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Motorcycle Infotainment System Market - Global Outlook and Forecast 2018-2023

SKU : ARZ180802
  • Published on : September 2018

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This market research report on global motorcycle infotainment system market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by product (motorcycle and trike), by application (OEM and aftermarket), and by geography (North America, APAC, Europe, Latin America, and MEA).

Motorcycle Infotainment System Market - Overview

The increasing adoption of advanced systems that enhance user driving experience and convenience is one of the main factors attributing to the growth of the global motorcycle infotainment system market. The growing demand for electric motorcycles and increasing adoption of motorcycle safety systems will boost the revenues in the global market. The leading companies are investing technological advancement to introduce features such as seven-speed automatic dual clutch transmission, adaptive suspension, keyless entry, and traction control in the market. The integration of state-of-the-art entertainment and info systems with superior navigation software will help vendors attract a large group of consumers in the global market. The rapid electrification of vehicles, stringent emission and fuel economy norms, adoption of connected vehicle concept, advanced safety features, and increasing demand for electric motorcycle and scooters will encourage vendors to launch advanced systems to attract new consumers in the market. Players such as Honda Goldwing, Yamaha Star Venture, BMW K1600 GTL, Harley-Davidson Super Glide, Indian Roadmaster, and Indian Chieftain are introducing premium tourers in the market. The players are launching systems that are designed to offer feature such as displaying basic motorcycle stats, tweaking the safety systems, controlling music, and navigation to sustain the competition in the market. The increasing demand for premium motorcycles across North America and Europe will positively impact the global motorcycle infotainment system market.

The rapid economic growth, availability of easy financing, and brand awareness across countries in APAC such as India, China, and Japan will encourage players to expand their businesses to these markets. The integration of electronics such as collision avoidance systems, infotainment, connected systems, and drive-by-wire technologies will boost the adoption of these systems in the market. The global motorcycle infotainment system market is projected to generate revenues of around $323 million by 2023, growing at a CAGR of approximately 14% during 2017-2023. This market research report also offers market size analysis in terms of unit shipment values during the forecast period.

Motorcycle Infotainment System Market at a Glance

Motorcycle Infotainment System Market - Dynamics

The increasing rate of electrification of motorcycles is leading to the growth and development of the global motorcycle infotainment system market. With an increase in disposable income and economic growth, emerging markets are slowing warming up to the concept of electric motor vehicles. The manufacturers are launching entry level bikes to attract a larger group of consumers and gain a larger global market share. Furthermore, the rising awareness among consumers about global warming and ill effects of air pollution is encouraging vendors to launch vehicles that support green and sustainable technology in the market. Electric bikes offer latest technologies such as digital infotainment system, cloud sync, mobile sync, and safety electronics to end-users in the market. Also, stringent emission norms will encourage the adoption of electric bikes and promote the growth of the global motorcycle infotainment system market.

Motorcycle Infotainment System Market - Segmentation

This market research report includes a detailed segmentation of the market by products, application, and geography.

Motorcycle Infotainment System Market Segmentation

Motorcycle Infotainment System Market – By Product

Growing demand for premium motorcycles will augment the growth of the global motorcycle infotainment system market

The global motorcycle infotainment system market by products is segmented into motorcycle and trike. Motorcycle segment dominated the majority of the market share in 2017, growing at a CAGR of around 15% during the forecast period. The increasing number of deaths due to traffic accidents and the implementation of stringent safety norms by various government bodies across the globe is augmenting the growth of this segment in the market. Some of the causative factors for accidents according to a survey conducted by the NCAL were speeding, driving while intoxicated, failure to use motorcycle helmets, seat belts or child restraints, and poor-quality roads. Hence the adoption of various safety systems in motorcycles will create lucrative opportunities for leading vendors operating in the global motorcycle infotainment system market. The increasing awareness and launch of solutions that offer efficiency and convenience to end-users will help companies boost their revenues in the global market.

Motorcycle Infotainment System Market – By Application

Lucrative trade and tax policies across emerging countries will boost revenues in the global motorcycle infotainment system market

The application segment in the global motorcycle infotainment system market is classified into OEM and aftermarket. The OEM segment occupied over 3/4th of the market share in 2017, growing at a CAGR of approximately 14% during the forecast period. The favorable trade and tax policies in emerging nations of APAC are contributing to the growth of this segment in the global market. The increasing adoption of lightweight motorbikes in countries such as India, China, and Japan will create lucrative opportunities for leading OEMs operating in this segment of the market. The increasing concentration of key vendors in APAC countries such as India, China, and Japan will make the region one of the largest producers in the global motorcycle infotainment system market. The rising brand awareness, increasing disposable income, and availability of lucrative financing options are boosting the adoption of premium motorcycles in the Indian market. Manufacturers such as Triumph, Harley-Davidson, BMW, and Benelli are entering into emerging markets to attract a maximum number of consumers and gain a larger market share during the forecast period.

Motorcycle Infotainment System Market – By Geography

Demand for premium heavyweight motorcycles in North America drives the global motorcycle infotainment system market

The global motorcycle infotainment system market by geography is categorized into North America, APAC, Europe, Latin America, and MEA. North America dominated the largest market share in 2017, growing at a CAGR of around 11% during the forecast period. The rapid electrification of motorcycles, stringent emission and fuel economy norms, economic growth, HNWI growth and adoption of premium heavyweight motorcycles are some of the primary factors attributing to the growth of this region in the global market. The US, Canada, and Mexico are the highest revenues generators in the North American market. The increasing focus on pollution is encouraging end-users to opt for green and sustainable technology in the North American market. Vendors are leveraging this trend to launch innovative products in the global motorcycle infotainment system market. For instance, Harley-Davidson has also shifted its focus towards electric motorcycle by introducing project LiveWire in the North American market.

Key Countries Profiled

The key countries profiled in the report are:

  • US
  • Canada
  • Mexico
  • Italy
  • France
  • Germany
  • China
  • India
  • Japan
  • Brazil

Key Vendor Analysis

The global motorcycle infotainment system market is diverse and the level of competition among the players varies across regions. APAC is among the most competitive region in the global market. The increasing adoption of electric vehicles and growing demand for premium products is creating lucrative opportunities for leading vendors in the APAC market. The OEMs are leveraging rapid advancement in technologies to sustain the intense competition in the market. The key players are competing on the basis of prices and product differentiation to gain a larger global market share. The economic development in Latin American and Middle Eastern regions will encourage companies to expand their businesses to these regions in the global market.

The major vendors in the global market are:

  • HARMAN International (Samsung)
  • Garmin
  • TomTom International
  • Bosch
  • Continental AG
  • Polaris Industries

Key market insights include

  1. The analysis of global motorcycle infotainment system market provides market size and growth rate for the forecast period 2018-2023.
  2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers in the global motorcycle infotainment system market.
  3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
  4. It offers a complete overview of market segments and the regional outlook of the global motorcycle infotainment system market.
  5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

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