Smart Diapers hold sway in Adult Segment

08 January 2020

Although the non-smart diapers market constitutes over 95% share in developed regions, there is a huge potential for smart diapers to disrupt it. These smart diapers have innovative sensors as they can sense urine, faeces, excretion tracking and features such as anti-lost. These help to reduce health challenges arising due to prolonged usage of soiled ones. The rising awareness and adoption among adults and elderly users opens growth avenues for the market in the adult & elderly segment. The high adoption of smart diapers for adults and elderly users is the absence of high concerns regarding electronic sensors and the reduction of stigma in wearing incontinence products.

Read: Smart Diapers Market Global Outlook and Forecast 2019-2024

Smart Diapers for Adults & Elderly

Adult and elderly people contributed over $420 million revenue, which is over 70% of share to the market in 2018. Elderly people who do not have control over their bodily functions such as urination and defecation can use these smart diapers, which alert caretakers. The prolonged use of wet or soiled ones can lead to several health challenges among adult and elderly users. They use integrated sensors, which detect moisture levels and maintain connection over the smartphone of the caretaker to track and monitor the diaper condition of their patients.

  • The proportion of the world’s population over 60 years is likely to reach from 12% to 22% between 2015 and 2050.
  • By 2020, the number of people aged over 60 years is expected to outnumber children younger than 5 years.
  • In 2018, over 33% of the population aged around 60 years and 27% over 65 years in Japan.

In 2018, the elderly population in North America contributed over $140 million to the market, followed by Europe and APAC, which generated over $120 million and $70 million, respectively. The growth rate of smart diapers for adults is expected to cross over 3 times by the end of the forecast period due to increase in the aging population.

Smart Diapers for Children

Nuclear families and working parents are the major end-users of smart diapers as these innovative devices help them during crucial times of child development. Smart diaper sensors can detect the diaper status and alert parents at optimal times to change, thereby eliminating health issues caused due to wearing wet diapers. Their demand highly depends on two factors: fertility rates and the penetration rate. For instance, in Africa, the fertility rate is high, but the penetration rate is low. In North America and Europe, the penetration rate is high; however, over a period of time, the fertility rate has decreased. Hence, manufacturers are expected to develop products depending on the need of people in various regions and increase the sale of their diapers. The segment contributed over $175 million to the market in 2018. However, the increasing per capita disposable income, coupled with an increased access to the internet and growing awareness of real-time alert systems of smart diapers, is likely to drive the segment.Request for your free sample now! Prominent Vendors

  • Kimberly-Clark
  • P&G

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