The global veterinary rapid test kits market size was valued at USD 726.50 million in 2022 and is expected to reach USD 1.18 billion by 2028, growing at a CAGR of 8.53% during the forecast period. The market is witnessing huge revenue growth opportunities in the upcoming years. Several factors are changing the market landscape, accelerating market growth, and delivering new growth opportunities in the veterinary rapid test kits market. Companion animals, also known as pets, are witnessing rising ownership. This is one of the key elements fueling the market growth continuously at the global level. In addition, the growing attention towards livestock animals’ health and disease prevention drives the high market growth. Based on several market dynamics, the global veterinary rapid test kits market has shown high development in recent years and is expected to grow continuously during the forecast period.
MARKET TRENDS & OPPORTUNITIES
Merger & Acquisitions
The global veterinary rapid test kits market has witnessed several major mergers and acquisitions in recent years and, positively impacts market growth. The companies engaged in veterinary diagnostics continuously implement strategies that aid in high development, revenue generation, product expansion, high market penetration, and increased geographical presence.
Shift Towards Point of Care Testing in Animals' Early Diagnosis and Prevention
Animal diagnosis and testing are becoming significant factors for animal well-being. In livestock (food) and companion animal disease diagnosis, point-of-care testing (POCT) has an increasing role, specifically in lower settings. It shows that improving animal health and well-being in rural communities in low-middle-income countries. The POCT increases access to animal testing in every area.
Expansion of Veterinary RDTs for Non-infectious Animal Health Diseases
Animals are prevalent for several diseases and health conditions. In recent years, it found that not only infectious diseases are impacting animal health, but also several health conditions such as diabetes, reproductive health system-associated diseases, cancer, and inflammatory diseases are severely impacting animal health. Globally, millions of cats and dogs are suffering from diabetes, cancer, and allergic reactions due to food and other environmental factors.
Rising Expenditure on Animal Well-being
Animals are highly prevalent for zoonotic disorders that can increase severe health impacts on human beings. Livestock animals are a source of food and essential nutrients. On the other hand, pets are considered part of families. Both factors are resulting in increased expenditure on animal well-being. Furthermore, the increasing support from the government for livestock animal healthcare and well-being positively influences the veterinary rapid test kits industry growth.
Rapidly Growing Pet Ownership
Among pet animals, dogs and cats are highly popular and most adopted by people. In the past three decades, pet ownership has increased significantly. During the COVID-19 pandemic, people spent more time at home and got bored more deeply with their pets. Dogs and cats have become a part of families in several geographies. According to the Human Animal Bond Research Institute survey in recent years, pet ownership is overwhelming by 86% worldwide, and owners ready to pay for their pets need extensive veterinary care. Further, millennial households, which are smaller families, prominently increase pet ownership. In addition, the expanding middle class in emerging markets is increasing the pet population. The majority of pet owners stated that pet improves heart health, reduce depression and anxiety, and have many more advantages.
INSIGHTS BY ANIMAL TYPE
The rapidly increasing pet ownership and associated pet diagnosis expenditures are accelerating the veterinary rapid test kits market growth for companion animals’ diagnosis. The companion animals’ population has increased for many reasons over the last few years. As people consider pet animals a family member, pet owners are extra cautious about their pet’s health.
Common parasitic, viral, and bacterial infections such as heartworm, feline leukemia, and ringworm are prevalent in companion animals. To reduce the risk of these diseases in pets, pet owners increased the adoption of veterinary rapid test kits as preventive measures and contributed to the veterinary rapid test kits market growth. For example, Pashudhan Praharee (India) Report 2022 stated that the demand for companion animal diagnosis is increasing rapidly worldwide. In companion animals, heartworm, roundworm, parvovirus, and ringworm are diseases commonly found in dogs and cats. In 2020, in the U.S., around 34% of dogs were infected with gastrointestinal parasitic diseases. In companion animal diagnosis, veterinary rapid test kits for diseases such as feline leukemia and heartworm are cheaper than other testing methods. So, the frequent testing of these diseases with rapid test kits is highly affordable for pet owners. In addition, simplicity, portability, and affordable cost are the key elements accelerating the market growth. Further, some leading market players, such as
IDEXX, Biopanda Reagents, and Zoetis offer a comprehensive range of rapid test kits for heartworm, feline leukemia, and several other diseases.
INSIGHTS BY APPLICATION
The viral diseases application segment accounted for the highest share of the global veterinary rapid test kits market in 2022, accounting for over 41%. Viral infections such as Foot-and-mouth, rabies, influenza, and lumpy skin disease are common in livestock animals. Rabies, parvovirus, Felin Leukemia, and influenza are viral diseases commonly found in companion animals. Vendors can focus on these diseases' veterinary rapid test kit development and distribution. In most developed countries, pet animals are widely infected with heartworms, and roundworms are the most common parasitic diseases that drive high demand for diagnosis and are expected to drive segmental growth. In addition, rabies, parvovirus, foot-and-mouth (FMS), and influenza are severe viral infectious diseases in animals accounted for high diagnosis demand.
INSIGHTS BY END-USERS
The global veterinary rapid test kits market by end-user is segmented into veterinary reference laboratories, veterinary hospitals, veterinary clinics, and others. The veterinary reference laboratories segment accounted for the highest market share in 2022. Veterinary reference laboratories are the first preference for testing animal health conditions. Also, the presence of a significant number of veterinary reference labs and the expansion of new veterinary reference labs in developed countries offer tremendous segmental growth opportunities. Veterinary hospitals and clinics are a growing segment in developing regions such as Latin American and Middle Eastern countries, expected to drive high demand for veterinary rapid test kits in upcoming years.
North America holds the most prominent share of the global veterinary rapid test kits market share in 2022. The region's growth is supported by increasing pet ownership, high expenditure on pet and livestock animals’ health, and significant access to veterinary rapid test kits. On the other side, development and improvement in livestock animal breeding, the livestock population is also rising rapidly across the region, offering new market growth opportunities. Most leading vendors are present in the U.S., increasing access to veterinary rapid test kits.
APAC is a growing geography in the global veterinary rapid test kits market and is projected to witness the fastest CAGR during the forecast period. APAC's significant livestock population and rising companion animal ownership will boost market growth. Further, the significant pet population presence offers the region high market growth opportunities. APAC, China, India, Japan, Australia, South Korea, Singapore, Thailand, and others have witnessed an increasing pet population, associated ownership, and related expenditure.
The global veterinary rapid test kits market is witnessing the presence of global, regional, and local players offering diverse veterinary rapid test kit products for companion and livestock animals’ diagnosis. The industry is concentrated, with leading players accounting for significant shares. The leading market players are Zoetis Services and IDEXX LABORATORIES, which accounted for more than 40% of the global veterinary rapid test kits market share. Global players focus on developing innovative products, several business expansion strategies, and expanding their product portfolio to remain competitive. They are investing extensively in R&D and product development to expand their portfolio. Manufacturers such as IDEXX LABORATORIES and Zoetis Services continuously adopt new technologies to improve their market presence.
In recent years, vendors have partnered with pet care service providers and pet care organizations to gain traction among pet owners and increase their presence in the market. Further, vendors are focusing on developing and commercializing innovative veterinary rapid test kits to remain competitive and gain a significant presence in the veterinary rapid test kits industry. Vendors also engage in M&As as part of their inorganic growth strategy to improve sales and profit margins. For instance, in July 2018, Zoetis acquired Abaxis and further strengthened its position in the overall industry.