Probiotic Cosmetics Market - Global Outlook & Forecast 2024-2029

INDUSTRY INSIGHTS

The global probiotic cosmetics market was valued at USD 313.29 million in 2023 and is expected to reach USD 486.75 million by 2029, growing at a CAGR of 7.62% during the forecast period. The market is in the growth phase, which is expected to grow continuously as the research and probiotic cosmetic-based products are proven effective in skin care, hair care, intimate care, body care, and other application areas. The subset of the cosmetic industry combines health benefits and skincare attributed to probiotics, such as boosted skin immunity and improved skin health, offering several cosmetic benefits. The probiotic cosmetics market has grown in the past few years due to rising consumer awareness and interest in sustainable cosmetic solutions.

The growing preference for wellness solutions is thought to have led to an increase in topical probiotics, with most skincare brands prompting the beauty and health benefits of competing aging and inflammation. The rapidly growing wellness trend in beauty is accelerating the growth of the global probiotic cosmetics market. The growing microbiome research breakthroughs have led to a boom in probiotic personal care and beauty product innovation. A few years ago, probiotics were only known for gut health, but the growing awareness for probiotics as a cosmetic solution offers lucrative industry growth. Also, the continued development in cosmetics is rising, using probiotics known as live microbes with health-improving characteristics mediated through topical or ingestion application to the host. Several bacterial strains augment general processes of healthy tissue maintenance, specifically for the skin, which has delivered new avenues for using bacterial strains.

MARKET TRENDS & OPPORTUNITIES

Increasing Cosmetic Product Launched with Probiotics
The global probiotic cosmetics market is witnessing a rapid surge in demand and product launches, propelled by rising consumer preference for probiotic skincare solutions. Vendors have developed new formulations for significant research, development, and innovation in the past few years. Such factors lead to an increase in new products in the markets.

Evolving Developments in the Cosmetic Use of Probiotics
The cosmetic industry is witnessing ongoing advances in cosmetics, increasingly using probiotics, known as live microorganisms. These microbes have health-improving properties through topical application to the host. Recently, more and more studies have confirmed that probiotics have several advantages for cosmetic purposes. In recent years, several studies have noticed that the number of bacterial strains enhanced routine procedures of healthy tissue maintenance, specifically for the skin, and has opened up new opportunities for applying bacterial strains in cosmetics.

Increasing Consumer Engagement for Cosmetics Care with Social Media Applications
Social media channels are growing as marketing and promoting channels in the probiotic cosmetics market. Social media is considered one of the effective marketing and promotional channels for beauty and personal care brands. More than 40% of consumers are likelier to discover beauty and personal care solutions via social media. Moreover, social media platforms offer consumer reviews, such as comments on platforms, celebrity endorsements, and bloggers’ posts. Over 45% of consumers look for reviews before making a purchase. With increased internet penetration and smartphone users, it gets easy for vendors to promote their products on social media platforms.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT TYPE
The global probiotic cosmetics market by product type is segmented as facial skincare, body care, soap & hygiene, and others. The facial skincare segment held the largest segmental market share in 2023. In facial skincare, cosmetic solutions' probiotics enhance collagen synthesis and improve facial skin conditions, such as uneven skin tone, hydration, and UV damage. Layers - one of the probiotic cosmetic manufacturing companies stated that in facial skincare, probiotic cosmetics are proven for their benefits in skin elasticity and reduction of depth of wrinkles. Furthermore, the availability of eye care probiotic solutions, such as dark circle reduction cream, sunscreen, and others, positively influences segmental growth.

INSIGHTS BY GENDER
The global probiotic cosmetics market by gender is segmented into women and men. In 2023, the women segment accounted for the highest industry share globally. Women population is a major contributor to segmental growth by spending more on probiotic cosmetics. Compared to the men’s population, women spend significantly on beauty and personal care solutions. The rigid beauty standards have, for centuries, influenced women’s perception/preference of what is deemed attractive and healthy, significantly increasing the profitability of the cosmetic industry. Conversely, worldwide, the growing awareness about skincare, good appearance, self-care, and grooming among men substantially accelerates the demand for probiotic cosmetics solutions in the men segment.

INSIGHTS BY MICROBIOME SPECIES
The bacteria microbiome species segment held the most significant share of the global probiotic cosmetics market in 2023. Many good bacterial strains are used in cosmetic solutions due to their skincare qualities. Live or lysate cultures of good bacteria offer significant skin and haircare advantages, such as anti-aging, acne reduction, scalp health, hair strengthening, and several other properties. On the other hand, only two yeast strains are commonly used in probiotic cosmetics solutions.

INSIGHTS BY DISTRIBUTION CHANNELS
The global probiotic cosmetics market by distribution channels is segmented into beauty & personal care outlets, supermarkets & hypermarkets, e-commerce, and other distribution channels. In 2023, the beauty and personal care segment accounted for the largest segmental industry share. Beauty and personal care sales channels work as retail sales channels to offer affordable products and attract a significant consumer base. Also, offering a broad range of brand categories under one roof accelerates the purchase rate. On the other hand, the sudden shift towards e-commerce channels for beauty and personal care solutions is expected to grow the e-commerce segment. Younger and adult populations majorly choose online sales channels for cosmetic solutions, where vendors not only sell the products but also ask for reviews and uniquely promote their products in catchy methods. These factors fuel the e-commerce segmental growth in the global probiotic cosmetics market.

GEOGRAPHICAL ANALYSIS

North America dominated the global probiotic cosmetics market, accounting for over 37% of the global market share in 2023. The U.S. is one of the leading geographies in North America, accounting for a significant industry share in the regional and global market landscape. In North America, people's beauty is influenced by several factors. The factors influencing regional growth are high expenditure on beauty and personal care solutions, high awareness, rapid adoption of innovative cosmetic solutions, and continuously increasing products launched in the region.

On the other hand, APAC is rapidly growing in the global probiotic cosmetics market and is projected to witness the fastest CAGR during the forecast period. In APAC, China and India are the leading countries where increasing awareness about probiotics cosmetics positively influenced the market growth. The constantly evolving cosmetic and beauty trends and constant innovation and product launches by small and significant industry players propel the high industry growth in the region. Skincare is the most demanding factor across the region. In addition, hair care is set to be a new trend in the regional industry. Moreover, China, India, South Korea, & Japan are the leading countries with high awareness and demand for probiotic cosmetics.

VENDOR LANDSCAPE

The global probiotic cosmetics market is highly competitive due to the presence of domestic, national, regional, and global market players. The probiotic cosmetic industry is part of the cosmetic industry. Several cosmetic, personal care, and beauty product manufacturing companies are in the global industry, challenging the industry's growth. Globally, the leading players such as L’Oréal Group, Proctor & Gamble, and Unilever have strong industry penetration for their probiotic cosmetic solutions and dominate the industry. L'Oréal Group is one of the leading players in the global probiotic cosmetics market. The company is increasing competitiveness across the industry by offering high-quality products. Moreover, with the increasing competition across the market, the company shifted toward using natural ingredients that reduced the side effects and delivered high results. The company decided to increase the use of natural ingredients by 95% and become the global industry leader by 2030.