Trend of Using Organic Ingredients is Booming in the Immune Health Supplement Market

07 January 2021

Vitamins and minerals have been used as a major source of immunity ingredients for years. The flexibility in storage options, combined formulation with multiple benefits, education, informed consumers, and rise in health concerns among connected consumers are expected to fuel the demand for immune health supplements. Labeling and ethical claims play an important role in establishing trust and sales in the category. The organic health supplements market players are also expected to come up with new formulations that are targeted at a specific gender, age, and demography to gain a competitive advantage. North America leads the immune supplements market as consumers prefer more targeted actions and immediate health effects. It can also sustain as the market leader with an ideal platform for innovation and research. Nutra Ingredients is planning to conduct coordinated series of webinars based on immunity, focusing on microbiome, active nutrition, clinical research, and botanicals that can enhance the sales of immune health supplements. With the prevailing intense competition, the rise of new domestic vendors, the venturing of ingredient suppliers into retailing, investments, and expense associated with innovation and new formulation, marketing and packaging techniques, stimulating awareness in growing markets and probable threats from other dietary supplements, cannibalization of sales are the major hindrances that the vendors are expected to address and overcome during the forecast period.

Read: Immune Health Supplements Market Global Outlook and Forecast 2020-2025

Organic Health Supplements

Organic health supplements are nutrient powerhouses where the plant-based diet is increasingly preferred for the supplements industry. People are also aware and concerned about the origin, sourcing, and ethical manufacturing of supplements’ industry players. Based on the trend, retail outlets such as “Costco” have been increasingly allocating additional shelves for organic food and supplements. Growing demand for organic health supplements, products and ingredients makes it important for companies to have a sharp understanding of what is required to comply with federal laws and regulations for organic labeling – Michael McGuffin (President of AHPA). Despite seeing a hike in demand, the multi-ingredient formulation can be highly challenging for vendors. Furthermore, non-GMO, transparency and sustainability have become the minimum standard for supplement consumption. Thereby, the efforts of the immune, organic health supplements companies are expected to be inclined toward plant-based extraction of DHA and EPA traces. Increasing trend of veganism is also one factor fueling the usage of organic and vegan products in the immune health supplements market.

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Impact of COVID-19

The emergence of COVID-19 is boosting the demand for immune, organic health supplements across the globe. COVID-19 is considered as an opportunity for the immune health supplements market players to win consumers for a long-term benefit. Though there were shortages owing to the lockdown across geographies, strong momentum has been created among consumers, which is expected to drive sales during the forecast period. In the US, the total number of consumers that prefer vitamin and mineral supplements for immunity increased by 25% due to the pandemic in Q1 2020. Despite the lack of proper evidence and claims in benefits, the people have started investing in immune supplements that contain probiotics, omega 3, herbal extracts such as echinacea and elderberry as a preventive measure. The overall demand is expected to rise for the coming years, where the vendors are expected to comply with the demands accordingly. It might also enforce the vendors to invest in additional production capacity, and market expansion strategizes in new markets. The collaboration and tie-ups will also increase with additional shelf spaces for immune-boosting supplements by 2025.

Read: Maternity Vitamins and Supplements Market Global Outlook and Forecast 2017-2023

FAQs about the Immune Health Supplements Market:

Q. What is the market size of the global immune health supplements?

A. The global immune health supplements market is projected to reach revenues of over USD 21 billion by 2025.

Q. What is the market growth of global immune health supplements?

A. The global immune health supplements market is projected to grow at a CAGR of over 9% during the forecasted period.

Q. What is the market segmentation of the global immune health supplements?

A. The global immune health supplements market is segmented by ingredients, form, source, distribution, and geography.

Q. What is the market insight of the global immune health supplements?

A. North America leads the immune supplements market as consumers prefer targeted actions and immediate health effective products.

Q. What are the major regions in the global immune health supplements?

A. The leading regions in the global immune health supplements market include North America, Europe, APAC, Latin America, and Middle East and Africa.

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