The Europe online pharmacy market size to cross USD 8 billion by 2025, growing at a CAGR of 14% during the forecast period. The global online pharmacy market is gaining prominence due to the high prevalence of chronic diseases in developed countries. The e-pharmacy market share will grow in developing and developed countries in Europe. As the trend from offline to online is growing, there is the major growth potential for healthcare companies to grow in southern European. Germany is the fastest-growing region due to the increased awareness of online over-the-counter benefits.
The actual factors contributing to the Europe online pharmacy market growth include the growth in chronic diseases and the increase in the aging population. Government initiatives toward healthcare are likely to boost e-pharmacy market share as consumers will be inclined toward achieving better health. The per capita income is increasing in the European Union. This gives an opportunity for key companies to invest in European Union countries. Moreover, the growth of the online pharmacy market in Europe is heavily influenced by the implementation of e-prescriptions and improved virtual payment.
- The implementation of e-prescription in European countries is expected to increase online medicine sale
- Improved economic conditions and per capita income will boost the global e-pharmacy market
- Amazon is expected to disrupt the online pharmacy market in Europe
- While Germany will continue its dominance during the forecast period, the UK and France are expected to witness strong traction for the e-pharmacy industry.
EUROPE ONLINE PHARMACY MARKET SEGMENTATION
This research report includes a detailed segmentation by
INSIGHTS BY TYPE
The over-the-counter (OTC) segment is expected to grow at a CAGR of over 3% during the period 2019–2025. The segment is highly competitive and consists of several major players such as GlaxoSmithKline, PGT Healthcare, Sanofi, and Bayer. Online sales for OTC medicines have increased due to the relaxation of regulations in Europe. Germany has been observing a steady growth after the introduction of NHS prescriptions. This is boosting the Europe online pharmacy market. The range of medicines covered under insurance schemes has also been reduced, thereby driving the virtual sales of OTC medicines.
The increasing proliferation of e-prescriptions is expected to drive the prescription medicine segment during the forecast period. E-prescriptions demand will increase due to the error-free prescription process and constant government efforts toward quality and affordable healthcare.
INSIGHTS BY PLATFORM
The increasing penetration of mobile phones is expected to help the mobile platform segment to gain market share in the industry. The report states that the number of sessions from mobile devices surpassed desktops. However, The purchase of medicines via personal computers is twice the rate of purchase through mobile devices. In 2019, the desktop segment dominated the industry with a share of more than 50%. The increasing penetration of mobile phones and the rise in the number of internet users will help the mobile segment to gain some market share during the forecast period.
INSIGHTS BY GEOGRAPHY
The Europe online pharmacy market is concentrated in Germany, the UK, and France. The emergence of several vendors in the region is intensifying the competition. The growth of e-prescriptions and the tech-savvy population is growing across the region irrespective of demographic variabilities. The Europe online pharmacy industry is set to witness growth in the future. With the growing health awareness and increasing internet penetration, there is a high possibility of mobile and desktop owners opting for online medicine purchasing.
Germany is the largest online pharmacy market, with approximately 56% of the shares in 2019. The UK and France are the second and third largest e-pharmacy industry respectively. These regions are likely to grow at the fastest rates due to growing mobile penetration, increasing the aging population, rising chronic diseases, growing strategic collaborations with health tech companies, and improving virtual payment modules.
INSIGHTS BY VENDORS
The Europe online pharmacy market has achieved popularity and high penetration in the UK, Germany, the Netherlands, and Switzerland. However, there are no significant developments in Spain, Italy. There are immense opportunities for vendors to expand in these regions including Poland and Czech Republic.
The rapidly changing technological environment could be beneficial for vendors in the Europe online pharmacy market. The present scenario is driving key players to change and refine their unique value proposition to achieve a strong presence. There is intense competition among vendors for the market share. The entry of major online pharmacy companies in the brick and mortar system will expand in Europe and around the world. Zur Rose Group and SHOP APOTHEKE are the leading online pharmacy companies in Europe.
The Europe online pharmacy market research report includes in-depth coverage of the industry with revenues & forecasts for the following segments:
Segmentation by Type
- Czech Republic