News Details

Changing Social Attitude Toward Sex Toys to Boost Sex Toys Market Growth

Published date : Oct-2017

The sex toys market is likely to account for a market share of 59.9% in 2022. The segment is expected to be the largest revenue contributor to the global sexual wellness market.


A recent report published by Arizton Advisory & Intelligence on Sexual Wellness Market – Global Outlook and Forecast 2017–2022. The 186-pager report provides an in-depth analysis of the global sexual wellness market. The report states that the sex toys market will dominate the global sexual wellness market.

View Report: Sexual Wellness Market – Global Outlook and Forecast 2017 - 2022

“The global sex toys market is witnessing a steady growth worldwide.” says the analyst at Arizton Advisory & Intelligence. The prominent sex toys include vibrators or dildos, massagers, rubber penis, Realdolls, sexual games, and bondage gears. Historically, men were the primary customers of sex toys worldwide. Recently, the market is witnessing a shift in this trend as women are becoming sexually more empowered globally. There is also growing demand for both shared and solo sex toys among end-users. Manufacturers and retailers are capitalizing on this growing interest by offering bundle products and “starter kits” for inquisitive customers. All these factors contributed to the growth in the demand.

The change in the social attitude toward sex toys has also helped in the market growth worldwide. For instance, Sex and the City TV series in the 1990s helped women becoming empowered and self-sufficient to take control of their lives even in their bedrooms. However, it was the release of Fifty Shades of Grey that helped the market to gain retail prominence worldwide.

View Report: Sexual Wellness Market – Global Outlook and Forecast 2017 - 2022

Advancement in sex toys manufacturing has also helped in increasing its demand. The batteries used in these toys have become more affordable due to technological development, and it has made vendors easy to offer USB rechargeable sex toys in the market, and these devices are becoming more accessible to masses.

The report also includes the detailed analysis of the condoms market, sexual lubricants market, and exotic lingerie market.The condoms market is going to post the maximum CAGR during the forecast period.

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