New Zealand Tractors Market – Industry Analysis & Forecast 2022-2028

THE NEW ZEALAND TRACTORS MARKET SIZE WAS VALUED AT 3,255 UNITS IN 2021 AND IS EXPECTED TO REACH 4,042 UNITS BY 2028 GROWING AT A CAGR OF 3.14% DURING THE FORECAST PERIOD

New Zealand Tractors Market Size, Report, Forecast 2028

New Zealand Tractors Market – Industry Analysis & Forecast 2022-2028

175 pages

57 tables

49 charts

7 region

1 countries

10 company

3 segments

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THE NEW ZEALAND TRACTORS MARKET SIZE WAS VALUED AT 3,255 UNITS IN 2021 AND IS EXPECTED TO REACH 4,042 UNITS BY 2028 GROWING AT A CAGR OF 3.14% DURING THE FORECAST PERIOD

The New Zealand Tractors Market Size, Share, Trends Analysis by:

  1. Horsepower
  2. Less Than 80 HP
  3. 80-160 HP
  4. 161-260 HP
  5. Above 260 HP
  6. Drive Type
  7. 2-Wheel Drive
  8. 4-Wheel Drive
  9. Regions
  10. Auckland
  11. Nelson
  12. Taranaki
  13. Wellington
  14. Otago
  15. Canterbury
  16. Hawke’s Bay

Industry Analysis Report, Regional Outlook, Growth Trends, Competitive Landscape, Share & Forecast, 2022-2028

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NEW ZEALAND TRACTORS MARKET REPORT SCOPE

REPORT ATTRIBUTEDETAILS
Market Size (2028)4,042 Units
Market Size (2021)3,255 Units
CAGR (2022-2028)3.14%
Base Year2021
Forecast Year2022-2028
Market SegmentsHorsepower, Drive Type, and Region
LARGEST SEGMENT BY HORSEPOWERAbove 260 HP
LARGEST SEGMENT BY ZONEAuckland
KEY VENDORSJohn Deere, AGCO, CNH Industrial, and Kubota
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NEW ZEALAND TRACTOR MARKET INSIGHTS

The New Zealand tractors market estimates at 3,255 units in 2021 and is expected to reach 4,042 units by 2028, growing with a CAGR of 3.14% during 2022-2028. New Zealand has over 5.1 million food consumers and is one of Oceania's second-largest food markets. The country is implementing the concept of precision agriculture to increase productivity. The focus on agricultural mechanization in developing countries will increase the demand for tractors and the growing sense of accuracy in farming for technologically advanced tractors in the New Zealand tractors market.

As the global challenge regarding the shortage of food crops mirrors that of New Zealand, stakeholders in food production, including public and private bodies and farmers, are shifting focus toward closing the yield gap and substantial increments in the amount of food produced. The New Zealand tractor market will again play a pivotal role in operating all the new-age, technologically advanced equipment to fulfill the need for increased farm output. Governments must adopt effective and sustainable farming practices to ensure food security and safety. The country has witnessed a massive increase in farm mechanization, both in terms of agricultural and industrial productivity, over the past four decades, driven by the technological renaissance.

KEY HIGHLIGHTS

  1. Regarding agricultural acreage, New Zealand is one of the second-largest countries in Oceania. Arable land covers 491 thousand hectares of the total land of New Zealand.
  2. The New Zealand tractor market increased by 22% in 2021 compared to 2020. The increase in crop production and tractor sales was due to favorable monsoon rains in 2020 and 2021, which helped to recover post-COVID-19 pandemic.
  3. New Zealand's farmers are wealthy and have sufficient money to invest in agricultural machinery such as tractors. In addition, the country's farmers also benefit from easy credit loans for purchasing agricultural machinery.
  4. In 2020, New Zealand imported USD 187 million worth of tractors, of which Germany accounted for a 28.1% share of the imports, followed by Australia (14.8%) and France (11.6%).
  5. The New Zealand agricultural industry exports about one-third of its products. Cereals are grown on about one-third of New Zealand’s agricultural land. Barley is the leading crop grown on around 55,500 hectares of land, followed by wheat and maize; such factors promote the NZ tractor market.
  6. In 2020, New Zealand exported USD 10 million worth of tractors, of which Australia accounted for an 82.5% share of the overall exports of tractors from New Zealand, followed by Germany (4.1%) and the Cook Islands (2.8%).

NZ TRACTOR MARKET TRENDS & OPPORTUNITIES

Increasing Usage of Energy-Efficient Tractors

The AgriStarters project aims to improve the living conditions of those who are a part of the agricultural supply chain and to provide essential equipment sustainably. This aim joins an already announced objective to reduce total greenhouse gas (GHC) emissions by 40% by 2030 and achieve zero emissions by 2040. Adopting energy-efficient tractors in the New Zealand tractor market will fulfill these objectives.

Use of Non-conventional Fuels in Tractors

The New Zealand tractor market is witnessing a massive demand for tractors running on different fuels. The sale of tractors is affected due to fluctuating prices of conventional fuels such as diesel. Thus, manufacturers are focusing on developing alternative fuel-based tractors; nowadays, tractors running on liquefied natural gas (LNG), compressed natural gas (CNG), propane, diesel, and kerosene are also available. To support net zero emissions use of diesel in tractor in the Auckland region is in a high level.

SEGMENTATION ANALYSIS

INSIGHTS BY HP TYPE

In 2021, the Above 260 HP segment recorded high growth in the New Zealand tractor market. The primary factor for developing the high-power range of tractors is the presence of extensive farmlands and heavy operational capabilities. The sales of 161-260 HP tractors in NZ are expected to remain steady during the forecast period, as farm sales will likely remain the same in the coming years.

The 260 HP segment generated the highest sales in most of the regions of New Zealand. This segment mainly includes semi-professional tractors with a customer base in medium-scale agriculture and hobby farmers. Due to its medium and larger farms and concentrated farming, New Zealand has been a significant market for medium and high-horsepower tractors. Regarding regions, Auckland and Canterbury reportedly show a higher demand for agricultural tractors than the country's other regions.

INSIGHTS BY WHEEL DRIVE

The New Zealand tractor market is categorized into two segments based on the wheel drive type of tractors: 2-Wheel Drive (2WD) and 4-Wheel Drive (4WD). The agriculture tractor market in New Zealand is dominated by mid-range HP 2WD tractors. Among the several tractor models available in the country, 2WD tractors are the most favored by farmers as these tractors provide a low relative cost of ownership, the sufficiency of features and haulage power, and conventional thinking.

The 2-wheel drive is expected to grow with a CAGR of 3.24% during the forecast period. The segment dominates the industry with a 91.7% market share. Ease of driving and flexibility during light loads and plain fields are significant factors boosting the demand for two-wheel-drive tractors. The majority share of the 2-wheel drive tractors segment is dominated by the top brand John Deere, New Holland, Massey Ferguson, and Case IH in the New Zealand tractor market.

REGIONAL ANALYSIS

  1. Auckland region holds more than 39% of the New Zealand tractor market share. The region is leading in adopting and penetrating farm mechanization practices. Some of the significant agricultural cities in this region are Mangere, Manukau City, Muriwai Beach, Murrays Bay, North Shore, and more.
  2. The New Zealand tractor market is currently in the growth stage, and manufacturers are seeking capacity augmentation. Taranaki and Hawke’s Bay region of the country still has negligible farm mechanization, and vendors can explore these regions with a portfolio of medium-sized tractors.
  3. The major crops of the Nelson region are apples, pears, and kiwifruit. These crops constitute 31%, 28%, and 25% of total crop production. The region is leading with a high penetration of compact tractors. The hilly and plateau terrain of the region has driven the adoption of low HP tractors.

COMPETITIVE LANDSCAPE

  1. John Deere and New Holland dominate the New Zealand tractor market with a collective market share of over 40%. The threat of rivalry is high in the New Zealand agriculture tractor market since more than 50% of the share belongs to the top three key players.
  2. John Deere offers new Electric Variable Transmission for select 8 Series Tractors new JD14X engine for 9 Series; EVT enables electric power generation, a way the industry will leverage power produced by the tractor for its implements in the future.
  3. In February 2022, Massey Ferguson launched the MF 6S series tractors. This machine provides up to 180 HP with advanced technology.
  4. In March 2021, CNH Industrial partnered with Monarch Tractors, a US-based Agri-technology company, to improve long-term sustainability and raise awareness among farmers of the importance of zero-emission agriculture.
  5. Massey Ferguson launched the MF 8S series tractors. This series of tractors is distinguished by a guard-u install engine and a neo-retro design. These tractors are designed to advance smart farming technologies.

SNAPSHOT

The New Zealand tractor market witnessed shipments of 3,255 units in 2021. The shipments are expected to reach 4,042 units by 2028, growing at a CAGR of 3.14%.

The following factors are likely to contribute to the New Zealand tractor market growth:

  1. Financial Support to Farmers Through Loans & Subsidies
  2. Increased Food Consumption & Rapid Population Growth
  3. Reducing Workforce to Boost Farm Mechanization
  4. Growth in Agricultural Productivity & Exports

Base Year: 2021

Forecast Year: 2022-2028

The study considers a detailed scenario of the present New Zealand tractor market and its market dynamics for 2022−2028. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market. 

Key Vendors

  1. John Deere
  2. Business Overview
  3. Product Offerings
  4. Key Strategies
  5. Key Strengths
  6. Key Opportunities
  7. AGCO
  8. CNH Industrial
  9. Kubota

Other Prominent Vendors

  1. Deutz-Fahr
  2. Business Overview
  3. Product Offerings
  4. Yanmar
  5. CLAAS Group
  6. JCB
  7. Iseki
  8. Kioti

Segmentation by Horsepower

  1. Less Than 80 HP
  2. 80-160 HP
  3. 161-260 HP
  4. Above 260 HP

Segmentation by Drive Type

  1. 2-Wheel Drive
  2. 4-Wheel Drive

Segmentation by Regions

  1. New Zealand
  2. Auckland
  3. Nelson
  4. Taranaki
  5. Wellington
  6. Otago
  7. Canterbury
  8. Hawke’s Bay

Frequently Asked Questions

How many tractors are sold in New Zealand each year?

Almost 3,255 tractors were sold in New Zealand in 2021.

What are the expected units to be sold in the New Zealand tractor market by 2028?

Around 4,042 are the expected units to be sold in the New Zealand tractor market by 2028.

What is the growth rate of the New Zealand tractor market?

The New Zealand tractor market is expected to grow at a CAGR of 3.14%.

Tractors with which horsepower type will constitute the largest share by 2028 in New Zealand?

Tractors in the power range of above 260 HP are the most significant contributors to the growth of the New Zealand tractor market.

Which wheel drive holds the highest market shares in the New Zealand tractor market?

The New Zealand tractor market is dominated by 2WD tractors, which account for a 91.7% share. By 2028, the market share of 2WD tractors is expected to reach 92.3%. The primary reasons behind the popularity of 2WD tractors are farmers’ conventional choice, low ownership cost, and more.

Which companies dominate the New Zealand tractor market share?

John Deere and New Holland dominate the New Zealand tractor market with a collective market share of over 40%.

EXHIBIT 1 SEGMENTATION OF NEW ZEALAND AGRICULTURE TRACTOR MARKET

EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2021

EXHIBIT 3 NEW ZEALAND ECONOMY OVERVIEW

EXHIBIT 4 VALUE CHAIN ANALYSIS OF NEW ZEALAND AGRICULTURAL TRACTOR MARKET

EXHIBIT 5 AGRICULTURE EVOLUTION IN NEW ZEALAND 1986-PRESENT

EXHIBIT 6 NEW ZEALAND IMPORT & EXPORT OF TRACTORS 2020

EXHIBIT 7 NEW ZEALAND AGRICULTURE TRACTOR TOP MAJOR EXPORT DESTINATIONS 2020 (% SHARE)

EXHIBIT 8 TECHNOLOGICAL DEVELOPMENT IN TRACTORS

EXHIBIT 9 SALES OF AGRICULTURE TRACTOR BY HORSEPOWER 2021

EXHIBIT 10 NEW ZEALAND AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 11 INCREMENTAL GROWTH BY HORSEPOWER 2021 & 2028

EXHIBIT 12 NEW ZEALAND AGRICULTURE TRACTOR MARKET SEGMENTATION BY HORSEPOWER 2019–2028 (UNITS)

EXHIBIT 13 NEW ZEALAND AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021 & 2028 (% SHARE)

EXHIBIT 14 NEW ZEALAND LESS THAN 80 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 15 LESS THAN 80 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)

EXHIBIT 16 NEW ZEALAND 80-160 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 17 80-160 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)

EXHIBIT 18 NEW ZEALAND 161-260 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 19 161-260 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)

EXHIBIT 20 NEW ZEALAND ABOVE 260 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 21 ABOVE 260 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)

EXHIBIT 22 INCREMENTAL GROWTH BY WHEEL DRIVE 2021 & 2028

EXHIBIT 23 NEW ZEALAND AGRICULTURE TRACTOR MARKET SEGMENTATION BY WHEEL DRIVE 2021 (% SHARE)

EXHIBIT 24 NEW ZEALAND WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (% SHARE)

EXHIBIT 25 NEW ZEALAND 2WD AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 26 2-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)

EXHIBIT 27 NEW ZEALAND 4WD AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 28 4-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (% SHARE)

EXHIBIT 29 INCREMENTAL GROWTH BY REGIONS 2021 & 2028

EXHIBIT 30 NEW ZEALAND AGRICULTURE TRACTOR MARKET SEGMENTATION BY REGION 2019–2028 (% SHARE)

EXHIBIT 31 AUCKLAND AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 32 NELSON AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 33 TARANAKI AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 34 WELLINGTON AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 35 OTAGO AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 36 CANTERBURY AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 37 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY VOLUME 2019–2028 (UNITS)

EXHIBIT 38 IMPACT OF TECHNOLOGICAL ADVANCES IN TRACTORS

EXHIBIT 39 IMPACT OF INCREASING POTENTIAL FOR LOW-EMISSION AND ELECTRIC TRACTORS

EXHIBIT 40 IMPACT OF INCREASING USE OF NON-CONVENTIONAL FUEL IN TRACTORS

EXHIBIT 41 IMPACT OF FINANCIAL SUPPORT TO FARMERS THROUGH LOANS & SUBSIDIES

EXHIBIT 42 IMPACT OF INCREASED FOOD CONSUMPTION & POPULATION GROWTH

EXHIBIT 43 IMPACT OF REDUCING WORKFORCE TO BOOST FARM MECHANIZATION

EXHIBIT 44 IMPACT OF GROWTH IN AGRICULTURAL PRODUCTIVITY & EXPORTS

EXHIBIT 45 IMPACT OF FARMERS UNAWARE OF LATEST INNOVATIONS IN AGRICULTURAL EQUIPMENT

EXHIBIT 46 IMPACT OF RISING DEMAND FOR USED & RENTAL TRACTORS

EXHIBIT 47 IMPACT OF CLIMATE CHANGE ADVERSELY IMPACTING AGRICULTURAL ACTIVITIES

EXHIBIT 48 FIVE FORCES ANALYSIS 2021

EXHIBIT 49 TOTAL SHARE BY SEGMENTS 2020 (%)

LIST OF TABLES


TABLE 1 KEY CAVEATS

TABLE 2 CURRENCY CONVERSION 2015−2021

TABLE 3 NEW ZEALAND: LAND HOLDING BY REGIONS 2020

TABLE 4 LESS THAN 80 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)

TABLE 5 80-160 HP TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)

TABLE 6 161-260 HP TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)

TABLE 7 ABOVE 260 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)

TABLE 8 2-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)

TABLE 9 4-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS 2019–2028 (UNITS)

TABLE 10 AUCKLAND AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 11 AUCKLAND AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)

TABLE 12 NELSON AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 13 NELSON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)

TABLE 14 TARANAKI AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 15 TARANAKI AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)

TABLE 16 WELLINGTON AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 17 WELLINGTON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)

TABLE 18 OTAGO AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 19 OTAGO AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)

TABLE 20 CANTERBURY AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 21 CANTERBURY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)

TABLE 22 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY HP 2019–2028 (UNITS)

TABLE 23 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2019–2028 (UNITS)

TABLE 24 NEW ZEALAND TRACTOR UNITS SALES BY HP RANGE AND TOP 10 PLAYERS 2021

TABLE 25 JOHN DEERE: MAJOR PRODUCT OFFERINGS

TABLE 26 AGCO: MAJOR PRODUCT OFFERINGS

TABLE 27 CNH: MAJOR PRODUCT OFFERINGS

TABLE 28 KUBOTA: MAJOR PRODUCT OFFERINGS

TABLE 29 DEUTZ-FAHR: MAJOR PRODUCT OFFERINGS

TABLE 30 YANMAR: MAJOR PRODUCT OFFERINGS

TABLE 31 CLAAS GROUP: MAJOR PRODUCT OFFERINGS

TABLE 32 JCB: MAJOR PRODUCT OFFERINGS

TABLE 33 ISEKI: MAJOR PRODUCT OFFERINGS

TABLE 34 KIOTI: MAJOR PRODUCT OFFERINGS

TABLE 35 NEW ZEALAND AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2021–2028 (UNITS)

TABLE 36 NEW ZEALAND LESS THAN 80 HP AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)

TABLE 37 NEW ZEALAND 80-160 HP AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)

TABLE 38 NEW ZEALAND 161-260 HP AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)

TABLE 39 NEW ZEALAND ABOVE 260 HP AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)

TABLE 40 NEW ZEALAND AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021–2028 (UNITS)

TABLE 41 NEW ZEALAND TWO-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)

TABLE 42 NEW ZEALAND FOUR-WHEEL-DRIVE AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)

TABLE 43 NEW ZEALAND AGRICULTURE TRACTOR MARKET BY REGIONS 2021–2028 (UNITS)

TABLE 44 AUCKLAND AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)

TABLE 45 NEW ZEALAND AUCKLAND REGION AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)

TABLE 46 NELSON AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)

TABLE 47 NELSON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)

TABLE 48 TARANAKI AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)

TABLE 49 TARANAKI AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)

TABLE 50 WELLINGTON AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)

TABLE 51 WELLINGTON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)

TABLE 52 OTAGO AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)

TABLE 53 NEW ZEALAND OTAGO REGION AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)

TABLE 54 CANTERBURY AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)

TABLE 55 CANTERBURY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)

TABLE 56 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY HP 2021−2028 (UNITS)

TABLE 57 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE 2021−2028 (UNITS)

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION

4.1.1 INCLUSIONS

4.1.2 EXCLUSIONS

4.1.3 MARKET ESTIMATION CAVEATS

4.2 BASE YEAR

4.3 SCOPE OF THE STUDY

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS

5.2 CURRENCY CONVERSION

5.3 MARKET DERIVATION

6 MARKET AT A GLANCE

7 PREMIUM INSIGHTS

7.1 REPORT COVERAGE IN TERMS OF DATA

8 INTRODUCTION

8.1 OVERVIEW

8.2 NEW ZEALAND AGRICULTURAL INNOVATION POLICY

8.2.1 RECENT CHANGES TO AGRICULTURAL POLICIES

8.3 VALUE CHAIN ANALYSIS

8.3.1 OVERVIEW

8.3.2 RAW MATERIAL & COMPONENT SUPPLIERS

8.3.3 MANUFACTURERS

8.3.4 DEALERS/DISTRIBUTORS

8.3.5 RETAILERS

8.3.6 END-USERS

8.4 NEW ZEALAND AGRICULTURAL EVOLUTION

8.5 LAND HOLDING STRUCTURES BY REGIONS

8.6 IMPORT & EXPORT ANALYSIS

8.7 TECHNOLOGICAL ADVANCES

9 MARKET LANDSCAPE

9.1 MARKET OVERVIEW

9.1.1 MAJOR LABOR SHORTAGE IN AGRICULTURE SECTOR

9.2 MARKET SIZE & FORECAST

10 HORSEPOWER

10.1 MARKET SNAPSHOT & GROWTH ENGINE

10.2 MARKET OVERVIEW

10.3 LESS THAN 80 HP

10.3.1 MARKET OVERVIEW

10.3.2 MARKET SIZE & FORECAST

10.3.3 LESS THAN 80 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS

10.4 80–160 HP

10.4.1 MARKET OVERVIEW

10.4.2 MARKET SIZE & FORECAST

10.4.3 80–160 HP TRACTOR MARKET IN NEW ZEALAND BY REGIONS

10.5 161–260 HP

10.5.1 MARKET OVERVIEW

10.5.2 MARKET SIZE & FORECAST

10.5.3 161–260 HP TRACTOR MARKET IN NEW ZEALAND BY REGIONS

10.6 ABOVE 260 HP

10.6.1 MARKET OVERVIEW

10.6.2 MARKET SIZE & FORECAST

10.6.3 ABOVE 260 HP AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS

11 WHEEL DRIVE

11.1 MARKET SNAPSHOT & GROWTH ENGINE

11.2 MARKET OVERVIEW

11.2.1 MARKET SIZE & FORECAST

11.3 2WD TRACTORS

11.3.1 MARKET OVERVIEW

11.3.2 MARKET SIZE & FORECAST

11.3.3 2WD AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS

11.4 4WD TRACTORS

11.4.1 MARKET OVERVIEW

11.4.2 MARKET SIZE & FORECAST

11.4.3 4WD AGRICULTURE TRACTOR MARKET IN NEW ZEALAND BY REGIONS

12 REGIONS

12.1 MARKET SNAPSHOT & GROWTH ENGINE

12.2 MARKET OVERVIEW

12.3 AUCKLAND

12.3.1 MARKET OVERVIEW

12.3.2 MARKET SIZE & FORECAST

12.3.3 AUCKLAND AGRICULTURE TRACTOR MARKET BY HP

12.3.4 AUCKLAND AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE

12.4 NELSON

12.4.1 MARKET OVERVIEW

12.4.2 MARKET SIZE & FORECAST

12.4.3 NELSON AGRICULTURE TRACTOR MARKET BY HP

12.4.4 NELSON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE

12.5 TARANAKI

12.5.1 MARKET OVERVIEW

12.5.2 MARKET SIZE & FORECAST

12.5.3 TARANAKI AGRICULTURE TRACTOR MARKET BY HP

12.5.4 TARANAKI AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE

12.6 WELLINGTON

12.6.1 MARKET OVERVIEW

12.6.2 MARKET SIZE & FORECAST

12.6.3 WELLINGTON AGRICULTURE TRACTOR MARKET BY HP

12.6.4 WELLINGTON AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE

12.7 OTAGO

12.7.1 MARKET OVERVIEW

12.7.2 MARKET SIZE & FORECAST

12.7.3 OTAGO AGRICULTURE TRACTOR MARKET BY HP

12.7.4 OTAGO REGION AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE

12.8 CANTERBURY

12.8.1 MARKET OVERVIEW

12.8.2 MARKET SIZE & FORECAST

12.8.3 CANTERBURY AGRICULTURE TRACTOR MARKET BY HP

12.8.4 CANTERBURY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE

12.9 HAWKE’S BAY

12.9.1 MARKET OVERVIEW

12.9.2 MARKET SIZE & FORECAST

12.9.3 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY HP

12.9.4 HAWKE’S BAY AGRICULTURE TRACTOR MARKET BY WHEEL DRIVE

13 MARKET OPPORTUNITIES & TRENDS

13.1 TECHNOLOGICAL ADVANCES IN TRACTORS

13.1.1 GPS TECHNOLOGY

13.1.2 GROWING DEMAND FOR AUTONOMOUS TRACTORS

13.2 INCREASING POTENTIAL FOR LOW-EMISSION AND ELECTRIC TRACTORS

13.3 INCREASING USE OF NON-CONVENTIONAL FUEL IN TRACTORS

14 MARKET GROWTH ENABLERS

14.1 FINANCIAL SUPPORT TO FARMERS THROUGH LOANS & SUBSIDIES

14.2 INCREASED FOOD CONSUMPTION & POPULATION GROWTH

14.3 REDUCING WORKFORCE TO BOOST FARM MECHANIZATION

14.4 GROWTH IN AGRICULTURAL PRODUCTIVITY & EXPORTS

14.4.1 AGRICULTURAL EXPORTS

15 MARKET RESTRAINTS

15.1 FARMERS UNAWARE OF LATEST INNOVATIONS IN AGRICULTURAL EQUIPMENT

15.1.1 LOW LEVELS OF EDUCATION AMONG FARMERS IN EMERGING COUNTRIES

15.1.2 RESOURCE SCARCITY OF SMALL AND MEDIUM FARMERS

15.2 RISING DEMAND FOR USED & RENTAL TRACTORS

15.3 CLIMATE CHANGE ADVERSELY IMPACTING AGRICULTURAL ACTIVITIES

16 FIVE FORCES ANALYSIS

16.1.1 THREAT OF NEW ENTRANTS

16.1.2 BARGAINING POWER OF SUPPLIERS

16.1.3 BARGAINING POWER OF BUYERS

16.1.4 THREAT OF SUBSTITUTES

16.1.5 COMPETITIVE RIVALRY

17 COMPETITIVE LANDSCAPE

17.1 COMPETITION OVERVIEW

17.1.1 BRAND LOYALTY AMONG FARMERS

17.1.2 RECENT DEVELOPMENTS BY TOP PLAYERS

17.1.3 SALES & EXPORTS

18 KEY COMPANY PROFILES

18.1 JOHN DEERE

18.1.1 BUSINESS OVERVIEW

18.1.2 JOHN DEERE IN AGRICULTURE TRACTOR MARKET

18.1.3 PRODUCT OFFERINGS

18.1.4 KEY STRATEGIES

18.1.5 KEY STRENGTHS

18.1.6 KEY OPPORTUNITIES

18.2 AGCO

18.2.1 BUSINESS OVERVIEW

18.2.2 AGCO IN AGRICULTURE TRACTOR MARKET

18.2.3 PRODUCT OFFERINGS

18.2.4 KEY STRATEGIES

18.2.5 KEY STRENGTHS

18.2.6 KEY OPPORTUNITIES

18.3 CNH INDUSTRIAL

18.3.1 BUSINESS OVERVIEW

18.3.2 CNH IN AGRICULTURE TRACTOR MARKET

18.3.3 PRODUCT OFFERINGS

18.3.4 KEY STRATEGIES

18.3.5 KEY STRENGTHS

18.3.6 KEY OPPORTUNITIES

18.4 KUBOTA

18.4.1 BUSINESS OVERVIEW

18.4.2 KUBOTA IN AGRICULTURE TRACTOR MARKET

18.4.3 PRODUCT OFFERINGS

18.4.4 KEY STRATEGIES

18.4.5 KEY STRENGTHS

18.4.6 KEY OPPORTUNITIES

19 OTHER PROMINENT VENDORS

19.1 DEUTZ-FAHR

19.1.1 BUSINESS OVERVIEW

19.1.2 PRODUCT OFFERINGS

19.2 YANMAR

19.2.1 BUSINESS OVERVIEW

19.2.2 PRODUCT OFFERINGS

19.3 CLAAS GROUP

19.3.1 BUSINESS OVERVIEW

19.3.2 PRODUCT OFFERINGS

19.4 JCB

19.4.1 BUSINESS OVERVIEW

19.4.2 PRODUCT OFFERINGS

19.5 ISEKI

19.5.1 BUSINESS OVERVIEW

19.5.2 PRODUCT OFFERINGS

19.6 KIOTI

19.6.1 BUSINESS OVERVIEW

19.6.2 PRODUCT OFFERINGS

20 REPORT SUMMARY

20.1 KEY TAKEAWAYS

20.2 STRATEGIC RECOMMENDATIONS

21 QUANTITATIVE SUMMARY

21.1 HORSEPOWER

21.2 WHEEL DRIVE TYPE

21.3 REGIONS

22 APPENDIX

22.1 ABBREVIATIONS

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Frequently Asked Questions

How many tractors are sold in New Zealand each year?

Almost 3,255 tractors were sold in New Zealand in 2021.

What are the expected units to be sold in the New Zealand tractor market by 2028?

Around 4,042 are the expected units to be sold in the New Zealand tractor market by 2028.

What is the growth rate of the New Zealand tractor market?

The New Zealand tractor market is expected to grow at a CAGR of 3.14%.

Tractors with which horsepower type will constitute the largest share by 2028 in New Zealand?

Tractors in the power range of above 260 HP are the most significant contributors to the growth of the New Zealand tractor market.

Which wheel drive holds the highest market shares in the New Zealand tractor market?

The New Zealand tractor market is dominated by 2WD tractors, which account for a 91.7% share. By 2028, the market share of 2WD tractors is expected to reach 92.3%. The primary reasons behind the popularity of 2WD tractors are farmers’ conventional choice, low ownership cost, and more.

Which companies dominate the New Zealand tractor market share?

John Deere and New Holland dominate the New Zealand tractor market with a collective market share of over 40%.