EUROPE E-PHARMACY MARKET SIZE WAS VALUED AT USD 19.23 BILLION IN 2021 AND IS EXPECTED TO REACH USD 50.84 BILLION BY 2027, GROWING AT A CAGR OF 17.59% DURING 2022-2027.

Europe e-pharmacy Market Growth, Size, Share, & Trends Analysis Report by

  • Medicine Type: OTC and Prescription
  • Platform Type: Mobile and Desktop
  • Product Type: Medication, Health & Wellness and Nutrition, Personal Care and Essentials, and Others
  • Geography: EU-5, Central and Eastern Europe, and Nordic Countries


Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2022–2027.

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Most Exhaustive Report

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268 Pages

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82 Tables

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134 Charts

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3 Regions

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16 Countries

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42 Companies

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4 Market Segment

EUROPE E-PHARMACY MARKET REPORT SCOPE

Report Attribute Details
MARKET SIZE (REVENUE) USD 50.84 BILLION (2027)
CAGR (REVENUE) 17.59% (2022-2027)
BASE YEAR 2021
FORECAST PERIOD 2022 – 2027
MARKET SEGMENTS Medicine Type (OTC and Prescription), Platform Type (Mobile and Desktop), Product Type (Medication, Health & Wellness and Nutrition, Personal Care and Essentials, and Others)
GEOGRAPHICAL ANALYSIS Europe (EU-5, Central and Eastern Europe, and Nordic Countries)
COUNTRIES COVERED Germany, France, UK, Italy, Spain, Poland, Netherlands, Russia, Switzerland, Czech Republic, Hungary, Denmark, Sweden, Norway, Finland, Iceland

MARKET ANALYSIS

[269 Pages Report] The Europe e-pharmacy market was valued at USD 19.23 billion in 2021 and is expected to reach USD 50.84 billion by 2027, growing at a CAGR of 17.59% during 2022-2027. The market is growing at a healthy rate, as an online distribution channel has become the most common way of buying OTC and prescribed medical products, especially during the Covid-19 pandemic. The high penetration of the online pharmacy market is in the developed European regions such as the Netherlands, the UK, Switzerland, and Germany. The e-pharmacy market is in a growing stage in various countries of the European Union due to the high internet penetration rate, growing health and wellness & self-medication, and the introduction of e-prescription in multiple countries.

The fastest-growing regional market is Germany due to increasing internet penetration and awareness regarding online over-the-counter benefits. France and Italy are highly established markets that contribute to significant shares in the European e-pharmacy market.

EUROPE E-PHARMACY MARKET TRENDS

  • Covid-19 has boosted the growth of online pharmacy as people prefer to purchase goods and medicine online.
  • Social media-based ads, direct-to-customer advertising, will help to increase sales.
  • The key players use competitive pricing by giving the same product at the same or lesser price to acquire new customers and a bigger market share.
  • Internet penetration and digitalization have boosted the Europe e-pharmacy market. Big players acquire existing players to purchase the share and increase their business presence.

THIS RESEARCH REPORT INCLUDE A DETAILED ANALYSIS BY:

SEGMENTATION ANALYSIS

  • In 2021, the OTC segment accounted for 53.60% of Europe's e-pharmacy market share. Online sales for over-the-counter products have increased due to the relaxation of many regulations.
  • In 2019, the desktop segment dominated the market. The increasing penetration of mobile phones will help the mobile segment gain some market share during the forecast period.
  • In the health & wellness segment, around 54.8 million people were health and fitness club members in 2020, and Germany had the highest number of growths in health and fitness club members, which is almost 5.2% to 11.5 million, thereby the number of health & fitness club in the region is increasing, and it has intensified the demand for health and wellness products.

VENDOR ANALYSIS

  • The market is strengthened with the presence of key players in Europe, such as Zur Rose Group and SHOP APOTHEKE. These two players have already acquired other major and minor players in the market to increase their market share and use their resources.
  • The Zur Rose Group started its operations as a brick-and-mortar pharmacy and one of Switzerland's leading medical wholesalers, generating USD 1202 million in the first nine months of 2019. It acquired Doc Morris, one of the largest online pharmacies in Europe. it started changing itself from a pharmaceutical retailer to a digital health advisor. The company has around 5,500 square meter administration buildings and approximately 10,000 square meter comprehensive logistics hall. The company launched the Mobile Pharmacy App in 2015, which benefits future growth.
  • Company Shop Apotheke has a large logistics centre that offers space for over 100,000 products, which helps faster delivery. It has around 20,000 square meters of storage space, enabling it to deliver approximately 30,000 parcels a day. It can deliver 45,000 parcels in 16 hours, eventually benefitting company growth.

GEOGRAPHICAL ANALYSIS

  • EU-5 was the largest market for online pharmacy and accounted for 59.52% of the Europe e-pharmacy market share.
  • Major revenue generator countries in this region for the online pharmacy market include Denmark, Sweden, Norway, Finland & Iceland. Increasing chronic diseases, internet penetration in the region, entry of new online pharmacies in the region, and the advent of COVID-19 are major factors to boost the demand for online pharmacy in the Nordic region.
  • In the Czech Republic, e-commerce accounted for 10% of the total retail market and is more than any other CEE economy. The country also ranks top in mobile e-commerce, with most transactions being processed via mobile platforms, which aids in developing the online pharmacy industry.

The Europe e-pharmacy market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Market Segmentation by Medicine Type

  • OTC
  • Prescription

Market Segmentation by Platform Type

  • Mobile
  • Desktop

Market Segmentation by Product Type

  • Medication
  • Health & Wellness and Nutrition
  • Personal Care and Essentials
  • Others

Market Segmentation by Geography

  • EU-5
    • Germany
    • France
    • UK
    • Italy
    • Spain
  • Central and Eastern Europe
    • Poland
    • Netherlands
    • Russia
    • Switzerland
    • Czech Republic
    • Hungary
  • Nordic
    • Denmark
    • Sweden
    • Norway
    • Finland
    • Iceland

Frequently Asked Questions

What is the size of the Europe e-pharmacy market and the growth rate during the forecast period?

The e-pharmacy market in Europe was valued at USD 19.23 billion in 2021 and is expected to reach USD 50.84 billion by 2027, growing at a CAGR of 17.59%.

Which part of the European region accounts for the largest share in the online pharmacy market?

EU-5 accounted for the largest share of 59.52% in Europe online pharmacy market.

Who are the key players in the European online pharmacy industry?

Zur Rose Group, Shop Apotheke are some of the key players in the European online pharmacy industry.

What are the factors driving the demand for the e-pharmacy market in Europe?

Growth in chronic diseases and the increase in the aging population are the main factors driving the demand for e-pharmacy growth.

What are the trends in the European e-pharmacy market?

Increasing e- prescriptions resulting in substantial growth in online pharmacy, covid-19 acting as a catalyst for Europe online pharmacy, strategic & opportunistic acquisitions to expand the market for online pharmacy vendors in Europe, diversified product offerings, competitive pricing, heavy promotions, & different business models are the trends in the Europe e-pharmacy market.

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The Europe ePharmacy market by revenue is expected to grow at a CAGR of over 17.59% during the period 2022–2027.

The following factors are likely to contribute to the growth of the market during the forecast period

  • E- Pharmacy Enables Convenient Buying & Easy Availability of Medicines for End-users
  • Rising Prevalence of Chronic Diseases & Chronically ill Patient Population
  • Growing Internet Penetration & Improvement in Online Payment Modes
  • Growing health awareness & self-medication among the European population

Base Year: 2021

Forecast Year: 2022-2027

The report considers the present scenario of the Europe ePharmacy market and its market dynamics for the period 2022−2027. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply side of the market. It also profiles and analyses leading companies and several other prominent companies operating in the market.

PROMINENT VENDORS

  • Zur Rose Group
    • Business Overview
    • Key Strengths
    • Key Strategies
    • Key Opportunities
  • Shop Apotheke

OTHER PROMINENT VENDORS

  • AMX Holdings
    • Business Overview
    • Key Strengths
    • Key Strategies
  • Apteka.ru
  • Apotea
  • Apoteket
  • AZETA
  • BestPharmacy
  • Chemist4U
  • Chemist Direct
  • Cocooncenter
  • DeOnlineDrogist
  • Euro-Pharmas
  • Express Pharmacy
  • Farmacia Internacional
  • Index Medical
  • INHOUSE PHARMACY
  • Juvalis
  • Lékárna WPK
  • Lloyds Pharmacy
  • MedExpress Enterprises
  • MonCoinSanté
  • Mistletoe Pharmacy
  • myCARE
  • Prvalekarna
  • MEDS
  • Newpharma
  • Oxford Online Pharmacy
  • Parafarmacia-online
  • Pharmacy2U
  • Pharmacy Direct GB
  • PROTEK Group
  • SBER EAPTEKA
  • Simple Online Pharmacy
  • The independent pharmacy
  • The French pharmacy
  • UK Meds Direct
  • WebMed Pharmacy
  • Lekarnar
  • Pharm24
  • Pharmacy4u
  • Vamida

Market Segmentation by Medicine Type

  • OTC
  • Prescription

Market Segmentation by Platform Type

  • Mobile
  • Desktop

Market Segmentation by Product Type

  • Medication
  • Health & Wellness and Nutrition
  • Personal Care and Essentials
  • Others

Market Segmentation by Geography

  • EU-5
    • Germany
    • France
    • UK
    • Italy
    • Spain
  • Central and Eastern Europe
    • Poland
    • Netherlands
    • Russia
    • Switzerland
    • Czech Republic
    • Hungary
  • Nordic
    • Denmark
    • Sweden
    • Norway
    • Finland
    • Iceland

1 Research Methodology
2 Research Objectives
3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of The Study
4.3.1 Market Segmentation by Drug Type
4.3.2 Market Segmentation by Platform Type
4.3.3 Market Segmentation by Product Type

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance
7 Introduction
7.1 Overview
7.1.1 Factors Driving E-Pharmacy Market in Europe
7.2 Covid Impact On E-Pharmacy Market

8 Market Opportunities & Trends
8.1 Rising E-Prescriptions Driving Online Pharmacies
8.2 Covid-19 Acting as A Catalyst for Online Pharmacies
8.3 Strategic Acquisitions to Expand Market for Online Pharmacy Vendors
8.4 Varied Product Offerings & Business Models, Competitive Pricing & Heavy Promotions

9 Market Growth Enablers
9.1 E-Pharmacies Enable Convenient Buying & Easy Availability of Medicines
9.2 Rising Prevalence of Chronic Diseases & Patient Population
9.3 Growing Internet Penetration & Improvement in Online Payment Modes
9.4 Growing Health Awareness & Self-Medication

10 Market Restraints
10.1 Illegal Online Pharmacy Practices & Stringent Regulatory Framework
10.2 Concerns with Data Breach & Privacy Issues
10.3 Competition from Hospitals & Brick-And-Mortar Pharmacies

11 Market Landscape
11.1 Market Overview
11.2 Market Size & Forecast
11.2.1 Insights by Medicine Type
11.2.2 Insights by Platform Type
11.2.3 Insights by Product
11.2.4 Insights by Geography
11.3 Five Forces Analysis
11.3.1 Threat of New Entrants
11.3.2 Bargaining Power of Suppliers
11.3.3 Bargaining Power of Buyers
11.3.4 Threat of Substitutes
11.3.5 Competitive Rivalry

12 Medicine Type
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 OTC Medicines
12.3.1 Market Overview
12.3.2 Market Size & Forecast
12.3.3 OTC Medicines: Geographical Segmentation
12.4 Prescription Medicines
12.4.1 Market Overview
12.4.2 Market Size & Forecast
12.4.3 Prescription Medicines: Geographical Segmentation

13 Platform Type
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Mobile
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Mobile: Geographical Segmentation
13.4 Desktop
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Desktop: Geographical Segmentation

14 Product
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Medications
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Medications: Geography Segmentation
14.4 Health, Wellness & Nutrition
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Health, Wellness & Nutrition: Geographical Segmentation
14.5 Personal Care & Essentials
14.5.1 Market Overview
14.5.2 Market Size & Forecast
14.5.3 Personal Care & Essentials: Geographical Segmentation
14.6 Others
14.6.1 Market Overview
14.6.2 Market Size & Forecast
14.6.3 Others: Geographical Segmentation

15 Geography
15.1 Market Snapshot & Growth Engine
15.2 Geographic Overview

16 EU-5
16.1 Market Overview
16.2 Market Size & Forecast
16.2.1 EU-5: Medicine Segmentation
16.2.2 EU-5: Platform Type Segmentation
16.2.3 EU-5: Product Segmentation
16.3 Key Countries
16.3.1 Germany: Market Size & Forecast
16.3.2 UK: Market Size & Forecast
16.3.3 France: Market Size & Forecast
16.3.4 Italy: Market Size & Forecast
16.3.5 Spain: Market Size & Forecast

17 Central & Eastern Europe
17.1 Market Overview
17.2 Market Size & Forecast
17.2.1 Central & Eastern Europe: Medicine Segmentation
17.2.2 Central & Eastern Europe: Platform Type Segmentation
17.2.3 Central & Eastern Europe: Product Segmentation
17.3 Key Countries
17.3.1 Poland: Market Size & Forecast
17.3.2 Netherlands: Market Size & Forecast
17.3.3 Russia: Market Size & Forecast
17.3.4 Switzerland: Market Size & Forecast
17.3.5 Czech Republic: Market Size & Forecast
17.3.6 Hungary: Market Size & Forecast

18 Nordic Countries
18.1 Market Overview
18.2 Market Size & Forecast
18.2.1 Nordic Countries: Medicine Segmentation
18.2.2 Nordic Countries: Platform Segmentation
18.2.3 Nordic Countries: Product Segmentation
18.3 Key Countries
18.3.1 Denmark: Market Size & Forecast
18.3.2 Sweden: Market Size & Forecast
18.3.3 Norway: Market Size & Forecast
18.3.4 Finland: Market Size & Forecast
18.3.5 Iceland: Market Size & Forecast

19 Competitive Landscape
19.1 Competition Overview

20 Key Company Profiles
20.1 ZUR ROSE GROUP
20.1.1 Business Overview
20.1.2 Key Strategies
20.1.3 Key Strengths
20.1.4 Key Opportunities
20.2 SHOP APOTHEKE
20.2.1 Business Overview
20.2.2 Key Strategies
20.2.3 Key Strengths
20.2.4 Key Opportunities

21 Other Prominent Vendors
21.1 AMX HOLDINGS
21.1.1 Business Overview
21.1.2 Key Strategies
21.1.3 Key Strengths
21.2 APTEKA.RU
21.2.1 Business Overview
21.2.2 Key Strategies
21.2.3 Key Strengths
21.3 APOTEA
21.3.1 Business Overview
21.3.2 Key Strategies
21.3.3 Key Strengths
21.4 APOTEKET
21.4.1 Business Overview
21.4.2 Key Strategies
21.4.3 Key Strengths
21.5 AZETA
21.5.1 Business Overview
21.5.2 Key Strategies
21.5.3 Key Strengths
21.6 BESTPHARMACY
21.6.1 Business Overview
21.6.2 Key Strategies
21.6.3 Key Strengths
21.7 CHEMIST4U
21.7.1 Business Overview
21.7.2 Key Strategies
21.7.3 Key Strengths
21.8 CHEMIST DIRECT
21.8.1 Business Overview
21.8.2 Key Strategies
21.8.3 Key Strengths
21.9 COCOONCENTER
21.9.1 Business Overview
21.9.2 Key Strategies
21.9.3 Key Strength
21.10 DEONLINEDROGIST
21.10.1 Business Overview
21.10.2 Key Strategies
21.10.3 Key Strengths
21.11 EURO-PHARMAS
21.11.1 Business Overview
21.11.2 Key Strategies
21.11.3 Key Strengths
21.12 EXPRESS PHARMACY
21.12.1 Business Overview
21.12.2 Key Strategies
21.12.3 Key Strengths
21.13 FARMACIA INTERNACIONAL
21.13.1 Business Overview
21.13.2 Key Strategies
21.13.3 Key Strengths
21.14 INDEX MEDICAL
21.14.1 Business Overview
21.14.2 Key Strategies
21.14.3 Key Strengths
21.15 INHOUSEPHARMACY
21.15.1 Business Overview
21.15.2 Key Strategies
21.15.3 Key Strengths
21.16 JUVALIS
21.16.1 Business Overview
21.16.2 Key Strengths
21.16.3 Key Strategies
21.17 LÉKÁRNA WPK
21.17.1 Business Overview
21.17.2 Key Strengths
21.17.3 Key Strategies
21.18 LLOYDS PHARMACY
21.18.1 Business Overview
21.18.2 Key Strategies
21.18.3 Key Strengths
21.19 MEDEXPRESS ENTERPRISES
21.19.1 Business Overview
21.19.2 Key Strategies
21.19.3 Key Strengths
21.20 MONCOINSANTÉ
21.20.1 Business Overview
21.20.2 Key Strategies
21.20.3 Key Strengths
21.21 MISTLETOE PHARMACY
21.21.1 Business Overview
21.21.2 Key Strategies
21.21.3 Key Strengths
21.22 MYCARE
21.22.1 Business Overview
21.22.2 Key Strategies
21.22.3 Key Strengths
21.23 PRVALEKARNA
21.23.1 Business Overview
21.23.2 Key Strategies
21.23.3 Key Strengths
21.24 MEDS
21.24.1 Business Overview
21.24.2 Key Strategies
21.24.3 Key Strengths
21.25 NEWPHARMA
21.25.1 Business Overview
21.25.2 Key Strategies
21.25.3 Key Strengths
21.26 OXFORD ONLINE PHARMACY
21.26.1 Business Overview
21.26.2 Key Strategies
21.26.3 Key Strengths
21.27 PARAFARMACIA-ONLINE
21.27.1 Business Overview
21.27.2 Key Strategies
21.27.3 Key Strengths
21.28 PHARMACY2U
21.28.1 Business Overview
21.28.2 Key Strategies
21.28.3 Key Strengths
21.29 PHARMACY DIRECT GB
21.29.1 Business Overview
21.29.2 Key Strategies
21.29.3 Key Strengths
21.30 PROTEK GROUP
21.30.1 Business Overview
21.30.2 Key Strategies
21.30.3 Key Strengths
21.31 SBER EAPTEKA
21.31.1 Business Overview
21.31.2 Key Strategies
21.31.3 Key Strengths
21.32 SIMPLE ONLINE PHARMACY
21.32.1 Business Overview
21.32.2 Key Strategies
21.32.3 Key Strengths
21.33 THE INDEPENDENT PHARMACY
21.33.1 Business Overview
21.33.2 Key Strategies
21.33.3 Key Strengths
21.34 THE FRENCH PHARMACY
21.34.1 Business Overview
21.34.2 Key Strategies
21.34.3 Key Strengths
21.35 UK MEDS DIRECT
21.35.1 Business Overview
21.35.2 Key Strategies
21.35.3 Key Strengths
21.36 WEBMED PHARMACY
21.36.1 Business Overview
21.36.2 Key Strategies
21.36.3 Key Strengths
21.37 LEKARNAR
21.37.1 Business Overview
21.37.2 Key Strategies
21.37.3 Key Strengths
21.38 PHARM24
21.38.1 Business Overview
21.38.2 Key Strategies
21.38.3 Key Strengths
21.39 PHARMACY4U
21.39.1 Business Overview
21.39.2 Key Strategies
21.39.3 Key Strengths
21.40 VAMIDA
21.40.1 Business Overview
21.40.2 Key Strategies
21.40.3 Key Strengths

22 Report Summary
22.1 Key Takeaways
22.2 Strategic Recommendations

23 Quantitative Summary
23.1 Market by Medicine
23.1.1 Eu-5: Medicine Type Segmentation
23.1.2 Central & Eastern Europe: Medicine Type Segmentation
23.1.3 Nordic Countries: Medicine Type Segmentation
23.2 Market by Platform
23.2.1 EU-5: Platform Segmentation
23.2.2 Central & Eastern Europe: Platform Segmentation
23.2.3 Nordic Countries: Platform Segmentation
23.3 Market by Product
23.3.1 Eu-5: Product Type Segmentation
23.3.2 Central & Eastern Europe: Product Segmentation
23.3.3 Nordic Countries: Product Segmentation
23.4 Market by Geography
23.4.1 OTC: Geographical Segmentation
23.4.2 Prescription: Geographical Segmentation
23.4.3 Mobile Platform: Geographical Segmentation
23.4.4 Desktop Platform: Geographical Segmentation
23.4.5 Medications: Geographical Segmentation
23.4.6 Health, Wellness & Nutrition: Geographical Segmentation
23.4.7 Personal Care & Essentials: Geographical Segmentation
23.4.8 Others: Geographical Segmentation


24 Appendix
24.1 Abbreviations

LIST OF EXHIBITS


Exhibit 1 Segmentation of E-Pharmacy Market in Europe
Exhibit 2 Market Size Calculation Approach 2021
Exhibit 3 Differences between Traditional & Online Pharmacy Distribution Channels
Exhibit 4 Stakeholders in Online Pharmacy Market
Exhibit 5 Revenue Growth of Zur Rose Group in 2020
Exhibit 6 Comparison of Active Customers in Zur Rose Group & Shop Apotheke Online Pharmacy Portals (million)
Exhibit 7 Impact of Rising E-Prescriptions Driving Online Pharmacies
Exhibit 8 Projection of Addressable Rx Market with Increase in Rx Online Penetration in Europe ($ billion)
Exhibit 9 Impact of COVID-19 Acting as a Catalyst for Online Pharmacies
Exhibit 10 Zur Rose Group Sales Growth H1 2020−H1 2021
Exhibit 11 Impact of Strategic Acquisitions to Expand Market for Online Pharmacy Vendors
Exhibit 12 Impact of Varied Product Offerings & Business Models, Competitive Pricing & Heavy Promotions
Exhibit 13 Online Advertisement Spending in Europe ($ billion)
Exhibit 14 Impact of E-Pharmacies Enable Convenient Buying & Easy Availability of Medicines
Exhibit 15 Impact of Rising Prevalence of Chronic Diseases & Patient Population
Exhibit 16 Percentage of Seniors Aged Above 65 with Chronic Diseases by Country 2017
Exhibit 17 Diabetes Statistics 2021 in Europe
Exhibit 18 Percentage Share of Chronically Ill Patients by Age Group in EU-27 2019
Exhibit 19 Impact of Growing Internet Penetration & Improvement in Online Payment Modes
Exhibit 20 Internet Penetration Growth in Europe 2009−2019
Exhibit 21 Internet Penetration in Europe
Exhibit 22 Internet Penetration in European Countries
Exhibit 23 Penetration of Different Mode of Payments in Europe 2017
Exhibit 24 Impact of Growing Health Awareness & Self-medication
Exhibit 25 Sales of Self Medication in Select European Countries ($ million)
Exhibit 26 Impact of Illegal Online Pharmacy Practices & Stringent Regulatory Framework
Exhibit 27 Impact Of Concerns with Data Breach & Privacy Issues
Exhibit 28 Impact of Competition from Hospitals & Brick-and-Mortar Pharmacies
Exhibit 29 Online Pharmacy Market in Europe 2021–2027 ($ billion)
Exhibit 30 Online Pharmacy Market in Europe by Medicine Type
Exhibit 31 Online Pharmacy Market in Europe by Platform Type
Exhibit 32 Online Pharmacy Market in Europe by Product Type
Exhibit 33 Online Pharmacy Market in Europe by Geography
Exhibit 34 Five Forces Analysis 2021
Exhibit 35 Incremental Growth by Medicine Type 2021 & 2027
Exhibit 36 Online Pharmacy Market in Europe by Medicine
Exhibit 37 Online Pharmacy Market in Europe by Medicine: Incremental Growth
Exhibit 38 Online Pharmacy Market in Europe by Medicine: Absolute Growth
Exhibit 39 Online Pharmacy for Over-the-Counter Medications
Exhibit 40 Online OTC Pharmacy Market in Europe: Incremental & Absolute Growth
Exhibit 41 Online OTC Pharmacy Market in Europe 2021–2027 ($ billion)
Exhibit 42 Incremental Growth by Region 2021 & 2027
Exhibit 43 VAT Percentage for Medicines in Select Countries
Exhibit 44 Online Prescription Pharmacy Market in Europe: Incremental & Absolute Growth
Exhibit 45 Online Prescription Pharmacy Market in Europe 2021–2027 ($ billion)
Exhibit 46 Incremental Growth by Region 2021 & 2027
Exhibit 47 Incremental Growth by Platform Type 2021 & 2027
Exhibit 48 Online Pharmacy Market in Europe by Platform Type
Exhibit 49 Online Pharmacy Market in Europe by Platform Type: Incremental Growth
Exhibit 50 Online Pharmacy Market in Europe by Platform Type: Absolute Growth
Exhibit 51 Advantages of Mobile Apps for Pharmacies
Exhibit 52 Smartphone Ownership by Country in 2018
Exhibit 53 Online Mobile Pharmacy Market in Europe: Incremental & Absolute Growth
Exhibit 54 Online Mobile Pharmacy Market in Europe 2021–2027 ($ billion)
Exhibit 55 Incremental Growth by Region 2021 & 2027
Exhibit 56 PC Penetration Per Capita in Western Europe 2014–2019
Exhibit 57 Desktop Penetration in UK 2015–2020
Exhibit 58 Online Desktop Pharmacy Market in Europe: Incremental & Absolute Growth
Exhibit 59 Online Desktop Pharmacy Market in Europe 2021–2027 ($ billion)
Exhibit 60 Incremental Growth by Region 2021 & 2027
Exhibit 61 Incremental Growth by Product 2021 & 2027
Exhibit 62 Online Pharmacy Market in Europe by Product
Exhibit 63 Online Pharmacy Market in Europe by Product: Incremental Growth
Exhibit 64 Online Pharmacy Market in Europe by Product: Absolute Growth
Exhibit 65 Online Pharmacy Market in Europe by Medications: Incremental & Absolute Growth
Exhibit 66 Online Pharmacy Market in Europe by Medications 2021–2027 ($ billion)
Exhibit 67 Incremental Growth by Region 2021 & 2027
Exhibit 68 Health & Fitness Statistics in Europe
Exhibit 69 Online Health, Wellness & Nutrition Market in Europe: Incremental & Absolute Growth
Exhibit 70 Online Health, Wellness & Nutrition Market in Europe 2021–2027 ($ billion)
Exhibit 71 Incremental Growth by Region 2021 & 2027
Exhibit 72 Online Personal Care & Essentials Market in Europe: Incremental & Absolute Growth
Exhibit 73 Online Personal Care & Essentials Market in Europe 2021–2027 ($ billion)
Exhibit 74 Incremental Growth by Region 2021 & 2027
Exhibit 75 Online Other Pharmacy Products Market in Europe: Incremental & Absolute Growth
Exhibit 76 Online Other Pharmacy Products Market in Europe 2021–2027 ($ billion)
Exhibit 77 Incremental Growth by Region 2021 & 2027
Exhibit 78 Incremental Growth by Geography 2021 & 2027
Exhibit 79 Online Pharmacy Market in Europe by Geography: Incremental Growth
Exhibit 80 Online Pharmacy Market in Europe by Geography: Absolute Growth
Exhibit 81 Online Pharmacy Market in EU-5 2021–2027 ($ billion)
Exhibit 82 Incremental Growth by Medicine 2021 & 2027
Exhibit 83 Incremental Growth by Platform Type 2021 & 2027
Exhibit 84 Incremental Growth by Product 2021 & 2027
Exhibit 85 Incremental Growth in EU-5 2021 & 2027
Exhibit 86 Digitalization in Germany
Exhibit 87 Online Pharmacy Market in Germany 2021–2027 ($ billion)
Exhibit 88 Internet Penetration Statistics in UK
Exhibit 89 Increasing E-commerce Sales in UK 2014–2018 ($ billion)
Exhibit 90 Number of Online Pharmacies in UK
Exhibit 91 Online Pharmacy Market in UK 2021–2027 ($ billion)
Exhibit 92 Internet Penetration in France
Exhibit 93 Online Pharmacy Market in France 2021–2027 ($ billion)
Exhibit 94 Internet Penetration Statistics in Italy
Exhibit 95 Online Pharmacy Market in Italy 2021–2027 ($ billion)
Exhibit 96 Online Pharmacy Market in Spain 2021–2027 ($ billion)
Exhibit 97 Digitalization Statistics in Europe
Exhibit 98 Urban & Rural Population in Select Countries of Central & Eastern Europe
Exhibit 99 Online Pharmacy Market in Central & Eastern Europe 2021–2027 ($ billion)
Exhibit 100 Incremental Growth by Medicine 2021 & 2027
Exhibit 101 Incremental Growth by Platform Type 2021 & 2027
Exhibit 102 Incremental Growth by Product 2021 & 2027
Exhibit 103 Incremental Growth in Central & Eastern Europe 2021 & 2027
Exhibit 104 Online Pharmacy Market in Poland 2021–2027 ($ billion)
Exhibit 105 Internet Penetration Statistics in Netherlands
Exhibit 106 Online Pharmacy Market in Netherlands 2021–2027 ($ billion)
Exhibit 107 Internet Penetration Statistics in Russia
Exhibit 108 Online Pharmacy Market in Russia 2021–2027 ($ billion)
Exhibit 109 Internet Penetration Statistics in Switzerland
Exhibit 110 Online Pharmacy Market in Switzerland 2021–2027 ($ billion)
Exhibit 111 Internet Penetration Statistics in Czech Republic
Exhibit 112 Online Pharmacy Market in Czech Republic 2021–2027 ($ billion)
Exhibit 113 Internet Penetration Statistics in Hungary
Exhibit 114 Online Pharmacy Market in Hungary 2021–2027 ($ billion)
Exhibit 115 Online Pharmacy Market in Nordic Countries 2021–2027 ($ billion)
Exhibit 116 Incremental Growth by Medicine Type 2021 & 2027
Exhibit 117 Incremental Growth by Platform Type 2021 & 2027
Exhibit 118 Incremental Growth by Product 2021 & 2027
Exhibit 119 Incremental Growth in Nordic Countries 2021 & 2027
Exhibit 120 Internet Penetration Statistics in Denmark
Exhibit 121 Online Pharmacy Market in Denmark 2021–2027 ($ billion)
Exhibit 122 Internet Penetration Statistics in Sweden
Exhibit 123 Market Shares of Pharmacy Chains 2009−2019 by Number of Pharmacies
Exhibit 124 Online Pharmacy Market in Sweden 2021–2027 ($ billion)
Exhibit 125 Internet Penetration Statistics in Norway
Exhibit 126 Online Pharmacies in Norway
Exhibit 127 Online Pharmacy Market in Norway 2021–2027 ($ billion)
Exhibit 128 Internet Penetration Statistics in Finland
Exhibit 129 Online Pharmacy Market in Finland 2021–2027 ($ billion)
Exhibit 130 Internet Penetration Statistics in Iceland
Exhibit 131 Online Pharmacy Market in Iceland 2021–2027 ($ billion)
Exhibit 132 Zur Rose Group: Total Revenue 2018–2020 ($ million)
Exhibit 133 Zur Rose Group: Revenue Share by Geography 2020
Exhibit 134 Shop Apotheke: Total Revenue 2018–2020 ($ million)


LIST OF TABLES
Table 1 Key Caveats
Table 2 Currency Conversion 2015−2021
Table 3 Recent Acquisitions & Mergers in European Online Pharmacy
Table 4 Online OTC Pharmacy Market in Europe by Geography 2021−2027 ($ billion)
Table 5 Online OTC Pharmacy Market in Europe by Geography 2021−2027 (%)
Table 6 Online Prescription Pharmacy Market in Europe by Geography 2021−2027 ($ billion)
Table 7 Online Prescription Pharmacy Market in Europe by Geography 2021−2027 (%)
Table 8 Online Mobile Pharmacy Market in Europe by Geography 2021−2027 ($ billion)
Table 9 Online Mobile Pharmacy Market in Europe by Geography 2021−2027 (%)
Table 10 Online Desktop Pharmacy Market in Europe by Geography 2021−2027 ($ billion)
Table 11 Online Desktop Pharmacy Market in Europe by Geography 2021−2027 (%)
Table 12 Online Medications Market in Europe by Geography 2021−2027 ($ billion)
Table 13 Online Medications Market in Europe by Geography 2021−2027 (%)
Table 14 Online Health, Wellness & Nutrition Market in Europe by Geography 2021−2027 ($ billion)
Table 15 Online Health, Wellness & Nutrition Market in Europe by Geography 2021−2027 (%)
Table 16 Online Personal Care & Essentials Market in Europe by Geography 2021−2027 ($ billion)
Table 17 Online Personal Care & Essentials Market in Europe by Geography 2021−2027 (%)
Table 18 Online Other Pharmacy Products Market in Europe by Geography 2021−2027 ($ billion)
Table 19 Online Other Pharmacy Products Market in Europe by Geography 2021−2027 (%)
Table 20 EU-5 Online Pharmacy Market by Medicine Type 2021−2027 ($ billion)
Table 21 EU-5 Online Pharmacy Market by Medicine Type 2021−2027 (%)
Table 22 EU-5 Online Pharmacy Market by Platform 2021−2027 ($ billion)
Table 23 EU-5 Online Pharmacy Market by Platform 2021−2027 (%)
Table 24 EU-5 Online Pharmacy Market by Product 2021−2027 ($ billion)
Table 25 EU-5 Online Pharmacy Market by Product 2021−2027 (%)
Table 26 Central & Eastern Europe Online Pharmacy Market by Medicine Type 2021−2027 ($ billion)
Table 27 Central & Eastern Europe Online Pharmacy Market by Medicine Type 2021−2027 (%)
Table 28 Central & Eastern Europe Online Pharmacy Market by Platform Type 2021−2027 ($ billion)
Table 29 Central & Eastern Europe Online Pharmacy Market by Platform Type 2021−2027 (%)
Table 30 Central & Eastern Europe Online Pharmacy Market by Product 2021−2027 ($ billion)
Table 31 Central & Eastern Europe Online Pharmacy Market by Product 2021−2027 (%)
Table 32 Online Pharmacy Market in Nordics by Medicine Type 2021−2027 ($ billion)
Table 33 Online Pharmacy Market in Nordics by Medicine Type 2021−2027 (%)
Table 34 Online Pharmacy Market in Nordics by Platform 2021−2027 ($ billion)
Table 35 Online Pharmacy Market in Nordics by Platform 2021−2027 (%)
Table 36 Online Pharmacy Market in Nordics by Product 2021−2027 ($ billion)
Table 37 Online Pharmacy Market in Nordics by Product 2021−2027 (%)
Table 38 Scenario of Online Pharmacy Market in Denmark
Table 39 Scenario of Online Pharmacy Market in Denmark
Table 40 Scenario of Online Pharmacy Market in Norway
Table 41 Online Medicines Market in Europe 2021−2027 ($ billion)
Table 42 Online Medicines Market in Europe 2021−2027 (%)
Table 43 EU-5 Online Pharmacy Market by Medicine Type 2021−2027 ($ billion)
Table 44 EU-5 Online Pharmacy Market by Medicine Type 2021−2027 (%)
Table 45 Central & Eastern Europe Online Pharmacy Market by Medicine Type 2021−2027 ($ billion)
Table 46 Central & Eastern Europe Online Pharmacy Market by Medicine Type 2021−2027 (%)
Table 47 Nordic Online Pharmacy Market by Medicine Type 2021−2027 ($ billion)
Table 48 Nordic Online Pharmacy Market by Medicine Type 2021−2027 (%)
Table 49 Online Pharmacy Market in Europe by Platform 2021−2027 ($ billion)
Table 50 Online Pharmacy Market in Europe by Platform 2021−2027 (%)
Table 51 EU-5 Online Pharmacy Market by Platform 2021−2027 ($ billion)
Table 52 EU-5 Online Pharmacy Market by Platform 2021−2027 (%)
Table 53 Central & Eastern Europe Online Pharmacy Market by Platform 2021−2027 ($ billion)
Table 54 Central & Eastern Europe Online Pharmacy Market by Platform 2021−2027 (%)
Table 55 Nordic Online Pharmacy Market by Platform 2021−2027 ($ billion)
Table 56 Nordic Online Pharmacy Market by Platform 2021−2027 (%)
Table 57 Online Pharmacy Market in Europe by Product 2021−2027 ($ billion)
Table 58 Online Pharmacy Market in Europe by Product 2021−2027 (%)
Table 59 EU-5 Online Pharmacy Market by Product 2021−2027 ($ billion)
Table 60 EU-5 Online Pharmacy Market by Product 2021−2027 (%)
Table 61 Central & Eastern Europe Online Pharmacy Market by Product 2021−2027 ($ billion)
Table 62 Central & Eastern Europe Online Pharmacy Market by Product 2021−2027 (%)
Table 63 Nordic Online Pharmacy Market by Product 2021−2027 ($ billion)
Table 64 Nordic Online Pharmacy Market by Product 2021−2027 (%)
Table 65 Online Pharmacy Market in Europe by Geography 2021−2027 ($ billion)
Table 66 Online Pharmacy Market in Europe by Geography 2021−2027 (%)
Table 67 Online OTC Market in Europe by Geography 2021−2027 ($ billion)
Table 68 Online OTC Market in Europe by Geography 2021−2027 (%)
Table 69 Online Prescription Market in Europe by Geography 2021−2027 ($ billion)
Table 70 Online Prescription Market in Europe by Geography 2021−2027 (%)
Table 71 Online Pharmacy Mobile Market in Europe by Geography 2021−2027 ($ billion)
Table 72 Online Pharmacy Mobile Market in Europe by Geography 2021−2027 (%)
Table 73 Online Pharmacy Desktop Market in Europe by Geography 2021−2027 ($ billion)
Table 74 Online Pharmacy Desktop Market in Europe by Geography 2021−2027 (%)
Table 75 Online Medications Market in Europe by Geography 2021−2027 ($ billion)
Table 76 Online Medications Market in Europe by Geography 2021−2027 (%)
Table 77 Online Health, Wellness & Nutrition Market in Europe by Geography 2021−2027 ($ billion)
Table 78 Online Health, Wellness & Nutrition Market in Europe by Geography 2021−2027 (%)
Table 79 Online Personal Care & Essentials Market in Europe by Geography 2021−2027 ($ billion)
Table 80 Online Personal Care & Essentials Market in Europe by Geography 2021−2027 (%)
Table 81 Online Other Products Market in Europe by Geography 2021−2027 ($ billion)
Table 82 Online Other Products Market in Europe by Geography 2021−2027 (%)

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