PERSONALIZED NUTRITION INDUSTRY INSIGHTS
The global personalized nutrition market size to reach around USD 16.70 billion by 2026, growing at a CAGR of over 16.53% during the forecast period. Increasing disposable income in the developing regions and fast integration of digital healthcare technologies are gaining traction. The major countries create demand for personalized nutrition products, such as the US, China, and Japan. In recent years, increasing consumer awareness towards health and a better understanding of health and fitness are significant factors driving the demand in the personalized nutrition market across several regions.
Did you know, Segterra one of the players in the market, is offering the InsideTracker platform? The company provides personalized nutrition and fitness plans based on blood testing, DNA, and lifestyle habits. The high acceptance of technologies is helping in food consumption and healthcare plans and support in shaping the food and healthcare industry. Amazon Fresh has collaborated with Habit to deliver customized health plans to consumers. Personalized Nutrition Innovation Summit is a forum for CEO and founders of innovative personalized nutrition and startups to meet potential partners and investors.
In Japan, the tech-savvy consumer base and the rising number of aging populations offer strong opportunities for growth in the personalized nutrition market. Futuristic technological inventions and other complementary technologies with affordability measures and collaborations boost investor confidence in the market.
- The standard supplements in the personalized nutrition industry account for over 47% in North America.
- The personalized nutrition market in the US is expected to reach around USD 6 billion by 2026.
- The hospitals and clinics segment is growing at a CAGR of over 15% and is expected to generate incremental revenue of approximately USD 2 billion during the forecast period.
- In 2020, Nutrigenomix launched a 70-gene test for personalized nutrition.
PERSONALIZED NUTRITION INDUSTRY GROWTH FACTORS
- Integrating digital solutions in healthcare is becoming a key factor contributing to growth for personalized nutrition.
- Consumers are shifting toward data-driven and science-based products such as dietary supplements and nutraceuticals, functional foods and beverages, sports nutrigenomics, and digitized DNA, boosting the demand for personalized nutrition.
- Consumers are becoming more aware of deficiencies due to a lack of nourishment. This key factor is expected to drive the demand for standard supplements, thereby impacting the growth of the personalized nutrition market.
- Nutrino, one of the players, offers personalized nutrition apps and provides health-related data, analysis, and technology services, gaining traction in the market.
- DNA-based dietary recommendations are customized to specific requirements and goals.
PERSONALIZED NUTRITION MARKET SEGMENTATION
This research report includes a detailed segmentation by
INSIGHTS BY PRODUCT
Dietary supplements and nutraceuticals segment to reach an incremental revenue of around USD 4 billion by 2026
Dietary supplements and nutraceuticals products have high potential in the Asia Pacific region. This segment accounts for over 52% of the APAC market share due to the increasing health awareness and personalized health diet plans. The usage frequency of nutraceuticals in developed countries is nearly 50% to 70% and is majorly used by females. The acceptance of functional food and beverage products have high potential in the European region. Personalized sports nutrition is designed to modify food recommendations to improve direct and indirect factors that influence athletic performance. In China, the process for dietary supplement requires strict testing compared to the US, processes pharmaceutical approval.
INSIGHTS BY FORM
The tablet segment is expected to generate more revenue than other segments, as tablet form allows measured doses and greater portability.
The discovery of compounds such as vitamins, minerals, micronutrients, and other pigments has led to the advent of dietary supplements. It is growing at a CAGR of around 14% in the market. The aqueous coating solution is used to coat the tablets as it makes the tablet safe, protective, and easy to swallow, and the usage of this solution is booming in the supplements segment. Athletes, weightlifters, older adults, and people with chronic disease could require more general protein intake recommendations, pushing the growth of the powder-based supplement across the globe.
INSIGHTS BY APPLICATION
In 2020, the sports nutrition segment generated revenue of over USD 1 billion.
Consuming a nutritious diet is essential to maintain a healthy weight and attain the necessary nutrients for healthy body function. People are shifting toward personalized health advice as an individual can get dietary advice tailored explicitly according to the genotype to prevent and treat chronic diseases. Maintaining a healthy weight and eating is crucial for a sportsperson. Personalized nutrition plays a significant role in the sports nutrition market. DNAfit, one of the prominent players, is offering sports nutrition based on DNA.
INSIGHTS BY END-USER
The direct-to-consumer segment dominates the largest personalized nutrition market share.
The companies are collecting health information or nutritional status through tests or devices. They interpret the collected data and offer recommendations for ingredients according to consumer’s diet requirements. Nowadays, direct-to-consumer genetic testing kits are provided to customers through players' websites, advertisements, or the internet. The personalized recommendation is increasing in the hospital patient consumption of protein and calories and improving clinical nutrition outcomes. The healthcare tends, such as short length of stay in acute care facilities, shifted the bulk of nutrition education and nutrition therapy to the ambulatory setting to boost the global market demand.
INSIGHTS BY GEOGRAPHY
The adoption rate of personalized nutrition among end-users in the US and Europe has been impressive since their launch.
The increase in lifestyle disorders is driving the growth of the personalized nutrition market in North America. The US players in this industry use molecular and cellular techniques to provide chemicals, food, and services to meet individual requirements. Personalized nutrition is expected to maintain steady growth during the period and after the epidemic recovers in North America. The change is driven by the increasing pharmaceutical sales and rising development of healthcare products. North America witnessed growth for personalized supplements since the pandemic due to the increase in usage of health products to boost the immune system.
The global personalized nutrition market is dominated by vendors that have an international presence.
BASF SE, Herbalife Nutrition, DSM, Nutrigenomix, and Amway are some of the major vendors in the market. Personalized nutrition companies are adopting innovative technologies to retain a strong position in the global healthcare industry. Players are manufacturing personalized nutrition with advanced product specifications. Players are creating a unique value proposition to sustain in the highly competitive environment. Amway, an entrepreneur, leading in the health and wellness organization. Amway operates its business with a multilevel model and direct selling strategy, enabling its consumer to become the company's brand ambassadors.
The personalized nutrition market research report includes in-depth coverage of industry analysis with revenue and forecast insights for the following:
- Segmentation by Product
- Dietary Supplements & Nutraceuticals
- Functional Foods & Beverages
- Sports Nutrigenomics
- Digitized DNA
- Segmentation by Form
- Segmentation by Application
- Standard Supplement
- Diseased Based
- Sports Nutrition
- Segmentation by End-User
- Wellness & Fitness Centers
- Hospitals & Clinics, Institutions
- Segmentation by Geography
- North America
- South Korea
- Middle East & Africa
- South Africa
- Saudi Arabia
- Latin America