GLOBAL MATERNITY APPAREL MARKET SIZE TO REACH USD 7.6 BILLION BY 2023, GROWING AT A CAGR OF AROUND 2% DURING THE FORECAST PERIOD

Maternity Apparel Market Size, Share, & Trends Analysis Report by Products Type (Daywear, Nightwear, and Innerwear), and Geography (APAC, EMEA, North America and Latin America), Global Analysis Report, Global Outlook, Market Trends, Competitive Landscape, Share, Growth Potential & Forecast, 2018 – 2023

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18 Companies

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2 Market Segment

MATERNITY APPAREL MARKET REPORT SCOPE

Report Attribute Details
Market Size (Revenue) USD 7.6 BILLION (2023)
CAGR 2% (2017-2023)
Base Year 2016
Forecast Year 2017-2023
Market Segments Products Type (Daywear, Nightwear, and Innerwear)
Geographic Analysis APAC, EMEA, North America and Latin America
Countries Covered Africa, Brazil, Canada, China, France, GCC, India, UK, and US

INDUSTRY INSIGHTS

The global maternity apparel market is expected to cross $7 billion by 2023 and is likely to grow at a CAGR of more than 2% during the forecast period 2016–2023. Pregnant women are demanding stylish and designer clothes due to presence of high fashion sense among women across the world. The demand for pregnancy wears is high from developed regions such as North America and Europe. The presence of high fashion-conscious consumers and the high disposable income are the major reasons for the high demand for maternity apparel in these regions. While the daywear segment is likely to dominate the market during the forecast period, the innerwear segment will witness the fastest growth rate.  North America is expected to dominate the global  market with a market share of 33.11%, followed by Europe. 

The report provides a holistic view of the global maternity apparel market, the companies involved in the market, and the factors driving its growth. It also provides information about some of the latest trends that are likely to become strong market driving forces over the next five years. This report also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, the report also provides complete value chain analysis of the global market.

MARKET DYNAMICS

Introduction of organic and radiation proof clothing to drive the market growth

Growing number of working pregnant women and increasing demand from developing regions are the basic factors that will boost the maternity apparel market. Introduction of organic and radiation proof clothing, presence of innovative innerwear, increased sales through online shops are the latest trends and opportunities in the market that are likely to affect the market during the forecast period. The report also includes the expected challenges that are going to hinder the market growth. Reduced birth rates and delayed marriage can slow down the market growth during the forecast period.

INSIGHTS BY PRODUCT TYPE

Daywear apparel segment is the largest segment

The daywear segment is the largest one in the global maternity apparel market and is expected to remain the dominant segment during the forecast period. Vendors are focusing on introducing stylish daywear for occasions such as marriage, evening gowns, wedding guest, and party wears, thereby driving the daywear apparel market. Since the trend of wearing various stylish daywear is increasing, the demand for maternity bras with different shapes and designs is also increasing. The innerwear segment is going to witness the fastest growth during the forecast period.  Many women prefer doing exercise and yoga during pregnancy, thereby increasing the demand for active innerwear. Analysts at Arizton expect that with the increase in awareness among pregnant women in developing regions, the demand for pregnancy night wear will also increase.

INSIGHTS BY GEOGRAPHY

North America to remain the dominant market

North America dominated the global maternity apparel market with market share of 33.11% in 2016, followed by Europe.  The demand is high in the developed regions such as North America and Europe due to presence of high fashion-conscious consumers. A majority of the vendors are present in these developed regions. However, with the increasing number of fashion conscious consumers and growing disposable income, manufacturers are focusing on developing regions such as APAC and Latin America.

INSIGHTS BY VENDORS

Global players to increase their presence in the market

The market is characterized by the presence of diversified global, regional, and local vendors. However, as global players increase their presence in the market with their huge infrastructure and R&D support, regional vendors find it increasingly difficult to compete in terms of reliability, technology, and price. Following are the main vendors in the market:

  • Asos
  • Seraphine
  • Cake Maternity
  • Destination Maternity

Other vendors in the market include H&M, GAP, Pinkblush Maternity, Belabumbum, Boobdesign, Brunelli & Co., Yashram Lifestyle Brands, Hotmilk Lingerie, House of Napius, Mamacouture, Tiffany Rose, Anita Dr. Helbig, Bravado Designs, and Zivame.

The maternity apparel market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Product Type

  • Daywear
  • Nightwear
  • Innerwear

Geography Type

  • APAC 
  • EMEA
  • North America
  • Latin America

Frequently Asked Questions

What is the maternity apparel market size and growth forecast?

The global maternity apparel market size to reach revenues of $7.6 billion, growing at CAGR of 2% during 2017-2023.

What are the factors impacting the growth of the maternity apparel market?

Introduction of organic and radiation proof clothing, presence of innovative innerwear, increased sales through online shops are the latest trends and opportunities in the market that are likely to affect the market during the forecast period.

Who are the key players in the maternity apparel market?

The key players in the maternity apparel are Asos, Seraphine, Cake Maternity, and Destination Maternity.

Which segment is contributing to the maternity apparel market growth?

The daywear segment is the largest one in the global maternity apparel market and is expected to remain the dominant segment during the forecast period.

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Global maternity apparel market is expected to cross $7 billion by 2023.

Asos, Seraphine, Cake Maternity, and Destination Maternity are the leading vendors in the global market. The increasing trend among professional women to work till trimester and increased disposable income of women are driving the demand for maternity apparel. 

Segmentation of Global Maternity Apparel Market

Maternity Apparels Market Segments

Report Timeline

  • Base Year:                  2016  
  • Forecast Year:            2017−2023   

Major vendors profiled in the report are as following:

  • Asos
  • Seraphine
  • Cake Maternity
  • Destination Maternity

Other vendors include Anita Dr. Helbig, Belabumbum, Boobdesign, Bravado Designs, Brunelli & Co, GAP, Hotmilk Lingerie, House Of Napius, H&M, Mamacouture, Pinkblush Maternity, Tiffany Rose, Yashram Lifestyle Brands, Zivame.

Scope of the Report

The study considers the present scenario of the market and its dynamics for the period 2017−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply side of the market. It also profiles and analyzes the leading companies and other prominent companies operating in the market.

The report provides the market size of the following segments:

Product Type

  • Daywear
  • Nightwear
  • Innerwear

Major geographies considered are as following:

  • APAC
  • EMEA
  • North America
  • Latin America

Key Countries

  • Africa
  • Brazil
  • Canada
  • China
  • France
  • GCC
  • India
  • UK
  • US

1          Research Methodology

2          Research objectives

3          Research process

4          Report Coverage

4.1       Market Definition

4.2       Base Year

4.3       Scope of Study

4.3.1   Market Segmentation by Product Type

4.3.2   Market Segmentation by Geography

 

5          Report Assumptions & Caveats

5.1.1   Inclusions

5.1.2   Exclusions

5.2       Currency Conversion rate

5.3       Market Derivation

 

6          Market at a Glance

7          Introduction

7.1.1   Per Capita GDP in Developing Markets

7.1.2   Dual-income Households in Developed Markets

 

8          Market Dynamics

8.1       Market Growth Enablers

8.1.1   Increased Demand for Stylish Maternity Wears, especially from Working Pregnant Women

8.1.2   High Demand from Developing Countries

8.2       Market Growth Restraints

8.2.1   Reduction in Birth Rates Worldwide

8.2.2   Delay in Marriage

8.3       Market Opportunities & Trends

8.3.1   Introduction of Organic and Radiation-proof Maternity Clothing

8.3.2   Introduction of Innovative Innerwear

8.3.3   Increased Sales through Online Maternity Shops

9          Value Chain Analysis

9.1       Overview

9.2       Raw Materials

9.3       Manufacturers

9.4       Distributors/Dealers

9.5       Retailers

9.6       End-user

10        Global Maternity Apparel Market

10.1    market Overview

10.2    Porter’s Five Forces Analysis

10.2.1 Threat of New Entrants

10.2.2 Bargaining Power of Suppliers

10.2.3 Bargaining Power of Buyers

10.2.4 Threat of Substitutes

10.2.5 Competitive Rivalry

 

11        Maternity Apparel Market By Type

11.1    Market Overview

11.2    Maternity Daywear

11.2.1 Market Size & Forecast

11.3    Maternity Nightwear

11.3.1 Market Size & Forecast

11.4    Maternity Innerwear

11.4.1 Market Size & Forecast

 

12        Global Maternity Apparel Market By Geography

12.1    Market Overview

 

13        North America: Maternity Apparel Market

13.1    Market Size & Forecast

13.2    Key Countries

13.2.1 US: Market Size & Forecast

13.2.2 Canada: Market Size & Forecast

 

14        Europe: Maternity Apparel Market

14.1    Market Size & Forecast

14.2    Key Countries

14.2.1 UK: Market Size & Forecast

14.2.2 France: Market Size & Forecast

14.2.3 Rest of Europe: Market Size & Forecast

 

15        APAC: Maternity Apparel Market

15.1    Market Size & Forecast

15.2    Key Countries

15.2.1 India: Market Size & Forecast

15.2.2 China: Market Size & Forecast

15.2.3 Rest of Asia: Market Size & Forecast

 

16        Latin America: Maternity Apparel Market

16.1    Market Size & Forecast

16.2    Key Countries

16.2.1 Brazil: Market Size & Forecast

16.2.2 Rest of Latin America: Market Size & Forecast

 

17        MEA: Maternity Apparel Market

17.1    Market Overview

17.2    Key REGIONS

17.2.1 GCC: Market Size & Forecast

17.2.2 Africa: Market Size & Forecast

 

18        Competitive Landscape

18.1    Competition Overview

 

19        Key Company Profiles

19.1    ASOS

19.1.1 Business Overview

19.1.2 Product Offerings

19.1.3 Key Strengths

19.1.4 Key Strategies

19.1.5 Key Opportunities

19.2    Seraphine

19.2.1 Business Overview

19.2.2 Product Offerings

19.2.3 Key Strengths

19.2.4 Key Strategies

19.2.5 Key Opportunities

19.3    Cake maternity

19.3.1 Business Overview

19.3.2 Product Offerings

19.3.3 Key Strengths

19.3.4 Key Strategies

19.3.5 Key Opportunities

19.4    Destination Maternity

19.4.1 Business Overview

19.4.2 Business Segment

19.4.3 Product Offerings

19.4.4 Key Strengths

19.4.5 Key Strategies

 

20        Other Prominent Companies

20.1    ANITA Dr. Helbig

20.1.1 Product Offerings

20.1.2 Key Strengths

20.2    Belabumbum

20.2.1 Product Offerings

20.2.2 Key Strengths

20.3    BOOBDESIGN

20.3.1 Product Offerings

20.3.2 Key Strengths

20.4    Bravado Designs

20.4.1 Product Offerings

20.4.2 Key Strengths

20.5    Brunelli & Co

20.5.1 Product Offerings

20.5.2 Key Strengths

20.6    GAP

20.6.1 Product Offerings

20.6.2 Key Strengths

20.7    H&M

20.7.1 Product Offerings

20.7.2 Key Strengths

20.8    Hotmilk Lingerie

20.8.1 Product Offerings

20.8.2 Key Strengths

20.9    House of Napius

20.9.1 Product Offerings

20.9.2 Key Strengths

20.1    Mamacouture

20.10.1           Product Offerings

20.10.2           Key Strengths

20.11  PinkBlush Maternity

20.11.1           Product Offerings

20.11.2           Key Strengths

20.12  Tiffany Rose

20.12.1           Product Offerings

20.12.2           Key Strengths

20.13  Yashram Lifestyle Brands

20.13.1           Product Offerings

20.13.2           Key Strengths

20.14  Zivame

20.14.1           Product Offerings

20.14.2           Key Strengths

 

21        Report Summary

21.1    Key Takeaways

21.2    Qualitative Summary of Maternity Apparel Market

21.3    Quantitative Summary of Maternity Apparel Market

 

22        Appendix

22.1    List of Abbreviations

 

 

List of Exhibits        

Exhibit 1         Segmentation of Maternity Apparel Market

Exhibit 2         Market Size Calculation Approach 2016

Exhibit 3         Market Size Calculation 2016

Exhibit 4         Projections of Global Population 2015–2100

Exhibit 5         Dual-income Households in US (1982 vs. 2016)

Exhibit 6         Declining Fertility Rates in Major Countries in Europe 2009–2014 (birth per woman)

Exhibit 7         Decline in Marriage Rate in US 1960–2013

Exhibit 8         Value Chain Analysis for Maternity Apparel Market

Exhibit 9         Global Maternity Apparel Market ($ million)

Exhibit 10       Maternity Apparel Market Growth Rate by Product Type

Exhibit 11       Global Maternity Apparel Market by Product Type ($ million)

Exhibit 12       Growth Rate of Maternity Apparel Market by Geography

Exhibit 13       Five Forces Analysis 2016

Exhibit 14       Maternity Apparel Market by Type

Exhibit 15       Global Maternity Apparel Market Share by Product Type (%)

Exhibit 16       Global Maternity Apparel Market Growth Rate by Product Type (%)

Exhibit 17       Growth Rate of Global Maternity Daywear Market (%)

Exhibit 18       Global Maternity Daywear Market ($ million)

Exhibit 19       Growth Rate of Maternity Nightwear Market by Region (%)

Exhibit 20       Global Maternity Nightwear Market ($ million)

Exhibit 21       Global Maternity Innerwear Market ($ million)

Exhibit 22       Growth Rate of Maternity Innerwear Market (%)

Exhibit 23       Global Maternity Apparel Market by Geography 2016 (%)

Exhibit 24       Maternity Apparel Market in North America ($ million)

Exhibit 25       Maternity Apparel Market Share in North America by Product Type

Exhibit 26       Maternity Apparel Market in North America by Product Type ($ million)

Exhibit 27       Maternity Apparel Market Growth Rate (US vs Canada) (%)

Exhibit 28       Female Labor Force Participation in US

Exhibit 29       Maternity Apparel Market in US ($ million)

Exhibit 30       Maternity Apparel Market Share in US by Product Type

Exhibit 31       Maternity Apparel Market in US by Product Type ($ million)

Exhibit 32       Maternity Apparel Market in Canada ($ million)

Exhibit 33       Maternity Apparel Market in Canada by Product Type ($ million)

Exhibit 34       Age of Women Employees in EU-28 (20−64)

Exhibit 35       Average Age of Women at the Birth of First Child in Various Countries in Europe (2016)

Exhibit 36       Maternity Apparel Market in Europe ($ million)

Exhibit 37       Maternity Apparel Market Share in North America by Product Type

Exhibit 38       Maternity Apparel Market in Europe by Product Type ($ million)

Exhibit 39       Maternity Apparel Market Growth Rate (UK vs France vs Rest of Europe) (%)

Exhibit 40       Consumer Spending on Personal Care in UK ($ million)

Exhibit 41       Maternity Apparel Market in UK ($ million)

Exhibit 42       Maternity Apparel Market Share in UK by Product Type

Exhibit 43       Maternity Apparel Market in UK by Product Type ($ million)

Exhibit 44       Maternity Apparel Market in France ($ million)

Exhibit 45       Maternity Apparel Market Share in France by Product Type

Exhibit 46       Maternity Apparel Market in France by Product Type ($ million)

Exhibit 47       Fertility Rates in Rest of Europe 2001—2015 (Live Births per Women)

Exhibit 48       Maternity Apparel Market in Rest of Europe ($ million)

Exhibit 49       Maternity Apparel Market Share in Rest of Europe by Product Type

Exhibit 50       Maternity Apparel Market in Rest of Europe by Product Type ($ million)

Exhibit 51       Spending by Global Middle Class (PPP, constant 2011 billion $ and shares)

Exhibit 52       Share of Female Labor Force in Select Countries in APAC 2012−2016 (%)

Exhibit 53       Maternity Apparel Market in APAC ($ million)

Exhibit 54       Maternity Apparel Market Share in APAC by Product Type

Exhibit 55       Maternity Apparel Market in APAC by Product Type ($ million)

Exhibit 56       Maternity Apparel Market Growth Rate (China vs India vs Rest of Asia) (%)

Exhibit 57       Maternity Apparel Market in India ($ million)

Exhibit 58       Internet Penetration in India 2008−2025

Exhibit 59       Maternity Apparel Market Share in India by Product Type

Exhibit 60       Maternity Apparel Market in India by Product Type ($ million)

Exhibit 61       Maternity Apparel Market in China ($ million)

Exhibit 62       GDP per Capita and Urban Population in China

Exhibit 63       Maternity Apparel Market Share in China by Product Type

Exhibit 64       Maternity Apparel Market in China by Product Type ($ million)

Exhibit 65       GDP of Select Countries in APAC ($ billion)

Exhibit 66       Maternity Apparel Market in Rest of Asia ($ million)

Exhibit 67       Maternity Apparel Market Share in Rest of Asia by Product Type

Exhibit 68       Maternity Apparel Market in Rest of Asia by Product Type ($ million)

Exhibit 69       Real GDP Change in Major Countries in Latin America 2015−2018 (%)

Exhibit 70       Unemployment Rate in Major Countries in Latin America 2015−2016 (%)

Exhibit 71       Maternity Apparel Market in Latin America ($ million)

Exhibit 72       Maternity Apparel Market Share in Latin America by Product Type

Exhibit 73       Maternity Apparel Market in Latin America by Product Type ($ million)

Exhibit 74       Maternity Apparel Market Growth Rate (Brazil vs Rest of Latin America) (%)

Exhibit 75       Ratio of Female to Male Labor Force Participation Rate in Brazil (%)

Exhibit 76       Maternity Apparel Market in Brazil ($ million)

Exhibit 77       Maternity Apparel Market Share in Brazil  by Product Type

Exhibit 78       Maternity Apparel Market in Brazil by Product Type ($ million)

Exhibit 79       Maternity Apparel Market in Rest of Latin America ($ million)

Exhibit 80       Maternity Apparel Market Share in Rest of Latin America by Product Type

Exhibit 81       Maternity Apparel Market in Rest of Latin America by Product Type ($ million)

Exhibit 82       Maternity Apparel Market in MEA ($ million)

Exhibit 83       Maternity Apparel Market Share in MEA by Product Type

Exhibit 84       Maternity Apparel Market in MEA by Product Type ($ million)

Exhibit 85       Maternity Apparel Market Growth Rate (GCC vs Africa) (%)

Exhibit 86       Percentage Comparison of Disposable Incomes for Expatriates with Home Countries

Exhibit 87       Labor Force Participation Rate (Female) (% of female population ages 15+)

Exhibit 88       Maternity Apparel Market in GCC ($ million)

Exhibit 89       Maternity Apparel Market Share in GCC by Product Type

Exhibit 90       Maternity Apparel Market in GCC by Product Type ($ million)

Exhibit 91       Population of Africa by Age Structure 2016 (%)

Exhibit 92       Maternity Apparel Market in Africa ($ million)

Exhibit 93       Maternity Apparel Market Share in Africa by Product Type

Exhibit 94       Maternity Apparel Market in Africa by Product Type ($ million)

List of Tables

Table 1            Key Geographies

Table 2            Key Caveats

Table 3            Currency Conversion 2013−2016

Table 4            Real GDP per Capita Growth in Various Developing Countries 2013–2015

Table 5            Global Maternity Apparel Market by Product Type ($ million)

Table 6            Maternity Apparel Market in North America by Product Type ($ million)

Table 7            Maternity Apparel Market in US by Product Type ($ million)

Table 8            Maternity Apparel Market in Canada by Product Type ($ million)

Table 9            Maternity Apparel Market in Europe by Product Type ($ million)

Table 10         Maternity Apparel Market in UK by Product Type ($ million)

Table 11         Maternity Apparel Market in France by Product Type ($ million)

Table 12         Maternity Apparel Market in Rest of Europe by Type ($ million)

Table 13         Maternity Apparel Market in APAC by Type ($ million)

Table 14         Maternity Apparel Market in India by Product Type ($ million)

Table 15         Maternity Apparel Market in China by Product Type ($ million)

Table 16         Maternity Apparel Market in Rest of APAC ($ million)

Table 17         Maternity Apparel Market in Latin America ($ million)

Table 18         Maternity Apparel Market in Brazil ($ million)

Table 19         Maternity Apparel Market in Rest of Latin America ($ million)

Table 20         Maternity Apparel Market in MEA ($ million)

Table 21         Maternity Apparel Market in GCC by Product Type ($ million)

Table 22         Maternity Apparel Market in Africa by Product Type ($ million)

Table 23         Qualitative Summary of Global Maternity Apparel Market

Table 24         Quantitative Summary of Global Maternity Apparel Market ($ million)

Table 25         Quantitative Summary of Global Maternity Apparel Market by Product Type ($ million)

Table 26         Quantitative Summary of Global Maternity Apparel Market by Geography ($ million)

Table 27         Quantitative Summary of Global Maternity Daywear Apparel Market ($ million)

Table 28         Quantitative Summary of Global Maternity Nightwear Apparel Market ($ million)

Table 29         Quantitative Summary of Global Maternity Innerwear Apparel Market ($ million)

           

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