PUBLISHED DATE : Feb 2022 | Pages : 225
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Segments covered in the report: Occasion (Personal & Self Gifting, Wedding, Corporate, Sympathy), Platform (In-Store, Online, and Mobile), Product (Bouquets & Arrangements and Stems), Purchase Options (One-Time Purchase and Subscriptions), and States (California, Washington, Oregon, and Florida) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2022–2027
225 Pages
17 Tables
73 Charts
1 Regions
1 Countries
24 Companies
5 Market Segment
| Report Attribute | Details |
|---|---|
| MARKET SIZE (REVENUE) | USD 17.02 BILLION (2027) |
| CAGR | 6.13% (2022-2027) |
| BASE YEAR | 2021 |
| FORECAST YEAR | 2022-2027 |
| MARKET SEGMENTS | Occasion (Personal & Self Gifting, Wedding, Corporate, and Sympathy), Platform (In-Store, Online, and Mobile), Product (Bouquets & Arrangements and Stems), Purchase Options (One-Time Purchase and Subscriptions) |
| COUNTRY COVERED | U.S. |
| STATES COVERED | California, Washington, Oregon, and Florida |
The U.S. floral gifting market is valued at USD 11.91 billion in 2021 and is expected to reach USD 17.02 billion by 2027, growing at a CAGR of 6.13% during the forecast period. The market has pretty much been the same up until the last couple of years. A major reason for this is the loss of stems and lack of research innovation. However, this is beginning to change. A host of start-ups have mushroomed that are growth-hacking their way into the florist industry. The on-demand floral production is one of the key differentiators, prominent among the current wave of floral gifting vendors. The concept of farm-to-table is gaining traction. There is also a huge need for a low-cost business platform that allows florists to make a decent profit and improves morale.
The supply chain is witnessing massive consolidation within the US. Major producers of flowers are acquiring small farms. The same is being witnessed in the retail and wholesale scene. The competition has thus intensified, and a lot of these players are looking to market as network services bypass florists and florists bypass wholesalers to fulfill orders straight from farms. The farms are going one step further and marketing straight to consumers.
U.S. floral gifting market is segmented based on-
Market Segmentation by Occasion
Market Segmentation by Platform
Market Segmentation by Product
Market Segmentation by Purchase Options
Market Segmentation by States
The U.S. floral gifting market is valued at USD 12.5 billion in 2021
The US floral gifting market is expected to grow at a CAGR of 6.13% until 2027
The biggest opportunity for growth in the online flower shops industry in the US is the rising popularity of self-gifting amongst millennials.
US online flower gifting industry will perform better than the retail flower gifting industry as it eases the work of buying gifts in just one click. Also with the rise of social media and targeted advertising, it becomes easy for online shops to find customers for their products.
The U.S. floral gifting market size was valued at USD 11.91 billion in 2021 and is expected to reach USD 17.02 billion by 2027, growing at a CAGR of 6.13% during the forecast period.
The following factors are likely to contribute to the growth of the U.S. floral gifting market-
Base Year: 2021
Forecast Year: 2022-2027
The study considers a detailed scenario of the present U.S. floral gifting market and its market dynamics for 2022−2027. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.
Key Vendors
Other Prominent Vendors
Market Segmentation by Occasion
Market Segmentation by Platform
Market Segmentation by Product
Market Segmentation by Purchase Options
Market Segmentation by States
1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of The Study
4.4 Market Segments
4.4.1 Market Segmentation by Occasion
4.4.2 Market Segmentation by Platform
4.4.3 Market Segmentation by Product
4.4.4 Market Segmentation by Purchase Options
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.1.1 Supply Chain Criticality
7.1.2 Pricing Strategies
7.1.3 Factors Impacting Floral Wholesalers
7.2 Vertical Integration in The Market
7.3 Gifting Industry in the US
7.4 Holiday Retail Sales Insights in the US
7.5 Consumer Trend Analysis
7.5.1 Selling Direct-To-Consumer: Recent Trend
7.6 Floral Gifting Market
7.6.1 Flower Production
7.6.2 Logistics & Transportation
7.6.3 Packaging & Presentation
7.6.4 Rules & Regulations
7.7 Consumer Behavior
7.7.1 Key Consideration Drivers
7.7.2 Degree of Value
7.7.3 Purchase Barriers
7.8 Generational Insights
7.8.1 Millennials
7.8.2 Generation X
7.8.3 Baby Boomers
7.9 Tariffs, Quality Standards, & Certifications
7.10 Impact of Covid-19
7.10.1 Overview
7.10.2 The Flower Shortage
7.10.3 Technology in The Floral Industry Amid the Pandemic
7.10.4 Floral Industry Crisis Insights, 2021
8 Market Opportunities & Trends
8.1 Spread of The Farmer-Florist Movement
8.2 Rising Focus on Local Flowers
8.3 Broadening Range of Bouquet Elements
8.4 Increasing Demand for Sustainability
8.5 Intensifying Micro-Regionalism
8.6 Flat-Packed Bouquets
9 Market Growth Enablers
9.1 Rise of Botanical Homes capes And Retail & Hospitality
9.2 Link Between Exposure to Flowers and Health & Wellbeing
9.3 Floral Design Gaining Renaissance
9.4 Increasing Number of New Entrants in The Industry
9.5 Diminishing Barriers of Cost
9.6 Growth of Multi-Cultural Audiences
9.7 Risk Aversion During Gift-Giving
10 Market Restraints
10.1 Increasing Wave of Personalized Gifts
10.2 Dearth of A Unified Campaign Against ‘Blood Flowers’
10.3 Investments in Dried and Artificial Flowers
10.4 Issues Related to High Wastage
10.5 Rising Popularity of Plant Gifts
10.6 Disparities and Issues with Flower Deliveries
10.7 Negative Publicity of Flowers
11 Market Landscape
11.1 Market Overview
11.2 Market Size & Forecast
11.3 Pest Analysis
11.3.1 Political
11.3.2 Economic
11.3.3 Social
11.3.4 Technology
11.4 Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Occasion
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Personal & Self-Gifting
12.3.1 Market Size & Forecast
12.4 Wedding
12.4.1 Market Size & Forecast
12.5 Corporate
12.5.1 Market Size & Forecast
12.6 Sympathy
12.6.1 Market Size & Forecast
13 Platform
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 In-Store
13.3.1 Market Size & Forecast
13.4 Online
13.4.1 Market Size & Forecast
13.5 Mobile
13.5.1 Market Size & Forecast
14 Product
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Bouquets & Arrangements
14.3.1 Market Size & Forecast
14.4 Stems
14.4.1 Market Size & Forecast
15 Purchase Options
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 One-Time Purchase
15.3.1 Market Size & Forecast
15.4 Subscriptions
15.4.1 Market Size & Forecast
16 Floral Gifting Industry by Key States In The US
16.1 California
16.1.1 Market Overview
16.2 Washington
16.2.1 Market Overview
16.3 Oregon
16.3.1 Market Overview
16.4 Florida
16.4.1 Market Overview
17 Competitive Landscape
17.1 Competition Overview
17.1.1 Marketing
18 Key Company Profile
18.1 FTD
18.1.1 Business Overview
18.1.2 Product Offerings
18.1.3 Key Strategies
18.1.4 Key Strengths
18.1.5 Key Opportunities
18.2 1-800-FLOWERS
18.2.1 Business Overview
18.2.2 Product Offerings
18.2.3 Key Strategies
18.2.4 Key Strengths
18.2.5 Key Opportunities
18.3 TELEFLORA
18.3.1 Business Overview
18.3.2 Product Offerings
18.3.3 Key Strategies
18.3.4 Key Strengths
18.3.5 Key Opportunities
18.4 FROM YOU FLOWERS
18.4.1 Business Overview
18.4.2 Product Offerings
18.4.3 Key Strengths
18.4.4 Key Strategies
18.4.5 Key Opportunities
19 Other Prominent Vendors
19.1 5TH AVE FLORAL
19.1.1 Business Overview
19.1.2 Product Offerings
19.1.3 Key Strengths
19.1.4 Key Strategies
19.2 AVAS FLOWERS
19.2.1 Business Overview
19.2.2 Product Offerings
19.2.3 Key Strengths
19.2.4 Key Strategies
19.3 BENCHMARK BOUQUETS
19.3.1 Business Overview
19.3.2 Product Offerings
19.3.3 Key Strengths
19.3.4 Key Strategies
19.4 BLOOMNATION
19.4.1 Business Overview
19.4.2 Product Offerings
19.4.3 Key Strengths
19.4.4 Key Strategies
19.5 BLOOMSYBOX
19.5.1 Business Overview
19.5.2 Product Offerings
19.5.3 Key Strengths
19.5.4 Key Strategies
19.6 BLOOMS TODAY
19.6.1 Business Overview
19.6.2 Product Offerings
19.6.3 Key Strengths
19.6.4 Key Strategies
19.7 FARMGIRL FLOWERS
19.7.1 Business Overview
19.7.2 Product Offerings
19.7.3 Key Strengths
19.7.4 Key Strategies
19.8 FLOOM
19.8.1 Business Overview
19.8.2 Product Offerings
19.8.3 Key Strengths
19.8.4 Key Strategies
19.9 FLORA2000
19.9.1 Business Overview
19.9.2 Product Offerings
19.9.3 Key Strengths
19.9.4 Key Strategies
19.10 FLORAQUEEN
19.10.1 Business Overview
19.10.2 Product Offerings
19.10.3 Key Strengths
19.10.4 Key Strategies
19.11 FLOWERBUD
19.11.1 Business Overview
19.11.2 Product Offerings
19.11.3 Key Strengths
19.11.4 Key Strategies
19.12 FLOWERPETAL
19.12.1 Business Overview
19.12.2 Product Offerings
19.12.3 Key Strengths
19.12.4 Key Strategies
19.13 JUSTFLOWERS.COM
19.13.1 Business Overview
19.13.2 Product Offerings
19.13.3 Key Strengths
19.13.4 Key Strategies
19.14 KABLOOM.COM
19.14.1 Business Overview
19.14.2 Product Offerings
19.14.3 Key Strengths
19.14.4 Key Strategies
19.15 THE FLOWER SHOP
19.15.1 Business Overview
19.15.2 Product Offerings
19.15.3 Key Strengths
19.15.4 Key Strategies
19.16 THE BOUQS
19.16.1 Business Overview
19.16.2 Product Offerings
19.16.3 Key Strengths
19.16.4 Key Strategies
19.17 URBAN STEMS
19.17.1 Business Overview
19.17.2 Product Offerings
19.17.3 Key Strengths
19.17.4 Key Strategies
19.18 GOTHAM FLORIST
19.18.1 Business Overview
19.18.2 Product Offerings
19.18.3 Key Strengths
19.18.4 Key Strategies
19.19 H. BLOOM
19.19.1 Business Overview
19.19.2 Product Offerings
19.19.3 Key Strengths
19.19.4 Key Strategies
19.20 VENUS ET FLEUR
19.20.1 Business Overview
19.20.2 Product Offerings
19.20.3 Key Strengths
19.20.4 Key Strategies
20 Report Summary
20.1 Key Takeaways
20.2 Strategic Recommendations
21 Quantitative Summary
21.1 Market by Occasion
21.2 Market by Platform
21.3 Market by Product
21.4 Market by Purchase Option
22 Appendix
22.1 Abbreviations
LIST OF EXHIBITS
Exhibit 1 Segmentation of US Floral Gifting Market
Exhibit 2 Market Size Calculation Approach 2021
Exhibit 3 Floral Industry Import Highlight in the US
Exhibit 4 Key Promotional Strategies for Floral Gifting Market
Exhibit 5 Holiday Retail Sales in the US 2010-2020 ($ billion)
Exhibit 6 Consumer Trends on Buying Flowers in the US
Exhibit 7 Analysis by Occasions for Buying Cut Flowers in the US
Exhibit 8 Benefits of Direct-to-Consumer Delivery
Exhibit 9 Mega Trends in Floral Industry, 2021
Exhibit 10 Flower Import Insights, 2019
Exhibit 11 Transport & Logistics Insights
Exhibit 12 Packaging & Presentation Insights in the US Floral Gifting Industry
Exhibit 13 Regression Analysis of Drivers During Consideration
Exhibit 14 Attributes of Flowers Deemed Important
Exhibit 15 Millennials Floral Gifting Market Insights
Exhibit 16 Generation X Floral Gifting Market Insights
Exhibit 17 Baby Boomers Floral Gifting Market Insights
Exhibit 18 Certifications in US Floral Industry
Exhibit 19 Harmonized Tariff Schedule of the US (2017)
Exhibit 20 Quality Standards in the US Floral Industry
Exhibit 21 Flower Shortage Insights Amid COVID-19
Exhibit 22 Impact of Spread of the Farmer-Florist Movement
Exhibit 23 Impact of Rising Focus on Local Flowers
Exhibit 24 Impact of Broadening Range of Bouquet Elements
Exhibit 25 Impact of Increasing Demand for Sustainability
Exhibit 26 Impact of Intensifying Micro-Regionalism
Exhibit 27 Major Reasons for Creation of Alliances
Exhibit 28 Impact of Flat-Packed Bouquets
Exhibit 29 Impact of Rise of Botanical Homescapes and Retail & Hospitality
Exhibit 30 Impact of Link Between Exposure to Flowers and Health & Wellbeing
Exhibit 31 Impact of Floral Design Gaining Renaissance
Exhibit 32 Impact of Increasing Number of New Entrants in the Industry
Exhibit 33 Old Floral Business Structure
Exhibit 34 New Floral Business Sector
Exhibit 35 On-Demand Flower Delivery Startup’s and their Models of Buying & Selling
Exhibit 36 Impact of Diminishing Barriers of Cost
Exhibit 37 Per Capita Spending on Flowers, Seeds, and Plants 2012-2017 ($)
Exhibit 38 Impact of Growth of Multi-Cultural Audiences
Exhibit 39 US Population and Growth Basis Minority Groups (% of Population and Growth Rate)
Exhibit 40 Impact of Risk Aversion During Gift-Giving
Exhibit 41 Impact of Increasing Wave of Personalized Gifts
Exhibit 42 Personalized Gifting Statistics
Exhibit 43 Impact of Dearth of a Unified Campaign Against ‘Blood Flowers’
Exhibit 44 Impact of Investments in Dried and Artificial Flowers
Exhibit 45 Impact of Issues Related to High Wastage
Exhibit 46 Impact of Rising Popularity of Plant Gifts
Exhibit 47 Share of Plant and Flower Sale in the US by Type 2019 ($)
Exhibit 48 Impact of Disparities and Issues with Flower Deliveries
Exhibit 49 Impact of Negative Publicity of Flowers
Exhibit 50 Instances of Damaging Floral Publicity
Exhibit 51 US Floral Gifting Market 2018–2027 ($ billion)
Exhibit 52 Overview of PEST Analysis: US
Exhibit 53 Five Forces Analysis 2021
Exhibit 54 Incremental Growth by Occasion 2021 & 2027
Exhibit 55 US Personal & Self Floral Gifting Market 2021–2027 ($ billion)
Exhibit 56 US Wedding Floral Gifting Market 2021–2027 ($ billion)
Exhibit 57 US Corporate Floral Gifting Market 2021–2027 ($ billion)
Exhibit 58 US Sympathy Floral Gifting Market 2021–2027 ($ billion)
Exhibit 59 Incremental Growth by Platform 2021 & 2027
Exhibit 60 Mass-Market Service Level in Floral Market
Exhibit 61 US In-Store Floral Gifting Market 2021–2027 ($ billion)
Exhibit 62 Percent of Sales Each Holiday of Total Holiday Sales
Exhibit 63 US Online Floral Gifting Market 2021–2027 ($ billion)
Exhibit 64 US Mobile Floral Gifting Market 2021–2027 ($ billion)
Exhibit 65 Incremental Growth by Product 2021 & 2027
Exhibit 66 US Floral Gifting Bouquets & Arrangements Market 2021–2027 ($ billion)
Exhibit 67 US Floral Gifting Stems Market 2021–2027 ($ billion)
Exhibit 68 Incremental Growth by Purchase Option 2021 & 2027
Exhibit 69 Floral Gifting Market in the US by Purchase Options 2021 & 2027 (% share)
Exhibit 70 US Floral Gifting One-Time Purchase Market 2021–2027 ($ billion)
Exhibit 71 US Floral Gifting Subscriptions Market 2021–2027 ($ billion)
Exhibit 72 SWOT Analysis for Washington’s Cut Flower Industry
Exhibit 73 Operation Focus Among Vendors
LIST OF TABLES
Table 1 Key Caveats
Table 2 Currency Conversion 2015−2021
Table 3 Key Barriers to Purchase – 2009 and 2019
Table 4 Floral Subscription Service Providers
Table 5 Economics of Mass-Market Floral Industry
Table 6 FTD: Product Offerings
Table 7 1-800-Flowers: Product Offerings
Table 8 Teleflora: Product Offerings
Table 9 From You Flowers: Product Offerings
Table 10 Floral Gifting Market in the US by Occasion 2021−2027 ($ billion)
Table 11 Floral Gifting Market in the US by Occasion 2021−2027 (%)
Table 12 Floral Gifting Market in the US by Platform 2021−2027 ($ billion)
Table 13 Floral Gifting Market in the US by Platform 2021−2027 (%)
Table 14 Floral Gifting Market in the US by Product 2021−2027 ($ billion)
Table 15 Floral Gifting Market in the US by Product 2021−2027 (%)
Table 16 Floral Gifting Market in the US by Purchase Option 2021−2027 ($ billion)
Table 17 Floral Gifting Market in the US by Purchase Option 2021−2027 (%)
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