The rising number of international sporting events in the APAC region is expected to be responsible for fantasy sports market growth in the region.
Arizton’s recent research report on the global fantasy sports market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the global fantasy sports market by product (football, soccer, basketball, baseball, hockey, golf, cricket, and other fantasy sports), end-user (male and female), and geography (North America, APAC, Europe, Latin America, and MEA).
The global fantasy sports market is anticipated to reach revenues of around $1.5 billion, growing at a CAGR of 11% during 2018−2014.
The global fantasy sports market has witnessed considerable user base growth over the last few years owing to the strong attraction toward the various sporting events. Fantasy sport is focused on engaging fans via an interactive platform enabling them to utilize their skills, knowledge, and other expertise for gaining monetary or emotional benefits.
The global fantasy sports market is divided into major segments that include product, end-user, and geography.
The introduction of Daily Fantasy Sports has pushed the fantasy basketball Market
Baseball is one of the most popular sports in North America. The game is backed by Major League Baseball (MLB), one of the four major professional sports leagues in the US and Canada. The inclusion of the sport in the Olympics has increased its popularity among sports followers. The increase in strategic partnerships and the launch of supporting products across fantasy platforms have worked well for raising standards of fantasy basketball in major playing regions. The North American fantasy market is expected to grow at an impressive CAGR during the forecast period.
Increase in women analysts serving sports content is increasing in Female engagement in sports
The number of female end-users in the global fantasy sports market has grown up tremendously in the last few years. A growing number of sports events catering to women, along with growing awareness about games among females is a major factor for the growth of female sports worldwide. The rise of women analysts serving sports content over a diverse range of streaming platforms is pushing the growth of female engagement in the global fantasy sports market. Women are likely to remain highly engaged on social sites and other similar platforms; hence, fantasy sports can do wonders to their social image if they serve the female properly.
APAC is emerging as a potential market for fantasy sports
APAC is a hub for the millennial population that is highly enthusiastic about sports. Sports such as cricket, soccer, and basketball are quite popular in the region. The region is also home to one of the widely followed sports (cricket) and hosts major cricket playing countries such as India, Sri Lanka, and Bangladesh. A high spending propensity, the increasing engagement of millennials in sports activities, the rising number of international sporting events in the region are some of the foremost growth factors, which are expected to be responsible for market growth in the region. Also, high smartphone penetration is a major factor to engage customers in fantasy sports.
CBS Corp., DraftKings, ESPN, FanDuel, and Yahoo are identified as the key vendors in the global fantasy sports market.
The complete overview of the latest market research report on the global fantasy sports market by Arizton is now available.
The report offers a detailed study of major trends, drivers, challenges and provides market sizing and forecast for major geographical regions and key countries.
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