This market research report on tractor market in Europe offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by horsepower type (
The increasing use of advanced machinery in agricultural activities such as plowing the fields to get them ready for crop sowing is one of the major drivers of the tractor market in Europe. The growing demand for agriculture equipment such as rotavators and combines and effective monetary policies will augment the development of the global market. The latest mandate of the Mother Regulation for the manufactures as well as the requirements of the farmers and farm landholders who choose agriculture tractors based on usage and the land area will propel the growth of the market in the European region. The implementation of stringent safety regulations such as TMR, diesel emission norms, and ABS mandatory will encourage the leading vendors to launch innovative, new products in the European market. The key players are capitalizing on the finance schemes and offer to boost sales to clear their inventories in the European market. Focus on emission standards as per the research analysts at Arizton, also predicts that the mandate regarding stage v diesel engine and emission norms will surge the sales in the European market during the forecast period. The growing demand for farming equipment due to an increase in the total factor productivity in farming, reduction in post-harvest loss, value addition to the agricultural raw materials, and better quality of agricultural products will boost the demand in the tractor market in Europe.
The increasing investments towards the development of farming machines for the use of plowing, planting, harrowing, tilling, and disking will result in rising revenues in the European market. The implementation of GPS, telematics, and remote sensors in tractors with the collaboration of large smart tech companies will revolutionize the market over the next few years. The tractor market in Europe is expected to reach volumes of around 350 thousand units by 2023, growing at a CAGR of more than 5% during 2018-2023.
Europe Tractor Market at a Glance
The growing focus on automation and reduction of labor costs is encouraging farmers to adopt mechanization and augmenting the growth of the tractor market in Europe. The development of precision farming process will result in easier farm scanning, crop scouting, and farm machinery maintenance in the European market. The trend of increasing minimum wages will force many agricultural communities to strategize on containing the labor cost and focus on automation and development of advanced machinery in the European market. The adoption of mechanization by large enterprises is estimated to potentially eliminate the labor job by around 40% by 2025 and can offer cost savings up to about 20%, offering a boost in operating margins by between 10−15% in the European market. Countries such as Romania, Latvia, Lithuania, the UK, and Bulgaria are amongst the highest minimum wage paying regions in the European market. Such increase in overall cost will propel the demand in the tractor market in Europe.
This market research report includes a detailed segmentation of the market by HP type, by wheel drive, and by countries.
Segmentation of Tractor Market in Europe
Tractor Market in Europe – By HP Type
Turkey records the highest sale of 40-100 HP tractors in the tractor market in Europe during 2017
The tractor market in Europe by HP type is segmented into HP dominated the largest market share in 2017, growing at a CAGR of over 4% in thousand units during the forecast period. Turkey contributed to over 1/3rd of the total sales in this power segment followed by Germany and France in the European market. Spain and Russia are expected to show promising growth in the European market during the forecast period. The 40-100 HP segment recorded the largest sales in Europe, contributing to 40% in unit sales during 2017. Germany, France, Italy, and the UK together contributed to a large portion of the market share in this segment. The growing demand for automation and mechanization will attribute to the growth of this segment in the tractor market in Europe.
Tractor Market in Europe – By Wheel Drive
Redesigning of 2WD tractors will augment the sales in the tractor market in Europe during the forecast period
The wheel drive segment in the tractor market in Europe is classified into 2 WD, and 4 WD. 2 WD segment occupied the largest market share in 2017, growing at a CAGR of around 5% in thousand units during the forecast period. Turkey, Germany, France, Italy, and Russia together accounted for more than half market share in this segment during 2017. The leading companies are investing in the redesign of 2WD tractors to attract new consumers and boost their revenues in the European market. These machines are designed to have more power and ease of handling features so that farmers can upgrade their equipment and buy new ones as per the usage in the market. The leading vendors are including additional features such as power shuttle for ease of shifting between forward and reverse, providing added efficiency for operating in confined spaces, and for handling additional workload will contribute to the development of tractor market in Europe.
Tractor Market in Europe – By Countries
Turkey’s favorable agricultural environment is contributing to the revenues in the tractor market in Europe
The tractor market in Europe by countries is categorized into UK, Germany, France, Poland, Netherlands, Spain, Russia, Turkey, Belgium, and Italy. Turkey dominated the market share in 2017, growing at a CAGR of approximately 9% in thousand units during the forecast period. Turkey is an agriculturally sufficient country with a favorable climate, large arable lands, and abundant availability of water resources. The establishment of a new subsidy program for agricultural products starting in 2017 is propelling the growth of Turkey in the European market. The increasing production of wheat, barley, corn, rye, oats, triticale, cotton, paddy rice, tea, tobacco, lentils, dry beans, chickpeas, safflower, soybean, sunflower, canola, hazelnuts, olives, and forage crops will propel the growth of this region in the European market. Government initiatives to offer subsidies on diesel and other agricultural equipment will attribute to the growth of the tractor market in Europe.
Key Vendor Analysis
The tractor market in Europe witnesses the presence of established players in various segments including open fields and vineyards that control the competition in the market. The leading vendors are focusing on improving the aftersales services to increase customer brand loyalty and boost the demand for their products in the European market. The leading companies are introducing the concept of autonomous technology in agriculture tractors to sustain the competition in the European market. The integration of advanced technologies such as auto-steering and telematics will revolutionize the tractor market in Europe during the forecast period.
The major vendors in the European market are:
Other prominent vendors include SDF, Claas, Argo Tractors, Lovol Arbos Group, Carraro,Tumosan and Mahindra & Mahindra.
Key market insights include
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