Starbucks & McDonald’s Saw Increase in Consumers After Implementing Contactless Payment in Convenience Services – Trends Shaping the $42.20 Billion Market
The global convenience services market is rapidly evolving, changing how consumers access everyday essentials. Growing demand for speed, ease, and seamless service has expanded convenience beyond traditional stores to offices, healthcare facilities, campuses, hospitality venues, and transit hubs.
Advances like AI kiosks, mobile payments, and smart inventory systems are creating intelligent service networks that offer real-time transactions, personalized offers, and improved efficiency. Trends such as hybrid work, smart infrastructure, and wellness awareness are boosting adoption, while busy urban lifestyles increase the need for quick, hygienic, and high-quality options. These factors are driving sustained market growth worldwide.
According to Arizton, the global convenience services market is projected to reach USD 42.20 billion by 2030, growing at a CAGR of 6.95%.
Contactless Payments: The Future of Convenient, Fast Service
Contactless payments are transforming self-service experiences. Post-pandemic hygiene concerns and widespread mobile wallet use have led 85% of North American consumers to prefer tap-and-go payments at kiosks, vending machines, and food stations. Platforms like Apple Pay, Google Pay, and Samsung Pay are now standard.
Leading brands are benefiting significantly: Starbucks saw a 50% increase in contactless payments in 2023 across 15,000 U.S. stores, reducing wait times and improving customer flow. McDonald’s reached 60% contactless transaction rates at select locations, enhancing both efficiency and satisfaction. Contactless technology is becoming essential for faster, safer, and smoother convenience services.
Industry Highlights Reflect Innovation and Growth
- Sodexo’s acquisition of CRH Catering in November 2024 expands its U.S. convenience market reach, strengthening its InReach platform.
- Cantaloupe’s September 2024 update to Seed™ VMS introduces a fresh user interface, enhancing operator engagement.
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Convenience Stores Elevate Food Offerings
Convenience stores are upgrading from basic snacks to fresh, made-to-order meals and premium choices. For example, 7-Eleven’s customizable sandwiches via mobile app have increased transaction values by 10-15%. Casey’s General Stores reported a 4.7% sales rise in prepared foods, driven by premium pizzas and sandwiches.
Strategic partnerships also boost sales: Circle K’s collaboration with Keurig Dr Pepper led to a 20% increase in beverage sales and higher morning traffic. QuikTrip’s fresh fruit, salads, and gluten-free options are growing at 30% annually. By combining customization, premium brands, and healthy options, convenience stores are redefining consumer expectations and driving growth.
North America Leads the Convenience Market
North America is at the forefront of the global convenience services market due to rapid technology adoption and strong consumer demand for faster, smarter solutions. The U.S. and Canada are driving innovations such as contactless payments, on-demand delivery, and smart vending machines across urban centers, offices, and transit hubs.
Heavy investments in mobile apps and digital platforms enhance user experiences and expand delivery options. With strong infrastructure and high smartphone penetration, North America continues to set the global standard in convenience innovation.
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