The growing popularity of sex education in the school curriculum is a major factor responsible for the rise of the condom market worldwide
The condom market size to reach USD 12.6 billion by 2024, growing at a CAGR of 9% during 2018-2024. The emergence of innovative designs is one of the major drivers in the condom market. The availability of hexagonal condoms, which are designed to increase sexual pleasure, is gaining popularity. Similarly, VA w.o.w., which combines the features of a female condom and a sex toy, is a new model in the market. This comes with Bluetooth connectivity and a vibrating device that helps women achieve orgasm. Thus, the growing popularity and increased innovations in the market is likely to drive the demand for female condoms.
The growing popularity of sex education in the school curriculum is another factor responsible for the rise of the market. Sex education is now prevalent in many countries in various forms. This education teaches the participants about human sexual anatomy, sexual activities, reproductive health, safe sex, birth control, and many other sex-related issues. Sex education is mostly imparted at the teenage level; however, adult sex education is also highly prevalent in many regions. Hence, the prevalence of the safe sex concept through sex education programs is driving the condom market.
Besides, the growth of online stores, which sell sensual lingerie, and sexual lubricants, has grown up significantly, thereby providing a broad scope for vendors to manufacture and promote sexual wellness products.
CONDOM MARKET SEGMENTATION
This market research report includes detailed market segmentation by
- Product types
- Material types
MARKET BY END-USERS
The demand from institutional condoms in underdeveloped regions has witnessed a significant rise in the past years
The increased demand from institutions such as public health organizations, NGOs, and global organizations to promote the concept of safe sex and increase the awareness of sexually transmitted diseases (STD) is significantly contributing to the growth of the condom market worldwide. Institutional buyers such as UNFPA, USAID, WHO, and other UN agencies are the most significant promoters of male and female condoms. Further, as the fight against HIV has been on for decades now, the demand from institutional condoms in underdeveloped regions has witnessed a significant rise in the past years.
Branded condoms are the ones available in retail markets and online stores. With evolving demographics and the rising population, branded condoms act as a solution for both preventing STDs and reducing fertility rates. China is a major market, given its large population base in the world. There are several domestic and global vendors catering to the Chinese market.
MARKET BY PRODUCT TYPES
The female condom segment is witnessing high competition among vendors
The male segment dominates the market worldwide. A high sexual vigor among males is the major factor for the high percentage of the male condoms segment. Further, innovation and value-added products are responsible for the growth of the global male condom market.
Currently, the global female condom market is witnessing rapid growth in demand across the globe. An open attitude toward women's sexuality, the increasing participation of women in sexual adventures, and an increase in the awareness of women’s sexual rights are driving the female condom market. The market is witnessing the increased competition among vendors in this segment. As of now, the female condom market is concentrated within 6–7 vendors catering to end-user needs.
MARKET BY MATERIAL TYPES
Bulk purchasing of latex ones by federal bodies and UN health missions is a key factor for the high percentage of the segment
Given their excellent tensile strength, tear resistance, and resilience, the latex condoms segment dominated the market in 2018. Latex remains the predominantly used raw material for the manufacturing of male condoms. The massive purchase and distribution of latex condoms by federal health bodies and UN health missions is another major driver for the high share of the segment.
The need for non-allergic condoms that offer better performance than latex ones is a key factor for the market growth of non-latex condoms. Extended shelf-lives, low pungent odor, and better heat conductors are some of the key properties increasing the demand for non-latex condoms. Further, Polyurethane condoms are expected to grow during the forecast period, whereas nitrile condoms are expected to gain traction in the female condom market.
CONDOM MARKET BY DISTRIBUTION CHANNELS
The promotion of safe sex concept through social media is contributing to the increased sale of condoms via online channels
While the majority of condom distribution takes place through retail stores, established by leading manufacturers such as Reckitt Benckiser and Church & Dwight, the increasing sale via online stores and online direct-to-consumer stores is expected to drive the market during the forecast period. Online stores offer a wider variety of options to choose from than retail stores. Further, the availability of bundled services, lucrative offers, and access to consumer reviews is adding in the popularity of online distribution channels. The promotion of the concept of safe sex through social media is also contributing to increased sale via online channels. The growth of online sales is expected to increase by over 20% YOY during the forecast period.
MARKET BY GEOGRAPHY
The increasing popularity of innovative designs and the growing popularity of adult stores are fueling the growth of the market
Improving living standards, increase in per capita disposable incomes, the high usage of innovative condoms, and the growing emphasis on the concept of safe sex are some of the major factors driving the market in the Asia Pacific. Besides, the increased expansion of manufacturing units following the adoption of new technology is contributing to the growth of the market.
The increased adoption of birth control measures, the growing popularity of condoms, especially in women, and the increased per capita disposable income are the key drivers for the European condom market. Also, the presence of a favorable retail environment is contributing to the growth of the sexual wellness market in Europe. Germany, France, and the UK are the largest condom markets in the region.
KEY VENDOR ANALYSIS
The competitive scenario in the market is currently intensifying. The global condom market share is relatively fragmented. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades. The present situation is forcing vendors to alter and redefine their unique value proposition to achieve a strong market presence. The market has the threat of infiltration with low-quality products. Major vendors continually compete among themselves for the leading position in the market, with occasional spurts of competition coming from other local vendors. The competition will be based solely in terms of features such as quality, quantity, technology, services, innovation, and price. The market competition is expected to intensify further with an increase in product/service extensions, technological innovations, and mergers and acquisitions. The key vendors in the market include Church & Dwight, LifeStyles Holdco, Okamoto Industries, and Reckitt Benckiser.
The global condom market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue from 2018 to 2024 for the following segments:
Segmentation by Distribution
- Specialty stores
- Supermarkets and hypermarkets
- Drug stores
- Grocery stores
By Material Type
By Product Type
- South Korea
- Sri Lanka
- New Zealand
Middle East & Africa
- South Africa