While the global sexual wellness market is expected to grow at a CAGR of 6%, the global sexual lubricant market is likely to register a CAGR of 6.7% in terms of revenue during the period 2016−2022.

Sexual Wellness Market

The global sexual wellness market is growing at a significant rate worldwide. Growing awareness and demand for sexual wellness products is propelling the market growth. The ongoing creation of the new sexual culture, which is devoid of the stigma attached to the concept of sex, is witnessing exploration of sexual fantasies, driving the change in attitudes, and linking sexual wellness to lifestyle. These products have garnered extensive media exposure and a supportive environment that is encouraging new players to enter the market and serving customers’ need and requirements. The global sexual wellness market earns revenue from the following four major product segments:

  • Sex toys
  • Condoms
  • Erotic lingerie
  • Sexual lubricants
  • Others

Sexual Lubricant Market

Sexual lubricants, which are also known as personal lubes, help to reduce friction between the penis and the vagina or the rectum, and other body parts during sexual intercourses and masturbation.

According to the report by Arizton, an increasing need for a high standard of living and a growth in the rate of education is causing a growing number of women to become career-oriented.  Women across the globe are becoming conscious about their sexual rights and needs. This is likely to drive the market growth in developing markets at a steady rate during the period 2016−2022.

The growth in per capita disposable income has led to increased discretionary spending worldwide. Factors such as increased demand from developing markets, introduction of warming jelly and organic oil-based lubricants, availability of several pleasure-enhancing products, and increased marketing and visibility of these products online have contributed in the growth of the sexual lubricant market worldwide.

The sexual wellness market had left the phase when sexual wellness products used to be sold in down-market shops. Recent years have shown a remarkable shift in consumers’ interest and attitude, conversations on sexual fantasies and pleasure have rapidly amplified and have begun to come to the forefront. This factor has created a phenomenal shift in the consumer’s expectations and acceptability of sexual wellness products in the mainstream markets.

The demand for sexual lubricants from online channels has been growing worldwide, especially in developing economies such as China and India. While the online retail market for these products is particularly well-developed and growing in the developed market, increasing presence of online retailers such as Amazon, Alibaba, and eBay in developing countries would push for robust growth in developing economies in the future. Countries such as the US, China, the UK, and Germany are witnessing robust growth in the demand for sexual lubricants from such online retailers.

One of the major reasons for the growing demand for sexual lubricants can be associated with the increased demand for sex toys worldwide. Further, the demand is majorly concentrated in North America and Western European countries such as the UK, Germany, France, and Italy.

The sexual lubricant market is increasingly marking its presence among end-users worldwide. The penetration of these products is increasing rapidly in the overall sexual wellness products’ market across the world. While the global sexual wellness market is expected to grow at a CAGR of 6%, the global sexual lubricant market is likely to register a CAGR of 6.7% in terms of revenue during the period 2016−2022.

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