U.S. Sexual Wellness Market Research Report
SECOND EDITION

U.S. Sexual Wellness Market - Industry Outlook & Forecast 2021-2026

PUBLISHED DATE : Dec 2021 | Pages : 247

Up to $1050 off Until Dec 2021

THE U.S. SEXUAL WELLNESS MARKET WAS VALUED AT USD 5.80 BILLION IN 2020 AND IS EXPECTED TO REACH USD 9.34 BILLION BY 2026, GROWING AT A CAGR OF 8.27%.

U.S. Sexual Wellness Market Size, Share, & Trends Analysis Report by Product (Sex Toys (Vibrators, Rubber Penises, Cock Rings, Anal Beads, Rubber Vaginas, Blindfold/Feathers, Harness & Strap-on-Penises and Bondage Gear), Condoms (Latex & Non-latex, Branded & Institutional, and Male & Female), Exotic Lingerie, Sexual Lubricants (Water-based, Silicon-based, Oil-based, and Hybrid), and Others), Gender (Male and Female), Distribution Channels (Offline Retail (Specialty Store, Mass Market Players, Grocery Stores, and Drug Store/Pharmacies), and Online Retail), and Geography (South, West, Mid-West, North East); Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021–2026.

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Most Exhaustive Report

247 Pages

91 Tables

77 Charts

4 Regions

1 Countries

33 Companies

4 Market Segment

U.S. SEXUAL WELLNESS MARKET REPORT SCOPE

Report Attribute Details
MARKET SIZE (REVENUE) USD 9.34 Billion (2026)
CAGR 8.27% (2021-2026)
BASE YEAR 2020
FORECAST PERIOD 2021-2026
MARKET SEGMENTS Product (Sex Toys (Vibrators, Rubber Penises, Cock Rings, Anal Beads, Rubber Vaginas, Blindfold/Feathers, Harness & Strap-on-Penises and Bondage Gear), Condoms (Latex & Non-latex, Branded & Institutional, and Male & Female), Exotic Lingerie, Sexual Lubricants (Water-based, Silicon-based, Oil-based, and Hybrid), and Others), Gender (Male and Female), Distribution channels (Offline Retail (Specialty Store, Mass Market Players, Grocery Stores, and Drug Store/Pharmacies), and Online Retail), and Geography (South, West, Mid-West, North East)
GEOGRAPHICAL ANALYSIS South, West, Mid-West, North East
COUNTRY COVERED U.S.

U.S. SEXUAL WELLNESS MARKET INSIGHTS

The U.S. sexual wellness market size was valued at USD 5.80 billion in 2020 and is expected to reach USD 9.34 billion by 2026, growing at a CAGR of 8.27%.

Market growth in the US is due to the innovation and introduction of new product formats. 1 out of 5 people in the US have STIs totaling over 65 million STI cases in the country; therefore, contraceptives are no longer confined to birth control; and this has fueled the sexual wellness market, especially the demand for condoms in the country.

The US dominated the sexual wellness market in North America in 2020. Large-scale condoms and other sexual wellness product promotions have enabled the government and vendors to reach audiences, especially in the South region.

Over 25% of sexual wellness products are sold through online channels such as Amazon.com. The three critical companies engaged in devising female condoms include Cupid Limited, Female Health Company, and HLL Lifecare Ltd. Exotic lingerie is one key growth market for vendors in the global sexual wellness industry.

The sexual wellness industry in the US presents profitable revenue growth potentials for new entrants. Chinese and Malaysian manufacturers will expand their presence in North America, including the US, which will likely lead to a price war among vendors.

SNIPPETS

  • Southern US dominated the sexual wellness market with a one-third share in 2020 and will grow at a significant CAGR during the forecast period
  • The demand for condoms is expected to increase from institutional buyers such as USAID, UNFPA, WHO, and other NGOs and foundations. However, the need for female condoms will witness strong traction in the country after the arrival of low-cost female condoms and expand the retail presence of significant players.
  • Southern and Mid-Western US have high growth potential factors for condoms. Constant product development and bringing in new features are keys to achieve increased growth in sales.
  • 33% to 35% of condom sales take place via the internet. It is expected that promoting sexual wellness products such as condoms online will complement the marketing of condoms in the future by creating awareness of the product among end-users.

SEXUAL WELLNESS MARKET SEGMENTATION

This research report includes a detailed segmentation by

  • Product
  • Gender
  • Distribution Channels
  • Geography

SEGMENTATION ANALYSIS

  • The sex toys segment accounted for almost half of the market share in 2020 and will dominate during the forecast period. The constant efforts of vendors to promote their products in expos, such as the bi-annual Adult Novelty Manufacturers Expo (ANME), have helped to connect manufacturers and retailers. The exotic lingerie and sexual lubricant segments are seeing increased demand among end-users during the forecast period
  • The sexual wellness market for males accounted for a lion share in 2020; due to the growing shift of vendors toward creating female-centric products, the sexual wellness products catering to the female gender are expected to grow at a significant CAGR as compared to male products.
  • Sexual wellness products are available to end-users through online OEMs e-commerce portals and direct-to-consumer stores such as Amazon, Adam and Eve online stores, eBay, Ann Summers, Alibaba, and AliExpress. However, online sales growth is set to increase by over 20% YoY during the forecast period.
  • The entry of condom manufacturers such as Reckitt Benckiser and Church & Dwight has increased the sale of sex toys and sexual lubricants through retail stores such as sex specialty stores and supermarkets.
  • Vendors in the US primarily sell their finished products in sex specialty stores, supermarkets, and hypermarkets or over the internet.

GEOGRAPHICAL ANALYSIS

  • The sexual wellness market in the Western US will grow significantly during the forecast period. The primary revenue contributors in the Western US are California and Washington.
  • Institutional buyers such as USAID, UNFPA, Bill & Melinda Gates Foundation, and PSI are the major growth boosters for the sexual wellness market in the US.
  • The primary reason for the increase in demand was the increased popularity of innovative condoms such as Hex condoms by LELO among end-users.
  • Major factors driving the US market are the robust institutional sales by government and federal agencies, NGOs, and charitable organizations.
  • The US is one of the most developed countries for economic stature, the standard of social living, and technological growth.

VENDOR ANALYSIS

  • The competitive scenario in the U.S. sexual wellness industry is moderately fragmented, with many key players providing sexual lubricants with high functionalities and designs.
  • The major vendors in the industry are LifeStyles, Reckitt Benckiser, Diamond Products, and Church & Dwight.
  • The competition will be based solely on features such as quality, quantity, technology, services, innovation, and price. The market competition is expected to intensify further with increased product or service extensions, technological innovations, and M&A activities.
  • The local vendors provide sexual lubricants with high functionalities and designs with similar specifications at low prices. Still, the market in the US is dominated by vendors that have a global presence.
  • High capital requirements and rapid advances in technologies are significant entry barriers for new players. Therefore, attaining sustainability, expanding into other geographies, and revive domestic demand are essential factors for market vendors.

The sexual wellness market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

  • Market Segmentation by Product

  • Sex Toys
    • Vibrators
    • Rubber Pennies
    • Cock Rings
    • Rubber Vaginas
    • Anal Beads
    • Blindfolds/Feathers
    • Harness & Strap-on-Penises
    • Bondage Gear
  • Condoms
    • Latex & Non-latex
    • Branded & Institutional
    • Male & Female
  • Exotic Lingerie
  • Sexual Lubricants
    • Water-based
    • Silicon-based
    • Oil-based
    • Hybrid
  • Others
  • Market Segmentation by Gender
    • Male
    • Female
  • Market Segmentation by Distribution Channels
    • Offline Retail
      • Specialty Stores
      • Mass Market Players
      • Drug Store/Pharmacies
      • Grocery Stores
    • Online Retail

  • Market Segmentation by Geography
    • South
    • West
    • Mid-West
    • North East

Frequently Asked Questions

The sexual wellness market in the U.S. was valued at USD 5.80 billion in 2020 and is expected to reach USD 9.34 billion by 2026, growing at a CAGR of 8.27%.
Factors that are driving the US sexual wellness market include growing penetration of the digital marketplace, rising shift towards female customers, Innovation in condom designs, and sex education programs driving awareness.
Lifestyles Holdco Pte. Ltd, Church & Dwight, Diamond Products, Reckitt Benckiser Group, Okamoto Industries, Karex Berhad, Doc Johnson are key players in the U.S. sexual wellness industry.
Sexual wellness products are mainly sold through retail distribution channels such as specialty stores, supermarkets, mass-market players, pharmacies, and grocery stores. They are also available through online e-commerce portals such as Amazon.
Due to the increase in sexually transmitted infections(STIs) and growing interest in sex toys are expected to shape a better market in the future.
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