The global home gym equipment market size to cross USD 31 billion by 2025, growing at a CAGR of 8.5% during the forecast period. The industry is expected to witness change and realignments in terms of manufacturing cost, outsourcing terms, and operational strategies. The market is highly competitive due to the presence of several global and local vendors competing with each other. In the post-COVID-19 scenario, the home fitness equipment market dynamics is likely to undergo several changes with vendors depending on the home and residential consumers to gain competitive advantages. The industry has been witnessing high growth opportunities during 2020 and is likely to continue in 2021 owing to the outbreak of the COVID-19 pandemic and subsequent shutdown of gyms and health clubs across the globe. The global market is witnessing the launch of fitness devices, which are digitally advanced and technologically innovative. Several manufacturers rely heavily on customer insights for innovations. They are constantly investing in smart fitness layout with personalized artificial intelligence platforms in the treadmill, elliptical, and other devices. Therefore, increased innovations and high customization of fitness devices are expected to influence the market. However, with easing lockdown restrictions, the reopening of gyms and health clubs is anticipated to slow down the demand for home gym equipment, thereby impacting the growth rate gradually.
- The treadmill segment is expected to grow at the highest CAGR during the period 2019–2025 as treadmills, along with elliptical and power training machines are the most extensively used gym devices.
- The online sales channel segment is likely to touch a revenue of close to $13 billion by 2025 on account of the outbreak of pandemics such as COVID and the increasing popularity of e-commerce platforms
- The APAC region is projected to register a revenue of close to $12 billion by 2025 due to high market competition, increased health consciousness, and high fitness awareness especially among millennials
GLOBAL HOME GYM EQUIPMENT MARKET SEGMENTATION
This research report includes a detailed segmentation by
- Distribution Channel
INSIGHTS BY PRODUCT
In terms of market share, the cardiovascular fitness equipment segment is projected to lead the market during the forecast period. This is majorly due to the wide acceptance of treadmills as cardiovascular home exercise equipment. Manufacturers are likely to collaborate with others to enhance product portfolio and also their geographical reach. Vendors provide complete cardiopulmonary exercise solutions for physical therapy and rehabilitation of the elderly at home. Hence, the increased number of innovative products, high investments in several segments, and high-level competition across the world are expected to drive the segment.
The strength training equipment segment is expected to grow in 2021 after that it is likely to decline. The decline is expected due to the reopening of shift gyms and health clubs. As gyms are closed, consumers prefer their homes for workout sessions, using online videos and training sessions during the COVID-19 pandemic. The segment is expected to grow owing to the increased awareness of fitness and high penetration of fitness devices in major countries such as the US, China, India, Germany, the UK.
INSIGHTS BY DISTRIBUTION CHANNEL
Offline multi-channels include convenience outlets, off-line direct marketing, catalog marketing, and others. The sale of home gym equipment via offline modes has remained higher than online sales as consumers prefer offline channels to shop for fitness devices due to the lack of awareness about the types of equipment and logistical challenges. Cardio equipment such as treadmills and elliptical and strength training equipment such as kettlebells, dumbbells, weights, mats, skipping, and battle ropes, and others are higher in demand in offline stores. Due to the COVID-19 outbreak, several gyms and health clubs remained closed, hence the demand for home fitness equipment and gym sportswear has surged.
The increased penetration rate of online platforms is pushing vendors to grow their online presence via e-commerce platforms and collaborations. As offline stores remained shut in Q1 and Q2 2020, online channel platforms gained traction. However, currently, the market is reopening gradually in many countries, which has revived offline sales, thereby expecting to further grow during the forecast period. Until 2021, the online sales channel segment is expected to dominate the market. The COVID-19 outbreak has generated major opportunities for the home fitness equipment market. With respect to online sales, digital platforms such as eCommerce, websites, and applications are driving the growth.
INSIGHTS BY GEOGRAPHY
The APAC home gym equipment market is expected to reach close to $12 billion by 2025. As the COVID-19 lockdown restrictions led to the closure of gyms and health clubs, consumers opted for workouts at residents, which led the demand for fitness devices in the region. In Q2 and Q3 2020, China and India particularly witnessed an increase in demand for fitness equipment, especially via online channels. With the easing of lockdown restrictions and reopening of gyms, the market is expected to be impacted adversely. However, consumers are reluctant to go back to gyms as the virus infection is spreading fast in countries such as India, Australia, and other Asian countries. The gyms are not expected to witness pre-COVID-10 level numbers. Hence, the market is expected to observe growth owing to the high adoption of fitness devices at homes. China is a center for manufacturing fitness equipment due to low labor costs, and the region is expected to witness growth during the forecast period. Moreover, hectic work schedules, a rise in a sedentary lifestyle, and the need to avoid crowded places such as fitness centers are major factors affecting the market growth in the APAC region. The U.S. home fitness equipment market size is expected to grow due to its key drivers which include a highly competitive marketplace, established customer base, and technological advancements.
INSIGHTS BY VENDORS
The global home gym equipment market share is highly fragmented with the presence of several global and local vendors, which increase competition. The industry is highly fragmented in North America, Europe, and APAC. Technogym, Johnson Health, Dyaco, and Nautilus are the few prominent players in the market. Vendors operating in the region consider several factors before launching their products to make their products attractive among consumers. Technogym, for example, launched Apple GymKit in March 2018, providing its customers with digital support. The company’s cardio equipment are compatible with “Apple Watch” using Apple GymKit. Quality, brand recognition, innovations, and pricing are the principal competitive factors affecting the market. The use of online platforms and websites for product sales by traditional retailers has increased significantly.
The home gym equipment market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Segmentation by Product
- Cardiovascular Equipment
- Exercise Bikes
- Strength Training Equipment
- Free Weights
- Barbells & Ladders
- Extension Machines
By Distribution Channel
- North America
- South Korea
- Latin America
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa