Fast-paced life, high stress, anxiety levels, and pollution can pose a major threat to the well-being of a pregnant woman along with her unborn child. Even after the delivery, both the mother and the new-born needs the right amount of nutrients to ensure a healthy recovery and growth.

This is not possible through regular food alone. Dietary supplements and vitamins are essential to overcome the nutritional deficiency. The global maternity vitamins market is an important part of the global maternity care market.

Global Maternity Vitamins Market: Trends and Forecast

According to a market research report, Maternity Vitamins Market – Global Outlook and Forecast 2017 – 2023 by Arizton Advisory & Intelligence, the global maternity vitamins market is expected to grow at a staggering 2.68% over the next five years.

Vitamins and dietary supplements are equally essential both during the pre-natal and the post-natal stages. A majority of prenatal vitamins contain iron and folic acid, which are crucial for the development of the foetus. Prenatal vitamins are taken by women while conceiving the baby and during pregnancy. The demand is increasing, especially in developing countries, due to increased awareness through government initiatives and recommendations from healthcare professionals about the use of prenatal vitamins during pregnancy.

Post childbirth, eating a well-balanced diet is important but not sufficient to get the nutrients necessary to maintain optimal health. The demand for post-natal vitamins is low, even in developed economies such as North America. However, it is expected that over the next five years, the demand for post-natal vitamins will increase with increasing awareness on the importance of postnatal supplements.

Global Maternity Vitamins Market: Manufacturer Dynamics

The global manufacturers in the maternity vitamins markets such as The Honest Company, Nature Made, One A Day and others along with local vitamins brands in various geographies are investing on research and development to capitalize on this forecasted growth in the market, both in the developed as well as developing economies.