The advancement in technologies and the growing need for professional services such as city surveillance, video production, and broadcasting across regions will contribute to the sales in the global capture and production equipment market. The emergence of new technologies, rapid developments in the emerging markets, the adoption of sustainable policies, and changing consumer preferences are some of the primary factors attributing to the growth of the global market. The increasing efforts that are promoting digitalization are encouraging various vendors to change their business models to attract a maximum number of consumers. The introduction of innovative technologies such as machine learning, artificial intelligence, face recognition, and rapidly evolving connectivity services will boost the requirement for advanced equipment in the global market. The increasing adoption of surveillance cameras across corporate offices, housing complexes, city surveillance, and educational institutions will create new avenues for leading players in the global market. The exponential increase in crime rates will boost the number of CCTV installations in facilities around the world. The companies are leveraging smart tech to use a combination of machine learning and face recognition to detect people in real-time. The growing adoption of AV screen advertising boards, smart LED signage, and large-format displays to display information will drive the requirement for this equipment. The growth of the video production and streaming service industries across emerging regions will contribute to the growing revenues in the global capture and production equipment market.
The key manufacturers such as Axis Communications, Hikvision, Dahua Technology, Samsung, Panasonic, Logitech, and Sony are leaders in the APAC market. The rise of on-demand HD video services such as Netflix, Amazon Prime Video, and Yulu is fueling the sales for HD and 4K professional cameras in the market. The global capture and production equipment market is expected to generate revenues of around $38 billion by 2024, growing at a CAGR of approximately 4% during 2018-2024.
CAPTURE AND PRODUCTION EQUIPMENT MARKET - DYNAMICS
The growing number of live events such as exhibitions, conferences, and seminars worldwide will drive the demand in the global capture and production equipment market. These cameras are used as presentation tools for responsive marketing, interaction, knowledge sharing, and collaboration among businesses and consumers. The increase in the number of academic conferences, workshops, and seminars will also attribute to the sales. Various universities, scientific institutions, and other educational institutions are increasingly investing in seminars and conferences to educate end-users about specific issues, scientific development, and certain trending topics, thereby, positively impacting the overall growth and development of the global market. The increased use of surveillance cameras and professional video production cameras at these events will enable the vendors to gain a larger global capture and production equipment market over the next few years.
CAPTURE AND PRODUCTION EQUIPMENT MARKET - SEGMENTATION
This market research report includes a detailed segmentation of the market by
CAPTURE AND PRODUCTION EQUIPMENT MARKET - BY PRODUCT
Implementation of various CCTV technologies in surveillance cameras is propelling the growth of the global capture and production equipment market
The global capture and production equipment market by products is classified into surveillance cameras, video production cameras, video conferencing cameras, and others. Surveillance cameras dominated more than 1/3rd of the market share in 2018, growing at a CAGR of over 4% during the forecast period. The increasing use of surveillance cameras across various sectors such as government, military, corporate offices, hospitals, and educational institutions for a secure environment is propelling the growth of this segment in the global market. These cameras are often connected to an IP network or a recording device monitored by security personnel across the sectors. The increasing use of various CCTV technologies in surveillance cameras such as network IP CCTV, analog CCTV, and HDCVI CCTV will transform this segment. The excellent imaging and zooming capabilities of surveillance cameras help in identifying suspects with utmost accuracy and CCTV videos help to build a record that is later referred to solve disputes. Such advantages of these cameras will boost sales in the global capture and production equipment market.
Video cameras or professional cameras are used in live events, movies, and television content production and recording in the global market. Sony HXR-NX100, Canon XF100 HD, Sony FDR-AX1 Digital 4K, Panasonic AG-DVX200 4K, and Canon XF305 Professional are top video cameras used in the market. The other segment in the global capture and production equipment market includes document cameras, scalers, switchers, and video processors.
CAPTURE AND PRODUCTION EQUIPMENT MARKET - BY END-USERS
Cameras with AI, machine learning, and face recognition gains traction in the government & military sector in the global capture and production equipment market
The end-user segment in the global capture and production equipment market is divided into corporates, large venues and events, educational institutions, government & military, studio & broadcasting, hospitality, and others. Government & military sector is the fastest growing end-user, at a CAGR of approximately 5% during the forecast period. The growing adoption of surveillance cameras by law and enforcement agencies and courtrooms is driving the growth of this segment. The increasing crime rate and acts of terrorism across the world will encourage the government and military segment to adopt these systems. Surveillance cameras coupled with AI, machine learning, and face recognition systems help to track down criminals in a short duration. The introduction of equipment with advanced functionality such as thermal and multi-sensor imaging systems with advanced image processing, video recording and storage, H.264 IP encoding, and Ethernet control connectivity will revolutionize the global capture and production equipment market. The vendors are investing in the development of systems that are waterproof, rainproof, shockproof, blast proof, low magnetic, rugged, compact, and portable to attract a maximum number of consumers.
The corporate sectors are witnessing an increase in the number of IT-enabled classrooms, meeting rooms equipped with modern-day capture equipment, conferencing cameras, and 3D projectors in the global market. The exponential growth in the music industry and broadcasting operations will drive the demand in the global capture and production equipment market. Restaurants, hotels, retail stores, nightclubs, casinos, and cruise ships across the hospitality sector are investing in this equipment in the market.
CAPTURE AND PRODUCTION EQUIPMENT MARKET - BY GEOGRAPHY
China, Japan, Australia, and South Korea in APAC are the largest revenue generators in the global capture and production equipment market
The global capture and production equipment market by geography is segmented into APAC, Europe, North America, Latin America, and MEA. APAC occupied approximately half of the market share in 2018, growing at CAGR of more than 5% during the forecast period. The rising efforts to promote digitization, increasing consumption of live video content and growing attendance in live concerts are the primary factors contributing to the growth of the APAC market. The government initiatives to build advanced public and private infrastructures will drive the demand for superior cameras in the APAC region. Leading countries in APAC such as China, Japan, Australia, and South Korea are contributing to the revenues in the global capture and production equipment market. The rapid growth of industries such as entertainment, broadcasting, hospitality, exhibition, healthcare, and restaurant will augment the development of the APAC market over the next few years.
The growing number of live music festivals and the recovering economy will boost the revenues in the European market. UAE, Iran, Saudi Arabia, and South Africa across MEA are driving the sales in the capture and production equipment market.
KEY VENDOR ANALYSIS
The global capture and production equipment market is witnessing intense competition due to the presence of various international and regional players. The presence of highly productive domestic manufacturers and growing exports is encouraging vendors in the APAC region to expand to other countries. The manufacturers are developing competitive pricing strategies and product differentiation to gain an advantage over other players globally. The increasing number of imports, exports, domestic consumption, and growing disposable income will enable vendors to expand to European countries in the global capture and production equipment market.
The capture and production equipment market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Market Segmentation by Product
- Surveillance Cameras
- Video Production Cameras
- Video Conferencing Cameras
Market Segmentation by End-users
- Large Venues & Events
- Educational Institutions
- Government & Military
- Studio & Broadcasting
Market Segmentation by Geography
- South Korea
- North America
- Latin America