The global facial mask market size to cross USD 13 billion, growing at a CAGR of 8% during the forecast period. The use of natural ingredients based products beauty has been outperforming conventional beauty products in the last few years. Facial care products that feature natural claims are the highest selling in the global face mask market. The increasing recommendation by professionals to use organic products is driving the growth of the facial mask market. Moreover, improving lifestyles and increasing disposable incomes in the APAC region are expected to drive market growth. There has been a growing trend among consumers toward natural facial care products. As consumers opt for synthetic free beauty care products, companies are focusing on naturally-derived, sustainable alternatives without impacting on the sensory experience. One of the major reasons behind the use of organic cosmetic products is allergies caused by chemical-based cosmetic products. Besides, the awareness of hazards caused by synthetic chemicals has propelled people to shift towards natural products.
- The growing disposable income across the countries and increasing awareness about the skincare have boosted the facial mask market growth.
- The Asia Pacific region is expected to observe an incremental growth of over %3.2 billion by 2025 on account of rising disposable incomes in China, and the strategic location of Hong Kong is expected to drive the volume sale in the region.
- The anti-aging segment is likely to grow at the highest CAGR due to the massive demand from Latin America, North America, and Europe.
- The peel-off segment is projected to grow at the CAGR of over 8% during the period 2019–2025 as these masks add necessary nourishment to the skin, resulting in a fresh and revitalized skin.
FACIAL MASK MARKET SEGMENTATION
This research report includes a detailed segmentation by
- Product type
INSIGHTS BY PRODUCT
The sheet facial mask segment has witnessed a steady growth in the developing economies in the last few years. This factor has resulted in the increasing purchasing power of consumers, thereby boosting the purchase of sheet face mask. The rapid growth can also be attributed to the increasing disposable income among consumers, which is driving the utilization of beauty and personal care products in the global facial market. The cream mask segment is gaining pace, and businesses have started understanding the benefit of analytics in the existing highly dynamic business environment. With the increase in the volume of business data and the shift from traditional data analysis platforms to self-service business analytics, the segment is likely to observe growth.
The clay mask segment is growing as these beauty care products are highly suitable for the skin as they can unclog pores and decongest skin in a pinch. The demand is increasing with the increasing interest among consumers. The segment is expected to experience high growth in the APAC region, with China emerging as a major revenue contributor to the segment. Peel-off masks are gel-based, which help tighten the skin temporarily and stimulate the blood supply. They are most suitable for mature and dry skin. The global peel off facial mask market share is likely to surge ahead substantially during the forecast period due to the growing awareness of skin healthy.
INSIGHTS BY APPLICATIONS
Hydrated and well-moisturized masks segment is expected to witness high growth in APAC on account of high pollution rates and stressful lifestyles. Hence, consumers are constantly looking for products that focus on blemish/acne-prone skin, blackheads, dark circles, and sensitive skin. In Southeast Asia, Thailand is a major beauty facial mask market followed by Indonesia and the Philippines. The regions are witnessing consistent growth in the facial care market share.
The brightening segment is expected to grow at a CAGR of over 8% during the period 2019–2025. Brightening face masks help to clean deeper into pores than regular cleansers. They help to draw out dirt, oil, and impurities, thereby increasing the demand. The use of licorice, azelaic acid, and vitamin C helps to fade dirt by inhibiting tyrosinase. This enzyme fuels pigment and disperses melanin into the skin, thereby increasing brightness in the facial skin. European consumers are getting more influenced by skincare products. The growing awareness of facial masks, is likely to drive the demand in the region.
The anti-aging segment is expected to grow during the forecast period. Several anti-wrinkle sheet masks offer hydration benefits and reduce the appearance of wrinkles.
INSIGHTS BY DISTRIBUTION
Companies use different types of distribution channels, which include supermarkets, pharmacies, drug stores etc. Channels chosen for the distribution of the product are selected by manufacturing companies. Therefore, for face care products, consumers prefer to seek advice from qualified personnel that helps to review the product quality. The distribution for cosmetic products can take place via two methods - online and retail.
Online retail distribution channel include company websites and e-commerce websites. Sephora, L’Oréal, Avon, Himalaya, Tony Moly, Innisfree, and Estee Lauder are major online distributors. These companies sell a complete range of face care products on their websites. The online segment is expected to witness high growth during the forecast period. Retail channels are the major distributors in the global facial market across the world.
Retail distribution channels are a convenient path for manufacturers to reach consumers. Most countries are witnessing tremendous growth in modern, organized retail channels. Among multiple sales channels, grocery retailers continue to lead the pack. However, the share of specialist channels such as chemists, beauty stores, and modern trade is expected to grow in the next few years. The chemists and pharmacies expected to gain significant traction.
INSIGHTS BY GEOGRAPHY
China, Japan, and South Korea are the leading three facial mask market in the Asia Pacific. Besides, the rise in male grooming products is driving growth. A high percentage of men in Asia are experimenting with skincare and cosmetic products. This is expected to increase the facial mask market growth potential. APAC is the largest facial mask market. The face mask market in India is expected to witness growth during the forecast period. The Asia pacific region is showing constant growth because of the growth in consumers. Unfavorable environmental conditions and growing skin concerns in Asia are major factors encouraging growth.
Most people in Europe consider personal care products as a priority. Consumers in Europe believe that cosmetics and personal care products help to improve the quality of life. This extended across age groups and is particularly strong among women. There has been strong growth in the per capita consumption in countries such as Denmark, Sweden, Spain, and Norway. The skincare market dominates the cosmetics industry.
The facial mask market in North America has assumed popularity since the mid-2000s. The increased awareness and continuous promotional strategies carried out by Korean skincare companies have increased the sale of facial masks in the market. The US is experiencing the highest growth during the forecast period. The promotion carried out through social influencers such as celebrities and YouTubers has increased the sale of facial masks in the US.
INSIGHTS BY VENDORS
The competitive landscape of global facial mask market is witnessing the entry of new companies into the industry. The local market is highly fragmented, with variation in demands. Regional companies are increasing their investments in the production of several innovative products. Key Players are entering into strategic alliances and joint ventures to manufacture innovative skincare products. The organic skincare products offer tough competition to chemical-based products. Nowadays, people are increasing the use of products with natural ingredients. Hence, the popularity of organic and natural products has boosted the facial care market growth. Avon Products, Estée Lauder Companies, Johnson & Johnson, L’Oréal and LVMH are the leading companies in the global industry.
The facial mask market research report includes in-depth coverage of the industry with revenues & forecasts for the following segments:
Market Segmentation by Product Type
- Peel Off
- Warm Oil
- Hydration & Relaxation
- North America
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa