THE U.S. FLORAL GIFTING MARKET SIZE WAS VALUED AT USD 11.91 BILLION IN 2021 AND IS EXPECTED TO REACH USD 17.02 BILLION BY 2027, GROWING AT A CAGR OF 6.13% DURING THE FORECAST PERIOD

Segments covered in the report: Occasion (Personal & Self Gifting, Wedding, Corporate, Sympathy), Platform (In-Store, Online, and Mobile), Product (Bouquets & Arrangements and Stems), Purchase Options (One-Time Purchase and Subscriptions), and States (California, Washington, Oregon, and Florida) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2022–2027

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24 Companies

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U.S. FLORAL GIFTING MARKET REPORT SCOPE

Report Attribute Details
MARKET SIZE (REVENUE) USD 17.02 BILLION (2027)
CAGR 6.13% (2022-2027)
BASE YEAR 2021
FORECAST YEAR 2022-2027
MARKET SEGMENTS Occasion (Personal & Self Gifting, Wedding, Corporate, and Sympathy), Platform (In-Store, Online, and Mobile), Product (Bouquets & Arrangements and Stems), Purchase Options (One-Time Purchase and Subscriptions)
COUNTRY COVERED U.S.
STATES COVERED California, Washington, Oregon, and Florida

INDUSTRY OVERVIEW

The U.S. floral gifting market is valued at USD 11.91 billion in 2021 and is expected to reach USD 17.02 billion by 2027, growing at a CAGR of 6.13% during the forecast period. The market has pretty much been the same up until the last couple of years. A major reason for this is the loss of stems and lack of research innovation. However, this is beginning to change. A host of start-ups have mushroomed that are growth-hacking their way into the florist industry. The on-demand floral production is one of the key differentiators, prominent among the current wave of floral gifting vendors. The concept of farm-to-table is gaining traction. There is also a huge need for a low-cost business platform that allows florists to make a decent profit and improves morale.  

The supply chain is witnessing massive consolidation within the US. Major producers of flowers are acquiring small farms. The same is being witnessed in the retail and wholesale scene. The competition has thus intensified, and a lot of these players are looking to market as network services bypass florists and florists bypass wholesalers to fulfill orders straight from farms. The farms are going one step further and marketing straight to consumers.  

KEY HIGHLIGHTS & GROWTH OPPORTUNITIES

  • One of the most prominent innovations in the florist industry in US has been through delivery. Retail is being eliminated to appeal to the new generations that look to digital platforms for most of their purchase decisions.
  • From a geographical perspective, there is a possibility that newer floral sources such as Nepal and Japan will enter US landscape. This will bring about some innovation in the market thus fuelling the United States floriculture market’s growth.  
  • Players in the US have been marketing the wellbeing-associated nuances of floral bouquets. For instance, in 2019, Serenata Flowers launched well-being bouquet to help consumers feel under the weather because of the winter. 
  • Floral designing as a course has gained prominence in recent years. This industry has gained prominence due an influx of floral designers who are making the art popular on social media.  

U.S. FLORAL GIFTING MARKET SEGMENTS

U.S. floral gifting market is segmented based on-

  • Occasion
  • Platform
  • Product
  • Purchase Options
  • States

U.S. FLORAL GIFTING MARKET SEGMENTATION

  • The idea of self-gifting is largely gaining prominence due to a widespread culture of consumption. The main reason behind this is the sense of individuality and independence that has gained popularity in the generation. Social media can be largely used to promote the idea of self-gifting as it is highly individualistic and a powerful tool that can shape conversations.  
  • The rise of the internet has ushered in an era of comparative shopping, educated decisions, innovative business models, and widening creativity in online flower shops in the US. Vendors are also focussing on sustainability. For instance, FlowerPetal.com has invested in carbon offsets by providing flowers that have to do with renewable energy projects. They have influenced the US florists industry as it increased accessibility and influenced purchases on a more regular, impulsive decision, going beyond special occasions.  
  • The subscription service economy has swelled by over 110% per year over the last half of the decade as consumer preferences shift. Technological changes in retail, aggressive brand-building strategies, and the surprise element that is attached to subscriptions have made them the ideal instrument for gifting. Thus, growth in this segment is going to propel the overall demand of the US plant and flower growing industry.  

U.S. FLORAL GIFTING MARKET GEOGRAPHY

  • California is in a league of its own when it comes to cut flower production, thanks to its Mediterranean climate, year-round indoor and outdoor growing, and mature and huge supply chain infrastructure. With the world slowly getting back to normal after the pandemic, the flower gifting industry will gain traction in sales in the coming years. 
  • Washington has grown and adapted into a notable cut flower farmer state, from its internationally recognized tulip and daffodil farms to its myriad of expert cut flower growers. Consumer demand for Washington's unique and high-quality flowers continues to rise, but it still requires assistance to mature and widen its scope in US floral industry. 

VENDOR INSIGHTS

  • The leading players in US floral gifting market are- FTD Companies, 1-800-Flowers.com, Teleflora, and From You Flowers.  
  • Vendors in the market can improve their growth and profitability by deep diving into nuances of various ethnic groups and the language of flowers that they follow and specifically targeting the basis of the attached symbolism across a variety of occasions.  
  • Personalized gifts are largely gaining traction amongst consumers. In companies like BloomNation florists around the nation submit their designs on BloomNation and are charged a 10% commission for each order. 
  • In 2018, Amazon jumped on the bandwagon and launched the Amazon Plant Store. The number of Etsy sellers that are now offering plants have skyrocketed. From Meet & Greets with plantfluencers to plant swaps and pub crawls, local plant-based businesses are drawing in a diverse group of customers in the market.  

The U.S. floral gifting market report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Market Segmentation by Occasion

  • Personal & Self Gifting
  • Wedding
  • Corporate
  • Sympathy

Market Segmentation by Platform

  • In-Store
  • Online
  • Mobile

Market Segmentation by Product

  • Bouquets & Arrangements
  • Stems

Market Segmentation by Purchase Options

  • One-Time Purchase
  • Subscriptions

Market Segmentation by States

  • California
  • Washington
  • Oregon
  • Florida

Frequently Asked Questions

How big is the US floral gifting market in 2021?

The U.S. floral gifting market is valued at USD 12.5 billion in 2021

At what CAGR the US floral gifting will grow in the next 5 years

The US floral gifting market is expected to grow at a CAGR of 6.13% until 2027

What is the biggest opportunity for growth in the online flower shops industry in the US?

The biggest opportunity for growth in the online flower shops industry in the US is the rising popularity of self-gifting amongst millennials.

How has the U.S. retail flower gifting industry performed compared with the online distribution channel in the U.S.?

US online flower gifting industry will perform better than the retail flower gifting industry as it eases the work of buying gifts in just one click. Also with the rise of social media and targeted advertising, it becomes easy for online shops to find customers for their products.

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The U.S. floral gifting market size was valued at USD 11.91 billion in 2021 and is expected to reach USD 17.02 billion by 2027, growing at a CAGR of 6.13% during the forecast period.

The following factors are likely to contribute to the growth of the U.S. floral gifting market-

  • Spread of Farmer-Florist Movement
  • Rising Focus Towards Local Flowers
  • Broadening Range of Bouquet Elements
  • Increasing Demand for Sustainability
  • Intensifying Micro-Regionalism
  • Rise of Bioengineering In Retail & Hospitality

Base Year: 2021

Forecast Year: 2022-2027

The study considers a detailed scenario of the present U.S. floral gifting market and its market dynamics for 2022−2027. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Key Vendors

  • FTD Companies
    • Business Overview
    • Product Offerings
    • Key Strengths
    • Key Strategies
    • Key Opportunities
  • 1-800-Flowers.com
  • Teleflora
  • From You Flowers

Other Prominent Vendors

  • 5th Floral Co
    • Business Overview
    • Product Offerings
  • Avas Flowers
  • Benchmark Boquets
  • BloomNation
  • BloomsyBox
  • Blooms Today
  • Farmgirl Flowers
  • Floom
  • Flora2000
  • FloraQueen
  • com
  • com
  • Just Flowers
  • KaBloom
  • The Flower Shop
  • The Bouqs
  • UrbanStems
  • Gotham Florist
  • H Bloom
  • Venus Et Fleur

Market Segmentation by Occasion

  • Personal & Self Gifting
  • Wedding
  • Corporate
  • Sympathy

Market Segmentation by Platform

  • In-Store
  • Online
  • Mobile

Market Segmentation by Product

  • Bouquets & Arrangements
  • Stems

Market Segmentation by Purchase Options

  • One-Time Purchase
  • Subscriptions

Market Segmentation by States

  • California
  • Washington
  • Oregon
  • Florida

1 Research Methodology 

2 Research Objectives 

3 Research Process 

 

4 Scope & Coverage 

4.1 Market Definition 

4.1.1 Inclusions 

4.1.2 Exclusions 

4.1.3 Market Estimation Caveats 

4.2 Base Year 

4.3 Scope of The Study 

4.4 Market Segments 

4.4.1 Market Segmentation by Occasion 

4.4.2 Market Segmentation by Platform 

4.4.3 Market Segmentation by Product 

4.4.4 Market Segmentation by Purchase Options 

 

5 Report Assumptions & Caveats 

5.1 Key Caveats 

5.2 Currency Conversion 

5.3 Market Derivation 

 

6 Market at a Glance 

7 Introduction 

7.1 Overview 

7.1.1 Supply Chain Criticality 

7.1.2 Pricing Strategies 

7.1.3 Factors Impacting Floral Wholesalers 

7.2 Vertical Integration in The Market 

7.3 Gifting Industry in the US 

7.4 Holiday Retail Sales Insights in the US 

7.5 Consumer Trend Analysis 

7.5.1 Selling Direct-To-Consumer: Recent Trend 

7.6 Floral Gifting Market 

7.6.1 Flower Production 

7.6.2 Logistics & Transportation 

7.6.3 Packaging & Presentation 

7.6.4 Rules & Regulations 

7.7 Consumer Behavior 

7.7.1 Key Consideration Drivers 

7.7.2 Degree of Value 

7.7.3 Purchase Barriers 

7.8 Generational Insights 

7.8.1 Millennials 

7.8.2 Generation X 

7.8.3 Baby Boomers 

7.9 Tariffs, Quality Standards, & Certifications 

7.10 Impact of Covid-19 

7.10.1 Overview 

7.10.2 The Flower Shortage 

7.10.3 Technology in The Floral Industry Amid the Pandemic 

7.10.4 Floral Industry Crisis Insights, 2021 

 

8 Market Opportunities & Trends 

8.1 Spread of The Farmer-Florist Movement 

8.2 Rising Focus on Local Flowers 

8.3 Broadening Range of Bouquet Elements 

8.4 Increasing Demand for Sustainability 

8.5 Intensifying Micro-Regionalism 

8.6 Flat-Packed Bouquets 

 

9 Market Growth Enablers 

9.1 Rise of Botanical Homes capes And Retail & Hospitality 

9.2 Link Between Exposure to Flowers and Health & Wellbeing 

9.3 Floral Design Gaining Renaissance 

9.4 Increasing Number of New Entrants in The Industry 

9.5 Diminishing Barriers of Cost 

9.6 Growth of Multi-Cultural Audiences 

9.7 Risk Aversion During Gift-Giving 

 

10 Market Restraints 

10.1 Increasing Wave of Personalized Gifts 

10.2 Dearth of A Unified Campaign Against ‘Blood Flowers’ 

10.3 Investments in Dried and Artificial Flowers 

10.4 Issues Related to High Wastage 

10.5 Rising Popularity of Plant Gifts 

10.6 Disparities and Issues with Flower Deliveries 

10.7 Negative Publicity of Flowers 

 

11 Market Landscape 

11.1 Market Overview 

11.2 Market Size & Forecast 

11.3 Pest Analysis 

11.3.1 Political 

11.3.2 Economic 

11.3.3 Social 

11.3.4 Technology 

11.4 Five Forces Analysis 

11.4.1 Threat of New Entrants 

11.4.2 Bargaining Power of Suppliers 

11.4.3 Bargaining Power of Buyers 

11.4.4 Threat of Substitutes 

11.4.5 Competitive Rivalry 

 

12 Occasion 

12.1 Market Snapshot & Growth Engine 

12.2 Market Overview 

12.3 Personal & Self-Gifting 

12.3.1 Market Size & Forecast 

12.4 Wedding 

12.4.1 Market Size & Forecast 

12.5 Corporate 

12.5.1 Market Size & Forecast 

12.6 Sympathy 

12.6.1 Market Size & Forecast 

 

13 Platform 

13.1 Market Snapshot & Growth Engine 

13.2 Market Overview 

13.3 In-Store 

13.3.1 Market Size & Forecast 

13.4 Online 

13.4.1 Market Size & Forecast 

13.5 Mobile 

13.5.1 Market Size & Forecast 

 

14 Product 

14.1 Market Snapshot & Growth Engine 

14.2 Market Overview 

14.3 Bouquets & Arrangements 

14.3.1 Market Size & Forecast 

14.4 Stems 

14.4.1 Market Size & Forecast 

 

15 Purchase Options 

15.1 Market Snapshot & Growth Engine 

15.2 Market Overview 

15.3 One-Time Purchase 

15.3.1 Market Size & Forecast 

15.4 Subscriptions 

15.4.1 Market Size & Forecast 

 

16 Floral Gifting Industry by Key States In The US 

16.1 California 

16.1.1 Market Overview 

16.2 Washington 

16.2.1 Market Overview 

16.3 Oregon 

16.3.1 Market Overview 

16.4 Florida 

16.4.1 Market Overview 

 

17 Competitive Landscape 

17.1 Competition Overview 

17.1.1 Marketing 

 

18 Key Company Profile 

18.1 FTD 

18.1.1 Business Overview 

18.1.2 Product Offerings 

18.1.3 Key Strategies 

18.1.4 Key Strengths 

18.1.5 Key Opportunities 

18.2 1-800-FLOWERS 

18.2.1 Business Overview 

18.2.2 Product Offerings 

18.2.3 Key Strategies 

18.2.4 Key Strengths 

18.2.5 Key Opportunities 

18.3 TELEFLORA 

18.3.1 Business Overview 

18.3.2 Product Offerings 

18.3.3 Key Strategies 

18.3.4 Key Strengths 

18.3.5 Key Opportunities 

18.4 FROM YOU FLOWERS 

18.4.1 Business Overview 

18.4.2 Product Offerings 

18.4.3 Key Strengths 

18.4.4 Key Strategies 

18.4.5 Key Opportunities 

 

19 Other Prominent Vendors 

19.1 5TH AVE FLORAL 

19.1.1 Business Overview 

19.1.2 Product Offerings 

19.1.3 Key Strengths 

19.1.4 Key Strategies 

19.2 AVAS FLOWERS 

19.2.1 Business Overview 

19.2.2 Product Offerings 

19.2.3 Key Strengths 

19.2.4 Key Strategies 

19.3 BENCHMARK BOUQUETS 

19.3.1 Business Overview 

19.3.2 Product Offerings 

19.3.3 Key Strengths 

19.3.4 Key Strategies 

19.4 BLOOMNATION 

19.4.1 Business Overview 

19.4.2 Product Offerings 

19.4.3 Key Strengths 

19.4.4 Key Strategies 

19.5 BLOOMSYBOX 

19.5.1 Business Overview 

19.5.2 Product Offerings 

19.5.3 Key Strengths 

19.5.4 Key Strategies 

19.6 BLOOMS TODAY 

19.6.1 Business Overview 

19.6.2 Product Offerings 

19.6.3 Key Strengths 

19.6.4 Key Strategies 

19.7 FARMGIRL FLOWERS 

19.7.1 Business Overview 

19.7.2 Product Offerings 

19.7.3 Key Strengths 

19.7.4 Key Strategies 

19.8 FLOOM 

19.8.1 Business Overview 

19.8.2 Product Offerings 

19.8.3 Key Strengths 

19.8.4 Key Strategies 

19.9 FLORA2000 

19.9.1 Business Overview 

19.9.2 Product Offerings 

19.9.3 Key Strengths 

19.9.4 Key Strategies 

19.10 FLORAQUEEN 

19.10.1 Business Overview 

19.10.2 Product Offerings 

19.10.3 Key Strengths 

19.10.4 Key Strategies 

19.11 FLOWERBUD 

19.11.1 Business Overview 

19.11.2 Product Offerings 

19.11.3 Key Strengths 

19.11.4 Key Strategies 

19.12 FLOWERPETAL 

19.12.1 Business Overview 

19.12.2 Product Offerings 

19.12.3 Key Strengths 

19.12.4 Key Strategies 

19.13 JUSTFLOWERS.COM 

19.13.1 Business Overview 

19.13.2 Product Offerings 

19.13.3 Key Strengths 

19.13.4 Key Strategies 

19.14 KABLOOM.COM 

19.14.1 Business Overview 

19.14.2 Product Offerings 

19.14.3 Key Strengths 

19.14.4 Key Strategies 

19.15 THE FLOWER SHOP 

19.15.1 Business Overview 

19.15.2 Product Offerings 

19.15.3 Key Strengths 

19.15.4 Key Strategies 

19.16 THE BOUQS 

19.16.1 Business Overview 

19.16.2 Product Offerings 

19.16.3 Key Strengths 

19.16.4 Key Strategies 

19.17 URBAN STEMS 

19.17.1 Business Overview 

19.17.2 Product Offerings 

19.17.3 Key Strengths 

19.17.4 Key Strategies 

19.18 GOTHAM FLORIST 

19.18.1 Business Overview 

19.18.2 Product Offerings 

19.18.3 Key Strengths 

19.18.4 Key Strategies 

19.19 H. BLOOM 

19.19.1 Business Overview 

19.19.2 Product Offerings 

19.19.3 Key Strengths 

19.19.4 Key Strategies 

19.20 VENUS ET FLEUR 

19.20.1 Business Overview 

19.20.2 Product Offerings 

19.20.3 Key Strengths 

19.20.4 Key Strategies 

 

20 Report Summary 

20.1 Key Takeaways 

20.2 Strategic Recommendations 

 

21 Quantitative Summary 

21.1 Market by Occasion 

21.2 Market by Platform 

21.3 Market by Product 

21.4 Market by Purchase Option 

 

22 Appendix 

22.1 Abbreviations 

LIST OF EXHIBITS  

Exhibit 1 Segmentation of US Floral Gifting Market 

Exhibit 2 Market Size Calculation Approach 2021 

Exhibit 3 Floral Industry Import Highlight in the US 

Exhibit 4 Key Promotional Strategies for Floral Gifting Market 

Exhibit 5 Holiday Retail Sales in the US 2010-2020 ($ billion) 

Exhibit 6 Consumer Trends on Buying Flowers in the US 

Exhibit 7 Analysis by Occasions for Buying Cut Flowers in the US 

Exhibit 8 Benefits of Direct-to-Consumer Delivery 

Exhibit 9 Mega Trends in Floral Industry, 2021 

Exhibit 10 Flower Import Insights, 2019 

Exhibit 11 Transport & Logistics Insights 

Exhibit 12 Packaging & Presentation Insights in the US Floral Gifting Industry 

Exhibit 13 Regression Analysis of Drivers During Consideration 

Exhibit 14 Attributes of Flowers Deemed Important 

Exhibit 15 Millennials Floral Gifting Market Insights 

Exhibit 16 Generation X Floral Gifting Market Insights 

Exhibit 17 Baby Boomers Floral Gifting Market Insights 

Exhibit 18 Certifications in US Floral Industry 

Exhibit 19 Harmonized Tariff Schedule of the US (2017) 

Exhibit 20 Quality Standards in the US Floral Industry 

Exhibit 21 Flower Shortage Insights Amid COVID-19 

Exhibit 22 Impact of Spread of the Farmer-Florist Movement 

Exhibit 23 Impact of Rising Focus on Local Flowers 

Exhibit 24 Impact of Broadening Range of Bouquet Elements 

Exhibit 25 Impact of Increasing Demand for Sustainability 

Exhibit 26 Impact of Intensifying Micro-Regionalism 

Exhibit 27 Major Reasons for Creation of Alliances 

Exhibit 28 Impact of Flat-Packed Bouquets 

Exhibit 29 Impact of Rise of Botanical Homescapes and Retail & Hospitality 

Exhibit 30 Impact of Link Between Exposure to Flowers and Health & Wellbeing 

Exhibit 31 Impact of Floral Design Gaining Renaissance 

Exhibit 32 Impact of Increasing Number of New Entrants in the Industry 

Exhibit 33 Old Floral Business Structure 

Exhibit 34 New Floral Business Sector 

Exhibit 35 On-Demand Flower Delivery Startup’s and their Models of Buying & Selling 

Exhibit 36 Impact of Diminishing Barriers of Cost 

Exhibit 37 Per Capita Spending on Flowers, Seeds, and Plants 2012-2017 ($) 

Exhibit 38 Impact of Growth of Multi-Cultural Audiences 

Exhibit 39 US Population and Growth Basis Minority Groups (% of Population and Growth Rate) 

Exhibit 40 Impact of Risk Aversion During Gift-Giving 

Exhibit 41 Impact of Increasing Wave of Personalized Gifts 

Exhibit 42 Personalized Gifting Statistics 

Exhibit 43 Impact of Dearth of a Unified Campaign Against ‘Blood Flowers’ 

Exhibit 44 Impact of Investments in Dried and Artificial Flowers 

Exhibit 45 Impact of Issues Related to High Wastage 

Exhibit 46 Impact of Rising Popularity of Plant Gifts 

Exhibit 47 Share of Plant and Flower Sale in the US by Type 2019 ($) 

Exhibit 48 Impact of Disparities and Issues with Flower Deliveries 

Exhibit 49 Impact of Negative Publicity of Flowers 

Exhibit 50 Instances of Damaging Floral Publicity 

Exhibit 51 US Floral Gifting Market 2018–2027 ($ billion) 

Exhibit 52 Overview of PEST Analysis: US 

Exhibit 53 Five Forces Analysis 2021 

Exhibit 54 Incremental Growth by Occasion 2021 & 2027 

Exhibit 55 US Personal & Self Floral Gifting Market 2021–2027 ($ billion) 

Exhibit 56 US Wedding Floral Gifting Market 2021–2027 ($ billion) 

Exhibit 57 US Corporate Floral Gifting Market 2021–2027 ($ billion) 

Exhibit 58 US Sympathy Floral Gifting Market 2021–2027 ($ billion) 

Exhibit 59 Incremental Growth by Platform 2021 & 2027 

Exhibit 60 Mass-Market Service Level in Floral Market 

Exhibit 61 US In-Store Floral Gifting Market 2021–2027 ($ billion) 

Exhibit 62 Percent of Sales Each Holiday of Total Holiday Sales 

Exhibit 63 US Online Floral Gifting Market 2021–2027 ($ billion) 

Exhibit 64 US Mobile Floral Gifting Market 2021–2027 ($ billion) 

Exhibit 65 Incremental Growth by Product 2021 & 2027 

Exhibit 66 US Floral Gifting Bouquets & Arrangements Market 2021–2027 ($ billion) 

Exhibit 67 US Floral Gifting Stems Market 2021–2027 ($ billion) 

Exhibit 68 Incremental Growth by Purchase Option 2021 & 2027 

Exhibit 69 Floral Gifting Market in the US by Purchase Options 2021 & 2027 (% share) 

Exhibit 70 US Floral Gifting One-Time Purchase Market 2021–2027 ($ billion) 

Exhibit 71 US Floral Gifting Subscriptions Market 2021–2027 ($ billion) 

Exhibit 72 SWOT Analysis for Washington’s Cut Flower Industry 

Exhibit 73 Operation Focus Among Vendors 

 

LIST OF TABLES  

Table 1            Key Caveats 

Table 2            Currency Conversion 2015−2021 

Table 3            Key Barriers to Purchase – 2009 and 2019 

Table 4            Floral Subscription Service Providers 

Table 5            Economics of Mass-Market Floral Industry 

Table 6            FTD: Product Offerings 

Table 7            1-800-Flowers: Product Offerings 

Table 8            Teleflora: Product Offerings 

Table 9            From You Flowers: Product Offerings 

Table 10          Floral Gifting Market in the US by Occasion 2021−2027 ($ billion) 

Table 11          Floral Gifting Market in the US by Occasion 2021−2027 (%) 

Table 12          Floral Gifting Market in the US by Platform 2021−2027 ($ billion) 

Table 13          Floral Gifting Market in the US by Platform 2021−2027 (%) 

Table 14          Floral Gifting Market in the US by Product 2021−2027 ($ billion) 

Table 15          Floral Gifting Market in the US by Product 2021−2027 (%) 

Table 16          Floral Gifting Market in the US by Purchase Option 2021−2027 ($ billion) 

Table 17          Floral Gifting Market in the US by Purchase Option 2021−2027 (%) 

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