The growing demand for cost-effective solutions such as digital and screen printing technology will revolutionize the digital textile printing industry
Arizton’s recent market research report on the global digital textile printing market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by ink type (sublimation/disperse dye ink, reactive dye ink, acid ink, and pigment inks), by application (fashion textiles, home textiles, and industrial textiles), by geography (APAC, Europe, North America, and ROW), and offers detailed competitive analysis.
The global digital textile printing market is anticipated to generate revenues of approximately $53 billion by 2023 and is projected to grow at a CAGR of over 17% during the forecast period. The growing demand for cost-effective solutions such as digital and screen printing technology will revolutionize the textile industry. The integration of services such as marketing, graphic design, project management, and finishing for PSPs will propel the growth of the textile printing marketing over the next few years.
The top 3 drivers and trends augmenting the growth of the global digital textile printing market are discussed below:
Personalization Opportunity for the Masses
The growing demand for personalized products that suits the consumer tastes and preferences will propel the growth of the global digital textile printing market. The interior and apparel industries are looking for effective way to generate meaningful top-line process to treat each and every customer differently. The integration of digital technology helps brands, designers, and stylists create textile pieces with varying elements, in numbers anywhere from 2 to hundreds. The new technique allows the customer to create a few garments and it also enables customizing for each production run helping players gain a larger digital textile printing market share. Flexibility in terms of design and color will create new avenues for leading vendors in the global market. The innovation in technology enables the fitting of hand-painted designs on multiple surfaces, ensuring the color profile stays intact on different textured fabrics, thereby delivering consistency in all the products manufactured. Digital tools are allowing designs to be altered without the impending hassle of time-consuming, permanent, and expensive actions to change it up as and when required. The growing availability of web-to-print platforms that arms consumers with tools which enable printing customized prints on fabrics will transform the digital textile printing market during the forecast period.
Proliferation of Advanced Inks
The exponential proliferation of advance inks and dyes will help prominent companies offer new designs and attract consumers in the global digital textile printing market. The recent development in ink technologies will help overcome a wide variety of associated variables and challenges associated with textile printing. The introduction of latest inks and ink delivery systems have resulted in the expansion of a range of colors offers by merchants and ensures strong color blotches, accurate reproduction of fine lines, superior bonding to substrates, and enhanced sharpness. The increasing efforts to find a perfect balance between density and thinness that allows the ink to flow through the printhead smoothly while also giving the textile the desired depth of color will create lucrative opportunities for the top companies in the digital textile printing market. The vendors are investing in procuring eco-seal technologies that help pass the green credential to its consumers and offer value-added benefits with their product portfolios. The developments in pigment inks and decorative inks by some top companies will improve the quality of products offered in the digital textile printing market.
Growth in Single Pass Technology Installations
The rising investment towards R&D of technology will result in increased efficiency and reduced printing costs in the global digital textile printing market. The growing popularity and installations of single pass technology will reduce such restrictions and challenges in the textile printing industry. Countries such as Turkey, Portugal, and China are leading the global market in the installation of such devices. The single pass technology is designed to operate at speeds faster than the rotary screen at 35‐75 linear meters/minute and to ensure the same degree of quality specifically around color matching and reliability in the all the textiles produced. The scanning mode of these printers is propelling the installations and traction of this technology in the digital textile printing market. For instance, apparel manufacturers such as Zara, utilizes single pass printers to launch new collections in stores every couple of weeks, in order to keep up with the latest trends and meet the dynamic consumer demands.
The leading vendors in the digital textile printing market are EFI, SPGPrints, Seiko Epson, Kornit Digital, and Mimaki Engineering.
The complete overview of the latest market research report on digital textile printing market by Arizton is now available.
The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.
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