The global robotic lawn mower market size is expected to reach revenue of $1.3 billion in 2020, growing at a CAGR of over 12% during the period 2019–2025. The YOY growth of robotic lawnmowers will be in the double-digit due to the high demand from Europe, North America, and APAC, coupled with the rise in awareness of these devices in developing countries. The market demand will be fueled by the growth of the residential sector in these regions. The US and the UK incline to improve an aesthetic appeal through landscaping. Therefore, the demand for professional landscaping services is growing. As robotic lawnmowers appropriately appeal to a more niche target audience, the market has witnessed growth to pre-recessionary levels. In developed countries, the increase in the construction industry will contribute to the demand for robotic lawnmowers.
The global supply chain of garden products, finished goods, parts, and accessories has been facing disruptions owing to the ongoing COVID-19 pandemic. OEMs depend on a complex global supply chain, which is mostly centered around China. Although garden product manufacturers keep sufficient inventories of lawnmowers and related accessories, and markets such as the US are witnessing stable demand in garden machinery despite the pandemic, the overall impact of COVID-19 on the robotic lawn mower market remains low.
- The demand for commercial robotic lawnmowers is expected to increase as the landscaping industry, and commercial real estate is poised to grow due to better economic prospects.
- The residential segment is likely to achieve an incremental growth of over $1.2 billion by 2025 on account of the increasing focus on eco-friendly mower solutions among residential consumers.
- The small-sized robotic lawn mowers market is projected to observe an incremental growth of $1.2 billion by 2025. The growth can be attributed to the high adoption of small-sized garden equipment as they fit small lawns and yards in European and American households.
- The smart segment is expected to grow at a CAGR of over 18% during the period 2019–2025 due to advancements in artificial intelligence and machine learning.
ROBOTIC LAWN MOWER MARKET SEGMENTATION
This research report includes a detailed segmentation by lawn area, end-user, technology, distribution, and geography.
INSIGHTS BY LAWN AREA
Robotic lawnmowers suitable for small-sized lawns are popular in North America and Europe. In Europe, the demand for small-sized garden equipment is high, as most European lawns and gardens tend to be smaller than the US.
The market demand for medium-sized mowers is growing slowly across the world. The market landscape has been changing with vendors launching robotic lawn mower models specifically designed for lawn maintenance. Hence, several medium-sized mowers in stadiums in Europe and North America have adopted commercial robotic mowers in a bid to reduce dependence on manual labor and traditional lawnmowers.
The growth of large-sized robotic lawnmowers is limited. Governments in the majority of countries are expected to emphasize the adoption of lawn care equipment to contribute to the revenue generation in the tourism sector. Countries are expected to increase their investment in the development of luxury courses. This is expected to act as one of the key strategies, thereby supporting the tourism sector.
As the tourist sector is growing, governments in many countries are focusing on landscape beautification to attract more tourists. Further, governments are planning sustainable cities, which would be equipped with large gardens, public parks, trails, and residential complexes with green lawns, lawn care solutions such as garden equipment and robotic lawnmowers are witnessing growth in the demand from this segment.
INSIGHTS BY TECHNOLOGY
The non-smart segment is expected to reach over $2 billion in 2025 during the period 2019−2025 on account of the low costs of basic models among consumers. The non-smart robotic lawn mower market share is expected to decline owing to the increasing popularity of smart models.
The smart segment is expected to reach 344.22 thousand units by 2025. In the era of Industry 4.0, the garden equipment industry is increasingly heading toward a world of machine learning and artificial intelligence. Robotic lawnmowers can leverage the benefits of machine learning to achieve greater efficiency, enhance product quality, and optimize workflows.
INSIGHTS BY DISTRIBUTION
The distribution environment is rapidly evolving, with systems and processes being upgraded at a rapid pace. Changes are being spurred by expanding competition, accelerating digitization, constant disintermediation, and consumerization of expectations. B2B commerce is witnessing the increase in expectations that are associated mainly with B2C, such as transparent pricing and communities and social connections. This is expected to continue further with a focus on lowering costs, improving efficiencies, and opening to new opportunities. With the robotic lawn mower market being highly time-sensitive, distributors are increasingly focusing on extending their reach to improve the speed to market maintenance parts and services.
INSIGHTS BY END-USER
In 2019, the residential end-user segment dominated the global robotic lawn mower market share. The spurt in growth is expected to come from the growing adoption of the robotic lawn mower in two of the world’s largest garden equipment markets – the US and the UK. Though initially robotic variants struggled to make a presence among households in these two countries owing to the American and British fondness for traditional noisy garden products, these units have silently been penetrating US and British households.
The professional segment is expected to grow at a CAGR of 12% during the period 2019–2025. Key factors driving the growth of the segment include innovations, legislation, technological advances, and consumer behaviors. Increasing innovations such as mobile-based services enable landscapers to perform operations effectively. North America is one of the most urbanized landscapes in the world, specifically in the US and Canada. Rapid urbanization in the region drives the focus on maintaining biodiversity and the fragile ecosystem. Thus, the popularity of landscaping fuels the growth of the lawnmower market.
INSIGHTS BY GEOGRAPHY
The European robotic lawn mower market is expected to reach $1.7 billion by 2025. The presence of several large and small-sized companies in the landscaping industry for construction and the design of landscaping maintenance equipment will offer stronger competition among the players. Europe, which is considered as one of the largest and leading in the gardening equipment segment, is mainly expected to be driven by commercial end-users that are profoundly increasing the usage of these machines in their respective businesses. Companies are expected to use robust ground management equipment, increasing the need for landscaping services in the area. A growing number of commercial spaces, with the number of public parks and lawn areas, is also boosting the demand for robotic lawn equipment in the region.
INSIGHTS BY VENDORS
The global robotic lawn mower market share is moderately fragmented with many local and international players. The competition among these players is intense. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in technical garden equipment such as robotic lawnmowers. The present scenario is forcing vendors to alter and refine their unique value proposition to achieve a strong market presence. Husqvarna, MTD Products, Robert Bosch, STIGA, and ZCS are the key leading vendors. The competition among these key players is intense, with the leading 50 companies account for 90% of the share.
The robotic lawn mower market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
By Lawn Area
- Small-sized (Below 3,000 sqm/ 32,300 sq.ft.)
- Medium-sized (3,001–10,000sqm/32,301–107,400 sq.ft.)
- Large-sized (Over 10,000 sqm/ 107,400 sq.ft.)
- Residential Users
- Professional Landscaping Services
- Golf Courses & Others
- Dealers & Distributors
- Specialty Stores
- Mass Market Players
- North America
- South Korea
- Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia