PUBLISHED DATE : Apr 2023 | Pages : 282
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The U.S. Floral Gifting Market Size, Share, & Trends Analysis Report By
Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2023–2028
282 Pages
43 Tables
79 Charts
1 Regions
1 Countries
46 Companies
4 Market Segment
| Report Attribute | Details |
|---|---|
| Market Size (2028) | USD 18.99 Billion |
| Market Size (2022) | USD 12.25 Billion |
| CAGR (2022-2028) | 7.58% |
| Base Year | 2022 |
| Forecast Year | 2023-2028 |
| Market Segments | Occasion, Platform, Product, Purchase Option |
| Geographic Analysis | The United States |
| KEY VENDORS | FTD, 1-800-Flowers, Teleflora, From You Flowers |
The US floral gifting market was valued at USD 12.25 billion in 2022 and is expected to reach USD 18.99 billion by 2028, growing at a CAGR of 7.58%. Florals have always played an important role in human history, and while their significance and customs may vary between places, they remain a universal symbol of human connection. The US is one of the world's largest cut flowers and foliage importers. According to data from the USDA, in 2020, the US imported approximately $1.6 billion worth of cut flowers. There is a consistent demand for flowers as a gifting option for various occasions, such as Valentine's Day, Mother's Day, and weddings. People in the US consider flowers a memorable gift, and around 85-90% of people in the US remember the last time they gave flowers to someone. The growing awareness of environmental issues leads to increased demand for sustainably sourced and eco-friendly flowers and floral products. Advancements in technology are allowing vendors to offer more personalized and customized floral arrangements and improve supply chain management and delivery logistics.
HIGH DEMAND FOR PERSONALIZATION
The demand for personalization has been a growing trend in the floral gifting market in the US. Consumers seek unique and personalized arrangements for their loved ones instead of standard bouquets. This trend has led to the growth of florists who offer customizable and unique arrangements.
One of the main reasons for this trend is the desire for a more meaningful and thoughtful gift. Consumers want to show that they have put thought and effort into their gift-giving, and a personalized floral arrangement can convey this message. In addition, social media has made sharing and showcasing personalized arrangements easier for consumers, thus driving the trend even further.
Florists respond to this trend by offering various customizable options, including different flower varieties, colors, and arrangements. Some florists even offer personalized messages or monograms on their arrangements. This trend has also led to the rise of DIY floral workshops, where consumers can learn to create their own personalized arrangements.
BETTER LOGISTICS AND DELIVERY
The floral gifting market heavily relies on logistics and delivery services to ensure that the flowers reach customers fresh and timely. In recent years, the availability of better logistics and delivery services has become an enabler for the growth of the floral gifting market in the US.
One of the main factors driving the growth of logistics and delivery services is the increasing use of technology. Companies can use GPS-tracking systems and other advanced technologies to optimize their delivery routes and ensure timely deliveries. This has helped reduce delivery times and ensure the flowers arrive fresh and in good condition at the customer's doorstep.
Furthermore, logistics and delivery companies invest in better packaging and shipping materials to protect flowers during transit. This has helped reduce damage to flowers and ensure that they arrive in a pristine condition.
COMPETITION FROM NON-FLORAL GIFT ITEMS
The US floral gifting market faces competition from various other gift items, including chocolates, perfumes, jewelry, and more. These non-floral gift items have gained popularity over time, making it challenging for the floral gifting market to maintain its growth rate.
One of the main reasons for the competition from non-floral gifts is the changing consumer preferences and lifestyles. Consumers seek unique and innovative gifting options, which are not necessarily limited to flowers. In addition, non-floral gifts offer a longer shelf-life and can be used for a longer period, making them a more practical choice for many consumers.
Moreover, non-floral gifts often come with additional features, such as personalization and customization, which is also a growing trend among consumers. Many companies that offer non-floral gifts have recognized this trend and are providing personalized products that can be tailored to specific consumer needs.
To counter this challenge, floral gift companies have started providing more innovative and personalized floral arrangements. They also provide additional features, such as gift baskets, chocolates, and other complementary products, to enhance the value proposition for the consumers. Furthermore, many floral gift companies have started offering same-day delivery, making it easier for consumers to purchase and receive flowers promptly.
OCCASION
The US floral gifting market can be segmented based on the occasion for which flowers are gifted. These occasions include Valentine's Day, Mother's Day, Christmas, birthdays, anniversaries, and other special events. The demand for floral gifting is the highest during Valentine's Day and Mother's Day, which are considered peak seasons for the floral industry. However, the market for floral gifting during Christmas, birthdays, weddings, and other special events is also significant. The growth of the US floral gifting market can be attributed to the increasing trend of personalization, which has led to the development of unique floral arrangements for specific occasions. In addition, the rise of e-commerce and the availability of online delivery options have made it easier for consumers to purchase and send flowers, contributing to the market's growth. Overall, the segmentation based on occasion reflects the diversity of the floral gifting market in the US, which is expected to continue to grow in the future.
SALES PLATFORM
The US floral gifting market can also be segmented based on the platform used for purchasing. In-store sales, mobile sales, and online sales are the major platforms. The increasing penetration of the internet and smartphones has led to a surge in online sales. Online flower delivery platforms such as 1-800 Flowers, FTD, and Teleflora have become popular choices for customers. The convenience of ordering online, the availability of a wide variety of floral arrangements, and the ability to track deliveries have made online sales a preferred channel for many. In-store sales still account for a significant market share, particularly for last-minute purchases or for customers who prefer the touch-and-feel experience before making a purchase. Mobile sales are also rising as customers use their smartphones for on-the-go purchases. With the increasing popularity of online and mobile sales, traditional brick-and-mortar stores are adapting to new technologies to remain competitive. As the demand for convenience and ease of purchase continues to grow, the online and mobile segments are expected to drive the future growth of the US floral gifting market.
PRODUCT
The US floral gifting market can be segmented based on product type, with the two main categories being bouquets/arrangements and loose stems. Bouquets and arrangements are preferred for occasions such as weddings, anniversaries, and Valentine's Day, while loose stems are more commonly purchased for personal use or as a gift for a special occasion. Bouquets and arrangements are more expensive but offer a more elaborate and customized look. On the other hand, loose stems are often sold in bulk and can be more affordable for everyday purchases. The increasing demand for customization and personalization of floral gifts largely drives the market's growth. Bouquets and arrangements offer a wide range of options for personalization, with customers being able to choose from various flowers, colors, and designs. Loose stems also allow customization, as customers can select their own combination of flowers and create their own arrangement.
PURCHASE OPTIONS
The US floral gifting market can also be segmented based on purchase options, including one-time purchases and subscriptions. One-time purchases are the traditional way of buying flowers for special occasions, while subscription services offer recurring delivery of flowers at a set interval, such as weekly, bi-weekly, or monthly. Subscription-based models have gained popularity due to their convenience, cost-effectiveness, and flexibility, allowing customers to customize their deliveries and skip or pause them as needed. This segment is expected to grow significantly, driven by the rising demand for hassle-free and regular flower deliveries for personal and corporate purposes.
The US floral gifting market has grown in all regions in the U.S., but some areas are expected to witness greater growth than others. The West and Northeast U.S. are anticipated to grow due to their large population and higher per capita income. The South and Midwest regions are also expected to grow significantly, but not as much as the West and Northeast. In addition, metropolitan areas have a scope for greater growth compared with rural areas due to the higher population density and more significant economic activity. However, with the rise of e-commerce and better logistics, even rural areas are starting to grow in the floral gifting market. The growth in the market can be attributed to the increasing demand for personalization, the availability of better logistics and delivery, and other factors.
The US floral gifting market is highly competitive, with numerous players vying for a market share. The market is expected to grow in the future, driven by factors such as better logistics and delivery, increased demand for personalization, and the popularity of major holidays such as Valentine's Day. However, the market faces challenges such as competition from non-floral gift items and the need to keep up with changing consumer preferences. To stay competitive, companies in the market must focus on developing innovative products, improving their logistics and delivery systems, and investing in marketing and advertising campaigns to reach their target audience. Companies that can differentiate themselves effectively and offer unique products and services will likely see the greatest success in this competitive market.
Frequently Asked Questions
How big is the US floral gifting market?
The US floral gifting market was valued at USD 12.25 billion in 2022 and is expected to reach USD 18.99 billion by 2028.
What is the growth rate of the US floral gifting market?
The market is expected to grow at a CAGR of 7.58% from 2022 to 2028.
What are the latest trends in the US floral gifting industry?
The rising focus on local flowers, increasing demand for sustainability, and broadening the range of bouquet elements are some of the latest trends in the floral gifting industry.
Who are the key players in the US floral gifting market?
FTD, 1-800-Flowers, Teleflora, and From You Flowers are the key players in this industry.
The U.S. floral gifting market size is expected to grow at a CAGR of approximately 7.58% from 2022 to 2028.
The following factors are likely to contribute to the growth of the floral gifting market in the US during the forecast period:
Base Year: 2022
Forecast Year: 2023-2028
The report considers the present scenario of the floral gifting market in the US and its market dynamics for 2023−2028. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the industry. It also profiles and analyzes leading companies and several other prominent companies operating in the industry.
Key Company Profiles
Other Prominent Vendors
Segmentation by Occasion
Segmentation by Platform
Segmentation by Product
Segmentation by Purchase option
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
4.4 MARKET SEGMENTS
4.4.1 MARKET SEGMENTATION BY OCCASION
4.4.2 MARKET SEGMENTATION BY PLATFORM
4.4.3 MARKET SEGMENTATION BY PRODUCT
4.4.4 MARKET SEGMENTATION BY PURCHASE OPTIONS
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 MARKET AT A GLANCE
7 PREMIUM INSIGHTS
7.1 MARKET OVERVIEW
7.2 REPORT OVERVIEW
7.3 OPPORTUNITY & CHALLENGE ANALYSIS
7.4 SEGMENT ANALYSIS
7.5 GEOGRAPHICAL ANALYSIS
7.6 COMPETITIVE LANDSCAPE
8 INTRODUCTION
8.1 OVERVIEW
8.1.1 SUPPLY CHAIN CRITICALITY
8.1.2 PRICING STRATEGIES
8.1.3 FACTORS IMPACTING FLORAL WHOLESALERS
8.2 US FLORAL IMPORTS
8.2.1 OVERVIEW
8.2.2 MIAMI FLORAL IMPORTS
8.2.3 CUT FLOWER IMPORTS THROUGH OCEAN SHIPMENTS
8.3 VERTICAL INTEGRATION IN THE MARKET
8.4 GIFTING INDUSTRY IN THE US
8.5 VALENTINE’S DAY 2022
8.6 CONSUMER TREND ANALYSIS
8.6.1 SELLING DIRECT-TO-CONSUMER: RECENT TREND
8.7 FLORAL GIFTING MARKET
8.7.1 FLOWER PRODUCTION
8.7.2 LOGISTICS & TRANSPORTATION
8.7.3 PACKAGING & PRESENTATION
8.7.4 RULES & REGULATIONS
8.8 CONSUMER BEHAVIOR
8.8.1 KEY CONSIDERATION DRIVERS
8.8.2 DEGREE OF VALUE
8.8.3 PURCHASE BARRIERS
8.9 GENERATIONAL INSIGHTS
8.9.1 MILLENNIALS
8.9.2 GENERATION X
8.9.3 BABY BOOMERS
8.10 TARIFFS, QUALITY STANDARDS, & CERTIFICATIONS
8.11 IMPACT OF COVID-19
8.11.1 OVERVIEW
8.11.2 FLOWER SHORTAGE
8.11.3 TECHNOLOGY IN FLORAL INDUSTRY AMID THE PANDEMIC
8.11.4 FLORAL INDUSTRY CRISIS INSIGHTS 2021
9 MARKET OPPORTUNITIES & TRENDS
9.1 HIGH DEMAND FOR PERSONALIZATION
9.2 RISING INCLINATION TOWARD HEALTH & WELLNESS
9.3 SPREAD OF FARMER-FLORIST MOVEMENT
9.4 RISING FOCUS ON LOCAL FLOWERS
9.5 BROADENING RANGE OF BOUQUET ELEMENTS
9.6 INCREASING DEMAND FOR SUSTAINABILITY
9.7 INTENSIFYING MICRO-REGIONALISM
9.8 INTRODUCTION OF FLAT-PACKED BOUQUETS
10 MARKET GROWTH ENABLERS
10.1 BETTER LOGISTICS AND DELIVERY
10.2 TECHNOLOGICAL DEVELOPMENT
10.3 RISE OF BIOENGINEERING IN RETAIL, HOSPITALITY, & BOTANICAL HOMESCAPES
10.4 LINK BETWEEN EXPOSURE TO FLOWERS AND HEALTH & WELLBEING
10.5 FLORAL DESIGN GAINING RENAISSANCE
10.6 INCREASING NUMBER OF NEW ENTRANTS IN THE INDUSTRY
10.7 DIMINISHING BARRIERS OF COST
10.8 GROWTH OF MULTI-CULTURAL AUDIENCES
10.9 RISK AVERSION DURING GIFT-GIVING
11 MARKET RESTRAINTS
11.1 COMPETITION FROM NON-FLORAL GIFT ITEMS
11.2 DEARTH OF UNIFIED CAMPAIGNS AGAINST ‘BLOOD FLOWERS’
11.3 INVESTMENTS IN DRIED & ARTIFICIAL FLOWERS
11.4 HIGH WASTAGE
11.5 RISING POPULARITY OF PLANT GIFTS
11.6 DISPARITIES AND ISSUES WITH FLOWER DELIVERIES
11.7 NEGATIVE PUBLICITY OF FLOWERS
12 MARKET LANDSCAPE
12.1 MARKET OVERVIEW
12.2 MARKET SIZE & FORECAST
12.3 SWOT ANALYSIS
12.3.1 STRENGTHS
12.3.2 WEAKNESSES
12.3.3 OPPORTUNITIES
12.3.4 THREATS
12.4 PEST ANALYSIS
12.4.1 POLITICAL
12.4.2 ECONOMIC
12.4.3 SOCIAL
12.4.4 TECHNOLOGY
12.5 FIVE FORCES ANALYSIS
12.5.1 THREAT OF NEW ENTRANTS
12.5.2 BARGAINING POWER OF SUPPLIERS
12.5.3 BARGAINING POWER OF BUYERS
12.5.4 THREAT OF SUBSTITUTES
12.5.5 COMPETITIVE RIVALRY
13 OCCASION
13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 PERSONAL & SELF-GIFTING
13.3.1 MARKET SIZE & FORECAST
13.4 WEDDING
13.4.1 MARKET SIZE & FORECAST
13.5 CORPORATE
13.5.1 MARKET SIZE & FORECAST
13.6 SYMPATHY
13.6.1 MARKET SIZE & FORECAST
14 PLATFORM
14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 IN-STORE
14.3.1 MARKET SIZE & FORECAST
14.4 ONLINE
14.4.1 MARKET SIZE & FORECAST
14.5 MOBILE
14.5.1 MARKET SIZE & FORECAST
15 PRODUCT
15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.3 BOUQUETS & ARRANGEMENTS
15.3.1 MARKET SIZE & FORECAST
15.4 STEMS
15.4.1 MARKET SIZE & FORECAST
16 PURCHASE OPTIONS
16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 MARKET OVERVIEW
16.3 ONE-TIME PURCHASE
16.3.1 MARKET SIZE & FORECAST
16.4 SUBSCRIPTIONS
16.4.1 MARKET SIZE & FORECAST
17 GEOGRAPHY
17.1 US FLORAL GIFTING INDUSTRY BY KEY STATES IN THE
17.1.1 OVERVIEW
17.2 CALIFORNIA
17.2.1 MARKET OVERVIEW
17.3 WASHINGTON
17.3.1 MARKET OVERVIEW
17.4 OREGON
17.4.1 MARKET OVERVIEW
17.5 FLORIDA
17.5.1 MARKET OVERVIEW
17.6 HAWAII
17.6.1 MARKET OVERVIEW
17.7 ALASKA
17.7.1 MARKET OVERVIEW
17.8 TEXAS
17.8.1 MARKET OVERVIEW
17.9 NEW YORK
17.9.1 MARKET OVERVIEW
18 COMPETITIVE LANDSCAPE
18.1 COMPETITION OVERVIEW
18.1.1 MARKETING
19 KEY VENDORS
19.1 FTD
19.1.1 BUSINESS OVERVIEW
19.1.2 PRODUCT OFFERINGS
19.1.3 KEY STRATEGIES
19.1.4 KEY STRENGTHS
19.1.5 KEY OPPORTUNITIES
19.2 1-800-FLOWERS
19.2.1 BUSINESS OVERVIEW
19.2.2 PRODUCT OFFERINGS
19.2.3 KEY STRATEGIES
19.2.4 KEY STRENGTHS
19.2.5 KEY OPPORTUNITIES
19.3 TELEFLORA
19.3.1 BUSINESS OVERVIEW
19.3.2 PRODUCT OFFERINGS
19.3.3 KEY STRATEGIES
19.3.4 KEY STRENGTHS
19.3.5 KEY OPPORTUNITIES
19.4 FROM YOU FLOWERS
19.4.1 BUSINESS OVERVIEW
19.4.2 PRODUCT OFFERINGS
19.4.3 KEY STRENGTHS
19.4.4 KEY STRATEGIES
19.4.5 KEY OPPORTUNITIES
20 OTHER PROMINENT VENDORS
20.1 5TH AVE FLORAL
20.1.1 BUSINESS OVERVIEW
20.1.2 PRODUCT OFFERINGS
20.1.3 KEY STRENGTHS
20.1.4 KEY STRATEGIES
20.2 AVAS FLOWERS
20.2.1 BUSINESS OVERVIEW
20.2.2 PRODUCT OFFERINGS
20.2.3 KEY STRENGTHS
20.2.4 KEY STRATEGIES
20.3 BENCHMARK BOUQUETS
20.3.1 BUSINESS OVERVIEW
20.3.2 PRODUCT OFFERINGS
20.3.3 KEY STRENGTHS
20.3.4 KEY STRATEGIES
20.4 BLOOMNATION
20.4.1 BUSINESS OVERVIEW
20.4.2 PRODUCT OFFERINGS
20.4.3 KEY STRENGTHS
20.4.4 KEY STRATEGIES
20.5 BLOOMSYBOX
20.5.1 BUSINESS OVERVIEW
20.5.2 PRODUCT OFFERINGS
20.5.3 KEY STRENGTHS
20.5.4 KEY STRATEGIES
20.6 BLOOMS TODAY
20.6.1 BUSINESS OVERVIEW
20.6.2 PRODUCT OFFERINGS
20.6.3 KEY STRENGTHS
20.6.4 KEY STRATEGIES
20.7 FARMGIRL FLOWERS
20.7.1 BUSINESS OVERVIEW
20.7.2 PRODUCT OFFERINGS
20.7.3 KEY STRENGTHS
20.7.4 KEY STRATEGIES
20.8 FLOOM
20.8.1 BUSINESS OVERVIEW
20.8.2 PRODUCT OFFERINGS
20.8.3 KEY STRENGTHS
20.8.4 KEY STRATEGIES
20.9 FLORA2000
20.9.1 BUSINESS OVERVIEW
20.9.2 PRODUCT OFFERINGS
20.9.3 KEY STRENGTHS
20.9.4 KEY STRATEGIES
20.1 FLORAQUEEN
20.10.1 BUSINESS OVERVIEW
20.10.2 PRODUCT OFFERINGS
20.10.3 KEY STRENGTHS
20.10.4 KEY STRATEGIES
20.11 FLOWERBUD
20.11.1 BUSINESS OVERVIEW
20.11.2 PRODUCT OFFERINGS
20.11.3 KEY STRENGTHS
20.11.4 KEY STRATEGIES
20.12 FLOWERPETAL
20.12.1 BUSINESS OVERVIEW
20.12.2 PRODUCT OFFERINGS
20.12.3 KEY STRENGTHS
20.12.4 KEY STRATEGIES
20.13 JUSTFLOWERS.COM
20.13.1 BUSINESS OVERVIEW
20.13.2 PRODUCT OFFERINGS
20.13.3 KEY STRENGTHS
20.13.4 KEY STRATEGIES
20.14 KABLOOM.COM
20.14.1 BUSINESS OVERVIEW
20.14.2 PRODUCT OFFERINGS
20.14.3 KEY STRENGTHS
20.14.4 KEY STRATEGIES
20.15 THE FLOWER SHOP
20.15.1 BUSINESS OVERVIEW
20.15.2 PRODUCT OFFERINGS
20.15.3 KEY STRENGTHS
20.15.4 KEY STRATEGIES
20.16 THE BOUQS
20.16.1 BUSINESS OVERVIEW
20.16.2 PRODUCT OFFERINGS
20.16.3 KEY STRENGTHS
20.16.4 KEY STRATEGIES
20.17 URBAN STEMS
20.17.1 BUSINESS OVERVIEW
20.17.2 PRODUCT OFFERINGS
20.17.3 KEY STRENGTHS
20.17.4 KEY STRATEGIES
20.18 GOTHAM FLORIST
20.18.1 BUSINESS OVERVIEW
20.18.2 PRODUCT OFFERINGS
20.18.3 KEY STRENGTHS
20.18.4 KEY STRATEGIES
20.19 H. BLOOM
20.19.1 BUSINESS OVERVIEW
20.19.2 PRODUCT OFFERINGS
20.19.3 KEY STRENGTHS
20.19.4 KEY STRATEGIES
20.20 VENUS ET FLEUR
20.20.1 BUSINESS OVERVIEW
20.20.2 PRODUCT OFFERINGS
20.20.3 KEY STRENGTHS
20.20.4 KEY STRATEGIES
20.21 FLORISTS.COM
20.21.1 BUSINESS OVERVIEW
20.21.2 PRODUCT OFFERINGS
20.21.3 KEY STRATEGIES
20.21.4 KEY STRENGTHS
20.22 1ST IN FLOWERS! AND !1ST IN FLOWERS!
20.22.1 BUSINESS OVERVIEW
20.22.2 PRODUCT OFFERINGS
20.22.3 KEY STRENGTHS
20.22.4 KEY STRATEGIES
20.23 KREMP FLORIST
20.23.1 BUSINESS OVERVIEW
20.23.2 PRODUCT OFFERINGS
20.23.3 KEY STRENGTHS
20.23.4 KEY STRATEGIES
20.24 SEND FLOWERS
20.24.1 BUSINESS OVERVIEW
20.24.2 PRODUCT OFFERINGS
20.24.3 KEY STRENGTHS
20.24.4 KEY STRATEGIES
20.25 GLOBAL ROSE
20.25.1 BUSINESS OVERVIEW
20.25.2 PRODUCT OFFERINGS
20.25.3 KEY STRENGTHS
20.25.4 KEY STRATEGIES
20.26 JUST FLOWERS DOT COM
20.26.1 BUSINESS OVERVIEW
20.26.2 PRODUCT OFFERINGS
20.26.3 KEY STRENGTHS
20.26.4 KEY STRATEGIES
20.27 WINSTON FLOWERS
20.27.1 BUSINESS OVERVIEW
20.27.2 PRODUCT OFFERINGS
20.27.3 KEY STRENGTHS
20.27.4 KEY STRATEGIES
20.28 ODE À LA ROSE
20.28.1 BUSINESS OVERVIEW
20.28.2 PRODUCT OFFERINGS
20.28.3 KEY STRENGTHS
20.28.4 KEY STRATEGIES
20.29 THE SILL
20.29.1 BUSINESS OVERVIEW
20.29.2 PRODUCT OFFERINGS
20.29.3 KEY STRENGTHS
20.29.4 KEY STRATEGIES
20.30 FARM FRESH FLOWERS
20.30.1 BUSINESS OVERVIEW
20.30.2 PRODUCT OFFERINGS
20.30.3 KEY STRENGTHS
20.30.4 KEY STRATEGIES
20.31 ENJOY FLOWERS
20.31.1 BUSINESS OVERVIEW
20.31.2 PRODUCT OFFERINGS
20.31.3 KEY STRENGTHS
20.31.4 KEY STRATEGIES
20.32 FREYTAG'S FLORIST
20.32.1 BUSINESS OVERVIEW
20.32.2 PRODUCT OFFERINGS
20.32.3 KEY STRENGTHS
20.32.4 KEY STRATEGIES
20.33 MCSHAN FLORIST
20.33.1 BUSINESS OVERVIEW
20.33.2 PRODUCT OFFERINGS
20.33.3 KEY STRENGTHS
20.33.4 KEY STRATEGIES
20.34 PHOENIX FLOWER SHOPS
20.34.1 BUSINESS OVERVIEW
20.34.2 PRODUCT OFFERINGS
20.34.3 KEY STRENGTHS
20.34.4 KEY STRATEGIES
20.35 U.S. RETAIL FLOWERS
20.35.1 BUSINESS OVERVIEW
20.35.2 PRODUCT OFFERINGS
20.35.3 KEY STRENGTHS
20.35.4 KEY STRATEGIES
20.36 THE FLOWER SHOP ATLANTA
20.36.1 BUSINESS OVERVIEW
20.36.2 PRODUCT OFFERINGS
20.36.3 KEY STRENGTHS
20.36.4 KEY STRATEGIES
20.37 PHILLIP'S FLOWERS & GIFTS
20.37.1 BUSINESS OVERVIEW
20.37.2 PRODUCT OFFERINGS
20.37.3 KEY STRENGTHS
20.37.4 KEY STRATEGIES
20.38 IN BLOOM FLOWERS
20.38.1 BUSINESS OVERVIEW
20.38.2 PRODUCT OFFERINGS
20.38.3 KEY STRENGTHS
20.38.4 KEY STRATEGIES
20.39 BOKAY
20.39.1 BUSINESS OVERVIEW
20.39.2 PRODUCT OFFERINGS
20.39.3 KEY STRENGTHS
20.39.4 KEY STRATEGIES
20.40 FLOWERS4DREAMS
20.40.1 BUSINESS OVERVIEW
20.40.2 PRODUCT OFFERINGS
20.40.3 KEY STRENGTHS
20.40.4 KEY STRATEGIES
20.41 WINSTON FLOWERS
20.41.1 BUSINESS OVERVIEW
20.41.2 PRODUCT OFFERINGS
20.41.3 KEY STRENGTHS
20.41.4 KEY STRATEGIES
20.42 FLOWERS OF THE FIELD
20.42.1 BUSINESS OVERVIEW
20.42.2 PRODUCT OFFERINGS
20.42.3 KEY STRENGTHS
20.42.4 KEY STRATEGIES
21 REPORT SUMMARY
21.1 KEY TAKEAWAYS
21.2 STRATEGIC RECOMMENDATIONS
22 QUANTITATIVE SUMMARY
22.1 MARKET BY OCCASION
22.2 MARKET BY PLATFORM
22.3 MARKET BY PRODUCT
22.4 MARKET BY PURCHASE OPTION
23 APPENDIX
23.1 ABBREVIATIONS
EXHIBIT 1 SEGMENTATION OF US FLORAL GIFTING MARKET
EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2022
EXHIBIT 3 US FLORAL GIFTING MARKET BY OCCASION 2022 & 2028 ($ BILLION)
EXHIBIT 4 FLORAL INDUSTRY IMPORT HIGHLIGHT IN US
EXHIBIT 5 KEY PROMOTIONAL STRATEGIES FOR FLORAL GIFTING MARKET
EXHIBIT 6 OTHER PROMINENT EXPORTERS OF US IN 2021
EXHIBIT 7 VALENTINE’S DAY 2022: SNIPPETS
EXHIBIT 8 CONSUMER TRENDS ON BUYING FLOWERS IN US
EXHIBIT 9 ANALYSIS BY OCCASIONS FOR BUYING CUT FLOWERS IN US
EXHIBIT 10 BENEFITS OF DIRECT-TO-CONSUMER DELIVERY
EXHIBIT 11 MEGA TRENDS IN FLORAL INDUSTRY 2021
EXHIBIT 12 FLOWER IMPORT INSIGHTS
EXHIBIT 13 TRANSPORT & LOGISTICS INSIGHTS
EXHIBIT 14 PACKAGING & PRESENTATION INSIGHTS IN THE US FLORAL GIFTING INDUSTRY
EXHIBIT 15 REGRESSION ANALYSIS OF DRIVERS DURING CONSIDERATION
EXHIBIT 16 ATTRIBUTES OF FLOWERS DEEMED IMPORTANT
EXHIBIT 17 MILLENNIALS FLORAL GIFTING MARKET INSIGHTS
EXHIBIT 18 GENERATION X FLORAL GIFTING MARKET INSIGHTS
EXHIBIT 19 BABY BOOMERS FLORAL GIFTING MARKET INSIGHTS
EXHIBIT 20 CERTIFICATIONS IN US FLORAL INDUSTRY
EXHIBIT 21 HARMONIZED TARIFF SCHEDULE OF US 2022 (% SHARE)
EXHIBIT 22 QUALITY STANDARDS IN US FLORAL INDUSTRY
EXHIBIT 23 FLOWER SHORTAGE INSIGHTS AMID COVID-19
EXHIBIT 24 IMPACT OF HIGH DEMAND FOR PERSONALIZATION
EXHIBIT 25 IMPACT OF RISING INCLINATION TOWARD HEALTH & WELLNESS
EXHIBIT 26 IMPACT OF SPREAD OF THE FARMER-FLORIST MOVEMENT
EXHIBIT 27 IMPACT OF RISING FOCUS ON LOCAL FLOWERS
EXHIBIT 28 IMPACT OF BROADENING RANGE OF BOUQUET ELEMENTS
EXHIBIT 29 IMPACT OF INCREASING DEMAND FOR SUSTAINABILITY
EXHIBIT 30 IMPACT OF INTENSIFYING MICRO-REGIONALISM
EXHIBIT 31 MAJOR REASONS FOR CREATION OF ALLIANCES
EXHIBIT 32 INTRODUCTION OF FLAT-PACKED BOUQUETS
EXHIBIT 33 IMPACT OF BETTER LOGISTICS AND DELIVERY
EXHIBIT 34 IMPACT OF TECHNOLOGICAL DEVELOPMENT
EXHIBIT 35 IMPACT OF RISE OF BIOENGINEERING IN RETAIL, HOSPITALITY, AND BOTANICAL HOMESCAPES
EXHIBIT 36 IMPACT OF LINK BETWEEN EXPOSURE TO FLOWERS AND HEALTH & WELLBEING
EXHIBIT 37 IMPACT OF FLORAL DESIGN GAINING RENAISSANCE
EXHIBIT 38 IMPACT OF INCREASING NUMBER OF NEW ENTRANTS IN THE INDUSTRY
EXHIBIT 39 OLD FLORAL BUSINESS STRUCTURE
EXHIBIT 40 NEW FLORAL BUSINESS SECTOR
EXHIBIT 41 IMPACT OF DIMINISHING BARRIERS OF COST
EXHIBIT 42 IMPACT OF GROWTH OF MULTI-CULTURAL AUDIENCES
EXHIBIT 43 US POPULATION AND GROWTH BASIS MINORITY GROUPS (% OF POPULATION AND GROWTH RATE)
EXHIBIT 44 IMPACT OF RISK AVERSION DURING GIFT-GIVING
EXHIBIT 45 IMPACT OF COMPETITION FROM NON-FLORAL GIFT ITEMS
EXHIBIT 46 IMPACT OF DEARTH OF UNIFIED CAMPAIGNS AGAINST ‘BLOOD FLOWERS’
EXHIBIT 47 IMPACT OF INVESTMENTS IN DRIED & ARTIFICIAL FLOWERS
EXHIBIT 48 HIGH WASTAGE
EXHIBIT 49 IMPACT OF RISING POPULARITY OF PLANT GIFTS
EXHIBIT 50 IMPACT OF DISPARITIES AND ISSUES WITH FLOWER DELIVERIES
EXHIBIT 51 IMPACT OF NEGATIVE PUBLICITY OF FLOWERS
EXHIBIT 52 INSTANCES OF DAMAGING FLORAL PUBLICITY
EXHIBIT 53 US FLORAL GIFTING MARKET 2022–2028 ($ BILLION)
EXHIBIT 54 SWOT ANALYSIS
EXHIBIT 55 OVERVIEW OF PEST ANALYSIS: US
EXHIBIT 56 FIVE FORCES ANALYSIS 2022
EXHIBIT 57 INCREMENTAL GROWTH BY OCCASION 2022 & 2028
EXHIBIT 58 US PERSONAL & SELF FLORAL GIFTING MARKET 2022−2028 ($ BILLION)
EXHIBIT 59 US WEDDING FLORAL GIFTING MARKET 2022−2028 ($ BILLION)
EXHIBIT 60 US CORPORATE FLORAL GIFTING MARKET 2022−2028 ($ BILLION)
EXHIBIT 61 US SYMPATHY FLORAL GIFTING MARKET 2022−2028 ($ BILLION)
EXHIBIT 62 INCREMENTAL GROWTH BY PLATFORM 2022 & 2028
EXHIBIT 63 ABSOLUTE GROWTH BY PLATFORM IN 2022 & 2028
EXHIBIT 64 MASS-MARKET SERVICE LEVEL IN FLORAL MARKET
EXHIBIT 65 US IN-STORE FLORAL GIFTING MARKET 2022–2028 ($ BILLION)
EXHIBIT 66 PERCENT OF SALES EACH HOLIDAY OF TOTAL HOLIDAY SALES
EXHIBIT 67 US ONLINE FLORAL GIFTING MARKET 2022–2028 ($ BILLION)
EXHIBIT 68 US MOBILE FLORAL GIFTING MARKET 2022–2028 ($ BILLION)
EXHIBIT 69 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
EXHIBIT 70 MARKET SHARE BY PRODUCT IN 2022 & 2028
EXHIBIT 71 US FLORAL GIFTING BOUQUETS & ARRANGEMENTS MARKET 2022–2028 ($ BILLION)
EXHIBIT 72 US FLORAL GIFTING STEMS MARKET 2022–2028 ($ BILLION)
EXHIBIT 73 INCREMENTAL GROWTH BY PURCHASE OPTION 2022 & 2028
EXHIBIT 74 FLORAL GIFTING MARKET IN US BY PURCHASE OPTIONS 2022 & 2028 (% SHARE)
EXHIBIT 75 US FLORAL GIFTING ONE-TIME PURCHASE MARKET 2022–2028 ($ BILLION)
EXHIBIT 76 US FLORAL GIFTING SUBSCRIPTIONS MARKET 2022–2028 ($ BILLION)
EXHIBIT 77 STATE-WISE MOST GOOGLE SEARCHED FLOWERS IN THE US IN 2020
EXHIBIT 78 SWOT ANALYSIS FOR WASHINGTON THE CUT FLOWER INDUSTRY
EXHIBIT 79 OPERATION FOCUS AMONG VENDORS
LIST OF TABLES
TABLE 1 KEY CAVEATS
TABLE 2 CURRENCY CONVERSION 2015−2022
TABLE 3 KEY BARRIERS TO PURCHASE
TABLE 4 PREVALENCE OF MENTAL ILLNESS: RANKING OF US STATES IN 2022
TABLE 5 ON-DEMAND FLOWER DELIVERY STARTUP AND THEIR MODELS OF BUYING & SELLING
TABLE 6 FLORAL SUBSCRIPTION SERVICE PROVIDERS
TABLE 7 ANNUAL FLORAL SALES REVENUE OF THE US IN 2020 ($ MILLION)
TABLE 8 FLOWER SALES BY STATE BY SALES REVENUE ($ MILLION)
TABLE 9 ECONOMICS OF MASS-MARKET FLORAL INDUSTRY
TABLE 10 FTD: PRODUCT OFFERINGS
TABLE 11 1-800-FLOWERS: PRODUCT OFFERINGS
TABLE 12 TELEFLORA: PRODUCT OFFERINGS
TABLE 13 FROM YOU FLOWERS: PRODUCT OFFERINGS
TABLE 14 FLORISTS.COM: PRODUCT OFFERINGS
TABLE 15 1ST IN FLOWERS! AND !1ST IN FLOWERS!: PRODUCT OFFERINGS
TABLE 16 KREMP FLORIST: PRODUCT OFFERINGS
TABLE 17 SEND FLOWERS: PRODUCT OFFERINGS
TABLE 18 GLOBAL ROSE: PRODUCT OFFERINGS
TABLE 19 JUST FLOWERS DOT COM: PRODUCT OFFERINGS
TABLE 20 WINSTON FLOWERS: PRODUCT OFFERINGS
TABLE 21 ODE À LA ROSE: PRODUCT OFFERINGS
TABLE 22 THE SILL: PRODUCT OFFERINGS
TABLE 23 FARM FRESH FLOWERS: PRODUCT OFFERINGS
TABLE 24 ENJOY FLOWERS: PRODUCT OFFERINGS
TABLE 25 FREYTAG'S FLORIST: PRODUCT OFFERINGS
TABLE 26 MCSHAN FLORIST: PRODUCT OFFERINGS
TABLE 27 PHOENIX FLOWER SHOPS: PRODUCT OFFERINGS
TABLE 28 U.S. RETAIL FLOWERS: PRODUCT OFFERINGS
TABLE 29 THE FLOWER SHOP ATLANTA: PRODUCT OFFERINGS
TABLE 30 PHILLIP'S FLOWERS & GIFTS: PRODUCT OFFERINGS
TABLE 31 IN BLOOM FLOWERS: PRODUCT OFFERINGS
TABLE 32 BOKAY: PRODUCT OFFERINGS
TABLE 33 FLOWERS4DREAMS: PRODUCT OFFERINGS
TABLE 34 WINSTON FLOWERS: PRODUCT OFFERINGS
TABLE 35 FLOWERS OF THE FIELD: PRODUCT OFFERINGS
TABLE 36 US FLORAL GIFTING MARKET BY OCCASION 2022−2028 ($ BILLION)
TABLE 37 US FLORAL GIFTING MARKET BY OCCASION 2022−2028 (%)
TABLE 38 US FLORAL GIFTING MARKET BY PLATFORM 2022−2028 ($ BILLION)
TABLE 39 US FLORAL GIFTING MARKET BY PLATFORM 2022−2028 (%)
TABLE 40 US FLORAL GIFTING MARKET BY PRODUCT 2022−2028 ($ BILLION)
TABLE 41 US FLORAL GIFTING MARKET BY PRODUCT 2022−2028 (%)
TABLE 42 US FLORAL GIFTING MARKET BY PURCHASE OPTION 2022−2028 ($ BILLION)
TABLE 43 US FLORAL GIFTING MARKET BY PURCHASE OPTION 2022−2028 (%)
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"The report by Arizton was spot on. It not only gave us insight into the pro audio market, we used it to raise funds for our company. The data proved (to the VC we pitched to) that the market was large enough for our company to not only survive but also grow."
