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Decorative Films and Foils Market - Global Outlook & Forecast 2024-2029

TO BE PUBLISHED : Feb 2024 | Pages : 282

THE GLOBAL DECORATIVE FILMS AND FOILS MARKET IS EXPECTED TO REACH USD 3.91 BILLION BY 2029 FROM USD 3.00 BILLION IN 2023, GROWING AT A CAGR OF 4.52% DURING THE FORECAST PERIOD.

The Decorative Films And Foils Market Size, Share, & Trends Analysis Report By

  • Category: Adhesive and Non-adhesive
  • Material: PVC, PET, PP, and Others
  • Product: Frosted, Architectural, Vinyl, and Others
  • Technology: Metalized, Ceramic, Dyed, and Others
  • Usage Type: Indoor and Outdoor
  • End-user: Commercial, Residential, Automotive, Marine, and Others
  • Distribution Channel: Offline and Online
  • Geography: North America, Europe, APAC, Latin America, and Middle East & Africa

Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2024–2029.

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Most Exhaustive Report

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282 Pages

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131 Tables

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83 Charts

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5 Regions

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22 Countries

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21 Companies

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8 Market Segment

DECORATIVE FILMS AND FOILS MARKET REPORT SCOPE

Report Attribute Details
Market Size (2029) USD 3.91 billion
Market Size (2023) USD 3.00 billion
CAGR (2023-2029) 4.52%
Historic Year 2020-2022
BASE YEAR 2023
FORECAST YEAR 2024-2029
SEGMENTS BY Category, Material, Product, Technology, Usage, End-user, Distribution Channel, and Geography
KEY PLAYERS Eastman, 3M Company, and LINTEC Corporation

MARKET OUTLOOK

The global decorative films and foils market was valued at USD 3.00 billion in 2023 and is expected to reach USD 3.91 billion by 2029, growing at a CAGR of 4.52%. The market is witnessing significant growth owing to the rising demand from automotive sales and growing construction & renovation of public and private buildings. The decorative films and foils market is experiencing significant expansion owing to heightened personal investments in home upgrades and a consistent upswing in the worldwide residential construction sector. Decorative films and foils are a customary addition to new homes, exemplified by statistics from Urban Development in the U.S. Furthermore; the market has experienced significant growth in recent years, driven by technological advancements, evolving consumer preferences, and a broadening range of applications.

The growing concern for ultraviolet protection is anticipated to create new growth opportunities for the decorative films and foils market, which is majorly used in commercial and residential construction. Window films play a crucial role in the construction sector, primarily for solar control, given their capacity to deflect the heat of solar radiation and sustain a pleasant indoor temperature. Their application in construction revolves around their ability to reflect solar heat, creating a comfortable environment within structures or buildings.

MARKET TRENDS & DRIVERS

Emerging Demand From Automotive Industry Aftersales
Decorative films improve a vehicle's aesthetic appeal, safeguard the exterior, and give the occupants privacy. The trend of personalizing automobiles is driving the need for decorative films. Moreover, rising demand for Sport Utility Vehicles (SUVs) and high-end vehicles with personalized interiors drives revenue growth of the decorative films and foils market. Moreover, the premium materials used to create these films also defend against scuffs, Ultraviolet (UV) radiation, and other environmental elements. There is an increasing need for such protection due to rising worries about vehicle upkeep. Revenue growth of the market is expected to be driven by consumers' rising demand for premium films that offer durable protection.

Rising Consumer Preference for Aesthetics and Personalization
Psycho-graphical and demographical indicators of the population have changed drastically over the past few years. The rising disposable income enables the population to purchase electronic devices, increasing the usage of decorative films as they protect the phone's screen from scratches, scuffs, and minor impacts. Moreover, patterned screen protectors allow users to personalize the appearance of their phones, and UV-cured screen protectors offer a strong and durable bond with the screen, ensuring both protection and high transparency among others across the electronic segment.

Growing Adoption Among Homeowners
Homeownership is progressively gaining momentum in various economies worldwide. Due to rising income levels and increasing standards of living, the demand for single residential ownership is growing. For instance, in the EU, more than 70% of the total residents are single-ownership residents. Moreover, with the rising demand for single residents, there is an increasing demand for home renovation activities, leading to a higher demand for home interior materials, thereby raising the demand for decorative films and foils in the market.

SEGMENTATION INSIGHTS

INSIGHTS BY CATEGORY
The global decorative films and foils market by category is segmented into adhesive and non-adhesive. In 2023, the adhesive segment dominated the global market. The growth of this segment is ascribed to its rising adoption by the interior design and architecture sector. These adhesive decorative films and foils are typically formulated to provide strong bonding with easy application and are removable without damaging the underlying surface. Furthermore, these films and foils are designed with adhesive backing, allowing them to be easily applied to various surfaces, such as walls, furniture, and glass, to achieve a decorative or functional purpose.

INSIGHTS BY MATERIAL
In 2023, the PVC material segment held the most significant share of the global decorative films and foils market and is growing at a CAGR of 4.01% during the forecast period. The rising utilization of PVC decorative films and foils is because of their durability, which makes this kind of decorative film and foils resistant to wear and easily survive in different environmental conditions. PVC decorative films are cost-effective compared with other materials, making them an affordable choice for individuals and industries for budget-friendly solutions to enhance the appearance of surfaces such as furniture, walls, and architectural elements, among others.

INSIGHTS BY PRODUCT
The frosted product segment held the most prominent share of the global decorative films and foils market in 2023. The increasing demand for frosted decorative films and foils is attributed to several factors, including aesthetic preferences and utilization in commercial spaces, healthcare, hospitality, and automotive industries. Further, these films are often utilized to maintain privacy in residential and commercial settings as they can obscure the outside view, making frosted films and foil an ideal choice for windows and glass partitions. Further, the architectural segment holds a significant share of the decorative films and foils market; the increasing utilization for better energy efficiency in heating and cooling purposes in residential and commercial applications drives the segmental market growth. The rising industrialization and urbanization in developing countries such as China and India are boosting the demand for architectural decorative films and foils in the market.

INSIGHTS BY TECHNOLOGY
The global decorative films and foils market by technology is segmented into metalized, ceramic, dyed, and others. In 2023, the metalized segment dominated the global market owing to the growing adoption of UV-ray protective films and foils. These metalized films and foils can reflect significant solar heat, contributing to building energy efficiency by reducing heat absorption through windows. The metalized layer imparts distinct visual and functional characteristics to the films and foils, contributing to their versatility and appeal. Further, the ceramic segment is growing at a high CAGR rate during the forecast period, as it is largely used in the car interior for UV protection and heat rejection as it can block nearly 99% of harmful UV rays and rejects a significant amount of solar heat, making the car interior cooler, and protects from sun damage.

INSIGHTS BY USAGE TYPE
The global decorative films and foils market by usage type is segmented into indoor and outdoor. In 2023, the indoor usage type segment dominated the market, owing to increasing usage in the residential segment, as they offer a cost-effective way to introduce decorative elements without the need for expensive renovations.

INSIGHTS BY END-USER
The global decorative films and foils market by end-user is segmented into commercial, residential, automotive, marine, and others. In 2023, the commercial end-user segment is dominating the market. The growth is attributed to the rising application of decorative films and foils in commercial buildings, which often prioritize modern aesthetics, energy efficiency, and large expanses of glass to create a visual aesthetic of the buildings. Along with the rapid shift toward urbanization, significantly rising infrastructure, and an increasing number of corporate offices, hotels, and restaurants, demand for decorative films and foils significantly increased from the commercial sector.

INSIGHTS BY DISTRIBUTION CHANNEL
The offline distribution channel dominated the global decorative films and foils market share in 2023. Popularity in areas that lack connectivity and high consumer trust is associated with experiencing the quality of products driving the growth of this segment. Furthermore, the online channel holds a relatively lower market share but is expected to witness the highest segmental CAGR during the forecast period. The proliferation of e-commerce and a rise in the awareness of the benefits of online purchases, such as heavy discounts, occasional offers, and convenience, drive the growth of the online segment. Furthermore, high penetration rates are expected for online multichannel platforms, and vendors are expected to grow their online presence through their e-commerce platforms and collaborations with other e-commerce firms during the forecast period.

GEOGRAPHICAL ANALYSIS

North America dominates the global decorative films and foils market, accounting for a revenue share of over 35% in 2023. It is anticipated that the region will maintain its position during the forecast period, with revenue mostly generated from the U.S., its largest economy. North America is home to numerous large industries, including the automobile, construction, aerospace, electronics, and packaging. The growth in the region is ascribed to raised living standards and ongoing initiatives aimed at enhancing residential and non-residential building structures. Also, the region’s increasing construction and automotive industry supports the demand for decorative films and foils.

The APAC decorative films and foils market is projected to witness the highest CAGR during the forecast period, owing to the presence of two large developing countries, India and China. China is one of the fastest emerging economies and has become one of the biggest production houses in the world currently. Also, the APAC remodeling industry's growth is driven by an aging infrastructure and an increasing necessity to renovate or remodel buildings. Due to the increasing expenditure and rising investment in new construction projects, the growing construction industry also positively influences the decorative films and foils market revenue. Further, in Europe, the rising economic development in the region has led to rapid urbanization in countries, with people opting for individual and smart homes to improve their lifestyles. Furthermore, the commercial construction sector's growth led to the high consumption of window films, thereby increasing the demand for decorative films and foils.

VENDOR LANDSCAPE

The global decorative films and foils market is fragmented with global and local vendors. The present scenario leads vendors to alter and improve their unique value propositions to achieve a strong market presence. Differentiated global and regional vendors characterize the market. As international players increase their market footprint, regional vendors will likely increase difficulty competing with these global players. The rivalry is solely based on durability, technology, services, price, and customization. Key vendors in the global decorative films and foils market are Eastman, 3M Company, and LINTEC Corporation. Furthermore, the growth of vendors in the market also depends on market conditions, technological innovations, and industry development. For instance, 3M’s new 3M™ FASARA™ Glass Finishes are decorative glass and window films available in over 100+ unique designs, patterns, and textures.

Frequently Asked Questions

How big is the decorative films and foils market?

The global decorative films and foils market was valued at USD 3.00 billion in 2023 and is expected to reach USD 3.91 billion by 2029.

What is the growth rate of the global decorative films and foils market?

The global decorative films and foils market is expected to grow at a CAGR of 4.52% from 2023 to 2029.

Which region dominates the global decorative films and foils market share?

North America held the most significant global decorative films and foils market share, accounting for over 35% in 2023.

What are the significant trends in the decorative films and foils industry?

Emerging demand from the automotive industry after-sales, the growing popularity of solar films and foils, and rising consumer preference for aesthetics & personalization are significant trends in the decorative films and foils industry.

Who are the key players in the global decorative films and foils market?

Eastman, 3M Company, and LINTEC Corporation are the key players in the global decorative films and foils market.

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The global decorative films and foils market size is expected to grow at a CAGR of approximately 4.52% from 2023 to 2029.

The following factors are likely to contribute to the growth of the global decorative films and foils market during the forecast period:

  • Growing Adoption Among Homeowners
  • Increasing Demand From Hospitality Industry
  • Rising Window Film Market

Base Year: 2023

Forecast Year: 2024-2029

The report considers the present scenario of the decorative films and foils industry and its market dynamics for 2024−2029. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.

Key Company Profiles

  • Eastman
    • Business Overview
    • Product Offerings
  • 3M Company
  • LINTEC Corporation

Other Prominent Vendors

  • LG Hausys
    • Business Overview
    • Product Offerings
  • Madico
  • RENOLIT
  • Klockner Pentaplast
  • OMNOVA Solutions
  • Grafix Plastics
  • Dumore Corporation
  • Avery Dennison Corporation
  • Peiyu Plastic Corporation
  • ORAFOL Group
  • Sun Process Converting, Inc.
  • RASIK PRODUCTS PVT. LTD.
  • Yodean Decor
  • Decorative Films, LLC
  • America Standard Window Films
  • Armolan Window Films
  • Toray Plastics
  • Saint-Gobain Performance Plastics Corporation

Segmentation by Category Type

  • Adhesive
  • Non-adhesive

Segmentation by Material Type

  • PVC
  • PET
  • PP
  • Others

Segmentation by Product Type

  • Frosted
  • Architectural
  • Vinyl
  • Others

Segmentation by Technology

  • Metalized
  • Ceramic
  • Dyed
  • Others

Segmentation by Usage Type

  • Indoor
  • Outdoor

Segmentation by End-user

  • Commercial
  • Residential
  • Automotive
  • Marine
  • Others

Segmentation by Distribution Channel

  • Offline
  • Online

Segmentation by Geography

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Italy
    • Spain
    • Netherlands
    • Belgium
  • APAC
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

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