Online Gambling Market - Global Outlook & Forecast 2023-2028

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76 tables

103 charts

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23 countries

50 company

3 segments

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THE GLOBAL ONLINE GAMBLING MARKET WAS VALUED AT USD 105 BILLION IN 2022 AND IS EXPECTED TO REACH USD 213.58 BILLION BY 2028 , GROWING AT A COMPOUND ANNUAL GROWTH RATE (CAGR) OF 12.56% FROM 2022 TO 2028.

The Online Gambling Market Size, Share, & Trends Analysis Report by

  • Product: Casino, Lottery, Betting, Poker, and Others
  • Platform: Desktop-based, Mobile, and Others
  • Geography: North America, Europe, APAC, Latin America, and Middle East & Africa

Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2023–2028.

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ONLINE GAMBLING MARKET REPORT SCOPE

REPORT ATTRIBUTEDETAILS
Market Size (2028)USD 213.58 Billion
Market Size (2022)USD 105 Billion
CAGR (2022-2028)12.56%
Base Year2022
Forecast Year2023-2028
Market SegmentsProduct, Platform, and Geography
Geographic AnalysisNorth America, Europe, APAC, Latin America, and Middle East & Africa
KEY PLAYERSBet365, Entain, Kindred, Flutter Entertainment, and William Hill
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INDUSTRY ANALYSIS

The global online gambling market was valued at USD 105 billion in 2022 and is projected to reach USD 213.58 billion by 2028, growing at a CAGR of 12.56% from 2022 to 2028. The market is expected to grow significantly in the coming years, as people are not only interested in playing online casino games. Also, the interest in investing in online casinos or gambling is increasing. The new generation will likely make paid live streams for designing games, affiliate marketing for gambling sites, betting sessions, and funding for the new technologies that online gambling portals require. Further, apart from increasing demand from developed markets, factors such as enhanced marketing and online promotion have contributed to the online gambling market growth.

Gambling is an activity where one wagers money or something of value on events with uncertain outcomes. When permitted by the law, gambling is often called gaming in many countries. Gambling is considered a major commercial activity widely accepted in many countries. Gambling activities online via desktops, tablets, smartphones, and smart TVs are considered online. Gambling activities are highly popular in developed economies such as the U.S., the U.K., and other Western European countries. In the era of digital gambling, online gambling activities are witnessing huge adoption. This is mainly due to the significant interest of the millennial population in digital gambling across the world.

Factors such as the high spending power of the baby boomers and Gen X, increased adoption of smartphones, inclination toward new technology, and high urbanization are driving the growth of the gambling industry in North America. The U.S. is a leading industry for gambling activities in the region. The industry majorly led driven by the baby boomers and Gen X. On the other hand, millennials can be termed a digital generation. They are tech-savvy, and most of them are addicted to their smartphones. This segment will drive the demand for the online gambling industry in the region.

Online Gambling Market Demand Forecast Report

MARKET TRENDS & DRIVERS

Growing Adoption of Augmented Reality and Virtual Reality in Gambling
Gambling is highly sensitive and responsive to new technologies and innovations. The unprecedented growth of online gambling activities, such as online casinos and betting, has propelled players in the market to adopt new technologies to survive the competition. One such technology which is widely making inroads into the industry is augmented reality and virtual reality. The gambling industry has the highest potential to use AR and VR technology in the future. Top gambling vendors would go for creating a VR casino environment during the forecast period. The implementation of AR technology provides online casinos with various options for improving and developing their gaming offerings. In casinos, this technology can introduce a range of new features. It can combine the best elements of live gaming and software with virtual reality add-ons and overlays to make a more engaging experience for its customers.

Growing Number of Live Casinos Worldwide
Live casinos have been very popular among gamblers worldwide. These casinos offer live dealers and real-time feeds that help replicate the experience and feel of a real-world land-based casino. These casinos are becoming popular among high-end paying customers who have been using real money in the past. Live casinos are gaining popularity worldwide, especially in the U.K., where online gambling has become very popular. Live casinos are gaining immense customer adoption, and major players such as Ladbrokes, William Hill, and Flutter Entertainment are already offering such an experience.

INDUSTRY RESTRAINTS

Stringent Regulations Across Regions
Online gambling has attracted legal scrutiny ever since the sport took off. Owing to the fine line of difference between the game of skills versus the game of chance, the overall business model has had to undergo several changes to laws & regulations across regions. Various countries worldwide are imposing restrictions as it could lead to financial loss. Thus, the imposition of restrictions can become a major restraint for the online gambling market as the vendor will lose out on the market from the region where online gambling is banned. Several states in the U.S. are imposing restrictions on online gambling and are even posing fines against some online gambling platforms for disobeying the laws.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT
The global online gambling industry by product is segmented into casinos, lottery, betting, poker, and others. In 2022, the casino segment dominated the industry with over 52% market share. Further, online casinos are becoming popular worldwide. Playing a plethora of casino games from the comfort of one’s own home has given impetus to the idea of online casinos, and revenue growth has been gaining much traction worldwide. Online casinos have yet to encroach on the largest traditional markets for casinos, such as Las Vegas and Macau. The advent of live casinos has given traditional casino owners a different approach to earning money and increasing profitability using digital channels. Live casinos have bettered the prospects of earning more revenue for traditional casino owners who faced the shortage of guest arrival as one of their biggest challenges.

INSIGHTS BY PLATFORM
The desktop-based platform segment is expected to dominate the global market. Desktop gambling enables access to gambling sites and plays on desktop devices such as computers and laptops. Screen size is one of the most apparent benefits of desktop gambling, mainly when 4K monitors in 30+ inch sizes are available. Playing on big screens enables complete immersion in online gambling and catching some details that players could otherwise skip on a small mobile screen. For people with two or more screens, this enables playing different games simultaneously, even on different websites.

GEOGRAPHICAL ANALYSIS

Europe held the largest market share, accounting for over 46% in 2022. The major reasons for the growth in demand were the growing number of online gambling websites in the region and the launch of mobile applications for gambling activities in the industry. Further, these activities are gaining popularity in many European countries, with the UK, Italy, and Nordic leading the industry growth in the region. In 2022−2028, in terms of value, the YOY growth of gambling will be high due to the increasing penetration of online gambling in Europe. One of the major reasons behind the high spending on gambling activities among European households is an increase in the per capita disposable income. An improving economy in many European countries has increased disposable income in Europe.

APAC will witness a rise in awareness about these mobile applications in developing countries during the forecast period. Then, the market demand will surely be fueled by the growth of the number of end-users in these regions. In APAC, emerging countries like India are witnessing traction for online gambling activities such as sports betting and poker games. Macau, in APAC, is the largest regional industry for traditional gambling. Additionally, with increased economic growth, most of the countries in this region have been actively spending on infrastructure and industrial development. APAC can be viewed as one of the largest potential markets for gambling vendors due to the vibrant economic situation of countries in this region.

COMPETITIVE LANDSCAPE

The global online gambling market is moderately fragmented, with many local and international players. The competition among these players is intense. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in the digital gambling domain. The leading vendors are bet365, Entain, Flutter Entertainment, Kindred, and William Hill. The present scenario forces vendors to refine their unique value proposition to achieve a strong industry presence.

The competition among the key players in the industry is intense in the U.K., Germany, and other European countries. The market concentration in developed countries such as Western European countries is high. The industry is nascent in developing countries like the U.S. and India due to the entry of international brands in these countries. The industry is showing tremendous growth because of the positive government regulations in many countries. Vendors compete based on offerings, premises, and platform type. Vendors are using new business models and focusing on developing the portfolio of their establishments to drive growth. The focus is heavily shifting toward digitizing gambling or developing supporting mobile applications to enhance customers’ experience.

ABOUT THE REPORT

The report is provided for the forecast years 2023 to 2028 and a base year of 2022. The market is segmented by product, platform, and geography for the years considered. The report provides a holistic approach to the global online gambling market to enable customers to analyze the market thoroughly.

Frequently Asked Questions

How big is the online gambling market?

The global online gambling market size was valued at USD 105 billion in 2022 and is expected to reach USD 213.58 billion by 2028.

What is the growth rate of the global online gambling market?

The online gambling industry is expected to grow at a CAGR of 12.56% from 2022 to 2028.

Which region dominates the global online gambling market share?

Europe held the most substantial market share and held a share of over 46% in 2022.

What are the significant trends in the online gambling industry?

Growing adoption of augmented reality and virtual reality in gambling increased betting on esports, the inclusion of digital/cryptocurrency as standard money, and the increasing number of internet users' aromatherapy are significant trends in the online gambling market.

Who are the key players in the global online gambling market?

Bet365, Entain, Kindred, Flutter Entertainment, and William Hill are the key players in the global online gambling market.

The online gambling market is expected to grow at a CAGR of approximately 12.56% from 2022 to 2028.

The following factors are likely to contribute to the growth of the market during the forecast period:

  • Growing Number of Live Casinos Worldwide
  • Increasing Gamification of the Online Gambling Market
  • Increased Focus on Online Strategy
  • Increasing Popularity Among Millennial & Gen Z Population

Base Year: 2022

Forecast Year: 2023-2028

The report considers the present scenario of the online gambling market and its market dynamics for 2023−2028. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.

Key Company Profiles

  • Bet365
    • Business Overview
    • Product Offerings
    • Key Strategies
    • Key Strengths
    • Key Opportunities
  • Entain
  • Kindred
  • Flutter Entertainment
  • William Hill

Other Prominent Vendors

  • AsianLogic
    • Business Overview
    • Service Offerings
  • Betway
  • Betfred Group
  • Betsafe
  • Betsson
  • Bet-at-Home
  • Bwin
  • Caesars Interactive Entertainment
  • Camelot
  • Casino Cosmopol
  • CasinoEuro
  • Casinostugan
  • Casumo
  • Comeon
  • Expekt
  • Folkeautomaten
  • GameTwist
  • Genting Berhad
  • Interwetten
  • Jackpotjoy
  • Las Vegas Sands
  • LeoVegas
  • MGM Resorts International
  • Mobilbet
  • Green
  • mybet
  • Nordicbet
  • NordicAutomaten
  • Norsk Tipping
  • Onlinecasino Deutschland
  • Pinnacle
  • Playtech
  • Rank Group
  • SJM
  • Sky Bet
  • Sportech
  • StarGames
  • Sunmaker
  • Svenska Spel
  • Tipico
  • Vera&John
  • win2day
  • Wynn Resorts
  • 1xBet
  • 888 Group

Segmentation by Product

  • Casino
  • Lottery
  • Betting
  • Poker
  • Others

Segmentation by Platform

  • Desktop-based
  • Mobile
  • Others

Segmentation by Geography

  • Europe
    • The U.K.
    • Italy
    • Nordics
      • Sweden
      • Denmark
      • Norway
      • Finland
    • France
    • Germany
    • Spain
  • APAC
    • Australia
    • China
      • China SAR Hong Kong
      • Mainland China
      • China SAR Macau
    • Japan
    • India
    • Singapore
  • North America
    • The U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Colombia
  • Middle East & Africa
    • South Africa
    • Turkey

EXHIBIT 1 SEGMENTATION OF GLOBAL ONLINE GAMBLING MARKET

EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2022

EXHIBIT 3 GLOBAL ONLINE GAMBLING MARKET 2023 & 2028 (REVENUE)

EXHIBIT 4 CAGR COMPARISON BY GEOGRAPHY (2022-2028)

EXHIBIT 5 KEY PLAYERS IN ONLINE GAMBLING MARKET

EXHIBIT 6 GLOBAL ONLINE GAMBLING MARKET OVERVIEW

EXHIBIT 7 ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES (2022)

EXHIBIT 8 AGE DISTRIBUTION OF ONLINE GAMBLERS (GLOBAL AVERAGE %)

EXHIBIT 9 SUPPLY CHAIN OF CASINO RESORT

EXHIBIT 10 OPERATOR AFFILIATE MODEL OF ONLINE GAMBLING

EXHIBIT 11 VALUE CHAIN ANALYSIS OF GLOBAL ONLINE GAMBLING MARKET

EXHIBIT 12 IMPACT OF GROWING ADOPTION OF AUGMENTED REALITY AND VIRTUAL REALITY IN GAMBLING

EXHIBIT 13 OVERVIEW OF AUGMENTED REALITY

EXHIBIT 14 USE OF AUGMENTED REALITY FOR GAMBLING INDUSTRY

EXHIBIT 15 IMPACT OF INCREASED BETTING ON ESPORTS

EXHIBIT 16 IMPACT OF INCLUSION OF DIGITAL/CRYPTOCURRENCY AS STANDARD MONEY

EXHIBIT 17 ADVANTAGES OF USING CRYPTOCURRENCIES IN GAMBLING

EXHIBIT 18 IMPACT OF INCREASING NUMBER OF INTERNET USERS

EXHIBIT 19 IMPACT OF GROWING NUMBER OF LIVE CASINOS WORLDWIDE

EXHIBIT 20 IMPACT OF INCREASING GAMIFICATION OF ONLINE GAMBLING INDUSTRY

EXHIBIT 21 IMPACT OF GAMIFICATION ON HUMAN PSYCHE

EXHIBIT 22 IMPACT OF INCREASED FOCUS ON ONLINE STRATEGY

EXHIBIT 23 IMPACT OF INCREASING POPULARITY AMONG MILLENNIAL & GEN Z POPULATION

EXHIBIT 24 REGION WISE GLOBAL MILLENNIAL POPULATION 2021 (MILLION)

EXHIBIT 25 PREFERENCE OF MOBILE PLATFORMS FOR PLAYING GAMES BY VARIOUS GENERATIONS 2021 (%)

EXHIBIT 26 IMPACT OF ETHICAL CONCERNS

EXHIBIT 27 IMPACT OF RISE IN TECHNICALITIES HINDERING GROWTH

EXHIBIT 28 IMPACT OF STRINGENT REGULATIONS ACROSS REGIONS

EXHIBIT 29 GLOBAL ONLINE GAMBLING MARKET 2022–2028 ($ BILLION)

EXHIBIT 30 GLOBAL ONLINE GAMBLING MARKET: INCREMENTAL GROWTH

EXHIBIT 31 FIVE FORCES ANALYSIS 2022

EXHIBIT 32 INCREMENTAL GROWTH BY PRODUCT (2022 & 2028)

EXHIBIT 33 GLOBAL ONLINE GAMBLING MARKET OVERVIEW BY PRODUCT (2022-2028)

EXHIBIT 34 GLOBAL ONLINE CASINO MARKET 2022–2028 ($ BILLION)

EXHIBIT 35 GLOBAL ONLINE LOTTERY MARKET 2022–2028 ($ BILLION)

EXHIBIT 36 GLOBAL ONLINE BETTING MARKET 2022–2028 ($ BILLION)

EXHIBIT 37 COMMONLY PLAYED POKER GAME VARIATIONS

EXHIBIT 38 GLOBAL ONLINE POKER MARKET 2022–2028 ($ BILLION)

EXHIBIT 39 GLOBAL OTHERS ONLINE GAMBLING MARKET 2022–2028 ($ BILLION)

EXHIBIT 40 INCREMENTAL GROWTH BY PLATFORM (2022 & 2028)

EXHIBIT 41 GLOBAL ONLINE GAMBLING MARKET OVERVIEW BY PLATFORM (2022-2028)

EXHIBIT 42 GLOBAL DESKTOP-BASED ONLINE GAMBLING MARKET 2022–2028 ($ BILLION)

EXHIBIT 43 ADVANTAGES OF MOBILE GAMBLING

EXHIBIT 44 GLOBAL MOBILE ONLINE GAMBLING MARKET 2022–2028 ($ BILLION)

EXHIBIT 45 GLOBAL OTHERS ONLINE GAMBLING MARKET 2022–2028 ($ BILLION)

EXHIBIT 46 INCREMENTAL GROWTH BY GEOGRAPHY (2022 & 2028)

EXHIBIT 47 GLOBAL ONLINE GAMBLING MARKET SHARE BY REGION (2022)

EXHIBIT 48 ONLINE GAMBLING MARKET IN EUROPE 2022–2028 ($ BILLION)

EXHIBIT 49 EUROPE ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

EXHIBIT 50 EUROPE ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

EXHIBIT 51 INCREMENTAL GROWTH IN EUROPE (2022 & 2028)

EXHIBIT 52 UK ONLINE GAMBLING MARKET 2022–2028 ($ BILLION)

EXHIBIT 53 ONLINE GAMBLING MARKET IN ITALY 2022–2028 ($ BILLION)

EXHIBIT 54 ONLINE GAMBLING MARKET IN NORDIC 2022–2028 ($ BILLION)

EXHIBIT 55 ONLINE GAMBLING MARKET IN SWEDEN 2022–2028 ($ BILLION)

EXHIBIT 56 ONLINE GAMBLING MARKET IN DENMARK 2022–2028 ($ BILLION)

EXHIBIT 57 ONLINE GAMBLING MARKET IN NORWAY 2022–2028 ($ BILLION)

EXHIBIT 58 ONLINE GAMBLING MARKET IN FINLAND 2022–2028 ($ BILLION)

EXHIBIT 59 ONLINE GAMBLING MARKET IN FRANCE 2022–2028 ($ BILLION)

EXHIBIT 60 ONLINE GAMBLING MARKET IN GERMANY 2022–2028 ($ BILLION)

EXHIBIT 61 ONLINE GAMBLING MARKET IN SPAIN 2022–2028 ($ BILLION)

EXHIBIT 62 ONLINE GAMBLING MARKET IN APAC 2022–2028 ($ BILLION)

EXHIBIT 63 APAC ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

EXHIBIT 64 APAC ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

EXHIBIT 65 INCREMENTAL GROWTH IN APAC (2022 & 2028)

EXHIBIT 66 ONLINE GAMBLING MARKET IN AUSTRALIA 2022–2028 ($ BILLION)

EXHIBIT 67 ONLINE GAMBLING MARKET IN CHINA 2022–2028 ($ BILLION)

EXHIBIT 68 ONLINE GAMBLING MARKET IN CHINA SAR HONG KONG 2022–2028 ($ BILLION)

EXHIBIT 69 ONLINE GAMBLING MARKET IN MAINLAND CHINA 2022–2028 ($ BILLION)

EXHIBIT 70 ONLINE GAMBLING MARKET IN CHINA SAR MACAU 2022–2028 ($ BILLION)

EXHIBIT 71 ONLINE GAMBLING MARKET IN JAPAN 2022–2028 ($ BILLION)

EXHIBIT 72 ONLINE GAMBLING MARKET IN INDIA 2022–2028 ($ BILLION)

EXHIBIT 73 ONLINE GAMBLING MARKET IN SINGAPORE 2022–2028 ($ BILLION)

EXHIBIT 74 ONLINE GAMBLING MARKET IN NORTH AMERICA 2022–2028 ($ BILLION)

EXHIBIT 75 NORTH AMERICA ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

EXHIBIT 76 NORTH AMERICA ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

EXHIBIT 77 INCREMENTAL GROWTH IN NORTH AMERICA (2022 & 2028)

EXHIBIT 78 US ONLINE GAMBLING MARKET 2022–2028 ($ BILLION)

EXHIBIT 79 ONLINE GAMBLING MARKET IN CANADA 2022–2028 ($ BILLION)

EXHIBIT 80 ONLINE GAMBLING MARKET IN LATIN AMERICA 2022–2028 ($ BILLION)

EXHIBIT 81 LATIN AMERICA ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

EXHIBIT 82 LATIN AMERICA ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

EXHIBIT 83 INCREMENTAL GROWTH IN LATIN AMERICA (2022 & 2028)

EXHIBIT 84 ONLINE GAMBLING MARKET IN BRAZIL 2022–2028 ($ BILLION)

EXHIBIT 85 ONLINE GAMBLING MARKET IN MEXICO 2022–2028 ($ BILLION)

EXHIBIT 86 ONLINE GAMBLING MARKET IN COLUMBIA 2022–2028 ($ BILLION)

EXHIBIT 87 ONLINE GAMBLING MARKET IN MIDDLE EAST & AFRICA 2022–2028 ($ BILLION)

EXHIBIT 88 MIDDLE EAST & AFRICA ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

EXHIBIT 89 MIDDLE EAST & AFRICA ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

EXHIBIT 90 INCREMENTAL GROWTH IN MIDDLE EAST & AFRICA (2022 & 2028)

EXHIBIT 91 ONLINE GAMBLING MARKET IN SOUTH AFRICA 2022–2028 ($ BILLION)

EXHIBIT 92 ONLINE GAMBLING MARKET IN TURKEY 2022–2028 ($ BILLION)

EXHIBIT 93 GLOBAL ONLINE GAMBLING MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

EXHIBIT 94 EUROPE ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

EXHIBIT 95 EUROPE ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

EXHIBIT 96 APAC ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

EXHIBIT 97 APAC ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

EXHIBIT 98 NORTH AMERICA ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

EXHIBIT 99 NORTH AMERICA ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

EXHIBIT 100 LATIN AMERICA ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

EXHIBIT 101 LATIN AMERICA ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

EXHIBIT 102 MIDDLE EAST & AFRICA ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

EXHIBIT 103 MIDDLE EAST & AFRICA ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

  

LIST OF TABLES

TABLE 1 KEY CAVEATS

TABLE 2 CURRENCY CONVERSION 2015−2022

TABLE 3 VARIOUS CRYPTOCURRENCIES ACCEPTED IN GAMBLING ACTIVITIES

TABLE 4 POPULAR MOBILE GAMES (2022)

TABLE 5 GLOBAL ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

TABLE 6 GLOBAL ONLINE CASINO MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 7 GLOBAL ONLINE LOTTERY MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 8 GLOBAL ONLINE BETTING MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 9 GLOBAL ONLINE POKER MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 10 GLOBAL OTHERS ONLINE GAMBLING PRODUCT MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 11 GLOBAL ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

TABLE 12 GLOBAL DESKTOP-BASED ONLINE GAMBLING MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 13 GLOBAL MOBILE ONLINE GAMBLING MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 14 GLOBAL OTHERS ONLINE GAMBLING MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 15 GLOBAL ONLINE GAMBLING MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 16 ONLINE GAMBLING LEGAL STATES (2023)

TABLE 17 BET365: MAJOR SERVICE OFFERINGS

TABLE 18 ENTAIN: MAJOR SERVICE OFFERINGS

TABLE 19 KINDRED: MAJOR SERVICE OFFERINGS

TABLE 20 FLUTTER ENTERTAINMENT: MAJOR SERVICE OFFERINGS

TABLE 21 WILLIAM HILL: MAJOR SERVICE OFFERINGS

TABLE 22 ASIANLOGIC: MAJOR SERVICE OFFERINGS

TABLE 23 BETWAY: MAJOR SERVICE OFFERINGS

TABLE 24 BETFRED GROUP: MAJOR SERVICE OFFERINGS

TABLE 25 BETSAFE: MAJOR SERVICE OFFERINGS

TABLE 26 BETSSON: MAJOR SERVICE OFFERINGS

TABLE 27 BET-AT-HOME: MAJOR SERVICE OFFERINGS

TABLE 28 BWIN: MAJOR SERVICE OFFERINGS

TABLE 29 CAESARS INTERACTIVE ENTERTAINMENT: MAJOR SERVICE OFFERINGS

TABLE 30 CAMELOT: MAJOR SERVICE OFFERINGS

TABLE 31 CASINO COSMOPOL: MAJOR SERVICE OFFERINGS

TABLE 32 CASINOEURO: MAJOR SERVICE OFFERINGS

TABLE 33 CASINOSTUGAN: MAJOR SERVICE OFFERINGS

TABLE 34 CASUMO: MAJOR SERVICE OFFERINGS

TABLE 35 COMEON: MAJOR SERVICE OFFERINGS

TABLE 36 EXPEKT: MAJOR SERVICE OFFERINGS

TABLE 37 FOLKEAUTOMATEN: MAJOR SERVICE OFFERINGS

TABLE 38 GAMETWIST: MAJOR SERVICE OFFERINGS

TABLE 39 GENTING BERHAD: MAJOR SERVICE OFFERINGS

TABLE 40 INTERWETTEN: MAJOR SERVICE OFFERINGS

TABLE 41 JACKPOTJOY: MAJOR SERVICE OFFERINGS

TABLE 42 LAS VEGAS SANDS: MAJOR SERVICE OFFERINGS

TABLE 43 LEOVEGAS: MAJOR SERVICE OFFERINGS

TABLE 44 MGM RESORTS INTERNATIONAL: MAJOR SERVICE OFFERINGS

TABLE 45 MOBILBET: MAJOR SERVICE OFFERINGS

TABLE 46 MR. GREEN: MAJOR SERVICE OFFERINGS

TABLE 47 MYBET: MAJOR SERVICE OFFERINGS

TABLE 48 NORDICBET: MAJOR SERVICE OFFERINGS

TABLE 49 NORDICAUTOMATEN: MAJOR SERVICE OFFERINGS

TABLE 50 NORSK TIPPING: MAJOR SERVICE OFFERINGS

TABLE 51 ONLINECASINO DEUTSCHLAND: MAJOR SERVICE OFFERINGS

TABLE 52 PINNACLE: MAJOR SERVICE OFFERINGS

TABLE 53 PLAYTECH: MAJOR SERVICE OFFERINGS

TABLE 54 RANK GROUP: MAJOR SERVICE OFFERINGS

TABLE 55 SJM: MAJOR SERVICE OFFERINGS

TABLE 56 SKY BET: MAJOR SERVICE OFFERINGS

TABLE 57 SPORTECH: MAJOR SERVICE OFFERINGS

TABLE 58 STARGAMES: MAJOR SERVICE OFFERINGS

TABLE 59 SUNMAKER: MAJOR SERVICE OFFERINGS

TABLE 60 SVENSKA SPEL: MAJOR SERVICE OFFERINGS

TABLE 61 TIPICO: MAJOR SERVICE OFFERINGS

TABLE 62 VERA&JOHN: MAJOR SERVICE OFFERINGS

TABLE 63 WIN2DAY: MAJOR SERVICE OFFERINGS

TABLE 64 WYNN RESORTS: MAJOR SERVICE OFFERINGS

TABLE 65 1XBET: MAJOR SERVICE OFFERINGS

TABLE 66 888 GROUP: MAJOR SERVICE OFFERINGS

TABLE 67 GLOBAL ONLINE GAMBLING MARKET BY PRODUCT 2022−2028 ($ BILLION)

TABLE 68 GLOBAL ONLINE CASINO MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 69 GLOBAL ONLINE LOTTERY MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 70 GLOBAL ONLINE BETTING MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 71 GLOBAL ONLINE POKER MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 72 GLOBAL OTHERS ONLINE GAMBLING PRODUCT MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 73 GLOBAL ONLINE GAMBLING MARKET BY PLATFORM 2022−2028 ($ BILLION)

TABLE 74 GLOBAL DESKTOP-BASED ONLINE GAMBLING MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 75 GLOBAL MOBILE ONLINE GAMBLING MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

TABLE 76 GLOBAL OTHERS ONLINE GAMBLING PLATFORM MARKET BY GEOGRAPHY 2022−2028 ($ BILLION)

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

 

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION

4.1.1 INCLUSIONS

4.1.2 EXCLUSIONS

4.1.3 MARKET ESTIMATION CAVEATS

4.2 BASE YEAR

4.3 SCOPE OF THE STUDY

4.4 MARKET SEGMENTS

4.4.1 MARKET SEGMENTATION BY PRODUCT

4.4.2 MARKET SEGMENTATION BY PLATFORM

4.4.3 MARKET SEGMENTATION BY GEOGRAPHY

 

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS

5.2 CURRENCY CONVERSION

5.3 MARKET DERIVATION

 

6 MARKET AT A GLANCE

7 PREMIUM INSIGHTS

7.1 MARKET OVERVIEW

7.2 MARKET DYNAMICS: KEY TRENDS, DRIVERS, AND RESTRAINTS

7.2.1 MARKET TRENDS

7.2.2 MARKET ENABLERS

7.2.3 MARKET RESTRAINTS

7.3 SEGMENT ANALYSIS

7.4 GEOGRAPHICAL ANALYSIS

7.5 COMPETITIVE LANDSCAPE

7.6 ABOUT THE REPORT

 

8 INTRODUCTION

8.1 OVERVIEW

8.2 INCREASING SMARTPHONE PENETRATION

8.3 REGULATORY UPDATE

8.4 CONSUMER PREFERENCE

 

9 VALUE CHAIN ANALYSIS

9.1 SUPPLY CHAIN OVERVIEW

9.2 VALUE CHAIN ANALYSIS FOR ONLINE GAMBLING MARKET

9.2.1 SUPPLIERS

9.2.2 OPERATORS

9.2.3 AFFILIATES

9.2.4 END-USER

9.2.5 JURISDICTION

 

10 MARKET OPPORTUNITIES & TRENDS

10.1 GROWING ADOPTION OF AUGMENTED REALITY AND VIRTUAL REALITY IN GAMBLING

10.2 INCREASED BETTING ON ESPORTS

10.3 INCLUSION OF DIGITAL/CRYPTOCURRENCY AS STANDARD MONEY

10.4 INCREASING NUMBER OF INTERNET USERS

 

11 MARKET GROWTH ENABLERS

11.1 GROWING NUMBER OF LIVE CASINOS WORLDWIDE

11.2 INCREASING GAMIFICATION OF ONLINE GAMBLING INDUSTRY

11.3 INCREASED FOCUS ON ONLINE STRATEGY

11.4 INCREASING POPULARITY AMONG MILLENNIAL & GEN Z POPULATION

 

12 MARKET RESTRAINTS

12.1 ETHICAL CONCERNS

12.2 RISE IN TECHNICALITIES HINDERING GROWTH

12.3 STRINGENT REGULATIONS ACROSS REGIONS

 

13 MARKET LANDSCAPE

13.1 MARKET SIZE & FORECAST

13.2 FIVE FORCES ANALYSIS

13.2.1 THREAT OF NEW ENTRANTS

13.2.2 BARGAINING POWER OF SUPPLIERS

13.2.3 BARGAINING POWER OF BUYERS

13.2.4 THREAT OF SUBSTITUTES

13.2.5 COMPETITIVE RIVALRY

 

14 PRODUCT

14.1 MARKET SNAPSHOT & GROWTH ENGINE

14.2 MARKET OVERVIEW

14.3 CASINO

14.3.1 MARKET SIZE & FORECAST

14.3.2 MARKET BY GEOGRAPHY

14.4 LOTTERY

14.4.1 MARKET SIZE & FORECAST

14.4.2 MARKET BY GEOGRAPHY

14.5 BETTING

14.5.1 MARKET SIZE & FORECAST

14.5.2 MARKET BY GEOGRAPHY

14.6 POKER

14.6.1 MARKET SIZE & FORECAST

14.6.2 MARKET BY GEOGRAPHY

14.7 OTHERS

14.7.1 MARKET SIZE & FORECAST

14.7.2 MARKET BY GEOGRAPHY

 

15 PLATFORM

15.1 MARKET SNAPSHOT & GROWTH ENGINE

15.2 MARKET OVERVIEW

15.3 DESKTOP-BASED

15.3.1 MARKET SIZE & FORECAST

15.3.2 MARKET BY GEOGRAPHY

15.4 MOBILE

15.4.1 MARKET SIZE & FORECAST

15.4.2 MARKET BY GEOGRAPHY

15.5 OTHERS

15.5.1 MARKET SIZE & FORECAST

15.5.2 MARKET BY GEOGRAPHY

 

16 GEOGRAPHY

16.1 MARKET SNAPSHOT & GROWTH ENGINE

16.2 GEOGRAPHIC OVERVIEW

 

17 EUROPE

17.1 MARKET SIZE & FORECAST

17.2 PRODUCT

17.2.1 MARKET SIZE & FORECAST

17.3 PLATFORM

17.3.1 MARKET SIZE & FORECAST

17.4 KEY COUNTRIES

17.4.1 UK: MARKET SIZE & FORECAST

17.4.2 ITALY: MARKET SIZE & FORECAST

17.4.3 NORDIC: MARKET SIZE & FORECAST

17.4.4 NORDIC - SWEDEN: MARKET SIZE & FORECAST

17.4.5 NORDIC - DENMARK: MARKET SIZE & FORECAST

17.4.6 NORDIC - NORWAY: MARKET SIZE & FORECAST

17.4.7 NORDIC - FINLAND: MARKET SIZE & FORECAST

17.4.8 FRANCE: MARKET SIZE & FORECAST

17.4.9 GERMANY: MARKET SIZE & FORECAST

17.4.10 SPAIN: MARKET SIZE & FORECAST

 

18 APAC

18.1 MARKET SIZE & FORECAST

18.2 PRODUCT

18.2.1 MARKET SIZE & FORECAST

18.3 PLATFORM

18.3.1 MARKET SIZE & FORECAST

18.4 KEY COUNTRIES

18.4.1 AUSTRALIA: MARKET SIZE & FORECAST

18.4.2 CHINA: MARKET SIZE & FORECAST

18.4.3 CHINA SAR HONG KONG: MARKET SIZE & FORECAST

18.4.4 MAINLAND CHINA: MARKET SIZE & FORECAST

18.4.5 CHINA SAR MACAU: MARKET SIZE & FORECAST

18.4.6 JAPAN: MARKET SIZE & FORECAST

18.4.7 INDIA: MARKET SIZE & FORECAST

18.4.8 SINGAPORE: MARKET SIZE & FORECAST

 

19 NORTH AMERICA

19.1 MARKET SIZE & FORECAST

19.2 PRODUCT

19.2.1 MARKET SIZE & FORECAST

19.3 PLATFORM

19.3.1 MARKET SIZE & FORECAST

19.4 KEY COUNTRIES

19.4.1 US: MARKET SIZE & FORECAST

19.4.2 CANADA: MARKET SIZE & FORECAST

 

20 LATIN AMERICA

20.1 MARKET SIZE & FORECAST

20.2 PRODUCT

20.2.1 MARKET SIZE & FORECAST

20.3 PLATFORM

20.3.1 MARKET SIZE & FORECAST

20.4 KEY COUNTRIES

20.4.1 BRAZIL: MARKET SIZE & FORECAST

20.4.2 MEXICO: MARKET SIZE & FORECAST

20.4.3 COLOMBIA: MARKET SIZE & FORECAST

 

21 MIDDLE EAST & AFRICA

21.1 MARKET SIZE & FORECAST

21.2 PRODUCT

21.2.1 MARKET SIZE & FORECAST

21.3 PLATFORM

21.3.1 MARKET SIZE & FORECAST

21.4 KEY COUNTRIES

21.4.1 SOUTH AFRICA: MARKET SIZE & FORECAST

21.4.2 TURKEY: MARKET SIZE & FORECAST

 

22 COMPETITIVE LANDSCAPE

22.1 COMPETITION OVERVIEW

 

23 KEY COMPANY PROFILES

23.1 BET365

23.1.1 BUSINESS OVERVIEW

23.1.2 BET365 IN GLOBAL ONLINE GAMBLING MARKET

23.1.3 SERVICE OFFERINGS

23.1.4 KEY STRATEGIES

23.1.5 KEY STRENGTHS

23.1.6 KEY OPPORTUNITIES

23.2 ENTAIN

23.2.1 BUSINESS OVERVIEW

23.2.2 ENTAIN IN GLOBAL ONLINE GAMBLING MARKET

23.2.3 SERVICE OFFERINGS

23.2.4 KEY STRATEGIES

23.2.5 KEY STRENGTHS

23.2.6 KEY OPPORTUNITIES

23.3 KINDRED

23.3.1 BUSINESS OVERVIEW

23.3.2 KINDRED IN GLOBAL ONLINE GAMBLING MARKET

23.3.3 SERVICE OFFERINGS

23.3.4 KEY STRATEGIES

23.3.5 KEY STRENGTHS

23.3.6 KEY OPPORTUNITIES

23.4 FLUTTER ENTERTAINMENT

23.4.1 BUSINESS OVERVIEW

23.4.2 FLUTTER ENTERTAINMENT IN GLOBAL ONLINE GAMBLING MARKET

23.4.3 SERVICE OFFERINGS

23.4.4 KEY STRATEGIES

23.4.5 KEY STRENGTHS

23.4.6 KEY OPPORTUNITIES

23.5 WILLIAM HILL

23.5.1 BUSINESS OVERVIEW

23.5.2 WILLIAM HILL IN GLOBAL ONLINE GAMBLING MARKET

23.5.3 SERVICE OFFERINGS

23.5.4 KEY STRATEGIES

23.5.5 KEY STRENGTHS

23.5.6 KEY OPPORTUNITIES

 

24 OTHER PROMINENT VENDORS

24.1 ASIANLOGIC

24.1.1 BUSINESS OVERVIEW

24.1.2 SERVICE OFFERINGS

24.2 BETWAY

24.2.1 BUSINESS OVERVIEW

24.2.2 SERVICE OFFERINGS

24.3 BETFRED GROUP

24.3.1 BUSINESS OVERVIEW

24.3.2 SERVICE OFFERINGS

24.4 BETSAFE

24.4.1 BUSINESS OVERVIEW

24.4.2 SERVICE OFFERINGS

24.5 BETSSON

24.5.1 BUSINESS OVERVIEW

24.5.2 SERVICE OFFERINGS

24.6 BET-AT-HOME

24.6.1 BUSINESS OVERVIEW

24.6.2 SERVICE OFFERINGS

24.7 BWIN

24.7.1 BUSINESS OVERVIEW

24.7.2 SERVICE OFFERINGS

24.8 CAESARS INTERACTIVE ENTERTAINMENT

24.8.1 BUSINESS OVERVIEW

24.8.2 SERVICE OFFERINGS

24.9 CAMELOT

24.9.1 BUSINESS OVERVIEW

24.9.2 SERVICE OFFERINGS

24.10 CASINO COSMOPOL

24.10.1 BUSINESS OVERVIEW

24.10.2 SERVICE OFFERINGS

24.11 CASINOEURO

24.11.1 BUSINESS OVERVIEW

24.11.2 SERVICE OFFERINGS

24.12 CASINOSTUGAN

24.12.1 BUSINESS OVERVIEW

24.12.2 SERVICE OFFERINGS

24.13 CASUMO

24.13.1 BUSINESS OVERVIEW

24.13.2 SERVICE OFFERINGS

24.14 COMEON

24.14.1 BUSINESS OVERVIEW

24.14.2 SERVICE OFFERINGS

24.15 EXPEKT

24.15.1 BUSINESS OVERVIEW

24.15.2 SERVICE OFFERINGS

24.16 FOLKAUTOMATEN

24.16.1 BUSINESS OVERVIEW

24.16.2 SERVICE OFFERINGS

24.17 GAMETWIST

24.17.1 BUSINESS OVERVIEW

24.17.2 SERVICE OFFERINGS

24.18 GENTING BERHAD

24.18.1 BUSINESS OVERVIEW

24.18.2 SERVICE OFFERINGS

24.19 INTERWETTEN

24.19.1 BUSINESS OVERVIEW

24.19.2 SERVICE OFFERINGS

24.20 JACKPOTJOY

24.20.1 BUSINESS OVERVIEW

24.20.2 SERVICE OFFERINGS

24.21 LAS VEGAS SANDS

24.21.1 BUSINESS OVERVIEW

24.21.2 SERVICE OFFERINGS

24.22 LEOVEGAS

24.22.1 BUSINESS OVERVIEW

24.22.2 SERVICE OFFERINGS

24.23 MGM RESORTS INTERNATIONAL

24.23.1 BUSINESS OVERVIEW

24.23.2 SERVICE OFFERINGS

24.24 MOBILBET

24.24.1 BUSINESS OVERVIEW

24.24.2 SERVICE OFFERINGS

24.25 MR. GREEN

24.25.1 BUSINESS OVERVIEW

24.25.2 SERVICE OFFERINGS

24.26 MYBET

24.26.1 BUSINESS OVERVIEW

24.26.2 SERVICE OFFERINGS

24.27 NORDICBET

24.27.1 BUSINESS OVERVIEW

24.27.2 SERVICE OFFERINGS

24.28 NORDICAUTOMATEN

24.28.1 BUSINESS OVERVIEW

24.28.2 SERVICE OFFERINGS

24.29 NORSK TIPPING

24.29.1 BUSINESS OVERVIEW

24.29.2 SERVICE OFFERINGS

24.30 ONLINECASINO DEUTSCHLAND

24.30.1 BUSINESS OVERVIEW

24.30.2 SERVICE OFFERINGS

24.31 PINNACLE

24.31.1 BUSINESS OVERVIEW

24.31.2 SERVICE OFFERINGS

24.32 PLAYTECH

24.32.1 BUSINESS OVERVIEW

24.32.2 SERVICE OFFERINGS

24.33 RANK GROUP

24.33.1 BUSINESS OVERVIEW

24.33.2 SERVICE OFFERINGS

24.34 SJM

24.34.1 BUSINESS OVERVIEW

24.34.2 SERVICE OFFERINGS

24.35 SKY BET

24.35.1 BUSINESS OVERVIEW

24.35.2 SERVICE OFFERINGS

24.36 SPORTECH

24.36.1 BUSINESS OVERVIEW

24.36.2 SERVICE OFFERINGS

24.37 STARGAMES

24.37.1 BUSINESS OVERVIEW

24.37.2 SERVICE OFFERINGS

24.38 SUNMAKER

24.38.1 BUSINESS OVERVIEW

24.38.2 SERVICE OFFERINGS

24.39 SVENSKA SPEL

24.39.1 BUSINESS OVERVIEW

24.39.2 SERVICE OFFERINGS

24.40 TIPICO

24.40.1 BUSINESS OVERVIEW

24.40.2 SERVICE OFFERINGS

24.41 VERA&JOHN

24.41.1 BUSINESS OVERVIEW

24.41.2 SERVICE OFFERINGS

24.42 WIN2DAY

24.42.1 BUSINESS OVERVIEW

24.42.2 SERVICE OFFERINGS

24.43 WYNN RESORTS

24.43.1 BUSINESS OVERVIEW

24.43.2 SERVICE OFFERINGS

24.44 1XBET

24.44.1 BUSINESS OVERVIEW

24.44.2 SERVICE OFFERINGS

24.45 888 GROUP

24.45.1 BUSINESS OVERVIEW

24.45.2 SERVICE OFFERINGS

 

25 REPORT SUMMARY

25.1 KEY TAKEAWAYS

25.2 STRATEGIC RECOMMENDATIONS

 

26 QUANTITATIVE SUMMARY

26.1 MARKET BY GEOGRAPHY

26.2 EUROPE

26.2.1 PRODUCT

26.2.2 PLATFORM

26.3 APAC

26.3.1 PRODUCT

26.3.2 PLATFORM

26.4 NORTH AMERICA

26.4.1 PRODUCT

26.4.2 PLATFORM

26.5 LATIN AMERICA

26.5.1 PRODUCT

26.5.2 PLATFORM

26.6 MIDDLE EAST & AFRICA

26.6.1 PRODUCT

26.6.2 PLATFORM

26.7 PRODUCT

26.7.1 CASINO

26.7.2 LOTTERY

26.7.3 BETTING

26.7.4 POKER

26.7.5 OTHERS

26.8 PLATFORM

26.8.1 DESKTOP-BASED

26.8.2 MOBILE

26.8.3 OTHERS

 

27 APPENDIX

27.1 ABBREVIATIONS

 

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Frequently Asked Questions

How big is the online gambling market?

The global online gambling market size was valued at USD 105 billion in 2022 and is expected to reach USD 213.58 billion by 2028.

What is the growth rate of the global online gambling market?

The online gambling industry is expected to grow at a CAGR of 12.56% from 2022 to 2028.

Which region dominates the global online gambling market share?

Europe held the most substantial market share and held a share of over 46% in 2022.

What are the significant trends in the online gambling industry?

Growing adoption of augmented reality and virtual reality in gambling increased betting on esports, the inclusion of digital/cryptocurrency as standard money, and the increasing number of internet users' aromatherapy are significant trends in the online gambling market.

Who are the key players in the global online gambling market?

Bet365, Entain, Kindred, Flutter Entertainment, and William Hill are the key players in the global online gambling market.