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THE ITALY POWER RENTAL MARKET SIZE WAS VALUED AT USD 118.4 MILLION IN 2022 AND IS EXPECTED TO REACH USD 155.6 MILLION BY 2029, GROWING AT A CAGR OF 3.98% FROM 2022-2029.
The Italy Power Rental Market Research Report Includes Segments By
- Fuel: Natural Gas, Diesel, and Others (Propane, Hydrogen, Renewable Sources)
- Power Rating: <75KVA, 75-375KVA, 375-1,000KVA, and Above 1,000 KVA
- Equipment: Generators, Load Banks, Transformers, and Others
- End-User: Construction, Retail, Oil & Gas, Mining, Events, Utilities, IT & Data Center, Manufacturing, and Others
- Application: Standby, Continuous, and Peak Shaving
The Industry Analysis Report Provides Industry Trends, Drivers, Opportunities, Competitive Outlook, Market Size, Sales, and Growth Forecast for 2023-2029
This report includes market data points, ranging from trend
analyses to market estimates & forecasts that you can customize
ITALY POWER RENTAL MARKET REPORT SCOPE
REPORT ATTRIBUTE | DETAILS |
---|---|
Market Size (2029) | USD 155.6 Million |
Market Size (2022) | USD 118.4 Million |
CAGR (2022-2029) | 3.98% |
HISTORIC YEAR | 2020-2021 |
BASE YEAR | 2022 |
Forecast Year | 2023-2029 |
Market Segments | Fuel, Power Rating, Equipment, End-User, and Application |
END-USERS | Construction, Retail, Oil & Gas, Mining, Events, Utilities, IT & Data Center, Manufacturing, and Others |
KEY VENDORS | United Rentals, Aggreko, Loxam Group, Caterpillar, Atlas Copco, Cummins Inc., and KOHLER |
INDUSTRY OVERVIEW
The Italy power rental market by value accounted for USD 118.4 million in 2022 and is expected to reach USD 155.6 million by 2029 growing at a CAGR of 3.98% during the forecast period. Government outlay towards upcoming major projects, power outage events, energy transition, and decarbonization are key demand drivers in the Italy power rental market. Furthermore, HVO fuel adoption is rising in Italy due to green policies, corporate sustainability efforts, and environmental awareness. Government incentives and regulations encourage the switch, while companies integrate HVO to reduce carbon footprints. Growing infrastructure, technology advancements, and international alignment further support adoption. Italy's transition to renewable energy sources signifies a broader global trend toward sustainability.
KEY HIGHLIGHTS
- In May 2023, Mollo Noleggio acquired Friuli-based PMP to expand its presence in the market. In 2022, the company acquired Monia Noleggi, a specialist in aerial platforms, along with Parmiani Noleggi. With these acquisitions, Mollo Noleggio has increased its presence nationwide with 49 centers. A similar trend of consolidation of the market is expected to continue in the near future.
- European Rental Association launched a calculator to assist the manufacturers and end users simplify the environmental consequences created by a particular piece of equipment. This will also help in understanding the metrics and whether the equipment fits into the requirements of the adopted green regulations while determining the machine's carbon footprint and forthcoming decisions of the company’s investment.
- One of Italy's notable achievements in 2022 was its reduced reliance on Russian natural gas imports. This was made possible by signing new contracts with alternative suppliers and leveraging the pipeline and LNG (Liquified Natural Gas) infrastructure developed over the past decade. By accelerating the shift to alternative energy sources and emphasizing energy efficiency, particularly in the building sector, Italy strengthened its energy security and took important steps towards meeting its climate targets.
- Microsoft is set to launch its first cloud region in Italy, comprising three data centers in the Lombardy region, announced in June 2023. The new cloud region, delivering top-tier security, privacy, and performance, aims to accelerate the digital transition of local organizations and public entities. The initiative aligns with Ambizione Italia, a five-year, USD 1.5 billion investment plan to stimulate growth via cloud technologies.
- The Milan Cortina 2026 Winter Olympics is the city’s next major international event in Italy, providing an opportunity to enhance Cortina’s infrastructure and attract international tourists. These events require reliable power equipment to facilitate the needs and support the Italy power rental market growth.
- Across the country, energy usage reached a record high of 57.85 Gigawatts in 2023, nearly reaching the record of 60.5 GW. Major areas in Rome, including Torpignattara, Alessandrino, and Tor Sapienza, have experienced power outages.
- Blackouts during the summer months are common in Italy, like one in March 2023 on the island of Capri, with many major cities regularly facing prolonged power disruptions as local energy consumption rises. Last year Milan witnessed a series of blackouts after a ten-percent surge in energy usage strained the local grid. To address the issue, the Italian government is developing a plan to strengthen the national electricity grid, particularly in urban centers, allocating around 500 million euros(~$549.1 million) for this project as part of the National Recovery and Resilience Plan (PNRR). However, the work is yet to begin, and Italy is lagging on most of its PNRR objectives.
Italian Government’s Investment in Tourism and Rail Projects to Increase the Demand During Construction and Operation
- The Italian Ministry of Tourism observes the 2025 Jubilee as an opportunity, and a portion of the €500 million ($551 billion) Caput Mundi project budget has been set aside to boost Rome’s tourist appeal. As a result, the suburbs of the city will observe considerable changes. A total of €354 million ($390 million), including roadways and social housing improvements, will be allocated to Rome’s outskirts.
- Over the next decade, Italy plans to invest 110 billion euros (~$120.8 billion) in rail infrastructure. FS Italiane's 2022-2031 industrial plan, unveiled in May 2021, aims to create an integrated and sustainable multimodal transport network with highly developed transport hubs. The objectives include doubling rail freight transport shares and generating 40 percent of FS Group's energy through renewable sources by 2031.
- Italy has earmarked €59 billion (~ $64.8 billion) under the National Resilience and Recovery Plan (NRRP) to boost the adoption of renewable energy sources from 2021 to 2026. The country aims to completely phase out coal usage by 2025 and increase the share of renewables in electricity production to 72% by 2030 and eventually to 95%-100% by 2050. Achieving these goals entails adding 70 GW of electric renewables to reach a total capacity of 128 GW by 2030, alongside strengthening electric networks for a seamless transition to clean energy sources.
Ongoing Energy Transition, Digitization, and the Importance of Temporary Power to Boost the Italy Power Rental Market
- Microsoft is set to launch its first cloud region in Italy, comprising three data centers in the Lombardy region, announced in June 2023. The new cloud region, delivering top-tier security, privacy, and performance, aims to accelerate the digital transition of local organizations and public entities. The initiative aligns with Ambizione Italia, a five-year, USD 1.5 billion investment plan to stimulate growth via cloud technologies.
- Milan is expected to become one of Europe’s most modernized cities, with significant public and private developments and an anticipated USD 13 billion investment by 2030 (including USD 2 billion for public urbanization projects). Additionally, the housing industry in Milan will add 33,000 units by 2030, accommodating 100,000 individuals. The developments need reliable power solutions to support their construction and facilitate the needs during the Winter Olympics 2026, presenting a lucrative opportunity for the Italy power rental market to meet the growing infrastructure needs in the region.
- Under the 'Infrastructure for Sustainable Mobility' program, a total amount of €31.4 billion (€25.1 billion from the RRF Facility and €6.3 billion (~$6.9 billion) from the fund) has been allocated. The primary goal is to develop modern and sustainable transportation infrastructure that reaches all regions of the country.
VENDOR LANDSCAPE
- The key players in the Italy power rental market are Loxam, United Rentals, Aggreko, Atlas Copco, Cummins, Caterpillar, and Kohler Power.
- In May 2022, Aggreko strengthened its European load bank fleet with a further USD 5 million investment, bringing the total to over 500 units, to ensure that the distinctive demands of individual data centers across the region are met.
Frequently Asked Questions
How big is the Italy power rental market?
What is the growth rate of the Italy power rental market?
What are some significant growth opportunities in the Italy power rental market?
Which fuel type is projected to dominate the Italy power rental market?
Which are the key vendors in the Italy power rental market?
Italy’s power rental market is expected to grow at a CAGR of approximately 3.98% from 2022 to 2029.
The following factors are likely to contribute to the growth of the Italy power rental market during the forecast period:
- Power Outages in Italy to Drive Demand for Emergency Backup Equipment
- Italy’s Renewable Energy Ambitions and Sustainable Grid Expansion
- Digitization in Equipment to Push the Demand for Rental Industry
- National Recovery and Resilience Plan in Italy to Facilitate the Italy Power Rental Market
- Impact of European Green Deal on Rental Equipment
Base Year: 2022
Forecast Year: 2023-2029
The report considers the present scenario of the Italy power rental market and its market dynamics for 2023−2029. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the industry. It also profiles and analyzes leading companies and several other prominent companies operating in the industry.
Prominent Vendors
- United Rentals
- Aggreko
- Loxam Group
- Caterpillar
- Atlas Copco
- Cummins Inc.
- KOHLER
Other Prominent Vendors
- Kiloutou
- Rentaload
- Boels Rental
- ONIS VISA
- COELMO
- Powering
Segmentation By Fuel
- Natural Gas
- Diesel
- Others (Propane, Hydrogen, Renewable Sources)
Segmentation By Power Rating
- <75KVA
- 75-375KVA
- 375-1,000KVA
- Above 1,000 KVA
Segmentation By Equipment
- Generators
- Load Banks
- Transformers
- Others
Segmentation By End-User
- Construction
- Retail
- Oil & Gas
- Mining
- Events
- Utilities
- IT & Data Center
- Manufacturing
- Others
Segmentation By Application
- Standby
- Continuous
- Peak Shaving
- Italy Power Rental Market ($ million)
- Global Power Rental Market by Geography-2020
- Europe Power Rental Market by Country
- Italy Power Rental Market ($Million)
- Global electricity demand-2020
- Power rental by End user 2022(%)
- Total Energy Supply by Source-2021
- Diesel power rental by value ($ million)
- Natural Gas power rental by value ($ million)
- Others, power rental by value ($ million)
- <75 KVA power rental by value ($ million)
- 75-375 KVA power rental by value ($ million)
- 375-1,000 KVA power rental by value ($ million)
- Above 1,000 KVA power rental by value ($ million)
- Generators power rental by value ($ million)
- Load Bank power rental by value ($ million)
- Transformer power rental by value ($ million)
- Others power rental by value ($ million)
- Construction power rental by value ($ million)
- Retail power rental by value ($ million)
- Oil & Gas power rental by value ($ million)
- Mining power rental by value ($ million)
- Events power rental by value ($ million)
- Utilities power rental by value ($ million)
- IT & Datacentre power rental by value ($ million)
- Manufacturing power rental by value ($ million)
- Others power rental by value ($ million)
- Standby power rental by value ($ million)
- Continuous power rental by value ($ million)
- Peak shaving power rental by value ($ million)
- Top cluster share 2022
- Market share 2022(% share)
- Sunbelt Fleet composition -2022
- United Rentals, Total revenue ($ billion)
- Aggreko, Total sales by segment 2020 (% share)
- Atlas Copco, Total Revenue ($ billion)
- Cummins, Total Revenue ($ billion)
- Sunbelt, Total equipment rental by segment-2021(%share)
List of Tables
- By Fuel Type, Total Incremental Opportunity, 2022-2029
- By Power Rating, Total Incremental Opportunity, 2022-2029
- By Equipment, Total Incremental Opportunity, 2022-2029
- By End User, Total Incremental Opportunity, 2022-2029
- By Application, Total Incremental Opportunity, 2022-2029
- Italy Power Rental Market by Geography
- Developments/ projects
- Power Rental Market size & forecast, by type ($ million)
- Power Rental by Fuel Market Size & Forecast ($ million)
- Power Rental by Power Rating Market size & Forecast ($ million)
- Power Rental by Application Market Size & Forecast ($ million)
- Power Rental by Equipment Market Size & Forecast ($ million)
- Power Rental by End-User Market Size & Forecast ($ million)
- List of abbreviations
Section 1 – Introduction
- Key Insights of Italy Power Rental Market
- Executive Summary
Section 2 – Italy Power Rental Market
2.1 Future Outlook -Italy Power Rental Market by Value
2.2- Italy Power Rental Market- By Segments
2.2.1- Italy Power Rental Market by Value
Italy Power Rental Market Size and Forecast by Million ($million)
2.2.1.1. Power Rental Market, By Fuel
Diesel, Market Size and Forecast 2020–2029($ Million)
Natural Gas, Market Size and Forecast 2020–2029($ Million)
Others, Market Size and Forecast 2020–2029($ Million)
2.2.1.2 Power Rental Market, By End User
Construction, Market Size and Forecast 2020–2029($ Million)
Retail, Market Size and Forecast 2020–2029($ Million)
Oil and Gas, Market Size and Forecast 2020–2029($ Million)
Mining, Market Size and Forecast 2020–2029($ Million)
Events, Market Size and Forecast 2020–2029($ Million)
Utilities Market Size and Forecast 2020–2029($ Million)
IT & Data Centers, Market Size and Forecast 2020–2029($ Million)
Manufacturing, Market Size and Forecast 2020–2029($ Million)
Others, Market Size and Forecast 2020–2029($ Million)
2.2.1.3 Power Rental Market, By Equipment
Generator, Market Size and Forecast 2020–2029($ Million)
Load Bank, Market Size and Forecast 2020–2029($ Million)
Transformer, Market Size and Forecast 2020–2029($ Million)
Others, Market Size and Forecast 2020–2029($ Million
2.2.1.4 Power Rental Market, By Application
Standby power, Market Size and Forecast 2020–2029($ Million)
Continuous Power, Market Size and Forecast 2020–2029($ Million)
Peak shaving, Market Size and Forecast 2020–2029($ Million)
2.2.1.5 Power Rental Market, By Power Rating
(0-50KW) Market Size and Forecast 2020–2029($ Million)
(50-500KW) Market Size and Forecast 2020–2029($ Million)
(500-2500KW) Market Size and Forecast 2020–2029($ Million)
(Above 2500KW) Market Size and Forecast 2020–2029($ Million)
Section 3-Geographical Analysis
Key Economic Cities in Italy
Section 4- Market Dynamics
- Market Trends
- Market Drivers
- Market Opportunities
- Market Restraints
Section 5 – Technological Development
Section 6– Competitive Landscape
1. Company Profile of Major Vendors
2. Other Prominent vendors
Section 7 – Report Summary
- List of Abbreviations
Section 8– Appendix (Report Scope & Definition)
1. Research Methodology
2. Market Definition, Inclusion & Exclusion
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Frequently Asked Questions
How big is the Italy power rental market?
What is the growth rate of the Italy power rental market?
What are some significant growth opportunities in the Italy power rental market?
Which fuel type is projected to dominate the Italy power rental market?
Which are the key vendors in the Italy power rental market?