Notwithstanding the controversy that surrounds the usage of teeth whitening products, the market is witnessing a flurry of coloration products that claim to bleach, whiten, and color the teeth. While teeth protection is important for maintaining oral hygiene, the trend of self-grooming among individuals is expected to gain prominence. The popularity of quick-fix dental solutions is likely to grow soon.

As whitening procedures have frequently opted for dental practices among consumers, the growing demand for a perfect and white smile is driving the adoption of teeth bleaching products.

While advances in dentistry technology have opened new vistas for manufacturers, certain factors have been responsible for establishing the prominence of whitening products in the market.

Poor Dental Hygiene: Irregular brushing is one of the common factors contributing to discoloration. This leads to cavities and enables bacteria to cling to the mouth or teeth, thereby fastening the decay process.

Increasing Usage of Tobacco: Smoking and chewing of tobacco adversely impact the dental health of consumers. Such activities constrict the blood flow to the mouth, which turns to be a breeding ground for bacteria. These activities do not only lead to the discoloration but can lead to oral cancers. About one-third of smokers go through dental health challenges.

Find out the latest trends propelling the growth of teeth whitening market: Read here

With the increase in consumer spending on oral hygiene and the development in the aesthetic dentistry industry, the teeth whitening market is expected to reach new heights in the coming years. However, certain trends are likely to augur well for market growth. These include the following:

Increasing Trend of Aesthetic Appeal: People nowadays emphasize on their appearance, and the same applies to teeth. They are more concerned over a healthy smile, white teeth, and pleasing looks, which are likely to favor the aesthetic dentistry segment. Inventions of sophisticated technology and the expansion in the customer base have significantly driven the growth of the segment.

Increasing Oral Hygiene Awareness: According to the WHO promoting oral health is deemed as a cost-effective strategy for reducing the prevalence of oral diseases. Approximately over 3 billion people are affected by oral diseases such as cavities, bad breath, dry mouth, etc. These dental disorders can be minimized by following several dental care practices and educating individuals about oral care solutions.

Growing Teeth Discoloration Incidences: Discoloration is one of the primary factors, which is positively impacting the growth of the market. The increasing number of tobacco consumption and medicines, which contain fluoride and tetracycline leave stains. The process of teeth bleaching is expected to remove stains on the teeth. In this era, vendors and professionals are expected to shell out a large amount of money as well as time in improving tooth appearance.

Rise in Promotional Activities for Whitening Products: Marketing plays a pivotal role in the growth of the product. Marketing strategies such as digital marketing, celebrity influence, providing education on teeth bleaching are some of the effective ways that are bolstering the market strength.

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Prominent Vendors

  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson
  • Procter & Gamble

Other Prominent Vendors – Beaming White, Brodie & Stone, Cavex Holland, CCA Industries, Church & Dwight, COLTENE GROUP, DaVinci Teeth Whitening, DENTSPLY and Sirona, Evolve Dental Technologies, Evonik Industries, French Transit, GoSmile, Global Whitening, GLO Science, Hello Products, Henkel, Ivoclar Vivadent, Kulzer, Nanchang Smile Technology, Osstem Implant, REMBRANDT (RANIR), SmileLABS, Sunshine Health Products, SuperSmile, The Himalaya Drug Company, TheraBreath (Dr. Harold Katz), Ultradent Products, Unilever, Uragme, and WHITEsmile

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