AIR PURIFIER INDUSTRY INSIGHTS
The global air purifier market size was valued at USD 10 billion in 2020 and is expected to reach USD 19 billion by 2026, growing at a CAGR of over 12% during 2021-2026. Eco-friendly and smart products are gaining high momentum in the global air purifier market. Wireless features such as Wi-Fi and Bluetooth connectivity create growth opportunities for the smart air purifier market players.
The increase in consumer awareness towards the health impact drives the growth of the global air purifier market. Air filters are one of the growing markets across the globe. Around 4.2 million people die due to the presence of impurities in the air. To control air pollution, the adoption of air filters is higher in regions such as APAC, Europe, and North America. Manufacturers are focusing on various marketing strategies to increase sales in the global air purifier market. The manufacturers need to maintain a good relationship with the retailers to sustain in the competition. The changing lifestyle among the population is fueling the demand for wearable products. These products are available in China, the UK, Canada, and others and are available in many shapes such as helmets, masks, headphones, and cycle helmets. In 2020, Dyson launched wearable air purifiers in the shape of headphones.
Companies are investing huge amounts in launching new technology. Consumers prefer products with energy-efficient features. Players such as Panasonic, Philips, and others are manufacturing energy-efficient products. Offices, hospitals, hotels, schools, and other commercial spaces are contributing significantly to the global air purifier market share. Some of the major manufacturers are developing AI-enabled filters for commercial purposes.
- The air purifier market in Europe is growing at a CAGR of over 12% during the forecast period.
- North America is expected to expand its market share in commercial spaces between 2020 and 2026.
- Startups are funding their innovative products through crowdfunding platforms.
- China filed for nearly 50% of patents of the world, which has made the country a significant market, followed by Japan, Korea, and the US.
- In 2020, APAC emerged as the leading regional market, accounting for a significant growth rate in revenue share.
- In November 2020, Philips launched its new series (800 series), expanding its air purification product range in the market.
- In regions such as APAC, Europe, and North America, major players account for more than 60% share in the overall market.
AIR PURIFIER INDUSTRY GROWTH FACTORS
- In 2020, diseases caused by air pollution increased to around 29% lung cancer and 24% death by stroke, which has increased the demand for air purifiers to improve the rate of diseases.
- In wearable air purifiers, smart materials such as photocatalytic materials, technology-based on renewable energy, have contributed significantly to advancing technology in the industry.
- Several established information technology and services are looking to expand their office spaces into several growing economies around the world by 2030.
- The impact of COVID-19 is forcing the companies to increase the production of smart air filters to meet the industry demand.
AIR PURIFIER MARKET SEGMENTATION
This research report includes a detailed segmentation by
- Distribution Channel
INSIGHTS BY APPLICATION
The government centers to grow at a CAGR of around 13% by 2026.
As per Arizton's research, it is estimated that the Indian Government spends around USD 4 million to buy air purifiers. Government sectors in the COVID-19 pandemic are still operating from offices, positively impacting the growth global air purifier market growth. These filters are increasingly finding their applications in public libraries, town halls, exhibition centers, and other civic bodies. All ministers have installed air filters in various offices due to COVID-19 in various countries such as India, the US, China, and others. Hundreds of thousands of air filtration devices are installed throughout the world in government offices during COVID-19.
The growing number of severe health problems due to indoor air pollution is creating demand for these filters in the residential sector. HEPA filters to dominate the residential air purifier market. HEPA filter air purifier is considered highly effective in removing impurities from the indoor. Robust demand for residential-use is expected to expand sales mainly in regions such as Japan, Asia, and Europe. In 2016, companies such as Kent RO and Hindustan Sanitary Ware entered the residential air filter market. The work from home concept during and post lockdown is expected to fuel the demand to increase the individual's comfort level. Daikin is investing in R&D and rationalization of residential and commercial filters.
INSIGHTS BY TECHNOLOGY
The iconic technology to reach a revenue of around USD 4 billion by 2026.
Manufacturers are experiencing high demand for iconic air purifiers due to low operational cost and other features such as low noise. All regions are expected to witness healthy demand for iconic technology filters in the upcoming years. In 2018, China manufactured Bluetooth speakers with iconic purification technology for hotels. Ionizers are highly effective in industrial sectors as they produce low noise and are efficient in removing particles, causing asthma and other allergies.
HEPA filters are efficient in filtering out around 99.97% of particulate pollutants such as pollen, dust, and others. With the rising of commercialization, APAC accounts for maximum share in the HEPA filter air purifiers. Vendors are expected to have a highly competitive industry with more investment in R&D on these filters.
INSIGHTS BY DISTRIBUTION CHANNEL
The online distribution channel occupied over 60% of the industry share in 2020.
The increasing trend of e-commerce activities is encouraging customers to purchase through online channels. Online platforms, such as Amazon, Flipkart, and online websites of companies, increase their online sales by giving discounts and other services free of cost. Companies have witnessed high growth in online sales since the pandemic started. Sales via online channels are expected to have high demand in the future. Offline stores are shifting to e-commerce to expand their presence in the global market.
INSIGHTS BY CADR
The application of CADR in air purifiers are expected to drive the demand
The CADR represents the amount of purified air coming out of the air purifiers on the highest fan speed at a larger surface area. CADR allows customers to compare air purifiers by considering both air flow and filter quality. Medium CADR accounted for a market share of around 58% in 2020. The application of CADR in the filters is expected to drive the demand in the coming years. These products are usually marketed and sold based on their CADR, which can be categorized as low, medium, and high.
INSIGHTS BY GEOGRAPHY
The air purifier market size in APAC to cross over USD 7 billion by 2026.
In 2020, China and the US were the most prominent players in the global air purifier market. The increased number of sales are mostly ahead of winters in the country due to bad weather, and the cost also increases with respect to demand, with the price difference of around USD 150- USD 200. Air filters are viewed as a necessity in China due to rising air pollution across cities and towns. Around 20% of the Australian population has allergic diseases, and this share is on the rise due to an increase in bushfires, contributing growth to the air purifier market. The demand for smart and cost-effective purifiers is expected to increase the e-market across the APAC region. The increasing per capita purchasing power is consequently boosting the air purifier demand in European countries. Energy-efficient and cost-effective filters are expected to have higher demand between 2020 – 2025.
The mergers and acquisitions help the air purifier companies to extend their penetration level and expansion strategies, which is expected to be the key success factor in the industry. Most vendors are creating competition through price points, providing discounts, a user-friendly technological interface such as enhancement of features in a smart filter, and higher after-sales service than the fellow competitors.
The expansion of plants and warehouses in different countries is expected to be a growth factor and allow to gain a large market for the players. Blue Star, Philips, Whirlpool, Dyson, Daikin, Midea group are key vendors in the global air purifier market. Highly populated and densely polluted areas are creating immense opportunities for the players to expand their market presence.
The global air purifier market research report includes in-depth coverage of industry analysis with revenue and forecast insights for the following segments:
Segmentation by Application
- Office Spaces
- Educational Institute
- Shopping Malls
- Gyms and Fitness Centers
- Government Centers
Segmentation by Technology
- Activated Carbon
- Electrostatic Precipitators
- Other Technologies
Segmentation by Distribution Channel
Segmentation by CADR
Segmentation by Geography
- South Korea
- North America
- Middle East & Africa
- Saudi Arabia
- South Africa
- Latin America