The global sexual wellness market is valued at over $37 billion by 2023. The increasing awareness about sexual rights among women in developing countries and some emerging countries is boosting sales in the global sexual wellness market. The reduced stigma around sex and taboos associated with it is driving the change in attitudes, exploration of sexual fantasies, and linking sexual wellness to lifestyle. The launch of various products such as condoms, sexual lubricants, sex toys, and exotic lingerie is gaining immense popularity in the global market. The leading vendors are focusing on introducing innovative products such as flavored condoms, warming jelly, organic oil-based lubricants, and other several pleasure-enhancing products to gain market share and attract new consumers. The increased marketing and visibility of these products online have contributed to the growth of the global sexual wellness market.

Sex Toys Starter Kits is Gaining Popularity

The worldwide success of erotic novel and movie “Fifty Shades of Grey” and TV series “Masters of Sex” is exponentially driving the demand for sex toys in the global sexual wellness market. Some of the most widely available sex toys in the global market are vibrators or dildos, massagers, rubber penis, Realdolls, sexual games, and bondage gears. The sex toy manufacturers and retailers are capitalizing on this growing interest by offering bundle products and “starter kits” for inquisitive customers. The launch of innovative sex toys and technology by established vendors such as Lovehoney and new entrants such as OhMiBod every year is driving the growth global sexual wellness market. The growing awareness about sex toys sex toys has helped the industry continue to gain mainstream acceptance in the world market. China is the largest sex toys maker in the world, and about 70% of the world’s total sex toy output come from the country. The availability of raw materials to manufacture sex toys and the presence of low-cost labor are the major factors driving sex toy manufacturing in the country.

Hybrid Sexual Lubricants is the Next New Thing!

The demand for sexual lubricants from North America and Western European countries such as the UK, Germany, France, and Italy are fueling development in the global sexual wellness market. The launch of new product models such as hybrid sexual lubricants and fast-growing silicone-based products will transform the global market. Durex Play and K-Y are the most popular sexual lubricant brands in the global market. The most widely available types of sexual lubricants in the global market are water-based, silicone-based, oil-based, and hybrid. Silicone-based sexual lubricants are gaining popularity among end-users worldwide. Furthermore, private label brands constitute a significant chunk of the market share in the US and the UK. Increased focus on brand awareness will create lucrative opportunities for leading vendors in the global sexual wellness market.

Online Websites Improves Distribution Networks

The leading manufacturers are vendors are leveraging the internet to promote the concept of safe and fun sex and use of sexual lubricants through social media channels. The presence of online OEMs e-commerce portals and online direct-to-consumer stores such as Amazon, Adam & Eve online stores, eBay, Ann Summers, Alibaba, and AliExpress will boost sales in the global sexual wellness market. Online websites offer include product bundles at low prices and enable the access of potential consumers to consumer reviews that are lacking in brick-and-mortar distribution formats. Retail players such as Sear’s, Wal-Mart, Tesco, and Sainsbury’s are also slowly entering the online space to market and promote new products in the global sexual wellness market. Economic development of the APAC countries of India and China will boost the demand in the global market.

Top vendors in the global sexual wellness market are Ansell, Church & Dwight, Diamond Products, and Reckitt Benckiser.

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