATV) and side-by-side vehicles for leisure and utility use, snowmobiles, motorcycles and adjacent markets vehicles, resulting in growing demand in the global market.

Key Strategy: Polaris Industries are extensively investing in R&D to create innovating products and stay ahead in the rising and emerging regions in the global motorcycle infotainment system market.

Read: Motorcycle Infotainment System Market - Global Outlook and Forecast 2018-2023Read: Automotive Infotainment Market - Global Outlook and Forecast 2018-2023Read: Automotive Safety Electronics Market - Global Outlook and Forecast 2018-2023

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